Hard Baits

Whopper Plopper 90 /130 is the little brother of our larger versions; but don't let its little package fool you, this bait has a serious little man's complex. Built with the same durable construction as the rest of the line with Xtra Strong components including hook hangers, wires, and X-Strong size 4 treble hooks. This smaller version is made tough to battle bigger foes. While his big brothers rely on powerful chops of their tail to attract strikes, the Whopper Plopper 90 relies more on quickness, with a unique sound more reminiscent of a buzz saw, Whopper Plopper 90 is tailor made for topwater fishing in high pressure situations and when the forage base is smaller. | Colors: Mullet, Slime | Item ID: R2WPL130SSW32, R2WPL130SSW38

You've never seen a lure like the BOOYAH Prank. A lipped popper, the Prank can be worked on top as a popper that spits water thanks to a cupped and shaved mouth. But it also doubles as a shallow-running crankbait where the shaved back helps impart a serious swimming action. A feather-dressed treble adds the final touch to entice strikes. | Colors: Bone Shiner, Chrome Black, Crushed Bone, Flashy Momma, Moon Phase Shad, Pearl Melon, Summer Gill, X Ray | Item ID: PRBYPRK206, PRBYPRK215, PRBYPRK217, PRBYPRK220, PRBYPRK221, PRBYPRK222, PRBYPRK225, PRBYPRK226

Threadfin Shad are one of the most abundant and widely dispersed forage species and are a prime target of most freshwater game fish. Fish the LIVETARGET Threadfin Shad Swimbait during the spring shad-spawn, in the summer when Shad school up, or during the fall, back in the creeks. Freshwater. | Colors: Green/Bronze, Violet/Blue | Item ID: KOTFS95MS703, KOTFS95MS705

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Blaze, Blue, Blue Gill, Crawdad, Dark Brown Crawdad, Delta, Firetiger, Gold, Helsinki Shad, Holographic Shiner, Hot Steel, Perch, Red Crawdad, Shad, Silver, Silver Fluorescent Chart | Item ID: NMSR05B, NMSR05BG, NMSR05BLZ, NMSR05CW, NMSR05DCW, NMSR05DEL, NMSR05FT, NMSR05G, NMSR05HS, NMSR05HSD, NMSR05HSH, NMSR05P, NMSR05RCW, NMSR05S, NMSR05SD, NMSR05SFC

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a "silent" approach. | Colors: Black Back Chart, Blue Craw, Bluegill, Brown Craw, Chartreuse Perch, Chartreuse Rootbeer, Chartreuse Sexy Shad, Chili Craw, Chrome Sexy Shad, Clearwater Minnow, DB Craw, Delta Red, Gizzard Shad, Green Gizzard Shad, Green Pumpkin Craw, Natural Bream, Natural Shad, Neon Bluegill, Orange Belly Craw, Orange Bream, Sam Rayburn Red Craw, Sexy Blue Back Herring, Sexy Shad, Summer Sexy Shad, TN Shad, Yellow Perch | Item ID: SKHCKVDS10108, SKHCKVDS10447, SKHCKVDS10450, SKHCKVDS10451, SKHCKVDS1046, SKHCKVDS10511, SKHCKVDS10514, SKHCKVDS10517, SKHCKVDS10535, SKHCKVDS10538, SKHCKVDS10564, SKHCKVDS10565X, SKHCKVDS10568, SKHCKVDS10586, SKHCKVDS10590, SKHCKVDS10622, SKHCKVDS10648, SKHCKVDS10650, SKHCKVDS10651, SKHCKVDS10652, SKHCKVDS10663, SKHCKVDS10667, SKHCKVDS10680, SKHCKVDS10684, SKHCKVDS10697, SKHCKVDS10699

Born out of a simple miscommunication between professional angler Chris Lane and the designers at River2Sea, the River2Sea Chris Lane Big Mistake is built with a unique, oversized profile that allows hungry bass to hone-in on it in a hurry. Fitted with two oversized, soft plastic propellers, the River2Sea Chris Lane Big Mistake moves plenty of water and emits an agitating acoustic that urges big bass to strike. Offered in a number of strike-inducing colors, the River2Sea Chris Lane Big Mistake separates itself from other topwater lures on the market with a unique design, composition, and actions. | Colors: Blue Gill, Bone, Chubby, I Know It, Munky Butt, Pac-Man, Perch | Item ID: R2CLBM16009, R2CLBM16011, R2CLBM16013, R2CLBM16014, R2CLBM16018, R2CLBM16026, R2CLBM16028

Designed for extra shallow conditions and spooky fish, the Series 1XS adds to the versatility of the Strike Kingcrankbait lineup. This lightweight bait with a medium wobble casts extremely well for its size. Designed to be fished slow or fast, it tracks true at any speed and features the free floating rattles which are inherent to all Strike Kingpro-designed crankbaits. | Colors: Chartreuse Sexy Shad, Fire Tiger, Gizzard Shad, Sexy Shad | Item ID: SKHC1XS511, SKHC1XS513, SKHC1XS538, SKHC1XS590

The Angry Eye Predator is a versatile 6 1/2 inch jointed minnow bait. If trolling is your preferred method of angling, the AEP will run at a depth range of 2-7 feet. Fish the AEP with a slow retrieve and a high rod tip and you can work the bait on the surface. The jointed body design ensures an erratic motion which allows the lure to really hunt for any species. With 3 counter balanced weights in the body of the AEP, and 6 hollow bb's in the center cavity, you can rest assured that you'll have the action and the vibration needed in any type of water conditions. Whether you're chasing huge snook, cagey lake trout or monster striped bass, the AEP is a clear choice for your path to success. | Colors: Chartreuse/Red Head, Cotton Candy, Firetiger, Pearl White Laser/Red Head, Rainbow Trout, Sardine, Silver/Chart Back/Red Head, Silver/Chart/Orange, Silver/Red Bottom, Silver/Red Head, Tennessee Shad, White/Red Head | Item ID: PCPPAE02, PCPPAE03, PCPPAE04, PCPPAE05, PCPPAE106, PCPPAE12, PCPPAE120, PCPPAE121, PCPPAE122, PCPPAE123, PCPPAE13, PCPPAE130

A SILENT small-bodied medium diver, the Series 3 is designed to enhance castability, thus reaching maximum depths. One of the most popular crankbaits on the market! Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 3 and see what happens! | Colors: Citrus, Powder Blue Back Chartreuse | Item ID: SKHCS3534, SKHCS3561

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body construction enhance the action. Right out of the box it swims with perfection due to hand-tuning and tank-testing. VMCblack nickel hooks for quick, sure penetration. | Colors: Brown Crawdad, Crawdad, Fire Crawdad, Red Crawdad, Shad, Silver Shad | Item ID: NMJSR07BCW, NMJSR07CW, NMJSR07FCW, NMJSR07RCW, NMJSR07SD, NMJSR07SSD

Berkley has repackaged the popular bait and branded it with its signature feature, its unique action which creates a "Flicker" that imitates a fleeing baitfish. The fold-out package features the respected dive curves created by Precision Angling. The Berkley team designed the Flicker Shad to have the perfect action all season long. Each lure is tank tested to ensure the proper action right out of the package 'Pro designed, Individually tank tested 'Weight transfer for bullet-like cast 'Mustad Ultra Point Hooks | Colors: 5/16oz 7cm Clear, Black Gold, Black Gold Sunset, Black Silver Flash, Blue Smelt, Chrome Clown, Firetiger, Pearl White, Racy Shad, Speckled Gold Shiner | Item ID: PFFFSH7MBG, PFFFSH7MBGS, PFFFSH7MBLSF, PFFFSH7MBLUSM, PFFFSH7MCCL, PFFFSH7MCLEAR, PFFFSH7MFT, PFFFSH7MPW, PFFFSH7MRCS, PFFFSH7MSGS

The Buzz Plug Jr. is a downsized version of the original Buzz Plug, a unique lure that combines the best characteristics of a buzzbait and a floating topwater lure. This near-weedless floating lure features a built-in wobbling motion when retrieved at a constant speed, yet can be paused and gently twitched to tease bass into biting or ripped across the surface to violently buzz, spit water and leave a trail of bubbles. The Buzz Plug Jr. features a floating frog/rat body with a buzzbait blade at the front, which rises up out of the water when the bait is paused. An upturned double hook allows the lure to come over wood or other cover without snagging. | Colors: Black, Coach Dog, Fire Tiger, Frog/White Belly, Perch, Rat | Item ID: PRG93502, PRG93505, PRG93506, PRG93510, PRG935115, PRG935140

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. For those times when you need to run the bait in deeper water, the CD9 Deep Diving Red-Fin reaches 10 ft and entices fish with a wide wobble (straight retrieve) or an erratic "panicked minnow" when retrieved with a twitch-twitch-pause retrieve. The Deep Diving Red-Fin is also an effective trolling lure for big walleyes, white bass, striped bass and more. Tough construction and top-quality components keep the Deep Diving Red-Fin at the top of the list for anglers coast-to-coast. | Colors: Chrome/Black, Chrome/Blue, Pearl Blue, Pearl Red | Item ID: PRCD904, PRCD906, PRCD920, PRCD928

"Walking the Dog" action can be difficult to achieve with some top water baits. SAMMY makes it easy. Combine its easy to achieve "Walk the Dog" action with the spitting action of a popper and SAMMY gives you unsurpassed top water performance. But that's not all. Add the bass calling, glass rattles and the ultra natural coloring to top water bait that can be cast a long distance, and SAMMY becomes a must for all tackle boxes! SAMMY has already accounted for victories at the various tournaments within the past three years. | Colors: 1/2oz 4" Bone Shad, Aurora Black, Chartreuse Shad, Ghost Minnow, MS American Shad, MS Gun Metal Shad, Pearl Threadfin Shad | Item ID: LCSM100052, LCSM100110, LCSM100151, LCSM100183, LCSM100238, LCSM100250, LCSM100270

The Gunfish 115 is a larger version of Gunfish 95. The Gunfish 115 is the latest of an extensive series of next generation topwater baits. It features a slim tapered body design and uniquely shaped-cupped mouth. The configuration of the mouth makes the bait splash and pop like no other. The Gunfish 115 glides across the waters surface with a tight "walk the dog" action similar to the Sammy series. The distinct difference with the Gunfish 115 is the incredible fluid motion of the bait on retrieve. This topwater will allow you to catch bass even under highly pressured situations. The resin/tungsten composite weighting system of the Gunfish 115 will allow you to cast it a mile, and approach these fish from vantage points inaccessible with conventional topwaters. This will effectively catch those finicky bass without alerting them to your location. | Colors: Aurora Black, Chartreuse Shad, Ghost Minnow, Lake Murray Clear, MS American Shad | Item ID: LCGF115052, LCGF115238, LCGF115250, LCGF115270, LCGF115292

The Howeller Dream Master Classic is the lure that helped Randy Howell win the 2014 Bassmaster Classic. Ideal for targeting medium-depth structures & strike zones, this crankbait has a compact shape with a wide wobble. At 2 1/2", it creates savage strikes with its patented combination of sound technology, visual triggers, and realistic swimming action. Built using the same body style as the original, the Livingston Lures Howeller Dream Master Classic Plus offers a slightly larger profile and an expansion of sounds that make it deadlier than ever before. Built to dive down to medium-depths, the Livingston Lures Howeller Dream Master Classic Plus features a rounded bill that produces a wide, strong wobble and an erratic action that bass simply cannot resist. | Colors: Chartreuse Shad, Guntersville Craw, Spring Craw, True Bream | Item ID: LV903, LV935, LV943, LV950

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blue Back Herring, Caribbean Shad, Demon, Disco Shad, Helsinki Shad, Hot Mustard, Old School, Pearl Grey Shiner, Penguin, Red Crawdad, Shad, Silver, Smash | Item ID: NMDT16BBH, NMDT16CRSD, NMDT16DMN, NMDT16DSSD, NMDT16HM, NMDT16HSD, NMDT16OLSL, NMDT16PGS, NMDT16PNGN, NMDT16RCW, NMDT16S, NMDT16SD, NMDT16SMSH

Bill Lewis' legendary invention, the Rat-L-Trap, is recognized as the most popular, and consequently, the most imitated lure. The Rat-L-Trap's tight wobble allows that bait to dance identically to a panicked baitfish. Dual-frequency rattle chambers imitate the vibration of a school of minnows. In fact, analysis by leading bio-acoustic research teams confirms striking similarities between the sound of actual baitfish and the Rat-L-Trap. These sounds are the 'Dinner Bell' for predator fish. | Colors: Blue Shiner, Chrome Black, Chrome Blue Back | Item ID: RTFR25, RTFR25B, RTFR260

The Rebel Jointed Minnow, commonly referred to as a "broke-back" minnow, produces more action than a solid body lure, which can be key to getting strikes from stubborn or educated bass, walleye and other gamefish. Designed to be fished three ways slowly reeled on top, retrieved at a steady pace or twitched erratically under the water the Rebel Jointed Minnow gives fish that extra "something" that produces strikes. | Colors: Gold/Black, Silver/Black, Silver/Blue | Item ID: PRJ1001, PRJ1002, PRJ1003

The POINTER has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever the retrieving motion is stopped. The POINTER will suspend 4 -5 feet deep and will emit an intriguing bass-calling vibration, while in the suspended state. A short twitch of the fishing rod will generate the "Walk the Dog" action under the water. | Colors: Aurora Black, Bone Pro-Blue, Chartreuse Shad, Crack, Crack Black, Crack Blue, Ghost Chartreuse Shad, Ghost Minnow, Gun Metal Shad, MS American Shad, NC Shell White, Nishiki (Clown), Original Tennessee Shad, Pearl Ayu, Pearl Threadfin Shad, Sexy Chartreuse Shad, Table Rock Shad | Item ID: LCPT100052, LCPT100077, LCPT100150, LCPT100151, LCPT100154, LCPT100155, LCPT100170, LCPT100172, LCPT100183, LCPT100238, LCPT100250, LCPT100251, LCPT100261, LCPT100268, LCPT100270, LCPT100285, LCPT100371

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The Red-Fin can be twitched on top, runs erratically with a twitch-twitch-pause retrieve, provides a wide searching wobble on a straight retrieve and is one of the best wake baits ever made. Try retrieving it slowly on top for vicious topwater strikes from all types of bass, including giant stripers. Top-quality construction and tough components make the Red-Fin a lure you can depend on, no matter the species you're after. | Colors: Chrome/Black Back, Chrome/Blue Back, Smokey Joe | Item ID: PRC0904, PRC0906, PRC0911

Threadfin Shad are one of the most abundant and widely dispersed forage species and are a prime target of most freshwater game fish. Fish the LIVETARGET Threadfin Shad Swimbait during the spring shad-spawn, in the summer when Shad school up, or during the fall, back in the creeks. Freshwater. | Colors: Green/Bronze, Violet/Blue | Item ID: KOTFS115MS703, KOTFS115MS705

The Walk N Pop 77 is an awesome upgrade to traditional poppers with its L face design to maximize water spray and sound. Its unique weight moving and balancing system allows it to cast far & sit perfectly in the water. | Colors: Beauty Shad, Bluetreuse, Bone Cracker, XXX Shad | Item ID: LV1602, LV1615, LV1633, LV1694

Weighing a full ounce, the Heavy DD22 helps you make that long cast to fish-holding spots. That added weight then gets the lure down to the 11-17 foot range faster which maximizes your time in the strike zone when targeting schooling fish. | Colors: Chartreuse Blue, Chili Bowl, Nutter Shad, Psycho Shad, SX Shad, SX Shad Chartreuse, Tropical Shad | Item ID: NLHDD22178, NLHDD22181, NLHDD22262, NLHDD22269, NLHDD22269CSX, NLHDD22360, NLHDD22F135

Livingston Lures'Dive Master 14 has a larger lip than the Dive Master Jr. and is ideal for targeting structures and entering strike zones the shallow diver can't reach. This crankbait has a compact shape, with a wide wobble and an internal rattle. The Dive Master 14 is designed to come through cover without hanging up or losing effectiveness. The deeper-diving Dive Master 20 creates savage strikes from freshwater game fish with a patented combination of sound technology, visual triggers, and realistic swimming action. When fish are holding down in the water column, the long, precision-tuned bill of the Dive Master 20 gets the lure into deep, dark waters where the lunkers typically search for prey. Livingston Lures utilizes a proprietary sound chamber technology that calls to fish with an exclusive combination of advanced rattles and internal electronics to create realistic electronic baitfish sounds when activated by water. | Colors: Chartreuse Splatter Shad, Spring Craw, True Bream | Item ID: LV212, LV235, LV250

The X-Rapis "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture and flash light like a beacon. It can be fished both in an aggressive "Slashbait�" technique or with a classic Rapalawobble. The angler defines the cadence for maximum effectiveness. Loaded with features from tip to tail, textured translucent body, internal holographic foil, internal long cast system (XR04 excluded), 3D holographic eyes, flash foil teaser tails, Slashbaitaction, Rapala "wobble" action, suspends on pause. All topped off with premium VMCblack nickel hooks, each hand-tuned and tank-tested to ensure top performing action from the start. | Colors: Clown, Glass Ghost, Olive Green, Silver, Silver Blue | Item ID: NMXR10CLN, NMXR10GGH, NMXR10OG, NMXR10S, NMXR10SB

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The Red-Fin can be twitched on top, runs erratically with a twitch-twitch-pause retrieve, provides a wide searching wobble on a straight retrieve and is one of the best wake baits ever made. Try retrieving it slowly on top for vicious topwater strikes from all types of bass, including giant stripers. Top-quality construction and tough components make the Red-Fin a lure you can depend on, no matter the species you're after. | Colors: Chrome/Black, Chrome/Blue, Gold/Orange | Item ID: PRC0804, PRC0806, PRC0898

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body construction enhance the action. Right out of the box it swims with perfection due to hand-tuning and tank-testing. VMCblack nickel hooks for quick, sure penetration. | Colors: Brown Crawdad, Crawdad, Fire Crawdad, Red Crawdad, Shad, Silver Shad | Item ID: NMJSR05BCW, NMJSR05CW, NMJSR05FCW, NMJSR05RCW, NMJSR05SD, NMJSR05SSD

The Arbogast Jitterbug is the most-respected topwater lure for night fishing, but also power ignites explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely the correct angle, produces the loud, rhythmic, surface-busting sound that is proven to be irresistible to bass, pike and other gamefish. | Colors: 5/8 oz - Black, 5/8 oz - Bull Frog, 5/8 oz - Cricket Frog, 5/8 oz - Firetiger, 5/8 oz - Frog/White Belly, 5/8 oz - Frog/Yellow Belly, 5/8 oz - Leopard Frog, 5/8 oz - Perch, 5/8 oz - Swamp Frog, 5/8 oz - White/Red Head, 5/8 oz - Yellow | Item ID: PRG65001, PRG65002, PRG65003, PRG65005, PRG65006, PRG65007, PRG650115, PRG650506, PRG650507, PRG650508, PRG650509

Made from jelutong wood of Malaysia, The High Buoyancy, Durable Twin Spin has no equal. Props spin at the slightest movement enticing brutal topwater strikes. Saltwater grade hardware and proven color combinations make this bait a must add to your tackle box. | Colors: Black, Black Orange, Foil Orange, Pearl, Sexy Shad, Tennessee Shad | Item ID: PH0301, PH0302, PH0304, PH0310, PH0313, PH0314

A small, squareBill diver with a high buoyancy, the Series 1 is designed to be thrown around heavy cover. The square lip design causes massive deflection to trigger strikes. | Colors: Black Back Chartreuse, Chart Belly Craw, Chartreuse Sexy Shad, Chartreuse Shad, Green Tomato, Orange Belly Craw, Sexy Shad, Sexy Sunfish | Item ID: SKHC1526, SKHC1535, SKHC1538, SKHC1562, SKHC1564, SKHC1569, SKHC1590, SKHC1598

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blue Back Herring, Bluegill, Caribbean Shad, Dark Brown Crawdad, Demon, Helsinki Shad, Hot Mustard, Pearl Grey Shiner, Red Craw, Silver | Item ID: NMDT14BBH, NMDT14BG, NMDT14CRSD, NMDT14DCW, NMDT14DMN, NMDT14HM, NMDT14HSD, NMDT14PGS, NMDT14RCW, NMDT14S

The shallow running version of the Shad Rap�. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, detailed finish and proven fish-catching patterns. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. Cast it out, let it sit until the ripples fade away, then begin a slow, enticing retrieve. It is equally effective when twitching, casting or slow trolling. | Colors: Crawdad, Demon, Shad, Silver | Item ID: NMSSR05CW, NMSSR05DMN, NMSSR05S, NMSSR05SD

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blaze, Blue Back Herring, Blue Shad, Bluegill, Caribbean Shad, Dark Brown Crawdad, Delta, Demon, Disco Shad, Firetiger, Helsinki Shad, Hot Mustard, Live Bluegill, Live River Shad, Mule, Old School, Parrot, Pearl Grey Shiner, Penguin, Rasta, Red Crawdad, Rusty, Shad, Silver, Smash | Item ID: NMDT10BBH, NMDT10BG, NMDT10BGL, NMDT10BLZ, NMDT10BSD, NMDT10CRSD, NMDT10DCW, NMDT10DEL, NMDT10DMN, NMDT10DSSD, NMDT10FT, NMDT10HM, NMDT10HSD, NMDT10MULE, NMDT10OLSL, NMDT10PGS, NMDT10PNGN, NMDT10PRT, NMDT10RCW, NMDT10RSL, NMDT10RTA, NMDT10RUS, NMDT10S, NMDT10SD, NMDT10SMSH

A SILENT medium-bodied deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving hardbaits. Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 5XD and see what happens! | Colors: Chart Sexy Shad, Citrus Shad, Gizzard Shad, Green Gizzard Shad, Powder Blue Back Chart, Sexy Blue Back Herring, Sexy Shad, TN Shad | Item ID: SKHCS5XD511, SKHCS5XD517, SKHCS5XD534, SKHCS5XD538, SKHCS5XD561, SKHCS5XD568, SKHCS5XD586, SKHCS5XD590

The Gunfish95 is the latest of an extensive series of next generation topwater baits. It features a slim tapered body design and uniquely shaped-cupped mouth. The configuration of the mouth makes the bait splash and pop like no other. The Gunfish95 glides across the waters surface with a tight "walk the dog" action similar to the Sammy series. The distinct difference with the Gunfish95 is the incredible fluid motion of the bait on retrieve. This topwater will allow you to catch bass even under highly pressured situations. The resin/tungsten composite weighting system of the Gunfish95 will allow you to cast it a mile, and approach these fish from vantage points inaccessible with conventional topwaters. This will effectively catch those finicky bass without alerting them to your location. | Colors: Aurora Black, Chartreuse Shad, Chrome, Ghost Minnow, MS American Shad | Item ID: LCGF95052, LCGF95074, LCGF95238, LCGF95250, LCGF95270

The RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind, wind & stop, twitch, snap, rip and suspend, fish it your favorite way for all species of gamefish. | Colors: Albino Shiner, Carbon, Clown, Elite Blue, Goby, Herring, Houdini, Moss Back Shiner, Purpledescent, Silver, Sneaky Pete, Speed Monkey, Yellow Perch | Item ID: NMRPS09AS, NMRPS09CBN, NMRPS09CLN, NMRPS09EB, NMRPS09GOBY, NMRPS09HDI, NMRPS09HER, NMRPS09MBS, NMRPS09MKY, NMRPS09PD, NMRPS09S, NMRPS09SNP, NMRPS09YP

A small-bodied deep diver, the Series 4 is designed to enhance castability, thus reaching maximum depths. One of the most popular proModel/medium on the market! | Colors: Baby Carp, Blue Back Chartreuse, Bluegill, Chartreuse Sexy Shad, Fire Tiger, Gizzard Shad, Green Gizzard, Green Tomato, Pearl Chartreuse Belly, Powder Blue Back Chartreuse, Sexy Shad, Sexy Sunfish, Tennessee Shad | Item ID: SKHC4503, SKHC4511, SKHC4513, SKHC4517, SKHC4518, SKHC4526, SKHC4538, SKHC4556, SKHC4561, SKHC4568, SKHC4569, SKHC4590, SKHC4622

A SILENT medium-bodied deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving hardbaits. Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 5XD and see what happens! | Colors: Chartreuse Sexy Shad, Citrus, Clear Ghost Sexy Shad, Gizzard Shad, Green Gizzard Shad, Powder Blue Back Chartreuse, Sexy Blue Back Herring, Sexy Shad, Tennessee Shad | Item ID: SKHCS6XD500, SKHCS6XD511, SKHCS6XD517, SKHCS6XD534, SKHCS6XD538, SKHCS6XD561, SKHCS6XD568, SKHCS6XD586, SKHCS6XD590

The Livingston Lures Howeller Dream Master Classic Square takes the championship-winning design of the original and pairs it with a square bill that is designed for erratic action and shallow depths. Made to bounce off of cover and deliver strikeinducing deflections, the Livingston Lures Howeller Dream Master Classic Square features a durable circuit board lip that grinds through the bumpiest terrain. | Colors: Citrus Sparkle, Guntersville Craw, Spring Craw, XXX Shad | Item ID: LV1333, LV1343, LV1350, LV1354

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker. The field test results are in -- and the result? These baits flat out Catch More Fish! 'Pro designed to create the ultimate minnow style trolling lure 'Size, profile, and dive depth imitate a minnow 'Mustad Ultra Point Hooks | Colors: 1/3oz 9cm Clear | Item ID: PFFFMN9DCLEAR

Don't be fooled by the name. Although it may be smaller in stature than the original, the IMA Little Stik 135 still delivers big results. Offering tournament-oriented sizing, the IMA Little Stik 135 provides all of the same swaggering topwater action that has earned its big brother a reputation for catching. Fitted with a rear-weighted design, the IMA Little Stik 135 walks-the-dog with very little effort and provides extended casting distance that allows anglers to cover more water with each toss. Offering lifelike detailing as well, the IMA Little Stik 135 is built with a highly detailed finish, massive eyes, and a unique head that is built to push water as it slaps against the surface. On the inside, the IMA Little Stik 135 is built with a boisterous internal rattle chamber that generates a distinct tonal foorprint as it is worked along the surface. Backed by two razor-sharp trebles, the IMA Little Stik 135 provides lethal topwater attraction that is second-to-none. | Colors: 1oz Blueback Herring, 1oz Bone, 1oz Chrome | Item ID: IMILS135, IMILS153, IMILS185

Thanks to its oversized deep diving lip, the Down Deep Husky Jerkreaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast and deep. Neutral buoyancy allows lure to suspend on pause in retrieve. Tuned internal rattle chamber creates loud and rhythmic attraction. Premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: 10 Clown, 10 Glass Minnow, 10 Silver, 12 Clown, 12 Glass Blue Minnow, 12 Glass Minnow, 12 Silver, 12 Silver Blue | Item ID: NMDHJ10CLN, NMDHJ10GMN, NMDHJ10S, NMDHJ12CLN, NMDHJ12GBM, NMDHJ12GMN, NMDHJ12S, NMDHJ12SB

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMChooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box. | Colors: Silver | Item ID: NMF18S

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Live Bluegill, Live Pumpkinseed, Live River Shad, Live Smallmouth Bass | Item ID: NMSR05BGL, NMSR05PSL, NMSR05RSL, NMSR05SBL

The Fat John 60 crankbait was designed by B.A.S.S. Elite Series Angler John Crews. The unique flat-sided square bill has a shallow diving hunting action that deflects off shallow objects. This action entices shallow bass to track and eat the Fat John 60! Comes with those sticky sharp Gamakatsu treble hooks and in an array of proven fish-catching colors. | Colors: Cell Mate, Chartreuse Black Back, Citrus Shad, Fire Craw, Nasty Shad, Old Fire Tiger, Spooky Nasty, Spring Craw | Item ID: GUSFJ60CBB, GUSFJ60CMT, GUSFJ60CSD, GUSFJ60FRC, GUSFJ60NSD, GUSFJ60OFT, GUSFJ60SCW, GUSFJ60SPN

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The Red-Fin can be twitched on top, runs erratically with a twitch-twitch-pause retrieve, provides a wide searching wobble on a straight retrieve and is one of the best wake baits ever made. Try retrieving it slowly on top for vicious topwater strikes from all types of bass, including giant stripers. Top-quality construction and tough components make the Red-Fin a lure you can depend on, no matter the species you're after. | Colors: Bone with Orange Eye, Chrome/Black Back, Chrome/Blue Back, Rainbow Trout, Smokey Joe | Item ID: PRC1004, PRC1006, PRC1011, PRC1093, PRC10BONE

The Howeller Dream Master Classic is the lure that helped Randy Howell win the 2014 Bassmaster Classic. Ideal for targeting medium-depth structures & strike zones, this crankbait has a compact shape with a wide wobble. At 2 1/2", it creates savage strikes with its patented combination of sound technology, visual triggers, and realistic swimming action. Built using the same body style as the original, the Livingston Lures Howeller Dream Master Classic Plus offers a slightly larger profile and an expansion of sounds that make it deadlier than ever before. Built to dive down to medium-depths, the Livingston Lures Howeller Dream Master Classic Plus features a rounded bill that produces a wide, strong wobble and an erratic action that bass simply cannot resist. | Colors: Guntersville Craw, Spring Craw | Item ID: LV1043, LV1050

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Baby Bass, Blaze, Blue, Blue Gill, Crawdad, Dark Brown Crawdad, Delta, Firetiger, Gold, Helsinki Shad, Holographic Blue Shiner, Holographic Shiner, Hot Steel, Mossy, Olive Green Craw, Perch, Red Crawdad, Shad, Silver, Silver Fluorescent Chart | Item ID: NMSR07B, NMSR07BB, NMSR07BG, NMSR07BLZ, NMSR07CW, NMSR07DCW, NMSR07DEL, NMSR07FT, NMSR07G, NMSR07HBSH, NMSR07HS, NMSR07HSD, NMSR07HSH, NMSR07MSY, NMSR07OGCW, NMSR07P, NMSR07RCW, NMSR07S, NMSR07SD, NMSR07SFC

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured scales and gills with deep set 3D holographic eyes. Super easy to fish, the Rippin' Rapis perfect for pulling over or through grass, bouncing off timber and rippin' through rocks. Long-casting with variable running depth, this one is just right for clear water where look is key or for fishing stained, dark water where just the right sound is essential. Fast piercing VMCblack nickel hooks seal the deal. | Colors: Chrome Blue, Helsinki Shad, Red Crawdad | Item ID: NMRPR06CHB, NMRPR06HSD, NMRPR06RCW