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  • R2S Whopper Plopper 130SSW

    Whopper Plopper 90 /130 is the little brother of our larger versions; but don't let its little package fool you, this bait has a serious little man's complex. Built with the same durable construction as the rest of the line with Xtra Strong components including hook hangers, wires, and X-Strong size 4 treble hooks. This smaller version is made tough to battle bigger foes. While his big brothers rely on powerful chops of their tail to attract strikes, the Whopper Plopper 90 relies more on quickness, with a unique sound more reminiscent of a buzz saw, Whopper Plopper 90 is tailor made for topwater fishing in high pressure situations and when the forage base is smaller. | Colors: Mullet, Slime | Item ID: R2WPL130SSW32, R2WPL130SSW38



    Price: $14.79 - $15.59

    # Of Colors: 2




  • Heddon Pop'n Image

    The versatile Pop'n Image allows anglers to accomplish topwater's top two actions: "popping" and "walking the dog." The Heddon Pop'n Image is designed for castability and features a realistic finish, fish-like eyes and XCalibur Rotating Treble Hooks. | Colors: 5/8oz 3'' Emerald Shiner, 5/8oz 3'' Needle Fish, 5/8oz 3'' Bay Anchovy, Baby Bass, Bullfrog, Gizzard Shad, Tennessee Shad, Threadfin Shad | Item ID: PRX9220BAC, PRX9220DBB, PRX9220DBF, PRX9220DGS, PRX9220DTFS, PRX9220DTS, PRX9220ESH, PRX9220NFH



    Price: $6.09 - $6.49

    # Of Colors: 8




  • Strike King KVD Popping Perch

    There are times as a lure manufacturer when we realize a certain bait is special. The Popping Perch from Strike Kingis one of those baits. Spawned as an idea to create an alternative to frog fishing, the Popping Perch is an incredible new hollow-body topwater lure. The Popping Perch was the brainchild of Strike King Pro Staff Todd Castledine. Todd brought us this idea for a hollow-body topwater bait that was unlike anything on the market. This is a bait that walks incredibly easy and wide, but that is not even its best action. The Popping Perch features a unique profile, appealing color schemes, an incredible 4/0 hook, and it is sealed better than any other hollow body bait. | Colors: Black, Calico Perch, Chartreuse Gill, Crystal Flash, Ghost Gill, Leopard Frog, Natural Blue, Natural Chartreuse, Natural Gold, Natural Green, Northern Bluegill, Pumpkin Seed Gill, Sexy Bluegill, Yellow Perch | Item ID: SKPPKVD10, SKPPKVD154, SKPPKVD155, SKPPKVD243, SKPPKVD280, SKPPKVD281, SKPPKVD282, SKPPKVD283, SKPPKVD348, SKPPKVD46, SKPPKVD642, SKPPKVD680, SKPPKVD682, SKPPKVD84



    Price: $8.89 - $9.69

    # Of Colors: 14




  • Arbogast 2'' Jitterbug

    The Arbogast Jitterbug is the most-respected topwater lure for night fishing, but also power ignites explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely the correct angle, produces the loud, rhythmic, surface-busting sound that is proven to be irresistible to bass, pike and other gamefish. | Colors: 1/4 oz - Black, 1/4 oz - Coach, 1/4 oz - Firetiger, 1/4 oz - Frog/White Belly, 1/4 oz - Perch, 1/4 oz - White/Red Head, 1/4 oz - Wounded Coachdog, 1/4 oz - Wounded Frog, 1/4 oz - Wounded Perch, 1/4 oz - Yellow | Item ID: PRG63001, PRG63002, PRG63003, PRG63005, PRG63006, PRG63010, PRG630115, PRG630CD, PRG630FW, PRG630P



    Price: $6.29 - $6.59

    # Of Colors: 10




  • Strike King RedEyeShad Silen

    The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give you the best action and sound of any lipless crankbait on the market. The action when it free falls is awesome!! Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series Red Eyed Shad and see what happens! | Colors: 1/2oz Chart Baitfish, 1/2oz Chart Sexy Shad, 1/2oz Chili Craw, 1/2oz Chrome Sexy Shad, 1/2oz Clear Ghost Sexy Shad, 1/2oz Gold Black Back, 1/2oz Gold Sexy Shad, 1/2oz Orange Belly Craw, 1/2oz Orange Craw | Item ID: SKREYESS12406, SKREYESS12421, SKREYESS12432, SKREYESS12500, SKREYESS12514, SKREYESS12538, SKREYESS12564, SKREYESS12620, SKREYESS12648



    Price: $6.39 - $6.69

    # Of Colors: 9




  • Storm Arashi Cover Pop 08

    POP, SPLASH, AND CHUG. The ArashiCover Pop travels with minimal forward movement to maximize the time your lure spends in the strike zone. Emulates prey struggling on the water's surface. Ideal lure for target fishing. Work close to laydowns, docks, rocks and anywhere else bass would hold on. Aerodynamic shape and extra tail-weight provide increased casting distance and accuracy and allows the lure to enter the water tail first with minimal splash and sound. Rotated Hook Hangers nest the hooks close to the body for improved action even with the larger hooks. VMCBlack Nickel hooks with flash feather teaser tail seal the deal. | Colors: Black Silver Shad, Ghost Pearl Shad, Hot Blue Shad, Pro Blue Chrome | Item ID: NMACP08612, NMACP08689, NMACP08874, NMACP08879



    Price: $8.39

    # Of Colors: 4




  • LC Pointer 100

    The POINTER has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever the retrieving motion is stopped. The POINTER will suspend 4 -5 feet deep and will emit an intriguing bass-calling vibration, while in the suspended state. A short twitch of the fishing rod will generate the "Walk the Dog" action under the water. | Colors: Aurora Black, Bone Pro-Blue, Chartreuse Shad, Crack, Crack Black, Crack Blue, Ghost Chartreuse Shad, Ghost Minnow, Gun Metal Shad, MS American Shad, NC Shell White, Nishiki (Clown), Original Tennessee Shad, Pearl Ayu, Pearl Threadfin Shad, Sexy Chartreuse Shad, Table Rock Shad | Item ID: LCPT100052, LCPT100077, LCPT100150, LCPT100151, LCPT100154, LCPT100155, LCPT100170, LCPT100172, LCPT100183, LCPT100238, LCPT100250, LCPT100251, LCPT100261, LCPT100268, LCPT100270, LCPT100285, LCPT100371



    Price: $15.29 - $17.49

    # Of Colors: 17




  • R2S Frog Kit

    If you like the original Whopper Plopper you will love the new Double Plopper! Just imagine a lure with not one, but two counter rotating plopper blades to create twice the magic plopper sound! | Colors: 1 Clear Tail & 1 Rattle | Item ID: R2FAFK



    Price: $7.69

    # Of Colors: 1




  • Rat-L-Trap KnockNTrap 1/2oz

    Long known as the original rattle-bait, Rat-L-Traphas been a top-seller for years and has never been offered with any other sound quality other than its' famous original rattle. Customers have pleaded with Bill Lewis Lures to offer their lure with a different versions of sound. While most agree that the original will be the best catching bait in most cases, many believe there are times when we need a change up pitch to throw. The Knock-N-Trap features the legendary tight-wiggling action of the Rat-L-Trap with the same body-profi le and hard-vibrating action. The difference is internal where it features a single-buckshot that beats like a drum in the main body cavity. This produces a lower frequency sound that allows an angler the opportunity to fish with a sound-presentation -- activating fish to bite when they refuse the traditional offering. Besides the great fish catching qualities of this lure, fi sherman will also like the value of the Knock-N-Trap. | Colors: Chartreuse Flash, Chrome Black Back, Chrome Blue Back, Gold Black Back, Rayburn Red Craw, Sexy West, Toledo Gold | Item ID: RTKRT25, RTKRT25B, RTKRT26, RTKRT308, RTKRT520, RTKRT521, RTKRT587



    Price: $6.79

    # Of Colors: 7




  • LC Sammy 100

    "Walking the Dog" action can be difficult to achieve with some top water baits. SAMMY makes it easy. Combine its easy to achieve "Walk the Dog" action with the spitting action of a popper and SAMMY gives you unsurpassed top water performance. But that's not all. Add the bass calling, glass rattles and the ultra natural coloring to top water bait that can be cast a long distance, and SAMMY becomes a must for all tackle boxes! SAMMY has already accounted for victories at the various tournaments within the past three years. | Colors: 1/2oz 4" Bone Shad, Aurora Black, Chartreuse Shad, Ghost Minnow, MS American Shad, MS Gun Metal Shad, Pearl Threadfin Shad | Item ID: LCSM100052, LCSM100110, LCSM100151, LCSM100183, LCSM100238, LCSM100250, LCSM100270



    Price: $14.49 - $17.49

    # Of Colors: 7




  • Rapala DivesTo 4

    The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blue Back Herring, Bluegill, Caribbean Shad, Dark Brown Crawdad, Delta, Demon, Hot Mustard, Old School, Pearl Grey SHiner, Red Crawdad, Shad, Silver, Smash | Item ID: NMDT04BBH, NMDT04BG, NMDT04CRSD, NMDT04DCW, NMDT04DEL, NMDT04DMN, NMDT04HM, NMDT04OLSL, NMDT04PGS, NMDT04RCW, NMDT04S, NMDT04SD, NMDT04SMSH



    Price: $8.39 - $8.59

    # Of Colors: 13




  • Rebel Bluegill 2.5''

    The Rebel Bluegill takes realism to the next level with realistic bluegill color decoration and a precise panfish profile that swims with a tight wiggle bass and other gamefish can't resist. This shallow-running (to 3-feet-deep) square-bill features a rattle for sound attraction and needle-sharp barbless hooks proven to penetrate easier than barbed while making fish release easier and quicker. | Colors: Albino Bluegill, Fire Tiger, Natural Bluegill, Punkinseed | Item ID: PRF82535, PRF82536, PRF82537, PRF82538



    Price: $5.19 - $5.59

    # Of Colors: 4




  • Rebel Deep Teeny Wee

    The Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world a standby for all anglers who walk stream banks or small lakes around the world. Its small, life-like profile entices and catches bass, trout, panfish and more. The distinct pulsating action is irresistible and extremely effective in rivers and streams. Cast or troll this shallow running crawfish bait and enjoy the true-running stability that catches fish. | Colors: Cajun Crawdad, Chartreuse/Brown, Chartreuse/Green Back, Ditch (brown), Flaming Junebug, Flaming Junebug, Moss Crawfish, Natural Tan, Natural Tan, Nest Robber, Stream Crawfish | Item ID: PRD7734, PRD7735, PRD77550, PRD77551, PRD7760, PRD7765, PRD7767, PRD7775, PRD7784, PRF77550, PRF77551



    Price: $5.39 - $5.59

    # Of Colors: 11




  • Rapala Countdown 9

    Sinking at a consistent rate of one foot per second, the CountDownallows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDowncan get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMCblack nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Silver | Item ID: NMCD09S



    Price: $8.89

    # Of Colors: 1




  • Rapala Jointed 07

    With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointedgets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming action at the slowest of speeds makes this bait the perfect choice after a cold front when fish are traditionally finicky and in a negative feeding mood. Balsa wood construction with VMCblack nickel hooks. Each is hand-tuned and tank-tested for perfect swimming action right out of the box. | Colors: Gold, Silver | Item ID: NMJ07G, NMJ07S



    Price: $8.39

    # Of Colors: 2




  • Spro BBZ1 Rat 30 Baby

    The SPRO BBZ-1 Rat Swim Bait won Best of ICAST at ICAST 2014. This bait is designed to provoke topwater strikes from larger predator fish in both fresh and saltwater, from largemouth bass to striped bass and more. It entices surface strikes by triggering an instinctive reaction that the larger fish are looking for. This lure is not your standard, run of the mill topwater lure, as it can be used with several different techniques such as v-wake, walk the dog, or even popping. It is equipped with super sharp Gamakatsu hooks that ensure solid hooksets. If you are familiar with throwing spook type topwater lures, the BBZ-1 will prove to be a deadly addition to the tacklebox. | Colors: Brown, Grey Ghost, Nasty Shad | Item ID: GUSRT30Z1BRN, GUSRT30Z1GGT, GUSRT30Z1NSD



    Price: $22.49

    # Of Colors: 3




  • Strike King KVD Square 2.5

    Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a "silent" approach. | Colors: Black Back Chartreuse, Blue Craw, Blue Gill, Brown Craw, Chartreuse Perch, Chartreuse Rootbeer, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, Chrome Sexy Shad, Citrus Shad, Clear Ghost Sexy Shad, Clearwater Minnow, DB Craw, Delta Red, Fire Tiger, Gizzard Shad, Gold Sexy Shad, Green Gizzard Shad, Green Pumpkin Craw, Green Tomato, MM Pineapple Shad, Natural Bream, Natural Shad, Neon Bluegill, Nude, Olive Shad, Orange Belly Craw, Orange Bream, Oyster, Phantom Perch, Powder Blue Back Chartreuse, Purple Freak Show, Red Sexy Shad, Sam Rayburn Red Craw, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Shad, Sexy Sunfish, Sugar Daddy, Summer Sexy Shad, Sunrise Sexy Shad, TN Shad, Wicked, Yellow Perch | Item ID: SKHCKVDS25108, SKHCKVDS25447, SKHCKVDS25450, SKHCKVDS25451, SKHCKVDS25453, SKHCKVDS2546, SKHCKVDS25462, SKHCKVDS25464, SKHCKVDS25500, SKHCKVDS25511, SKHCKVDS25513, SKHCKVDS25514, SKHCKVDS25517, SKHCKVDS25526, SKHCKVDS25534, SKHCKVDS25535, SKHCKVDS25538, SKHCKVDS25554, SKHCKVDS25561, SKHCKVDS25564, SKHCKVDS25565X, SKHCKVDS25568, SKHCKVDS25569, SKHCKVDS25584, SKHCKVDS25585, SKHCKVDS25586, SKHCKVDS25590, SKHCKVDS25598, SKHCKVDS25620, SKHCKVDS25622, SKHCKVDS25648, SKHCKVDS25649, SKHCKVDS25650, SKHCKVDS25651, SKHCKVDS25652, SKHCKVDS25663, SKHCKVDS25667, SKHCKVDS25680, SKHCKVDS25684, SKHCKVDS25697, SKHCKVDS25699, SKHCKVDS25706, SKHCKVDS25868X, SKHCKVDS25MM1X, SKHCKVDS25U



    Price: $6.19 - $6.59

    # Of Colors: 45




  • Strike King Pro-Model 5 XD S

    A SILENT medium-bodied deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving hardbaits. Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 5XD and see what happens! | Colors: Chart Sexy Shad, Citrus Shad, Gizzard Shad, Green Gizzard Shad, Powder Blue Back Chart, Sexy Blue Back Herring, Sexy Shad, TN Shad | Item ID: SKHCS5XD511, SKHCS5XD517, SKHCS5XD534, SKHCS5XD538, SKHCS5XD561, SKHCS5XD568, SKHCS5XD586, SKHCS5XD590



    Price: $6.59

    # Of Colors: 8




  • Berkley Flicker Shad 5

    Berkley has repackaged the popular bait and branded it with its signature feature, its unique action which creates a "Flicker" that imitates a fleeing baitfish. The fold-out package features the respected dive curves created by Precision Angling. The Berkley team designed the Flicker Shad to have the perfect action all season long. Each lure is tank tested to ensure the proper action right out of the package 'Pro designed, Individually tank tested 'Weight transfer for bullet-like cast 'Mustad Ultra Point Hooks | Colors: 3/16oz 5cm Clear, Black Silver, Blue Tiger, Chartreuse Pearl, Chrome Clown, Firetiger, Purple Tiger, Racy Shad, Red Tiger | Item ID: PFFFSH5MBSV, PFFFSH5MBT, PFFFSH5MCCL, PFFFSH5MCLEAR, PFFFSH5MCPR, PFFFSH5MFT, PFFFSH5MPT, PFFFSH5MRCS, PFFFSH5MRT



    Price: $3.69 - $4.89

    # Of Colors: 9




  • Rebel Tracdown Minnow 10

    At 3-1/2-inches in length and weighing 3/8-ounce, the TD10 is a serious slow-sinking slender minnow that excels in moving water or any water in which you want to slowly work a specific depth. Available in flashy chrome as well as trout patterns, the TD10 is the preferred lure for anglers fishing streams and rivers for big rainbow and brown trout, walleyes and smallmouth bass, and for springtime largemouth bass fishermen on lakes and reservoirs across the country. Top-quality components compliment the detailed color patterns and big 3D eye. Swim it or twitch it for big fish. | Colors: Slick Black Minnow, Slick Brown Trout | Item ID: PRTD10491, PRTD10494



    Price: $4.69

    # Of Colors: 2




  • Storm Arashi Spinbait 08

    The Arashi Spinbait attracts wary suspended fish on the fall and during the retrieve with its delicate rolling action and revolving blades. Slow sinking - head down with a slight body shimmy and moving propellers as you count it down to depth. Counter Rotating Propellers- add subtle flash and vibration while insuring the bait moves in a straight path. 3-2 Prop Design creates vibration pattern the angler can feel ensuring the optimal slow retrieve speed to maximize the lures' action and to maintain depth. | Colors: Blue Back Herring, Bluegill, Ghost Hitch, Ghost Pearl Shad, Green Gill, Pro Blue, Wakasagi | Item ID: NMASB08680, NMASB08685, NMASB08686, NMASB08688, NMASB08689, NMASB08691, NMASB08859



    Price: $8.39

    # Of Colors: 7




  • Smithwick Rtl Rogue

    The Floating Rattlin' Rogue has patterns that range from natural forage looks to bright hues that walleyes can't resist. The Floating Rattlin' Rogue is awesome in skinny moving water as well as big lakes. It catches fish with a steady retrieve, with a twitch-twitch-pause retrieve or trolled. Also fantastic on a three-way rig! | Colors: Chrome/Black Back, Chrome/Black Back Org Belly, Chrome/Blue Back, Chrome/Blue Back Org Belly, Clown, Crackle Clown, Gold Rogue, Hot Chocolate, Lace Minnow, Lacy Tiger, Lappie, Lerch | Item ID: PRARA12298, PRARA12299, PRARA12300, PRARA12301, PRARA12302, PRARA12303, PRARA1231, PRARA1231OB, PRARA1232, PRARA1232OB, PRARA1235, PRARA1269



    Price: $6.19 - $6.39

    # Of Colors: 12




  • Berkley Flicker Minnow 07

    Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker. The field test results are in -- and the result? These baits flat out Catch More Fish! 'Pro designed to create the ultimate minnow style trolling lure 'Size, profile, and dive depth imitate a minnow 'Mustad Ultra Point Hooks | Colors: 1/4oz 7cm Clear | Item ID: PFFFMN7DCLEAR



    Price: $4.49

    # Of Colors: 1




  • Spro BBZ1 Rat 40 Jr

    Tested and perfected over the last two years by Spro pro-staffer and lure-designer, Bill Siemantel, the Spro BBZ-1 Rat is the most lifelike rat imitation to ever hit the market. Perfectly sized, the Spro BBZ-1 Rat features a single-jointed rodent profile and a durable square bill that offer an effortless "walk the dog" action and a gentle wake that humps along the surface. | Colors: Brown, Grey Ghost, Nasty Shad | Item ID: GUSRT40Z1BRN, GUSRT40Z1GGT, GUSRT40Z1NSD



    Price: $26.49

    # Of Colors: 3




  • Rapala Jointed 09

    With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointedgets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming action at the slowest of speeds makes this bait the perfect choice after a cold front when fish are traditionally finicky and in a negative feeding mood. Balsa wood construction with VMCblack nickel hooks. Each is hand-tuned and tank-tested for perfect swimming action right out of the box. | Colors: Silver | Item ID: NMJ09S



    Price: $8.89

    # Of Colors: 1




  • Storm Original Wiggle Wart05

    Great for targeting finicky fish of any species, the Wiggle Wart is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium VMCsuper-sharp hooks, this lure is effective fished anyway, anywhere. | Colors: Blazin Blue UV, Brown Crawdad, Brown Scale/Crawdad, Creek Craw, Fluorescent Red/Black HB, Green Crawdad, Hot Tiger, Metallic Silver/Chart Lip, Missouri Craw, Molting Craw, Moss Back Craw, Naturistic Brown Crayfish, Naturistic Green Crayfish, Naturistic Red Crayfish, Orange Brown Craw, Ouachita Craw, Peanut Butter Jelly Craw, Phantom Brown Crayfish, Phantom Brown Orange Craw, Phantom Green Blue Craw, Phantom Green Crayfish, Phantom Green Purple Craw, Phantom Peanut Butter Jelly, Phantom Red Craw, Purple Tiger, Red Craw, Tennessee Shad, Wart Bone, Watermelon | Item ID: NMV132, NMV163, NMV164, NMV165, NMV166, NMV167, NMV168, NMV169, NMV170, NMV171, NMV209, NMV210, NMV37, NMV38, NMV45, NMV51, NMV59, NMV62, NMV63, NMV655, NMV656, NMV657, NMV658, NMV668, NMV74, NMV82, NMV86, NMV9, NMV90



    Price: $5.39 - $5.89

    # Of Colors: 29




  • Rapala Rippin' Rap 06

    The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured scales and gills with deep set 3D holographic eyes. Super easy to fish, the Rippin' Rapis perfect for pulling over or through grass, bouncing off timber and rippin' through rocks. Long-casting with variable running depth, this one is just right for clear water where look is key or for fishing stained, dark water where just the right sound is essential. Fast piercing VMCblack nickel hooks seal the deal. | Colors: Chrome Blue, Helsinki Shad, Red Crawdad | Item ID: NMRPR06CHB, NMRPR06HSD, NMRPR06RCW



    Price: $7.19

    # Of Colors: 3




  • LC Gunfish 95

    The Gunfish95 is the latest of an extensive series of next generation topwater baits. It features a slim tapered body design and uniquely shaped-cupped mouth. The configuration of the mouth makes the bait splash and pop like no other. The Gunfish95 glides across the waters surface with a tight "walk the dog" action similar to the Sammy series. The distinct difference with the Gunfish95 is the incredible fluid motion of the bait on retrieve. This topwater will allow you to catch bass even under highly pressured situations. The resin/tungsten composite weighting system of the Gunfish95 will allow you to cast it a mile, and approach these fish from vantage points inaccessible with conventional topwaters. This will effectively catch those finicky bass without alerting them to your location. | Colors: Aurora Black, Chartreuse Shad, Chrome, Ghost Minnow, MS American Shad | Item ID: LCGF95052, LCGF95074, LCGF95238, LCGF95250, LCGF95270



    Price: $15.89 - $17.49

    # Of Colors: 5




  • Rapala Shad Rap 08 Custom

    The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Demon | Item ID: NMSR08DMN



    Price: $8.39

    # Of Colors: 1




  • LiveTarget 95 Series Threadf

    Threadfin Shad are one of the most abundant and widely dispersed forage species and are a prime target of most freshwater game fish. Fish the LIVETARGET Threadfin Shad Swimbait during the spring shad-spawn, in the summer when Shad school up, or during the fall, back in the creeks. Freshwater. | Colors: Green/Bronze, Violet/Blue | Item ID: KOTFS95MS703, KOTFS95MS705



    Price: $7.99

    # Of Colors: 2




  • LV Howeller DMC Plus

    The Howeller Dream Master Classic is the lure that helped Randy Howell win the 2014 Bassmaster Classic. Ideal for targeting medium-depth structures & strike zones, this crankbait has a compact shape with a wide wobble. At 2 1/2", it creates savage strikes with its patented combination of sound technology, visual triggers, and realistic swimming action. Built using the same body style as the original, the Livingston Lures Howeller Dream Master Classic Plus offers a slightly larger profile and an expansion of sounds that make it deadlier than ever before. Built to dive down to medium-depths, the Livingston Lures Howeller Dream Master Classic Plus features a rounded bill that produces a wide, strong wobble and an erratic action that bass simply cannot resist. | Colors: Guntersville Craw, Spring Craw | Item ID: LV1043, LV1050



    Price: $17.59 - $18.29

    # Of Colors: 2




  • Berkley Bullet Pop

    Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. It's sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop's cupped mouth deliver a classic spit and surface swell but its unique balance allows anglers of all skill levels to easily walk it with near 180 degree turns with minimal movement. The Berkley Bullet Pop is ideal for both covering open water and targeting cover. | Colors: 1/2oz 80mm Sexy Back, 2/5oz 70mm Bone, 2/5oz 70mm Danald | Item ID: PFBHBBP70BNE, PFBHBBP70DAN, PFBHBBP80SXB



    Price: $6.79

    # Of Colors: 3




  • Rapala Countdown 7

    Sinking at a consistent rate of one foot per second, the CountDownallows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDowncan get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMCblack nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Brook Trout, Brown Trout, Gold, Silver | Item ID: NMCD07BTR, NMCD07G, NMCD07S, NMCD07TR



    Price: $8.39

    # Of Colors: 4




  • Strike King Pro-Model 1 XS

    Designed for extra shallow conditions and spooky fish, the Series 1XS adds to the versatility of the Strike Kingcrankbait lineup. This lightweight bait with a medium wobble casts extremely well for its size. Designed to be fished slow or fast, it tracks true at any speed and features the free floating rattles which are inherent to all Strike Kingpro-designed crankbaits. | Colors: Chartreuse Sexy Shad, Fire Tiger, Gizzard Shad, Sexy Shad | Item ID: SKHC1XS511, SKHC1XS513, SKHC1XS538, SKHC1XS590



    Price: $5.19 - $5.29

    # Of Colors: 4




  • PH Custom Twin Spin

    Made from jelutong wood of Malaysia, The High Buoyancy, Durable Twin Spin has no equal. Props spin at the slightest movement enticing brutal topwater strikes. Saltwater grade hardware and proven color combinations make this bait a must add to your tackle box. | Colors: Black, Black Orange, Foil Orange, Pearl, Sexy Shad, Tennessee Shad | Item ID: PH0301, PH0302, PH0304, PH0310, PH0313, PH0314



    Price: $9.19

    # Of Colors: 6




  • Spro Bronzeye Popper

    The Bronzeye Pop 60 was designed by B.A.S.S. Elite Series Angler Dean Rojas. Now you can own and fish the same lure that Dean Rojas used to win the BASS Elite Series tournament at Lake Oneida! The Bronzeye Pop 60 was designed to attract bass out of the thickest cover with its loud popping sound. The Bronzeye Pop 60 comes with a sticky sharp Gamakatsu Double hook that fits the bait perfectly for solid hook-ups and in an array of proven fish catching colors. | Colors: Albino, Amazon, Black Widow, Freak, Green Pumpkin, Green Tree, Killer Gill, Leopard, Midnight Walker, Nasty Shad, Natural, Natural Green, Natural Red, Outback, Rainforest Black, Red Ear, Sunfish, Toad, Tropical White | Item ID: GUSBEPP60ALBN, GUSBEPP60AMZN, GUSBEPP60BLKW, GUSBEPP60FREK, GUSBEPP60GRNP, GUSBEPP60GRNT, GUSBEPP60KLGL, GUSBEPP60LPRD, GUSBEPP60MNWR, GUSBEPP60NGRN, GUSBEPP60NRED, GUSBEPP60NSHD, GUSBEPP60NTRL, GUSBEPP60OTBK, GUSBEPP60RBLK, GUSBEPP60RDER, GUSBEPP60SNFS, GUSBEPP60TOAD, GUSBEPP60TRPW



    Price: $11.09

    # Of Colors: 19




  • Spro Bronzeye Baby Popper

    The Bronzeye Pop 50 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With the Bronzeye Pop 50 you can walk the dog, pop it, chug it or dead stick it to catch those finicky bass. This smaller version of the Bronzeye Pop 60 still casts like a rocket and is weighted to land upright every time. The legs are made from living rubber that works great right out of the box, or anglers can cut them down to change the action and profile of this smaller lure. The Bronzeye Pop 50 is a perfect lure to throw. It will go through the thickest slop, lily pads or grass and it comes with those sticky sharp Gamakatsu Double hooks for solid hook-ups and is available in a variety of proven fish-catching colors. | Colors: Black Widow, Green Tree, Leopard, Midnight Walker, Nasty Shad, Natural Green, Natural Red, Rainforest Black, Tropical White | Item ID: GUSBEPP50BLKW, GUSBEPP50GRNT, GUSBEPP50LPRD, GUSBEPP50MNWR, GUSBEPP50NGRN, GUSBEPP50NRED, GUSBEPP50NSHD, GUSBEPP50RBLK, GUSBEPP50TRPW



    Price: $9.39

    # Of Colors: 9




  • Rapala Countdown 3

    Sinking at a consistent rate of one foot per second, the CountDownallows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDowncan get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMCblack nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Rainbow Trout, Silver | Item ID: NMCD03RT, NMCD03S



    Price: $7.29

    # Of Colors: 2




  • Booyah Hard Knocker 3/4

    The BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Hard Knocker features multiple rattles for loud attraction that mimics the sound of escaping, panicked baitfish. | Colors: Chrome Black, Copper Shiner, Crushed Bone, Ghost, Ghost Red Craw, Moonphase Shad, Rayburn Red, Royalty, Sunset Craw, Tenn Blush Shad, Tiger Craw, Toledo Gold, Yellow Perch | Item ID: PRBYHKR3401, PRBYHKR3403, PRBYHKR3404, PRBYHKR3405, PRBYHKR3409, PRBYHKR3411, PRBYHKR3412, PRBYHKR3421, PRBYHKR3422, PRBYHKR3423, PRBYHKR3424, PRBYHKR3425, PRBYHKR3427



    Price: $5.89 - $6.49

    # Of Colors: 13




  • Bomber Jointed Long 15A

    Need a wake bait with extra action? How about a slender minnow lure with a wild, out-of-control swimming action when trolled? You get both with the Bomber Jointed Long A. The Long A is a classic wake bait, but add the extra action of this "broke-back" model and you immediately double the surface action. When retrieved with a slow, constant pace, this jerkbait swims with an exaggerated action that catches fish. | Colors: Fire Tiger Bass, Silver Flash Blue Back, Silver Flash/Black Back, Silver Flash/Red Head, Silver Prism Black Back, Silver Prism Blue Back | Item ID: PRB15JPTB, PRB15JPTL, PRB15JXFTB, PRB15JXSI, PRB15JXSI04, PRB15JXSIL



    Price: $6.99

    # Of Colors: 6




  • Jackall Pompadour 79

    Featuring Jackall's 'magnetic center of gravity' system, the unique Pompadour topwater lure is designed with custom metal wings so it produces action with either a slow or fast retrieve. Both the rear hook and prop create noise and splash, while the large 3-inch body size pushed through the water. | Colors: Black Bone, Bone White | Item ID: JAJPOMP79BLB, JAJPOMP79BW



    Price: $22.19 - $23.09

    # Of Colors: 2




  • Rapala Rip Stop

    The RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind, wind & stop, twitch, snap, rip and suspend, fish it your favorite way for all species of gamefish. | Colors: Albino Shiner, Carbon, Clown, Elite Blue, Goby, Herring, Houdini, Moss Back Shiner, Purpledescent, Silver, Sneaky Pete, Speed Monkey, Yellow Perch | Item ID: NMRPS09AS, NMRPS09CBN, NMRPS09CLN, NMRPS09EB, NMRPS09GOBY, NMRPS09HDI, NMRPS09HER, NMRPS09MBS, NMRPS09MKY, NMRPS09PD, NMRPS09S, NMRPS09SNP, NMRPS09YP



    Price: $9.39 - $10.09

    # Of Colors: 13




  • Berkley Digger 6.5

    'Aggressive wobble and side flash 'Gets deep quick 'Slow rise at pause | Colors: Big Money, Black Silver | Item ID: PFBHBDG65BGMNY, PFBHBDG65BSV



    Price: $6.39

    # Of Colors: 2




  • R2S Whopper Plopper 130S

    Whopper Plopper 90 /130 is the little brother of our larger versions; but don't let its little package fool you, this bait has a serious little man's complex. Built with the same durable construction as the rest of the line with Xtra Strong components including hook hangers, wires, and X-Strong size 4 treble hooks. This smaller version is made tough to battle bigger foes. While his big brothers rely on powerful chops of their tail to attract strikes, the Whopper Plopper 90 relies more on quickness, with a unique sound more reminiscent of a buzz saw, Whopper Plopper 90 is tailor made for topwater fishing in high pressure situations and when the forage base is smaller. | Colors: Abalone Shad, Bluegill, Frog, Pac-Man, Sooner, T1000, Yoda | Item ID: R2WPL130S25, R2WPL130S26, R2WPL130S27, R2WPL130S28, R2WPL130S29, R2WPL130S30, R2WPL130S39



    Price: $14.79 - $16.29

    # Of Colors: 7




  • Booyah Hard Knocker 1/2

    The BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Hard Knocker features multiple rattles for loud attraction that mimics the sound of escaping, panicked baitfish. | Colors: Bling, Blue Shiner, Chrome Black, Copper Shiner, Crushed Bone, Flashy Momma, Ghost, Gold Shiner, Moonphase Shad, Rayburn Red, Royalty, Sunset Craw, Tenn Blush Shad, Tiger Craw, Toledo Gold, Yellow Perch | Item ID: PRBYHKR1201, PRBYHKR1203, PRBYHKR1204, PRBYHKR1205, PRBYHKR1206, PRBYHKR1207, PRBYHKR1208, PRBYHKR1210, PRBYHKR1211, PRBYHKR1212, PRBYHKR1221, PRBYHKR1222, PRBYHKR1223, PRBYHKR1224, PRBYHKR1225, PRBYHKR1227



    Price: $6.09 - $6.59

    # Of Colors: 16




  • Bomber Deep Flat A

    The Bomber Flat A produces a tight swimming action much like that of a lipless crankbait, but unlike those lures, the Flat A won't sink when paused. This makes it perfect for targeting inactive fish at a specific depth, a common occurrence during the prespawn and in winter. The almost-vibrating action and the ability to pause the bait right on the fish's nose makes the Deep Flat A your secret weapon. | Colors: Apple Red Crawdad/OB, Baby Bass/Orange Belly, Black/Chartreuse, Dark Brown Crawdad, Fire Tiger, Pearl Shad, Silver Flash, Tennessee Shad | Item ID: PRB02DFABBO, PRB02DFAFT, PRB02DFAFYBS, PRB02DFAMPS, PRB02DFASI, PRB02DFATS, PRB02DFAXC4, PRB02DFAXC5



    Price: $5.89 - $6.09

    # Of Colors: 8




  • Strike King Lucky Shad 3''

    A great "finesse" fishing style hard bait with a tight action, much like a balsa bait but with the benefits of plastic. | Colors: Chartreuse White, Chrome Blue, Crystal Shad w/Pink Belly, Ghost w/Pink Throat, Hot Tiger, Lemonade, Nude, Purple Tiger, Sexy Shad, Silver TN Shad, Strobe Shad, Violet Alewife, Yellow Perch | Item ID: SKHCLS3W237, SKHCLS3W238, SKHCLS3W239, SKHCLS3W240, SKHCLS3W241, SKHCLS3W401, SKHCLS3W501, SKHCLS3W590, SKHCLS3W640, SKHCLS3W680, SKHCLS3W683, SKHCLS3W685, SKHCLS3WU



    Price: $6.29 - $6.79

    # Of Colors: 13




  • Spro Fat Papa 70

    The Fat Papa 70 was designed by B.A.S.S. Elite Series Angler Russ Lane, to be one of the most unique and productive crankbaits ever produced. Russ had everything custom made on this lure to do one thing Catch Fish! The Fat Papa 70 comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Honey Craw, Lavender Shad, Nasty Shad, Sneaky Blue Chartreuse, TN River Gizzard, Tropical Shad | Item ID: GUSBD70HCW, GUSBD70LSD, GUSBD70NSD, GUSBD70SBC, GUSBD70TRG, GUSBD70TSD



    Price: $11.59 - $12.79

    # Of Colors: 6




  • Rebel Tracdown Minnow 50

    The 2-1/2-inch TD50 Tracdown Minnow is the middle size in the Rebel Tracdown family of slender slow-sinking minnows. A slow-sinker is more effective in moving water and allows you to slowly fish any depth. Effective on bass, trophy panfish, trout and other gamefish, the TD50 comes in flashy chrome patterns as well as trout looks. Top-quality hooks and components stand up to the abuse of fish-after-fish, and the big eye gives fish a clear target to shoot for. | Colors: Moss Craw, Silver/Blue, Slick Black Minnow, Slick Brown Trout, Slick Gold Minnow, Slick Rainbow Trout | Item ID: PRTD50491, PRTD50493, PRTD50494, PRTD50495, PRTD52548, PRTD5884



    Price: $3.19 - $4.69

    # Of Colors: 6




  • Heddon Chug'n Spook

    The Heddon Saltwater Chug'n Spook features an open, cupped mouth that spits loads of water and creates enormous surface action. Despite the addition of the spitting mouth, the Chug'n Spook still walks-the-dog with ease, creating that hypnotizing action that predator fish cannot resist | Colors: Baby Bass, Black Shiner, Bone, Bone Orange Belly, Bone/Silver, Bunker, G Finish Foxy Shad, G Finish Shad, G-Finish Bullfrog, Ham Bone Flash, Okie Shad, Redhead Flash, Sardine, Silver Mullet, Speckled Trout | Item ID: PRX955602, PRX9556427, PRX9556435, PRX9556436, PRX9556437, PRX9556438, PRX9556439, PRX9556440, PRX9556445, PRX9556BB, PRX9556BONSL, PRX9556GBF, PRX9556GBSD, PRX9556GFS, PRX9556HOS



    Price: $6.39 - $7.49

    # Of Colors: 15





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