Hard Baits

The KVD Splash Jr. by Strike King�, is designed to the specifications of Bassmaster Classic Champion, Kevin VanDam. The KVD Splash and Splash Jr.'s design is the perfect balance of spitting, chugging and walking to entice topwater strikes. They include Premium components, feather enhanced rear treble hook, 3D eyes, ultra-realistic paint jobs and strike inducing action. If you like throwing topwater for BIG fish, this is the bait for you, from Strike King, a leader in topwater hardbaits! | Colors: Black Lab, Bone, Chart Shad, Chrome Blue, Chrome Sexy Shad, Clear Ghost Sexy Shad, Clearwater Minnow, Gold Sexy Shad, Natural Shad, Nude, Oyster, Reel Shad, Sexy Blue Back Herring, Sexy Shad, Summer Sexy Shad | Item ID: SKHCKVDSPLJR401, SKHCKVDSPLJR500, SKHCKVDSPLJR514, SKHCKVDSPLJR584, SKHCKVDSPLJR586, SKHCKVDSPLJR590, SKHCKVDSPLJR598, SKHCKVDSPLJR611X, SKHCKVDSPLJR620, SKHCKVDSPLJR652, SKHCKVDSPLJR665, SKHCKVDSPLJR668, SKHCKVDSPLJR684, SKHCKVDSPLJR699, SKHCKVDSPLJRU

Made to mimic the look and motion of medium forage that larger bass prey on. Balance tackle to slightly higher test and stiffer rod for stronger tumble through heavier cover. Retrieve and pause to let lure wobble again. | Colors: Baby Bass, Chartreuse Shad, Red Crawdad | Item ID: BGBB2BB, BGBB2CSD, BGBB2RCW

The Cotton Cordell Boy Howdy has dual props that stretched out and gurgle like a wounded baitfish just begging for mercy. It is one of the best topwater baits you can throw for schooling fish because it can be fished aggressively or with a subtle action that will draw fish back up after they've gone down. | Colors: Chrome/Black, Frog, Gold/Black, Smokey Joe | Item ID: PRC4103, PRC4104, PRC4111, PRC4184

Designed in conjunction with the 2012 Bassmaster Classic Champion, Chris Lane, the River2Sea Chris Lane Lane Changer alerts big bass to an easy meal with a look, sound, and movement that is unlike anything else on the market. Built with soft plastic propellers on the front and back, the River2Sea Chris Lane Lane Changer delivers a heavy sputter that produces a loud and enticing acoustic. Followed by a small, subtle wake, the River2Sea Chris Lane Lane Changer excels at calling-in big bass, especially in calmer conditions. Offered in a number of rod-bending colors, the River2Sea Chris Lane Lane Changer delivers undeniably effective topwater disruption that has been designed by one of the best in the industry. | Colors: Blue Gill, Bone, Chubby, I Know It, Loon, Munky Butt, Orange Crush, Pac-Man, Perch, Terminator | Item ID: R2CLLC15009, R2CLLC15011, R2CLLC15012, R2CLLC15013, R2CLLC15014, R2CLLC15018, R2CLLC15023, R2CLLC15026, R2CLLC15028, R2CLLC15045

A SILENT small-bodied deep diver, the Series 4 is designed to enhance castability, thus reaching maximum depths. One of the most popular proModel/medium on the market! | Colors: Black Back Chartreuse, Blue Back Chartreuse, Blue Gizzard, Chartreuse Belly Craw, Chartreuse Sexy Shad, Clear Ghost Sexy Shad, Fire Tiger, Gizzard Shad, Green Gizzard, Green Tomato, Orange Belly Craw, Pearl Chartreuse Belly, Rootbeer, Sexy Shad, Tennessee Shad | Item ID: SKHC4S500, SKHC4S503, SKHC4S511, SKHC4S513, SKHC4S517, SKHC4S518, SKHC4S535, SKHC4S538, SKHC4S562, SKHC4S563, SKHC4S564, SKHC4S568, SKHC4S569, SKHC4S583, SKHC4S590

Designed to be fished in the thickest cover - With a body design based off of the widely popular KVD Popping Perch, the Hack Attack Pad Perch features a sharper nose shape for easy "walking" action through heavy cover such as lily pads and brush | Colors: Black, Calico Perch, Chartreuse Gill, Green Pumpkin Gill, Leopard Perch, Natural Blue, Natural Chartreuse, Natural Gold, Natural Green, Sexy Bluegill, Shad Spawn, White Shadow | Item ID: SKHAPP10, SKHAPP154, SKHAPP155, SKHAPP243, SKHAPP280, SKHAPP281, SKHAPP282, SKHAPP283, SKHAPP348, SKHAPP46, SKHAPP682, SKHAPP84

Nothing triggers bass and inshore predator fish like the subtle walk-the-dog action of a Rebel Jumpin' Minnow. This slender minnow-shaped topwater bait sashays back-and-forth on the surface to create a hypnotizing action like that of a fleeing baitfish. Internal weighting allows for long casts with this slender bait, making it perfect for schooling fish and anytime fish are feeding on top. | Colors: Bone, Bone, Bone Chart, Copper Black Orange, Silver Black, Silver Blue, Silver/Black | Item ID: PRT1000, PRT1000CB, PRT1001, PRT2000S, PRT2001S, PRT2003S, PRT20195

The Rebel Deep Wee is undoubtedly one of the most popular fishing lures in the world. Its small life-like profile entices and catches all sizes of game fish - especially bass, trout, and panfish. The distinct pulsating action is irresistible and extremely effective in rivers and streams. Cast or troll this deep running crawfish bait and enjoy the true-running stablility that makes this Rebel lure a winner. | Colors: Cajun Crawdad, Chartreuse/Brown, Chartreuse/Green Back, Ditch (brown), Flaming Junebug, Moss Crawfish, Natural Tan, Nest Robber, Stream Crawfish, Texas Red | Item ID: PRD7634, PRD7635, PRD7640, PRD7660, PRD7665, PRD7667, PRD7675, PRD7684, PRF76550, PRF76551

The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and more than a million were sold during that first year. The Big O retains that original fish-catching action, buoyant body and cover-deflecting ability as Young's original, but you can depend on each Big O to run true right out of the box, at the same depth, every time. | Colors: Baby Bass, Blue Back Herring, Bluegill, Chartreuse, Chrome/Black, Crawdad, Fire Tiger, Green Pearl Shad, Moon eye Shad, Natural Crawdad, Olive Gill, Oxbow, Pearl/Red Eye, Perch, Smokey Joe, White Crappie | Item ID: PRC7804, PRC7807, PRC7811, PRC7822, PRC7840, PRC7842, PRC78559, PRC78560, PRC78561, PRC78562, PRC78563, PRC78564, PRC78565, PRC78566, PRC7869, PRC7899

An extremely versatile lure, the Berkley Surge Shad provides an exaggerated wobbling action that is ideal for fish actively feeding on the surface or those that are suspended. It's bill design has been tailored for multiple presentations. Simply reel it, twitch it, or aggressively jerk it this silent lure excels in slightly calmer situations. | Colors: 2/3oz 130mm Black Chrome, 2/3oz 130mm Kentucky Blue, 2/3oz 130mm MF Shad, 2/3oz 130mm White Shad | Item ID: PFBHBSSJ130BKCH, PFBHBSSJ130KBL, PFBHBSSJ130MFS, PFBHBSSJ130WHSH

The 1/2oz. Rat-L-Trap has earned its place in history as one of the most versatile lures to ever come along. It will catch bass, walleye, trout, salmon, stripers, and many other fresh and saltwater species. | Colors: Apricot, Ayu, Baby Bass, Barfish, Ber Trap, Black Bone Nova, Bleeding Nova Transparent, Blood Line Shad RH, Blue Gill, Blue Shiner, Blueberry Perch, Bone/Orange Belly, Candy Craw, Chart/Red Light Tiger, Chartreuse Black Back, Chartreuse Crawdad, Chartreuse Flash, Chartreuse Purple, Chinquapin, Chrome Black, Chrome Blue, Chrome Blue Back/Blk Stripe, Chrome Blue Bleeding Shad, Chrome Green, Chrome Purple, Chrome Shad, Chrome-Gold Bones, Chrome-Red Bones, Cotton Candy Craw, Creole Craw, Delta Craw, Diamond Dust, Fathead Minnow, Fire Tiger, Firetiger, Gold, Gold Blue Back, Gold Shad, Gold Tennessee Shad on Chrom, Goldfire Craw, Lake Fork Special, Lectric Silver, Liv-N-Chrome, Natural Crawfish, Nova Clown, Orange Crawdad, Orange Tiger-Craw, Oxbow, Parrot, Pinch'N Peach, Pumpkinseed, Purple Light Tiger, Rayburn Red Craw, Rayburn-Gold Bones, Red Chrome Solid, Red Crawfish, Red Crawfish/Chart Belly, Red Shad, Retro Red Bones, Rootbeer, Royale, Sexy Bone Nova, Sexy Chrome, Sexy Gold, Sexy Prism, Sexy West, Sexy Zombie, Silver Tennessee Shad, Silverado Sparkle, Smokey Joe, Stump Knocker, Sunrise Perch, Tenn Shad Trans-P, Toledo Gold, White Bleeding Shad, White Crawfish, White Glass, White Shad, White Zombie, Yearling Bass, Yellow Perch, Z Nova | Item ID: RTRT05, RTRT06, RTRT09, RTRT114, RTRT17, RTRT22, RTRT24, RTRT25, RTRT251, RTRT253, RTRT254, RTRT255, RTRT258, RTRT25B, RTRT25G, RTRT25P, RTRT25SPC, RTRT26, RTRT260, RTRT261, RTRT262, RTRT263, RTRT264, RTRT266, RTRT26B, RTRT27, RTRT275, RTRT284, RTRT30, RTRT308, RTRT315, RTRT318, RTRT372, RTRT376, RTRT379, RTRT39C, RTRT40, RTRT414, RTRT46N, RTRT46R, RTRT46WH, RTRT48, RTRT506, RTRT507, RTRT520, RTRT520C, RTRT520G, RTRT521, RTRT522, RTRT524, RTRT53, RTRT537, RTRT538, RTRT55, RTRT558, RTRT561, RTRT562, RTRT566, RTRT567, RTRT570, RTRT572, RTRT573, RTRT577, RTRT580, RTRT582, RTRT587, RTRT612, RTRT617, RTRT640, RTRT641, RTRT642, RTRT643, RTRT646, RTRT820, RTRT836, RTRTL1, RTRTSY1, RTRTSY2, RTRTSY3, RTRTSY8, RTRTW1, RTRTW4

The Rk Crawler MD 55 crankbait was desighned by B.A.S.S. Elite Series Angler Mike McClelland. The RkCrawler MD 55 features all the benefits of the RkCrawler 55. With a shallower dive angle, this bait will be able to come through rock s more like a square bill crankbait to deflect off cover and draw more strikes. When the fish are shallower then 7 feet, the RkCrawler MD should be your go-to RkCrawler. | Colors: 1/2oz Green Craw, 1/2oz Molting Craw, 1/2oz Phantom Brown, 1/2oz Phantom Green, 1/2oz Phantom Watermelon, 1/2oz Red Craw, 1/2oz Spring Craw | Item ID: GUSRCMD55GCW, GUSRCMD55MCW, GUSRCMD55PBR, GUSRCMD55PGR, GUSRCMD55PWM, GUSRCMD55RCW, GUSRCMD55SCW

At just 3-inches in length, the Puppy is a killer when bass, stripers and other fish are feeding on smaller baitfish. It's also one of the best stream and river smallmouth bass lures you can buy. Species: Bass, Stripers, White Bass, Pike, Musky, Redfish, Speckled Trout | Colors: Baby Bass, Black Shiner, Black Shiner/Glitter, Black Shore Minnow, Bone, Bullfrog, Clear, Flitter Shad, Fluorescent Green Crawdad, G-Finish Blue Shad, G-Finish Pearl/Red Head, G-Finish Shad, Natural Frog, Red Head | Item ID: PRX9225BB, PRX9225BF, PRX9225BON, PRX9225C, PRX9225G28, PRX9225GBLSD, PRX9225GBSD, PRX9225GRA, PRX9225NBL, PRX9225NBLG, PRX9225NF, PRX9225RH, PRX9225SS, PRX9225XBW

The SPRO BBZ-1 Rat Swim Bait won Best of ICAST at ICAST 2014. This bait is designed to provoke topwater strikes from larger predator fish in both fresh and saltwater, from largemouth bass to striped bass and more. It entices surface strikes by triggering an instinctive reaction that the larger fish are looking for. This lure is not your standard, run of the mill topwater lure, as it can be used with several different techniques such as v-wake, walk the dog, or even popping. It is equipped with super sharp Gamakatsu hooks that ensure solid hooksets. If you are familiar with throwing spook type topwater lures, the BBZ-1 will prove to be a deadly addition to the tacklebox. | Colors: Brown, Grey Ghost, Nasty Shad | Item ID: GUSRT30Z1BRN, GUSRT30Z1GGT, GUSRT30Z1NSD

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The Jointed Red-Fin is one of the most exciting lures for largemouth, smallmouth and spotted bass when waked in slow-motion on top the strikes are violent and always shocking. The Jointed Red-Fin dives to 3 feet, and catches all types of gamefish in shallow water or when they're positioned to strike shallow-running lures. Top-quality components and tough construction make the Jointed Red-Fin a fishing partner for years to come. | Colors: Chrome/Black, Chrome/Blue Back, Smokey Joe, White/ Red Hd | Item ID: PRCJ904, PRCJ906, PRCJ911, PRCJ928

Kevin VanDam spent close to two years designing and testing the new Strike King KVD Jerkbait before he got it just right. It's unlike any jerkbait on the market with a wilder action than any other jerkbait he's ever fished - and it flat gets bit. It has a really wide side-to-side travel on the jerk, and also has a lot of erratic wiggling and darting action. A weight transfer system means you can cast it a mile, and 3D eyes and incredible detailing only add to its appeal. The smaller 200-size features two super sharp treble hooks, while the larger 300-size features three treble hooks for maximum hooking potential. Available in a range of colors handpicked by KVD, rip the Strike King KVD Jerkbait on slack line for maximum action - and watch out! | Colors: Chart Sexy Shad, Chart Shad, Chrome AYU, Chrome Blue, Chrome Gold-Black, Chrome Sexy Shad, Clear AYU, Clearwater Minnow, Clown, Crystal Shad, Gold Sexy Shad, Green Gizzard Shad, Natural Bream, Natural Shad, Nude 2 Hook, Phantom Perch, Pro Black, Pro Blue, Pro Bone, Pro Citrus Shad, Pro Gold, Pro Green, Pro Morning Dawn, Pro Purple Headed Hammer, Reel Shad, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Green Shad, Sexy Shad, Silver TN Shad, Strobe Shad, Sugar Daddy, Turtle Shad, Yellow Perch | Item ID: SKHCKVDJ200293, SKHCKVDJ200294, SKHCKVDJ200295, SKHCKVDJ200297, SKHCKVDJ200298, SKHCKVDJ200299, SKHCKVDJ200401, SKHCKVDJ200408, SKHCKVDJ200458X, SKHCKVDJ200462, SKHCKVDJ200464, SKHCKVDJ200504, SKHCKVDJ200506, SKHCKVDJ200508, SKHCKVDJ200514, SKHCKVDJ200538, SKHCKVDJ200568, SKHCKVDJ200585, SKHCKVDJ200586, SKHCKVDJ200590, SKHCKVDJ200598, SKHCKVDJ200611X, SKHCKVDJ200620, SKHCKVDJ200663, SKHCKVDJ200669, SKHCKVDJ200680, SKHCKVDJ200681, SKHCKVDJ200682, SKHCKVDJ200683, SKHCKVDJ200684, SKHCKVDJ200685, SKHCKVDJ200688X, SKHCKVDJ200699, SKHCKVDJ200U

The legendary Arbogast Hula Popper is as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 years ago. It's the pulsating skirt that makes the difference even during the pause it moves like something alive a killer action that results in vicious topwater strikes. The Hula Popper gives every big fish within hearing distance a wake-up call they'll never forget. | Colors: 3/16 oz - Bass, 3/16 oz - Black, 3/16 oz - Coachdog, 3/16 oz - Frog White Belly, 3/16 oz - Frog Yellow Belly, 3/16 oz - Perch, 3/16 oz - White Red Head | Item ID: PRG73001, PRG73002, PRG73005, PRG73006, PRG73007, PRG73010, PRG730132

The Super Spook is the backbone of the legendary Zara Spook family of topwater lures, and this one's got a saltwater flavor. This tough 5-inch Super Spook features a trio of super-sharp saltwater grade hooks and hardware. This is the bait to take on giant redfish, gator trout and massive stripers. Also stands up to the toothy torture of muskies. | Colors: 1oz 5'' SW Bone, 1oz 5'' SW Redhead Flsh, 1oz 5'' SW Silver Mullet, 1oz 5'' SW Speckled Trout, Baby Bass, Black Shiner, Black Shore Shad, Black/Chart Gold Insert, Blue Chrome, Bone, Bone/Silver, Chart/Black Head, Chartreuse, Chartreuse Silver Insert, Chrome/Pink, Clear, Clown, Flitter Shad, Florida Bass, Foxy Momma, Foxy Shad, Frog, Golden Shiner, Lake Fork Shad, Nickel, Okie Shad, Pink/Silver Insert, Red Head, Red Head Ghost, Redfish, Silver Mullet, Speckled Trout, White Chartreuse, Wounded Shad | Item ID: PRX925601, PRX925602, PRX925603, PRX925605, PRX925606, PRX925607, PRX925608, PRX925609, PRX925610, PRX925611, PRX925614, PRX925620, PRX925621, PRX925622, PRX925623, PRX925624, PRX9256425, PRX9256426, PRX9256454, PRX9256455, PRX9256BONSL, PRX9256GS, PRX9256HBS, PRX9256HFB, PRX9256HLFS, PRX9256HOS, PRX9256RF, PRX9256RH, PRX9256SM, PRX9256ST, PRXSW9256435, PRXSW9256437, PRXSW9256438, PRXSW9256439

Whether bass want it fast, slow, walked, or popped, the Booyah Boss Pop delivers an advanced versatility that allows anglers to adapt and capitalize on the bite. Designed with a shallow-cupped mouth, the Booyah Boss Pop delivers a strong-splashing attraction that calls bass up-to the surface. Lethal at all retrieve speeds, the Booyah Boss Pop is easy to walk and creates a dead-on panicked baitfish presentation that draws crushing strikes. Offered in a number of proven colors and fitted with a feather-dressed treble, the Booyah Boss Pop provides a topwater presentation that will show bass who's boss. | Colors: Arkansas Shiner, Arkansas Shiner, Bone Shiner, Bone Shiner, Bream, Bream, Chrome Black, Chrome Black, Flashy Momma, Flashy Momma, Ghost Shiner, Ghost Shiner, Moonphase Shad, Moonphase Shad, Pearl Melon, Pearl Melon, Summer Gill, Summer Gill, X Ray, X Ray, Z Shad, Z Shad | Item ID: PRBYBP206, PRBYBP213, PRBYBP214, PRBYBP215, PRBYBP217, PRBYBP218, PRBYBP219, PRBYBP220, PRBYBP222, PRBYBP225, PRBYBP226, PRBYBP306, PRBYBP313, PRBYBP314, PRBYBP315, PRBYBP317, PRBYBP318, PRBYBP319, PRBYBP320, PRBYBP322, PRBYBP325, PRBYBP326

'The premier casting shad 'Irresistible side roll and tail wag 'Slow rise at pause | Colors: Brown Mustard, Chameleon Pearl, Special Red Craw, Spring Craw | Item ID: PFBHBBS5BMUST, PFBHBBS5CMPRL, PFBHBBS5SGCR, PFBHBBS5SPCR

Create a top water commotion they can't resist with the Berkley Spin Bomb. Not only does the Spin Bomb's shape make it ideal when there are smaller baitfish present but it's unique shuttering action when paused is a perfect wounded bait imitator. It's clear plastic props feature a cupped design with an enhanced surface area that can spin at slower speeds with maximum spray. Twitch it, rip it, or simply reel it across the surface for irresistible spraying action. | Colors: 2/5oz 60mm Black Chrome, 2/5oz 60mm Danald, 2/5oz 60mm MF Bluegill, 2/5oz 60mm MF Shad | Item ID: PFBHBSB60BKCH, PFBHBSB60DAN, PFBHBSB60MFBG, PFBHBSB60MFS

The Bomber Flat A produces a tight swimming action much like that of a lipless crankbait, but unlike those lures, the Flat A won't sink when paused. This makes it perfect for targeting inactive fish at a specific depth, a common occurrence during the prespawn and in winter. The almost-vibrating action and the ability to pause the bait right on the fish's nose makes the Deep Flat A your secret weapon. | Colors: Apple Red Crawdad/OB, Baby Bass/Orange Belly, Black/Chartreuse, Dark Brown Crawdad, Fire Tiger, Pearl Shad, Silver Flash, Tennessee Shad | Item ID: PRB02DFABBO, PRB02DFAFT, PRB02DFAFYBS, PRB02DFAMPS, PRB02DFASI, PRB02DFATS, PRB02DFAXC4, PRB02DFAXC5

The Bomber Square A is one of the most snag-resistant shallow-running crankbaits on the market. The big, buoyant body compliments the squared paddle lip to aid in helping the Square A bounce through cover, ricochet off structure and float up and out of trouble. New high-tech color patterns are paired with proven classics, in two sizes. Both versions dive to just 3 feet. | Colors: Apple Red Crawdad, Baby Bass/Orange Belly, Fire Tiger, Foxy Shad, Oxbow Bream | Item ID: PRB04SLBBO, PRB04SLFS, PRB04SLFT, PRB04SLOB, PRB04SLXC5

With a double-jointed body mimicking a nice size lunch for big bass, Jackall Lures brings the Gantarel slow-floating hard swimbait to North American anglers. The Gantarel's jointed body creates a 'S' swimming pattern while being retrieved, and makes 180-degree turns when twitched which further entices big bass when they are following the bait. To add even more realism to the Gantarel swimbaits, they are equipped with feathered treble hooks. | Colors: RT Bluegill | Item ID: JAJGANTRTB

Berkley has repackaged the popular bait and branded it with its signature feature, its unique action which creates a "Flicker" that imitates a fleeing baitfish. The fold-out package features the respected dive curves created by Precision Angling. The Berkley team designed the Flicker Shad to have the perfect action all season long. Each lure is tank tested to ensure the proper action right out of the package 'Pro designed, Individually tank tested 'Weight transfer for bullet-like cast 'Mustad Ultra Point Hooks | Colors: 3/16oz 5cm Clear, Black Silver, Blue Tiger, Chartreuse Pearl, Chrome Clown, Firetiger, Purple Tiger, Racy Shad, Red Tiger | Item ID: PFFFSH5MBSV, PFFFSH5MBT, PFFFSH5MCCL, PFFFSH5MCLEAR, PFFFSH5MCPR, PFFFSH5MFT, PFFFSH5MPT, PFFFSH5MRCS, PFFFSH5MRT

The Cotton Cordell Pencil Popper is one of the most underrated topwater baits on the market. It's a standard tool for striper fishing and has an action and sound that will elicit strikes from pressured bass. It has a weighted tail that produces potent topwater action and gives it an extra long cast. | Colors: Baby Blue Flash, Baby Blue Flash, Black, Black, Black Ayu, Black Ayu, Blue Herring, Blue Herring, Bluegill, Bluegill, Bone, Bone, Bone, Chrome Black Back, Chrome Blue Back, Chrome/Black, Chrome/Black, Chrome/Blue, Chrome/Blue, Clear Blue Nose, Clear Rainbow Trout, Gizzard Shad, Gizzard Shad, Gold Black Back, Gold Chrome Black Back, Gold Chrome Black Back, Green Mackerel, Green Mackerel, Mullet, Mullet, Pearl Red Head, Pearl Yellow, Pearl Yellow, Pearl/Blue, Pearl/Blue, Pearl/Red, Pearl/Red Head, Rainbow Trout, Smoky Joe, Smoky Joe, Smoky Joe | Item ID: PRC6403, PRC6404, PRC6406, PRC6411, PRC6412, PRC6428, PRC64561, PRC64562, PRC64563, PRC64564, PRC64BONE, PRC64CRT, PRC6602, PRC6603, PRC6604, PRC6606, PRC6611, PRC6620, PRC6628, PRC66552, PRC66559, PRC66560, PRC66561, PRC66562, PRC66563, PRC66564, PRC66BONE, PRC66PYRG, PRC6702, PRC6703, PRC6704, PRC6706, PRC6711, PRC6720, PRC6728, PRC67552, PRC67559, PRC67560, PRC6793, PRC67BONE, PRC67PYRG

Sinking at a consistent rate of one foot per second, the CountDownallows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDowncan get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMCblack nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Rainbow Trout, Silver | Item ID: NMCD03RT, NMCD03S

Tested and perfected over the last two years by Spro pro-staffer and lure-designer, Bill Siemantel, the Spro BBZ-1 Rat is the most lifelike rat imitation to ever hit the market. Perfectly sized, the Spro BBZ-1 Rat features a single-jointed rodent profile and a durable square bill that offer an effortless "walk the dog" action and a gentle wake that humps along the surface. | Colors: Brown, Grey Ghost, Nasty Shad | Item ID: GUSRT40Z1BRN, GUSRT40Z1GGT, GUSRT40Z1NSD

Take the surface-busting sound created by the Jitterbug's special lip & add the action of these tail wagging Jointed Jitterbugs and anglers have the most action-packed topwater lure available. The motion of the jointed tail creates extra flash and action to provoke heart-stopping topwater strikes. The Jointed Jitterbug is effective on all species of bass and pike. The addition of the Clicker provides even more attraction. | Colors: Black, Frog/Yellow Belly, Perch | Item ID: PRG62502, PRG62505, PRG62507

The Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world a standby for all anglers who walk stream banks or small lakes around the world. Its small, life-like profile entices and catches bass, trout, panfish and more. The distinct pulsating action is irresistible and extremely effective in rivers and streams. Cast or troll this shallow running crawfish bait and enjoy the true-running stability that catches fish. | Colors: Cajun Crawdad, Chartreuse/Brown, Chartreuse/Green Back, Ditch (brown), Flaming Junebug, Flaming Junebug, Moss Crawfish, Natural Tan, Natural Tan, Nest Robber, Stream Crawfish | Item ID: PRD7734, PRD7735, PRD77550, PRD77551, PRD7760, PRD7765, PRD7767, PRD7775, PRD7784, PRF77550, PRF77551

The McRip 85 was designed by BASS Elite Series Angler Mike McClelland to be a deep diving suspending jerkbait. The McRip 85 has an aggressive slashing action, features sticky sharp Gamakatsu treble hooks, and comes in an array of fish-catching colors. | Colors: Cell Mate, Spooky Shad | Item ID: GUSMR85CMT, GUSMR85SPS

The versatile Pop'n Image allows anglers to accomplish topwater's top two actions: "popping" and "walking the dog." The Heddon Pop'n Image is designed for castability and features a realistic finish, fish-like eyes and XCalibur Rotating Treble Hooks. | Colors: 5/8oz 3'' Emerald Shiner, 5/8oz 3'' Needle Fish, 5/8oz 3'' Bay Anchovy, Baby Bass, Bullfrog, Gizzard Shad, Tennessee Shad, Threadfin Shad | Item ID: PRX9220BAC, PRX9220DBB, PRX9220DBF, PRX9220DGS, PRX9220DTFS, PRX9220DTS, PRX9220ESH, PRX9220NFH

The Teeny Pop-R is a legendary topwater bait that's won hundreds of thousands of dollars for anglers in bass tournaments because the bait produces two distinctly different sounds and actions depending on if the angler is holding the rod tip high or toward the water. This small size catches bass, panfish and other gamefish with some of the most exciting topwater bites you'll ever experience. | Colors: Tennessee Shad | Item ID: PRP5048

Twitch'em, crank'em, jerk'em. They won't run deeper than 1 foot. Fish them over weedbeds, stump fields, shallow flats, and other lunker holding areas. Thousands of anglers will tell you there is nothing like the 1-Minus series for serious bass fishing. Wide wobbling action, plus rattles. Shallow water worldwide is home to the One-Minus series. From a maximum of 12 inches deep to surface and all 11-12 inches in-between, there are three different sizes and shapes to suit any fisherman. This is the series that gave Mann's ownership to the top 12 inches of the water and make it the number one super shallow crankbait. Tournament winner for over 20 years. | Colors: American Shad, Chartreuse Shad, Texas Sunrise | Item ID: MASB4E11, MASB4E3, MASB4E4

The Lucky 13 produces a deep, resonating sound that drives gamefish crazy when it's chugged. Long considered one of the best lures made for catching schooling fish, the Lucky 13's size and action make it a true fresh and saltwater multi-specie bait (bass, pike, stripers, white bass, speckled trout, redfish and other inshore species). | Colors: Baby Bass Red Gill, Bullfrog, Fl Green Crawdad, Red Head | Item ID: PRX2500BBR, PRX2500BF, PRX2500GRA, PRX2500RH

Featuring Jackall's 'magnetic center of gravity' system, the unique Pompadour topwater lure is designed with custom metal wings so it produces action with either a slow or fast retrieve. Both the rear hook and prop create noise and splash, while the large 3-inch body size pushed through the water. | Colors: Black Bone, Bone White, Chartreuse Gill, IS Gill Bone | Item ID: JAJPOMPJRBLB, JAJPOMPJRBW, JAJPOMPJRISGB, JAJPOMPJRRTCHG

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blue Back Herring, Bluegill, Caribbean Shad, Dark Brown Crawdad, Delta, Demon, Hot Mustard, Old School, Pearl Grey SHiner, Red Crawdad, Shad, Silver, Smash | Item ID: NMDT04BBH, NMDT04BG, NMDT04CRSD, NMDT04DCW, NMDT04DEL, NMDT04DMN, NMDT04HM, NMDT04OLSL, NMDT04PGS, NMDT04RCW, NMDT04S, NMDT04SD, NMDT04SMSH

The Striper Strike was engineered to be cast farther than other lures, perfect for anglers plying the surf, fishing below dams or anywhere long casts are required. As a slow-sinking lure, the Striper Strike should be retrieved quickly on top to mimic an escaping baitfish, driving stripers, bass, redfish and other gamefish wild. | Colors: 1.5oz 4.25'' Bone Flash, 1.5oz 4.25'' Menhaden, 1.5oz 4.25'' Mullet, 1.5oz 4.25'' Yellow Croaker, 1.5oz 4.25'' Baby Blue Flash, 1.5oz 4.25'' Pink/Chartreuse, 2.125oz 5'' Baby Blue Flash, 2.125oz 5'' Bone Flash, 2.125oz 5'' Menhaden, 2.125oz 5'' Mullet, 2.125oz 5'' Pink/Chartreuse, 2.125oz 5'' Yellow Croaker, 3/4oz 3.5'' Baby Blue Flash, 3/4oz 3.5'' Bone Flash, 3/4oz 3.5'' Menhaden, 3/4oz 3.5'' Mullet, 3/4oz 3.5'' Pink/Chartreuse, 3/4oz 3.5'' Yellow Croaker, Banana, Black/Red Eye, Blue Flash, Blue Flash, Blue Flash, Metallic, Metallic, Metallic, Red Eye, Red Eye, Red Eye, Silver Flash, Silver Flash, Silver Flash | Item ID: PRI1900P02, PRI1900P58, PRI1900P59, PRI1900P60, PRI1900P61, PRI1900P62, PRI1900PBFL, PRI1900PBN, PRI1900PME, PRI1900PRE, PRI1900PSFL, PRI1900PYC, PRI2100P58, PRI2100P59, PRI2100P60, PRI2100P61, PRI2100P62, PRI2100PBFL, PRI2100PME, PRI2100PRE, PRI2100PSFL, PRI2100PYC, PRI2500P58, PRI2500P59, PRI2500P60, PRI2500P61, PRI2500P62, PRI2500PBFL, PRI2500PME, PRI2500PRE, PRI2500PSFL, PRI2500PYC

The Fat Papa 55 was designed by B.A.S.S. Elite Series Angler Russ Lane. You can fish the Fat Papa 55 in all types or weather and seasons. During the Fall through Spring you will get more bites with rattles in cooler water. The Fat Papa 55 comes with sticky sharp Gamakatsu treble hooks and in an array of colors, including some custom painted colors designed by Russ Lane. | Colors: Blue Gill, Chartreuse Black Back, Clear Chartreuse, Honey Craw, Mellow Yellow, Nasty Shad, Red Craw, Tropical Shad | Item ID: GUSFPSB55BLG, GUSFPSB55CBB, GUSFPSB55CCH, GUSFPSB55HCW, GUSFPSB55MLY, GUSFPSB55NSD, GUSFPSB55RCW, GUSFPSB55TSD

Sinking at a consistent rate of one foot per second, the CountDownallows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDowncan get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMCblack nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Brook Trout, Brown Trout, Gold, Silver | Item ID: NMCD07BTR, NMCD07G, NMCD07S, NMCD07TR

A SILENT medium-bodied deep diver, the Series 5 is designed with a medium wobble and medium buoyancy, The Series 5 has a 2� diving plane to allow for lengthened casts and deeper depths. The "Go-To" crankbait for many Touring Pro's. Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 5 and see what happens! | Colors: Citrus, Powder Blue Back Chartreuse | Item ID: SKHCS5534, SKHCS5561

The Cotton Cordell Wally Diver fishing lure is the total walleye fishing system, from the shallow runner to the Magnum deep diver, this series was created with walleyes in mind. Everything about these fishing lures - their action, their profiles, their colors is expertly designed for walleye fishing in North America. It's been said too that some bass anglers are using Wally Diver crankbaits to catch largemouth and smallmouth bass. | Colors: Chartreuse, Chrome/Blue Back | Item ID: PRCD706, PRCD742

Designed as a fast trolling needlefish lure, primarily for tuna, fisherman have found it equally effective for many other varieties of gamefish. A lethal weapon on the Great Lakes. Broken back design creates an incredible realistic needlefish simulation at any speed. Optimum performance when trolled at 4-6 knots. Rugged saltwater rigging and hardware, equipped with Perma Steel hooks and securely attached metal lip to take the beating of oyster shells and coral. Hand-tuned and tank-tested to run perfectly in any condition. | Colors: Green, Needlefish, Redhead, Silver | Item ID: NMSL13GR, NMSL13NF, NMSL13RH, NMSL13S

The BOOYAH Streak IV is a big, deep-diving crankbait that weighs right at 2 ounces for extreme casting distances and then cranks down to nearly 25 feet with an aggressive dive plane and hard wobble. That extra weight is offset by a unique foam-injected body that allows the added weight without sacrificing any buoyancy. Wire-through design adds unbreakable strength from the line tie to the 1/0 EWG hooks for landing the big ones. More importantly, bass have never heard anything like the BOOYAH Streak IV. A patented design forces the sound out of the bill - unlike any other crankbait available. That focused sound penetrates the water farther than traditional crankbaits. | Colors: Blue Moon, Chartreuse Craw, Emerald Moon, Moon Glow, Natural Pearl, Real Gizzard Shad, Silver Blue Citrus, Texas Monster | Item ID: PRBYST428, PRBYST429, PRBYST430, PRBYST431, PRBYST432, PRBYST433, PRBYST434, PRBYST435

The Rebel Crawfish is the original realistic crawfish crankbait. No other crankbait mimics a fleeing crawfish better than a Rebel Craw. It's the super-realistic body and paint scheme combined with the distinct pulsating action that makes it irresistible to fish. Effective on largemouth and smallmouth bass, walleyes, all species of trout and other gamefish. | Colors: Cajun Crawfish, Chart Crawfish, Ditch Brown Crawfish, Nest Robber, Stream Crawfish | Item ID: PRD7434, PRD7435, PRD7460, PRD7465, PRD7475

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape, precision balance point, and resting position allow for an easy walk the dog action that has been proven on the water. Topped off with Fusion19 hooks, Berkley J-Walkers are sure to impress anglers of all skill levels. | Colors: 2/3oz 120mm Bone, 2/3oz 120mm Chrome, 2/3oz 120mm Olive Shad | Item ID: PFBHBJW120BNE, PFBHBJW120CHR, PFBHBJW120OLS

Take the surface-busting sound created by the Jitterbug's special lip &emp; add the action of these tail wagging Jointed Jitterbugs and anglers have the most action-packed topwater lure available. The motion of the jointed tail creates extra flash and action to provoke heart-stopping topwater strikes. The Jointed Jitterbug is effective on all species of bass and pike. | Colors: 5/8 oz - Black, 5/8 oz - Coach Dog/OB, 5/8 oz - Frog/White Belly, 5/8 oz - Frog/Yellow Belly, 5/8 oz - Perch, Black, Fire Tiger, Frog/White Belly, Perch | Item ID: PRG67002, PRG67005, PRG67006, PRG67007, PRG67009, PRG67502, PRG67505, PRG67506, PRG675115

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker. The field test results are in -- and the result? These baits flat out Catch More Fish! 'Pro designed to create the ultimate minnow style trolling lure 'Size, profile, and dive depth imitate a minnow 'Mustad Ultra Point Hooks | Colors: Slick Blue Alewife | Item ID: PFFFMN11DSLBA

Sinking at a consistent rate of one foot per second, the CountDownallows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDowncan get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMCblack nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Gold, Rainbow Trout, Silver | Item ID: NMCD05G, NMCD05RT, NMCD05S

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointedgets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming action at the slowest of speeds makes this bait the perfect choice after a cold front when fish are traditionally finicky and in a negative feeding mood. Balsa wood construction with VMCblack nickel hooks. Each is hand-tuned and tank-tested for perfect swimming action right out of the box. | Colors: Gold, Silver | Item ID: NMJ07G, NMJ07S