Hard Baits

The Fat Papa 70 was designed by B.A.S.S. Elite Series Angler Russ Lane, to be one of the most unique and productive crankbaits ever produced. Russ had everything custom made on this lure to do one thing Catch Fish! The Fat Papa 70 comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Blue Gill, Chartreuse Black Back, Mellow Yellow, Nasty Shad, Red Craw, Tropical Shad | Item ID: GUSFPSB70BLG, GUSFPSB70CBB, GUSFPSB70MLY, GUSFPSB70NSD, GUSFPSB70RCW, GUSFPSB70TSD

The Fat A bounces off wood, rocks and other structure to mimic a stunned baitfish - which bass can't resist as an easy snack. Internal rattles bring extra attention to the lure as it's retrieved. Built of polycarbonate, the Fat A is extra buoyant as well. | Colors: Apple Red Crawdad, Baby Bass/Orange Belly, Black Chart, Bone/Orange Belly, Chart Baby Bass, Foxy Shad, G-Fin/Firetiger, Oxbow Bream | Item ID: PRB06FBBO, PRB06FBN, PRB06FCBB, PRB06FFS, PRB06FFYBS, PRB06FGFT, PRB06FOB, PRB06FXC5

The Little John DD 70 Deep Diving Crankbait designed by B.A.S.S. Elite Series Angler John Crews. "I designed the Little John DD 70 to be the best deep diving crankbait ever created!" Dives Deeper, casts farther and fishes easier than any other deep diver. A unique Tungsten weight transfer system and an aerodynamic streamline design make this deep diver simple to cast and retrieve. The Little John DD 70 comes with those sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors! | Colors: Black & Blue, Cell Mate, Chartreuse Blue, Chartreuse Nasty, Citrus Light, Citrus Shad, Clear Chartreuse, Home Boy, Nasty Shad, Rootbeer Chartreuse, Spooky Nasty, Spooky Shad | Item ID: GUSLJD70BBL, GUSLJD70CBL, GUSLJD70CCH, GUSLJD70CHN, GUSLJD70CMT, GUSLJD70CSD, GUSLJD70CTL, GUSLJD70HBY, GUSLJD70NSD, GUSLJD70RBC, GUSLJD70SPN, GUSLJD70SPS

An extremely versatile lure, the Berkley Surge Shad provides an exaggerated wobbling action that is ideal for fish actively feeding on the surface or those that are suspended. It's bill design has been tailored for multiple presentations. Simply reel it, twitch it, or aggressively jerk it this silent lure excels in slightly calmer situations. | Colors: 3/5oz 130mm Black Chrome, 3/5oz 130mm Kentucky Blue | Item ID: PFBHBSS130BKCH, PFBHBSS130KBL

The POINTER DD has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever the retrieving motion is stopped. The POINTER will suspend 7 -8 feet deep and will emit an intriguing bass-calling vibration, while in the suspended state. A short twitch of the fishing rod will generate the "Walk the Dog" action under the water. | Colors: Chartreuse Shad, MS American Shad | Item ID: LCPT78DD250, LCPT78DD270

The Rebel Jointed Minnow, commonly referred to as a "broke-back" minnow, produces more action than a solid body lure, which can be key to getting strikes from stubborn or educated bass, walleye and other gamefish. Designed to be fished three ways slowly reeled on top, retrieved at a steady pace or twitched erratically under the water the Rebel Jointed Minnow gives fish that extra "something" that produces strikes. | Colors: Gold/Black, Natural Rainbow Trout, Silver/Black, Silver/Blue, Tennessee Shad | Item ID: PRJ4901, PRJ4902, PRJ4903, PRJ4948, PRJ4971

The BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Hard Knocker features multiple rattles for loud attraction that mimics the sound of escaping, panicked baitfish. | Colors: Bling, Blue Shiner, Chrome Black, Copper Shiner, Crushed Bone, Flashy Momma, Ghost, Gold Shiner, Moonphase Shad, Rayburn Red, Royalty, Sunset Craw, Tenn Blush Shad, Tiger Craw, Toledo Gold, Yellow Perch | Item ID: PRBYHKR1201, PRBYHKR1203, PRBYHKR1204, PRBYHKR1205, PRBYHKR1206, PRBYHKR1207, PRBYHKR1208, PRBYHKR1210, PRBYHKR1211, PRBYHKR1212, PRBYHKR1221, PRBYHKR1222, PRBYHKR1223, PRBYHKR1224, PRBYHKR1225, PRBYHKR1227

"DD equals Deep Diver" Listen up all you Pointer fans. Lucky Craft now has a new Pointer minnow to add to their repertoire. The new Pointer 100 DD is a deeper diving version of the popular Pointer 100 SP. This new Pointer 100 DD is a great bait for fishing a few feet deeper than the original 100 SP. This bait will dive about 6-7 feet deep and suspend when paused. It has a wider wobble than the Pointer 100 SP and still has the same body style. This bait can be used for a bigger profile bait in lie of the Staysee 90 SP. When the fish are holding out a little deeper this bait will get in their face and aggravate them to strike. | Colors: Chartreuse Shad | Item ID: LCPT100DD250

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank tested ensuring this proven all-purpose trolling bait works right out of the package. | Colors: 1/3oz 7cm Chartreuse Pearl, 1/3oz 7cm Purple Tiger | Item ID: PFFFSH7JCPR, PFFFSH7JPT

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Blue Back Herring, Demon | Item ID: NMSR07BBH, NMSR07DMN

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blaze, Blue Back Herring, Blue Gill, Blue Shad, Caribbean Shad, Dark Brown Crawdad, Delta, Demon, Disco Shad, Firetiger, Helsinki Shad, Hot Mustard, Live Bluegill, Live Largemouth Bass, Live Pumpkinseed, Live River Shad, Mardi Gras, Mossy, Mule, Old School, Parrot, Pearl Grey Shiner, Penguin, Rasta, Red Crawdad, Rusty, Shad, Silver, Smash | Item ID: NMDT06BBH, NMDT06BG, NMDT06BGL, NMDT06BLZ, NMDT06BSD, NMDT06CRSD, NMDT06DCW, NMDT06DEL, NMDT06DMN, NMDT06DSSD, NMDT06FT, NMDT06HM, NMDT06HSD, NMDT06LBL, NMDT06MGRA, NMDT06MSY, NMDT06MULE, NMDT06OLSL, NMDT06PGS, NMDT06PNGN, NMDT06PRT, NMDT06PSL, NMDT06RCW, NMDT06RSL, NMDT06RTA, NMDT06RUS, NMDT06S, NMDT06SD, NMDT06SMSH

Perfectly balanced, the Husky Jerkcan be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. | Colors: Clown, Glass Minnow, Silver, Silver/Blue | Item ID: NMHJ10CLN, NMHJ10GMN, NMHJ10S, NMHJ10SB

At 3-1/2-inches in length and weighing 3/8-ounce, the TD10 is a serious slow-sinking slender minnow that excels in moving water or any water in which you want to slowly work a specific depth. Available in flashy chrome as well as trout patterns, the TD10 is the preferred lure for anglers fishing streams and rivers for big rainbow and brown trout, walleyes and smallmouth bass, and for springtime largemouth bass fishermen on lakes and reservoirs across the country. Top-quality components compliment the detailed color patterns and big 3D eye. Swim it or twitch it for big fish. | Colors: Slick Black Minnow, Slick Brown Trout | Item ID: PRTD10491, PRTD10494

The Rebel Buzz'n Frog takes frog lures to a new level. The legs of the Buzz'n Frog act like a buzzbait blade, spinning and churning and kicking up water and attracting bass from long distances. This floating buzzbait has the profile and color scheme of a young frog, and the upturned double hook avoids most snags. | Colors: Bullfrog, Green Bullfrog, Natural Leopard Frog, S Leopard Frog, Swamp Frog | Item ID: PRT4513, PRT460, PRT461, PRT462, PRT466

The Bronzeye Pop 50 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With the Bronzeye Pop 50 you can walk the dog, pop it, chug it or dead stick it to catch those finicky bass. This smaller version of the Bronzeye Pop 60 still casts like a rocket and is weighted to land upright every time. The legs are made from living rubber that works great right out of the box, or anglers can cut them down to change the action and profile of this smaller lure. The Bronzeye Pop 50 is a perfect lure to throw. It will go through the thickest slop, lily pads or grass and it comes with those sticky sharp Gamakatsu Double hooks for solid hook-ups and is available in a variety of proven fish-catching colors. | Colors: Black Widow, Green Tree, Leopard, Midnight Walker, Nasty Shad, Natural Green, Natural Red, Rainforest Black, Tropical White | Item ID: GUSBEPP50BLKW, GUSBEPP50GRNT, GUSBEPP50LPRD, GUSBEPP50MNWR, GUSBEPP50NGRN, GUSBEPP50NRED, GUSBEPP50NSHD, GUSBEPP50RBLK, GUSBEPP50TRPW

The 2-1/2-inch TD50 Tracdown Minnow is the middle size in the Rebel Tracdown family of slender slow-sinking minnows. A slow-sinker is more effective in moving water and allows you to slowly fish any depth. Effective on bass, trophy panfish, trout and other gamefish, the TD50 comes in flashy chrome patterns as well as trout looks. Top-quality hooks and components stand up to the abuse of fish-after-fish, and the big eye gives fish a clear target to shoot for. | Colors: Moss Craw, Silver/Blue, Slick Black Minnow, Slick Brown Trout, Slick Gold Minnow, Slick Rainbow Trout | Item ID: PRTD50491, PRTD50493, PRTD50494, PRTD50495, PRTD52548, PRTD5884

The KVD Splash by Strike King, is designed to the specifications of Bassmaster Classic Champion, Kevin VanDam. The KVD Splash and Splash Jr.'s design is the perfect balance of spitting, chugging and walking to entice topwater strikes. They include Premium components, feather enhanced rear treble hook, 3D eyes, ultra-realistic paint jobs and strike inducing action. If you like throwing topwater for BIG fish, this is the bait for you, from Strike King, a leader in topwater hardbaits! | Colors: Black Lab, Bone, Chart Shad, Chrome Blue, Chrome Sexy Shad, Clear Ghost Sexy Shad, Clearwater Minnow, Gold Sexy Shad, Natural Shad, Nude, Oyster, Reel Shad, Sexy Blue Back Herring, Sexy Shad, Summer Sexy Shad | Item ID: SKHCKVDSPL401, SKHCKVDSPL500, SKHCKVDSPL514, SKHCKVDSPL584, SKHCKVDSPL586, SKHCKVDSPL590, SKHCKVDSPL598, SKHCKVDSPL611X, SKHCKVDSPL620, SKHCKVDSPL652, SKHCKVDSPL665, SKHCKVDSPL668, SKHCKVDSPL684, SKHCKVDSPL699, SKHCKVDSPLU

Another great addition to Strike King's incredible line-up of hardbaits, the Strike King Pro Model Lucky Shad offers all of the advantages of balsawood without any of the drawbacks of the sometimes-fragile medium. Designed with an elongated body and flat sides, the Strike King Pro Model Lucky Shad delivers a tight action and tons of attention-grabbing flash. For added attraction, the Strike King Pro Model Lucky Shade is built with lifelike 3D eyes and comes equipped with free-floating rattles that emit an enticing acoustic footprint. Offered in a number of detailed colors, the Strike King Pro Model Lucky Shad is a shoe-in to become your new "go-to" lure. | Colors: Blue Gizzard, Chartreuse Perch, Chartreuse Shad, Chili Craw, Chrome Blue, Chrome Sexy Shad, Citrus Shad, Clearwater Minnow, DB Craw, Delta Red, Gold Black Back, Green Gizzard Shad, Natural Bream, Natural Shad, Nude, Orange Bream, Oyster, Sexy Blue Back Herring, Sexy Shad, Silver TN Shad, Summer Sexy Shad, Turtle Shad, Yellow Perch | Item ID: SKHCLS3401, SKHCLS3450, SKHCLS3458X, SKHCLS3506, SKHCLS3514, SKHCLS3534, SKHCLS3568, SKHCLS3583, SKHCLS3584, SKHCLS3586, SKHCLS3590, SKHCLS3598, SKHCLS3648, SKHCLS3650, SKHCLS3652, SKHCLS3663, SKHCLS3667, SKHCLS3680, SKHCLS3684, SKHCLS3685, SKHCLS3697, SKHCLS3699, SKHCLS3U

The feather dressed hook, a secret addition used to trigger more strikes is now available to all. The Feather Dressed Super Spook Jr. was and still is highly desired after several top finishers of the 2003 Bassmaster Tour event on Arkansas' Lake Hamilton were found using this lure. The Super Spook, Jr's "walk-the-dog" action makes it the most popular topwater lure among the pros. Also a favorite of pike, striper, speckled trout and redfish | Colors: Black Shiner, Bone, Clear | Item ID: PRX9236F02, PRX9236F03, PRX9236F14

Originally designed for tigerfish in Zimbabwe, the StutterStep is all about demanding attention. Sure, you can walk it, but you can also wag it, wobble-wake it, turn-around-twitch it and stutter step it. | Colors: Ghost Bluegill, Silverado | Item ID: RTSTP620, RTSTP836

The Shadow RapDeep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on the kick, on a slow fading fall and on the snap back to life. Most jerk baits continue on a forward plane with each jerk. Not the Shadow RapDeep. It kicks almost 180 degrees right then left, so it can be fished nearly in place with very little forward travel, keeping the flickering fade right in a fish's strike zone. | Colors: Albino Shiner, Blue Back Herring, Blue Ghost, Bone, Bud, Carbon, Clown, Ghost Shiner, Moss Back Shiner, Olive Green, Purpledescent, Silver | Item ID: NMSDRD11AS, NMSDRD11BBH, NMSDRD11BGH, NMSDRD11BN, NMSDRD11BUD, NMSDRD11CBN, NMSDRD11CLN, NMSDRD11GHSH, NMSDRD11MBS, NMSDRD11OG, NMSDRD11PD, NMSDRD11S

'Finesse topwater 'Cupped front throws water and easily to create side to side "walking" action 'Smaller size of original full-size Pop'n Perch - 3" body designed around 3/0 VMC Frog Hook 'Available in a variety of colors | Colors: Black, Calico Perch, Green Pumpkin Gill, Leopard Perch, Natural Chartreuse, Natural Gold, Sexy Bluegill, White Shadow | Item ID: SKPIPPKVD10, SKPIPPKVD154, SKPIPPKVD155, SKPIPPKVD280, SKPIPPKVD282, SKPIPPKVD348, SKPIPPKVD46, SKPIPPKVD84

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointedgets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming action at the slowest of speeds makes this bait the perfect choice after a cold front when fish are traditionally finicky and in a negative feeding mood. Balsa wood construction with VMCblack nickel hooks. Each is hand-tuned and tank-tested for perfect swimming action right out of the box. | Colors: Silver | Item ID: NMJ09S

Take the surface-busting sound created by the Jitterbug's special lip &emp; add the action of these tail wagging Jointed Jitterbugs and anglers have the most action-packed topwater lure available. The motion of the jointed tail creates extra flash and action to provoke heart-stopping topwater strikes. The Jointed Jitterbug is effective on all species of bass and pike. | Colors: 3/8 oz - Firetiger, 3/8 oz-Frog/White Belly, 3/8oz - Black, 3/8oz - Perch, 3/8oz - White/Red Head, 3/8oz - Yellow | Item ID: PRG62001, PRG62002, PRG62003, PRG62005, PRG62006, PRG620115

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointedgets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming action at the slowest of speeds makes this bait the perfect choice after a cold front when fish are traditionally finicky and in a negative feeding mood. Balsa wood construction with VMCblack nickel hooks. Each is hand-tuned and tank-tested for perfect swimming action right out of the box. | Colors: Silver | Item ID: NMJ11S

The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than three decades. This lure won anglers hundreds of thousands of dollars in bass tournaments while it was discontinued. After "The Secret Bait of the Pros" was revealed in a major bass fishing magazine, the Pop-R returned to the lineup and sold more than a million lures the first year. The profile and action of the Pop-R make it a favorite of anglers everywhere. It can be worked quickly across the surface like a panicked baitfish or slowly twitched to mimic a meal that's almost dead, and every speed in between. | Colors: Bone, Clear, Fire Tiger, Foxy Momma, Foxy Shad, Ole' Bass, Silver/Black, Silver/Blue, Tennessee Shad | Item ID: PRP6000, PRP6001, PRP6003, PRP6017, PRP6048, PRP6054, PRP6056, PRP6075, PRP6077

Ideal for calling fish up or situations with a slight chop, the BerkleyCane Walker delivers the most surface disturbance of any Berkley top water lure. With a loud rattling chamber, spitting cup, and long-distance casting ability the Berkley Cane Walker is sure to get their attention. | Colors: 5/6oz 125mm Blue Bullet, 5/6oz 125mm Bone, 5/6oz 125mm Chrome, 5/6oz 125mm CJ Shad, 5/6oz 125mm Ghost White, 5/6oz 125mm MF Shad, 5/6oz 125mm Olive Shad, 5/6oz 125mm Perfect Ghost, 5/6oz 125mm Sexy Back | Item ID: PFBHBCW125BBUL, PFBHBCW125BNE, PFBHBCW125CHR, PFBHBCW125CJS, PFBHBCW125GHW, PFBHBCW125MFS, PFBHBCW125OLS, PFBHBCW125PGH, PFBHBCW125SXB

The X-Rapis "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture and flash light like a beacon. It can be fished both in an aggressive "Slashbait�" technique or with a classic Rapalawobble. The angler defines the cadence for maximum effectiveness. Loaded with features from tip to tail, textured translucent body, internal holographic foil, internal long cast system (XR04 excluded), 3D holographic eyes, flash foil teaser tails, Slashbaitaction, Rapala "wobble" action, suspends on pause. All topped off with premium VMCblack nickel hooks, each hand-tuned and tank-tested to ensure top performing action from the start. | Colors: Clown, Glass Ghost, Olive Green, Silver | Item ID: NMXR08CLN, NMXR08GGH, NMXR08OG, NMXR08S

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointedgets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming action at the slowest of speeds makes this bait the perfect choice after a cold front when fish are traditionally finicky and in a negative feeding mood. Balsa wood construction with VMCblack nickel hooks. Each is hand-tuned and tank-tested for perfect swimming action right out of the box. | Colors: Gold, Silver | Item ID: NMJ05G, NMJ05S

The Fat Papa 70 was designed by B.A.S.S. Elite Series Angler Russ Lane, to be one of the most unique and productive crankbaits ever produced. Russ had everything custom made on this lure to do one thing Catch Fish! The Fat Papa 70 comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Honey Craw, Lavender Shad, Nasty Shad, Sneaky Blue Chartreuse, TN River Gizzard, Tropical Shad | Item ID: GUSBD70HCW, GUSBD70LSD, GUSBD70NSD, GUSBD70SBC, GUSBD70TRG, GUSBD70TSD

The Arashi Spinbait attracts wary suspended fish on the fall and during the retrieve with its delicate rolling action and revolving blades. Slow sinking - head down with a slight body shimmy and moving propellers as you count it down to depth. Counter Rotating Propellers- add subtle flash and vibration while insuring the bait moves in a straight path. 3-2 Prop Design creates vibration pattern the angler can feel ensuring the optimal slow retrieve speed to maximize the lures' action and to maintain depth. | Colors: Blue Back Herring, Bluegill, Ghost Hitch, Ghost Pearl Shad, Green Gill, Pro Blue, Wakasagi | Item ID: NMASB08680, NMASB08685, NMASB08686, NMASB08688, NMASB08689, NMASB08691, NMASB08859

Rebel redefines ultralight lures with the microCritters Series of baits. Available in three colors, which includes chrome and trout styles mimicking Rebel's most-popular and effective lures, this lineup spells big trouble for fish and big fun for fishermen. The single hook is barbless, which eliminates most deep-hooking issues common to ultralight lures. This microCrickhopper is available in Fire Tiger, Brown Cricket and Yellow Grasshopper color patterns and is effective on all species of bass and panfish as well as trout and other gamefish. | Colors: Brown Cricket, Fire Tiger, Yellow Grasshopper | Item ID: PRF5556, PRF5595, PRF5596

Perfectly balanced, the Husky Jerkcan be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. | Colors: Clown, Glass Minnow, Silver, Silver Blue | Item ID: NMHJ12CLN, NMHJ12GMN, NMHJ12S, NMHJ12SB

Long known as the original rattle-bait, Rat-L-Traphas been a top-seller for years and has never been offered with any other sound quality other than its' famous original rattle. Customers have pleaded with Bill Lewis Lures to offer their lure with a different versions of sound. While most agree that the original will be the best catching bait in most cases, many believe there are times when we need a change up pitch to throw. The Knock-N-Trap features the legendary tight-wiggling action of the Rat-L-Trap with the same body-profi le and hard-vibrating action. The difference is internal where it features a single-buckshot that beats like a drum in the main body cavity. This produces a lower frequency sound that allows an angler the opportunity to fish with a sound-presentation -- activating fish to bite when they refuse the traditional offering. Besides the great fish catching qualities of this lure, fi sherman will also like the value of the Knock-N-Trap. | Colors: Chartreuse Flash, Chrome Black Back, Chrome Blue Back, Gold Black Back, Rayburn Red Craw, Sexy West, Toledo Gold | Item ID: RTKRT25, RTKRT25B, RTKRT26, RTKRT308, RTKRT520, RTKRT521, RTKRT587

Maybe the most fun you can have with ultralight tackle: tie on this tiny Classic world champion, throw it into junk or bounce it rock to rock along shorelines, and see how fast panfish and bass smash this lively little troublemaker. | Colors: Red Crawdad, Sexy Shad | Item ID: BGRHB1RCW, BGRHB1SS

The Arbogast Jitterbug is the most-respected topwater lure for night fishing, but also power ignites explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely the correct angle, produces the loud, rhythmic, surface-busting sound that is proven to be irresistible to bass, pike and other gamefish. | Colors: 1/4 oz - Black, 1/4 oz - Coach, 1/4 oz - Firetiger, 1/4 oz - Frog/White Belly, 1/4 oz - Perch, 1/4 oz - White/Red Head, 1/4 oz - Wounded Coachdog, 1/4 oz - Wounded Frog, 1/4 oz - Wounded Perch, 1/4 oz - Yellow | Item ID: PRG63001, PRG63002, PRG63003, PRG63005, PRG63006, PRG63010, PRG630115, PRG630CD, PRG630FW, PRG630P

POP, SPLASH, AND CHUG. The ArashiCover Pop travels with minimal forward movement to maximize the time your lure spends in the strike zone. Emulates prey struggling on the water's surface. Ideal lure for target fishing. Work close to laydowns, docks, rocks and anywhere else bass would hold on. Aerodynamic shape and extra tail-weight provide increased casting distance and accuracy and allows the lure to enter the water tail first with minimal splash and sound. Rotated Hook Hangers nest the hooks close to the body for improved action even with the larger hooks. VMCBlack Nickel hooks with flash feather teaser tail seal the deal. | Colors: Black Silver Shad, Ghost Pearl Shad, Hot Blue Shad, Pro Blue Chrome | Item ID: NMACP08612, NMACP08689, NMACP08874, NMACP08879

The Little John MD 50 crankbait was designed by B.A. S. S. Elite Series Angler John Crews. This medium diver crankbait runs about 9 feet deep on 10 lb monofilament line to get down to those fish hanging in the mid depth zone where predators like to feed. The Little John MD 50 comes with those sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Bluegrass Craw, Cell Mate, Chartreuse Black Back, Chartreuse Blue, Chartreuse Nasty, Chrome Olive, Citrus Shad, Clear Chartreuse, Fire Craw, Green Pumpkin, Nasty Shad, Old Fire Tiger, Rootbeer Chartreuse, Rusty Gold, Spooky Nasty, Spooky Shad, Spring Craw, Sunny Bream, Watermelon Red Craw | Item ID: GUSLJM50BGC, GUSLJM50CBB, GUSLJM50CBL, GUSLJM50CCH, GUSLJM50CHN, GUSLJM50CMT, GUSLJM50CRO, GUSLJM50CSD, GUSLJM50FRC, GUSLJM50GRP, GUSLJM50NSD, GUSLJM50OFT, GUSLJM50RBC, GUSLJM50RGD, GUSLJM50SCW, GUSLJM50SNB, GUSLJM50SPN, GUSLJM50SPS, GUSLJM50WRC

Perfectly balanced, the Husky Jerkcan be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. | Colors: Clown, Glass Minnow, Silver, Silver Blue | Item ID: NMHJ14CLN, NMHJ14GMN, NMHJ14S, NMHJ14SB

The X-RapDeep rockets towards the bottom with all positive characteristics that has made the X-Raplegendary; prominent scales and lateral line on the fuselage that capture and flash light like a beacon, internal holographic foil, internal long cast system, 3D holographic eyes, flash foil teaser tail, Slashbaitaction, Rapala "wobble" action, suspends on pause. All topped off with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim correct right out of the box. Fish with a stop and go for enticing suspending action or slow-wind for classic Rapala"wounded-minnow" action. | Colors: Glass Ghost, Olive Green, Silver | Item ID: NMXRD10GGH, NMXRD10OG, NMXRD10S

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. It's sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop's cupped mouth deliver a classic spit and surface swell but its unique balance allows anglers of all skill levels to easily walk it with near 180 degree turns with minimal movement. The Berkley Bullet Pop is ideal for both covering open water and targeting cover. | Colors: 1/2oz 80mm Sexy Back, 2/5oz 70mm Bone, 2/5oz 70mm Danald | Item ID: PFBHBBP70BNE, PFBHBBP70DAN, PFBHBBP80SXB

The Bronzeye Pop 60 was designed by B.A.S.S. Elite Series Angler Dean Rojas. Now you can own and fish the same lure that Dean Rojas used to win the BASS Elite Series tournament at Lake Oneida! The Bronzeye Pop 60 was designed to attract bass out of the thickest cover with its loud popping sound. The Bronzeye Pop 60 comes with a sticky sharp Gamakatsu Double hook that fits the bait perfectly for solid hook-ups and in an array of proven fish catching colors. | Colors: Albino, Amazon, Black Widow, Freak, Green Pumpkin, Green Tree, Killer Gill, Leopard, Midnight Walker, Nasty Shad, Natural, Natural Green, Natural Red, Outback, Rainforest Black, Red Ear, Sunfish, Toad, Tropical White | Item ID: GUSBEPP60ALBN, GUSBEPP60AMZN, GUSBEPP60BLKW, GUSBEPP60FREK, GUSBEPP60GRNP, GUSBEPP60GRNT, GUSBEPP60KLGL, GUSBEPP60LPRD, GUSBEPP60MNWR, GUSBEPP60NGRN, GUSBEPP60NRED, GUSBEPP60NSHD, GUSBEPP60NTRL, GUSBEPP60OTBK, GUSBEPP60RBLK, GUSBEPP60RDER, GUSBEPP60SNFS, GUSBEPP60TOAD, GUSBEPP60TRPW

With a double-jointed body mimicking a nice size lunch for big bass, Jackall Lures brings the Gantarel slow-floating hard swimbait to North American anglers. The Gantarel's jointed body creates a 'S' swimming pattern while being retrieved, and makes 180-degree turns when twitched which further entices big bass when they are following the bait. To add even more realism to the Gantarel swimbaits, they are equipped with feathered treble hooks. | Colors: Black Impact Gill, RT Bluegill, RT Ghost Gill, RT Spawn Gill | Item ID: JAJGANTJRBIG, JAJGANTJRRTB, JAJGANTJRRTGG, JAJGANTJRRTSPG

The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give you the best action and sound of any lipless crankbait on the market. The action when it free falls is awesome!! Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series Red Eyed Shad and see what happens! | Colors: 1/2oz Chart Baitfish, 1/2oz Chart Sexy Shad, 1/2oz Chili Craw, 1/2oz Chrome Sexy Shad, 1/2oz Clear Ghost Sexy Shad, 1/2oz Gold Black Back, 1/2oz Gold Sexy Shad, 1/2oz Orange Belly Craw, 1/2oz Orange Craw | Item ID: SKREYESS12406, SKREYESS12421, SKREYESS12432, SKREYESS12500, SKREYESS12514, SKREYESS12538, SKREYESS12564, SKREYESS12620, SKREYESS12648

The shallow running version of the Shad Rap�. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, detailed finish and proven fish-catching patterns. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. Cast it out, let it sit until the ripples fade away, then begin a slow, enticing retrieve. It is equally effective when twitching, casting or slow trolling. | Colors: Shad, Silver | Item ID: NMSSR07S, NMSSR07SD

Computer-controlled molding is the secret to the tournament winning Speed Trap. The process creates a very thin-walled, high-action body, which produces maximum vibration while offering incredible balance. This crankbait will not roll over at any speed. Work it slow or burn it over shallow cover, presenting the bait to the maximum number of fish. Pros have referred to the Speed Trap as the "Limit Getter" for its ability to cover water quickly and effectively. A pros quote in Bassmaster magazine explained, "It's a great search bait. I always have one tied on when I go to a lake I've never been before. It's a confidence thing. I can cover water fast and learn which areas hold bass." | Colors: Brown Mud Crawfish, Crawdad/Crystal, Hot Texas Red/Crystal | Item ID: NM65940180553, NM65940180570, NM65940180584

Sinking at a consistent rate of one foot per second, the CountDownallows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDowncan get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMCblack nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Silver | Item ID: NMCD09S

The Rebel Jointed Minnow, commonly referred to as a "broke-back" minnow, produces more action than a solid body lure, which can be key to getting strikes from stubborn or educated bass, walleye and other gamefish. Designed to be fished three ways slowly reeled on top, retrieved at a steady pace or twitched erratically under the water the Rebel Jointed Minnow gives fish that extra "something" that produces strikes. | Colors: Silver/Black, Silver/Blue | Item ID: PRJ5001, PRJ5003

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from balsa wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth with aid of small metal disc permanently embedded in lip. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blue Back Herring, Caribbean Shad, Disco Shad | Item ID: NMDTMSS20BBH, NMDTMSS20CRSD, NMDTMSS20DSSD

A surface waking bait that swims with such incredible performance has to be built this tough. Just one cast and every angler will see the brilliance in it's broad waking action and a closer look at the lure itself reveals it's superior rugged design. Lively balsa core with a tough, durable copolymer shell give it the ability to get hammered all day long. Easy casting, fish this with a slow retrieve for a dynamic flashing, rolling action. | Colors: Blue Back Herring, Pearl Grey Shiner, Smelt | Item ID: NMBXWM13BBH, NMBXWM13PGS, NMBXWM13SMT