Hard Baits

Featuring Jackall's 'magnetic center of gravity' system, the unique Pompadour topwater lure is designed with custom metal wings so it produces action with either a slow or fast retrieve. Both the rear hook and prop create noise and splash, while the large 3-inch body size pushed through the water. | Colors: Black Bone, Bone White | Item ID: JAJPOMP79BLB, JAJPOMP79BW

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning. | Colors: 7cm Lavendar Shad | Item ID: PFBHBDRTC175LAVS

Rebel redefines ultralight lures with the Micro Critters Series of baits. Available in three colors, which includes chrome and trout styles mimicking Rebel's most-popular and effective lures, this lineup spells big trouble for fish and big fun for fishermen. The single hook is barbless, which eliminates most deep-hooking issues common to ultralight lures. This Micro Minnow is available in Silver/Black, Tennessee Shad and Rainbow Trout color patterns and is effective on all species of bass, panfish, trout and other gamefish. | Colors: Rainbow Trout, Silver/Black, Tennessee Shad | Item ID: PRF5201, PRF5248, PRF5271

The Rebel Wee Crawfish is the original realistic crawfish crankbait. No other crankbait mimics a fleeing crawfish better than a Rebel Craw. It's the super-realistic body and paint scheme combined with the distinct pulsating action that makes it irresistible to fish. Effective on largemouth and smallmouth bass, walleyes, all species of trout and other gamefish | Colors: Cajun Crawdad, Chart./Green Back Crawfish, Chartreuse/Brown, Ditch (brown), Moss Crawfish, Nest Robber, Stream Crawfish, Texas Red | Item ID: PRF7634, PRF7635, PRF7640, PRF7660, PRF7665, PRF7667, PRF7675, PRF7684

The Rebel Jointed Minnow, commonly referred to as a "broke-back" minnow, produces more action than a solid body lure, which can be key to getting strikes from stubborn or educated bass, walleye and other gamefish. Designed to be fished three ways slowly reeled on top, retrieved at a steady pace or twitched erratically under the water the Rebel Jointed Minnow gives fish that extra "something" that produces strikes. | Colors: Gold/Black, Silver/Black, Silver/Blue | Item ID: PRJ2001S, PRJ2002S, PRJ2003S

The Smithwick Suspending Rattlin' Rogue is the jerkbait all other slender minnow lures look up to. For more than 30 years the Rogue has been the go-to lure for early spring bass, and for trolling up trophy walleyes any time of year. Although the Rogue has been copied numerous times, none of these clones had the soul of the Rogue. It's the classic "Rogue Roll," in which the bait actually lists quickly side-to-side as it's darting and swimming that makes one big difference. This roll allows the sides to flash just like real baitfish. Add true-running dependability and a host of high-tech and classic paint jobs, and the Suspending Rattlin' Rogue is a potent weapon in your fight against trophy fish around the world. | Colors: Avocado Shad, Blue Black Herring, Chrome/Black Back, Chrome/Black Back/Org Belly, Chrome/Blue Back, Chrome/Blue Back/Org Belly, Clown, Crackle Clown, Emerald Shiner, Foxy Momma, Foxy Shad, Gold Rogue, Golden Shiner, Hot Chocolate, Juice, Lace Minnow, Lacy Tiger, Lady, Lappie, Lemon Lime Crush, Lerch, Purple Darter, Red Sunrise, Tequila, Threadfin Shad, Tiger Roan | Item ID: PRASDRB1207, PRASDRB12193, PRASDRB12194, PRASDRB12195, PRASDRB12196, PRASDRB12197, PRASDRB12272, PRASDRB12273, PRASDRB12280, PRASDRB12281, PRASDRB12282, PRASDRB12283, PRASDRB12284, PRASDRB12285, PRASDRB12298, PRASDRB12299, PRASDRB12300, PRASDRB12301, PRASDRB12302, PRASDRB12303, PRASDRB1231, PRASDRB1231OB, PRASDRB1232, PRASDRB1232OB, PRASDRB1235, PRASDRB1269

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Demon | Item ID: NMSR08DMN

Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square bill ever. | Colors: Blue Ghost, Delta, Homer's Buddy, Mossy, Pearl Grey Shiner, Silver | Item ID: NMBXB03BGH, NMBXB03DEL, NMBXB03HOB, NMBXB03MSY, NMBXB03PGS, NMBXB03S

The Walking Boss II is a top water lure designed with perfect balance and weight for effortlessly producing the right actions and casting ease. | Colors: Bone Cracker, Citrus Sparkle | Item ID: LV1754, LV1794

The Shadow Rapcombines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on the kick, on a slow fading fall and on the snap back to life. Most jerk baits continue on a forward plane with each jerk. Not the Shadow Rap�. It kicks almost 180 degrees right then left, so it can be fished nearly in place with very little forward travel, keeping the flickering fade of the Shadow Rapright in a fish's strike zone. That's when things really get interesting. | Colors: Albino Shiner, Blue Back Herring, Blue Ghost, Bone, Bud, Clown, Ghost, Ghost Shiner, Moss Back Shiner, Olive Green, Purpledescent, Silver, Yellow Perch | Item ID: NMSDR11AS, NMSDR11BBH, NMSDR11BGH, NMSDR11BN, NMSDR11BUD, NMSDR11CLN, NMSDR11GH, NMSDR11GHSH, NMSDR11MBS, NMSDR11OG, NMSDR11PD, NMSDR11S, NMSDR11YP

"Walking the Dog" action can be difficult to achieve with some top water baits. SAMMY makes it easy. Combine its easy to achieve "Walk the Dog" action with the spitting action of a popper and SAMMY gives you unsurpassed top water performance. But that's not all. Add the bass calling, glass rattles and the ultra natural coloring to top water bait that can be cast a long distance, and SAMMY becomes a must for all tackle boxes! SAMMY has already accounted for victories at the various tournaments within the past three years. | Colors: 5/8oz 4.5" Bone Shad, Chrome | Item ID: LCSM115074, LCSM115110

The Walking Boss II is a top water lure designed with perfect balance and weight for effortlessly producing the right actions and casting ease | Colors: Black Silver Shiner, Citrus Sparkle, Sexy Melon | Item ID: LV1827, LV1854, LV1867

S-Waver is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural "S Action" swimming motion, S Waver will seductively wake the surface and call big gamefish in for a closer look. Hold your rod tip up and S Waver is a surface lure, allow the bait to slowly sink and the S Action continues under water. The S Action swimming motion is created by River2Sea's exclusive Pin and Tenon Hinge and accentuated by her soft PVC tail. That seductive wake will only be interrupted by the explosion of a massive strike. | Colors: Baby Bass, Party Crasher, Rainbow Trout | Item ID: R2PLSW120SSW02, R2PLSW120SSW06, R2PLSW120SSW11

A big-body, deep-diver, the DD14 covers the 12-14 foot range. Like the DD22, the DD14 features a unique butyrate sound profile and classic Norman medium-wide wobble. | Colors: Nutter Shad, SX Shad Chartreuse, White/Black/Green Flk | Item ID: NLDD14141, NLDD14262, NLDD14269CSX

The Fat Papa 55 was designed by B.A.S.S. Elite Series Angler Russ Lane. You can fish the Fat Papa 55 in all types or weather and seasons. During the Fall through Spring you will get more bites with rattles in cooler water. The Fat Papa 55 comes with sticky sharp Gamakatsu treble hooks and in an array of colors, including some custom painted colors designed by Russ Lane. | Colors: Honey Craw, Mellow Yellow, Nasty Herring, Nasty Shad, Olive Craw, Red Craw, Sneaky Blue Chart, Tropical Shad | Item ID: GUSBD55HCW, GUSBD55MLY, GUSBD55NHR, GUSBD55NSD, GUSBD55OCW, GUSBD55RCW, GUSBD55SBC, GUSBD55TSD

'Aggressive wobble and side flash 'Gets deep quick 'Slow rise at pause | Colors: Big Money, Black Silver | Item ID: PFBHBDG65BGMNY, PFBHBDG65BSV

The Creek Chub Knuckle-Head topwater features a cupped mouth that pops and chugs, while the body of this slender minnow-profile bait sashays back and forth. The key is the patent-pending Hold-Tite link between the head and body. This super-strong link allows the body to move and provides an injured-gill look. The Knuckle-Head is destined to be a favorite for anglers looking for bass, redfish, stripers and other ferocious topwater feeders in both fresh and saltwater. | Colors: 1.5oz 5'' Bone Flash, 1.5oz 5'' Gold Black Back, 1.5oz 5'' Silver Black Back, 1.5oz 5'' Threadfin Shad, 1.5oz 5'' Trout, Baby Striper, Chrome Black Back, Chrome Blue Back, Red/White, Yellow Croaker | Item ID: PRI6600JP60, PRI6600JP63, PRI6600JP64, PRI6600JP65, PRI6600JP66, PRI6600JPBS, PRI6600JPMBK, PRI6600JPMBU, PRI6600JPRW, PRI6600JPYC

Built to attract the largest and most aggressive predators, the River2Sea Chris Lane Top Notch offers a boisterous topwater presentation that sets itself apart fro all of the rest. Moving plenty of water, the River2Sea Chris Lane Top Notch features a plastic prop that generates a sputtering wake, along with heart-stopping blow-ups. Designed with a cupped lip, the River2Sea Chris Lane Top Notch delivers an added bubble trail and a spitting action that is irresistible to big bass, plus it can be slowed down and walked in the bite zone. Offered in a number of proven colors, the River2Sea Chris Lane Top Notch delivers a lethal commotion that moves water with an unmatched efficiency. | Colors: Blue Gill, Bone, Chubby, I Know It, Loon, Munky Butt, Orange Crush, Pac-Man, Perch, Terminator | Item ID: R2CLTN13009, R2CLTN13011, R2CLTN13012, R2CLTN13013, R2CLTN13014, R2CLTN13018, R2CLTN13023, R2CLTN13026, R2CLTN13028, R2CLTN13045

The Heddon Saltwater Chug'n Spook Jr. brings big surface commotion in a small package. The cupped chugging mouth of the Saltwater Chug'n Spook Jr. catches and spits water while retaining the proven walk-the-dog action that made the Zara Spook one of the most respected and effective topwater lures in history. The Saltwater Chug'n spook uses #4 Saltwater XCalibur Tx3 Hooks. | Colors: 1/2oz Black Shiner 1pk, 1/2oz Bone 1pk, 1/2oz Foxy Momma 1pk, 1/2oz Foxy Shad 1pk, Baby Bass, Bone/Shad Dot, Bone/Silver, Chrome/Pink, G-Finish Bullfrog, G-Finish Foxy Shad, Gold Shiner, Gold/Pink, Ham Bone Flash, Okie Shad, Red Head Flash, Silver Mullet, Speckled Trout, Wounded Shad | Item ID: PRX953601, PRX953602, PRX953614, PRX9536425, PRX9536426, PRX9536435, PRX9536436, PRX9536437, PRX9536438, PRX9536439, PRX9536455, PRX9536456, PRX9536BONSL, PRX9536GBF, PRX9536GFS, PRX9536GS, PRX9536HBS, PRX9536HOS

The legendary Arbogast Hula Popper is as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 years ago. It's the pulsating skirt that makes the difference even during the pause it moves like something alive a killer action that results in vicious topwater strikes. The Hula Popper gives every big fish within hearing distance a wake-up call they'll never forget. | Colors: 1/4 oz - Bass, 1/4 oz - Black, 1/4 oz - Black, 1/4 oz - Coachdog, 1/4 oz - Coachdog/Orange Bel, 1/4 oz - Firetiger, 1/4 oz - Frog/White Belly, 1/4 oz - Perch, 1/4 oz - Perch, 1/4 oz - White/Red Head, 1/4 oz - Yellow Coachdog | Item ID: PRG77001, PRG77002, PRG77005, PRG77006, PRG77010, PRG77011, PRG770115, PRG770132, PRG770CDW, PRG770PBS, PRG770YBS

The Rk Crawler 55 crankbait was designed by B.A.S.S. Elite Series Angler Mike McClelland to have a wide wobbling hunting action. It's ability to bounce off cover like no other crankbaits triggers aggressive strikes. Just hit the rocks and the RkCrawler 55 does the rest while rocking the school of fish. Most crankbait anglers know that deflection is the deal, and the new RkCrawler 55 takes advantage of a predator's built-in instinct and turns those natural instincts into secure hook-ups that show up at the weigh in! | Colors: Ayu Shad, Clear, Green Craw, Missouri Claw, Molting Craw, Mud Bug, Ozark Claw, PB & J, Phantom Brown, Phantom Green, Phantom Watermelon, Red Bug, Red Craw, Spring Craw | Item ID: GUSRC55ASD, GUSRC55CLR, GUSRC55GCW, GUSRC55MBG, GUSRC55MCW, GUSRC55MSW, GUSRC55OCW, GUSRC55PBJ, GUSRC55PBR, GUSRC55PGR, GUSRC55PWM, GUSRC55RBG, GUSRC55RCW, GUSRC55SCW

The legendary Arbogast Hula Popper is as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 years ago. It's the pulsating skirt that makes the difference even during the pause it moves like something alive a killer action that results in vicious topwater strikes. The Hula Popper gives every big fish within hearing distance a wake-up call they'll never forget. | Colors: 5/8 oz - Bass, 5/8 oz - Black, 5/8 oz - Bull Frog, 5/8 oz - Coachdog Orange Bel, 5/8 oz - Cricket Frog, 5/8 oz - Fire Tiger, 5/8 oz - Frog White Belly, 5/8 oz - Frog Yellow Belly, 5/8 oz - Leopard Frog, 5/8 oz - Perch, 5/8 oz - Swamp Frog, 5/8 oz - White/Red Head | Item ID: PRG75001, PRG75002, PRG75005, PRG75006, PRG75007, PRG75009, PRG750115, PRG750132, PRG750506, PRG750507, PRG750508, PRG750509

The Bomber Deep Fat Free Shad reaches depths never seen before in a Fat Free Shad. Featuring a loud rattle, it dives down to 19ft on a long cast with 10lb line, and its long lip also allows it to bounce through cover attracting reactions strike - without snagging. It still has the magical bass-catching action that made the originals so successful in tournaments across the nation, and comes equipped with super sharp Tx3 trebles to lock in those strikes. A winning choice anytime you are going after the big ones holding on ledges or in deep cover, the Bomber Deep Fat Free Shad is available in a range of killer colors. | Colors: Chartreuse Bl Sparkle, Dance's Citrus, Foxy Lady, Foxy Shad, Rayburn Gold | Item ID: PRBD8FCBSP, PRBD8FDCS, PRBD8FFL, PRBD8FFS, PRBD8FRG

Imagine stopping your buzzbait right next to that stump and letting it float there, then twitching and shaking it to entice a big bass to strike. Or, how about retrieving your buzzbait with slow twitches and subtle movements when fish are especially finicky? Or, throwing a buzzbait on top of the slop or over wood cover and working it out with no snags? From the company that brought anglers the Jitterbug and the Hula Popper, two legendary topwater lures, comes the totally unique Buzz Plug, a near weedless floating buzzbait with built-in action. With a normal constant "buzzbait" retrieve, the Buzz Plug waggles side-to-side in a swimming motion, and when paused, the nose and blade lifts out of the water and perfectly positions the upturned double hook for sure hooksets. This same front-end rise allows the angler to slap the water by twitching the rod tip, and the double upturned hook is nearly weedless, allowing anglers to throw it onto sloppy weedbeds or into heavy cover and bring it back without snagging. | Colors: Black, Firetiger, Frog/White Belly, Perch, Rat | Item ID: PRG90502, PRG90505, PRG90506, PRG905115, PRG905140

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Crawdad, Dark Brown Crawdad, Helsinki Shad, Shad, Silver | Item ID: NMSR09CW, NMSR09DCW, NMSR09HSD, NMSR09S, NMSR09SD

SPRO's Pro Staff member Bill Siemantel has been working on a BBZ project the last 2 years and on the opening day of ICAST 2014 all that hard work paid off. Spro's newest BBZ addition to the family, the BBZ-1 Rat won Best of ICAST in the hard lure category. The SPRO Rat is designed for those larger predator fish that every angler is looking for. It entices awesome surface strikes by triggering the instinctive reaction that those lager fish are looking for. When the fish are hungry the SPRO RAT is the real meal deal! The SPRO Rat can be worked in several ways - you can bulge it, v-wake it, walk the dog, pop it or you name it! Bill Siemantel designed the placement of of the hooks so and the hook up ration is incredible. Of course the SPRO Rat is equipped those sticky shape Gamakatsu hooks. | Colors: Brown, Grey Ghost, White | Item ID: GUSRT25Z1BRN, GUSRT25Z1GGT, GUSRT25Z1WHT

The Floating Rattlin' Rogue has patterns that range from natural forage looks to bright hues that walleyes can't resist. The Floating Rattlin' Rogue is awesome in skinny moving water as well as big lakes. It catches fish with a steady retrieve, with a twitch-twitch-pause retrieve or trolled. Also fantastic on a three-way rig! | Colors: Chrome/Black Back, Chrome/Black Back Org Belly, Chrome/Blue Back, Chrome/Blue Back Org Belly, Clown, Crackle Clown, Gold Rogue, Hot Chocolate, Lace Minnow, Lacy Tiger, Lappie, Lerch | Item ID: PRARA12298, PRARA12299, PRARA12300, PRARA12301, PRARA12302, PRARA12303, PRARA1231, PRARA1231OB, PRARA1232, PRARA1232OB, PRARA1235, PRARA1269

A medium-bodied deep diver, the Series 5 is designed with a medium wobble and medium buoyancy, The Series 5 has a 2� diving plane to allow for lengthened casts and deeper depths. The "Go-To" crankbait for many Touring Pro's. Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 5 and see what happens! | Colors: Baby Carp, Black Back Chartreuse, Blue Back Chartreuse, Blue Gizzard Shad, Bluegill, Chart Perch, Chartreuse Rootbeer, Chartreuse Sexy Shad, Chartreuse White, Chili Craw, Citrus Shad, DB Craw, Delta Red, Fire Tiger, Gizzard Shad, Green Back Chartreuse, Green Gizzard Shad, Green Tomato, Neon Bluegill, Olive Shad, Pearl/Blk Splatter w/Chart, Powder Blue Back Chartreuse, Reel Shad, Rootbeer, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Lavender Shad, Sexy Shad, Sexy Sunfish, Summer Sexy Shad, Sunrise Sexy Shad, Tennessee Shad | Item ID: SKHC5450, SKHC5453, SKHC5501, SKHC5503, SKHC5509, SKHC5511, SKHC5513, SKHC5517, SKHC5526, SKHC5534, SKHC5535, SKHC5538, SKHC5554, SKHC5556, SKHC5561, SKHC5563, SKHC5565, SKHC5568, SKHC5569, SKHC5570, SKHC5583, SKHC5585, SKHC5586, SKHC5590, SKHC5600, SKHC5611X, SKHC5622, SKHC5648, SKHC5650, SKHC5651, SKHC5652, SKHC5667

Need a wake bait with extra action? How about a slender minnow lure with a wild, out-of-control swimming action when trolled? You get both with the Bomber Jointed Long A. The Long A is a classic wake bait, but add the extra action of this "broke-back" model and you immediately double the surface action. When retrieved with a slow, constant pace, this jerkbait swims with an exaggerated action that catches fish. | Colors: Fire Tiger Bass, Silver Flash Blue Back, Silver Flash/Black Back, Silver Flash/Red Head, Silver Prism Black Back, Silver Prism Blue Back | Item ID: PRB15JPTB, PRB15JPTL, PRB15JXFTB, PRB15JXSI, PRB15JXSI04, PRB15JXSIL

The Smithwick Floating Rattlin' Rogue is the original floating jerkbait. In fact, the Rogue so popular that many anglers refer to jerbait fishing simply as "Rogue'n." One of the few lures that can claim to be a Bassmaster Classic winner, the Floating Rattlin' Rogue jerkbait is an essential lure during the spring or anytime shallow fish are looking up for a bite. | Colors: Chrome/Black Back, Chrome/Blue Back, Clown, Crackle Clown, Gold Rogue, Hot Chocolate, Lace Minnow, Lacy Tiger, Lappie, Lerch | Item ID: PRADRB12298, PRADRB12299, PRADRB12300, PRADRB12301, PRADRB12302, PRADRB12303, PRADRB1231, PRADRB1232, PRADRB1235, PRADRB1269

This lure has 30 rattles that create vibration and sound that can be heard and felt in over 40 feet of water. Tougher hardware makes this lure ideal for larger species of game fish. | Colors: Cali Craw, Chartreuse Flash, Chartreuse Shiner, Cherry Bomb, Chrome Black, Chrome Blue, Chrome Blue Bleeding Shad, Delta Craw, Diamond Dust, Gold, HD Bluegill, Orange Crawdad, Rayburn Red Craw, Red Chartreuse Belly, Red Crawfish, Sexy West | Item ID: RTMG25, RTMG25B, RTMG26, RTMG27, RTMG308, RTMG372, RTMG414, RTMG46R, RTMG48, RTMG52, RTMG520, RTMG53, RTMG558, RTMG559, RTMG587, RTMG654

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Crawdad, Dark Brown Crawdad, Helsinki Shad, Red Crawdad, Shad, Silver | Item ID: NMSR08CW, NMSR08DCW, NMSR08HSD, NMSR08RCW, NMSR08S, NMSR08SD

The Suspending Super Rogue Jr. is a legendary jerkbait for bass and walleyes. For casters, it features an internal weight-transfer system that produces long, accurate casts. Anglers trolling it for walleyes appreciate the molded-in lip and true-tracking right out of the package. The weight-transfer system allows the rattle to roll to the end of the lure on the cast, putting the weight right where it needs to be to maximize distance and accuracy. When the Suspending Super Rogue Jr. hits the water, the rattle moves to the forward position to produce sound with each twitch or movement of the lure. | Colors: Chrome/Black Back/Org Belly, Chrome/Blue Back Org Belly, Clown, Gold Rogue | Item ID: PRASDRE1231OB, PRASDRE1232OB, PRASDRE1235, PRASDRE1269

The Aruku Shad 75 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the bottom like a feeding bait-fish. The Aruku 75 features extremely loud rattles, comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Blue Shiner, Cell Mate, Chrome Black, Chrome Blue, Clear Chartreuse, Gold Black, Magic Shad, Mud Bug Red, Old Glory, Perch, Red Crawfish, Spooky Shad, Texas Craw, Wild Shiner | Item ID: GUSAS75BSR, GUSAS75CBK, GUSAS75CBL, GUSAS75CCH, GUSAS75CMT, GUSAS75GBK, GUSAS75MBR, GUSAS75MSD, GUSAS75OGL, GUSAS75PCH, GUSAS75RCF, GUSAS75SPS, GUSAS75TCW, GUSAS75WSR

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from balsa wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth with aid of small metal disc permanently embedded in lip. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Chartreuse Lime, Helsinki Shad, Pearl Grey Shiner | Item ID: NMDTMSS20CTL, NMDTMSS20HSD, NMDTMSS20PGS

The Arbogast Jitterbug is the most-respected topwater lure for night fishing, but also power ignites explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely the correct angle, produces the loud, rhythmic, surface-busting sound that is proven to be irresistible to bass, pike and other gamefish. | Colors: 1 1/4 oz - Black, 1 1/4 oz - Fire Tiger, 1 1/4 oz - Frog/White Belly, 1 1/4 oz - Perch | Item ID: PRG70002, PRG70005, PRG70006, PRG700115

We took the already dynamic walking bait and added hand tuned effects to create a slashing, knocking topwater bait that can't be left alone. The tail weighted the lure to slightly elevate the face giving the Rover a whole new attitude and action. This action, along with new colors make this a topwater bait worthy of a championship. | Colors: Abalone Shad, Bone, Ghost Minnow | Item ID: R2PORR128G54R, R2PORR128G56R, R2PORR128S48

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker. The field test results are in -- and the result? These baits flat out Catch More Fish! 'Pro designed to create the ultimate minnow style trolling lure 'Size, profile, and dive depth imitate a minnow 'Mustad Ultra Point Hooks | Colors: 1/4oz 7cm Clear | Item ID: PFFFMN7DCLEAR

The BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Hard Knocker features multiple rattles for loud attraction that mimics the sound of escaping, panicked baitfish. | Colors: Chrome Black, Copper Shiner, Crushed Bone, Ghost, Ghost Red Craw, Moonphase Shad, Rayburn Red, Royalty, Sunset Craw, Tenn Blush Shad, Tiger Craw, Toledo Gold, Yellow Perch | Item ID: PRBYHKR3401, PRBYHKR3403, PRBYHKR3404, PRBYHKR3405, PRBYHKR3409, PRBYHKR3411, PRBYHKR3412, PRBYHKR3421, PRBYHKR3422, PRBYHKR3423, PRBYHKR3424, PRBYHKR3425, PRBYHKR3427

The largest Pop-R in the Rebel line-up, the Magnum Pop-R creates tremendous surface disturbance to pull in bass and stripers from a long distance. The Pop-R is a legendary topwater bait that's won hundreds of thousands of dollars for anglers in bass tournaments because the bait produces two distinctly different sounds and actions depending on if the angler is holding the rod tip high or toward the water. | Colors: Bone, Fire Tiger, Foxy Momma, Foxy Shad, Ole' Bass, Silver/Black, Silver/Blue, Tennessee Shad | Item ID: PRP6500, PRP6501, PRP6503, PRP6517, PRP6548, PRP6556, PRP6575, PRP6577

The ultralight Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world a standby for all anglers who walk stream banks or small lakes around the world. Its small, lifelike profile entices and catches bass, trout, panfish and more. The distinct pulsating action is irresistible and extremely effective in rivers and streams. Cast or troll this shallow-running crawfish bait and enjoy the true-running stability that catches fish. | Colors: Chart Frog, Green Bullfrog, Neon Leopard Frog | Item ID: PRF7060, PRF7061, PRF7079

A true secret lure of the pros, the Deep Suspending Rattlin' Rogue dives to 10 feet and gets down to lethargic early season largemouth bass. Walleye and trout/salmon anglers also keep the lure secret, knowing that this minnow bait trolls to 18 feet and catches giant fish! At 6-inches in length, the Deep Suspending Rattlin' Rogue presents a long, minnow-like profile a big bite for big fish. And as a suspending lure, it can be paused right in a fish's face! | Colors: Chrome/Black Back, Chrome/Blue Back, Chrome/Blue Back/Org Belly, Clown, Crackle Clown, Hot Chocolate, Lace Minnow, Lacy Tiger, Lappie, Lerch, Tiger Roan | Item ID: PRASSRB1207, PRASSRB12298, PRASSRB12299, PRASSRB12300, PRASSRB12301, PRASSRB12302, PRASSRB12303, PRASSRB1231, PRASSRB1232, PRASSRB1232OB, PRASSRB1235

Got bass holding in brushpiles along the river channel? How about mainlake points where they drop off into deeper water? Maybe they're holding in laydowns along a bluff bank. Whenever bass or other gamefish are holding at the right depth, a Fat Free Shad Jr. will get in there and pull them out without getting snagged. It's the design of the lip, or paddle, that allows the entire Fat Free Shad family to come through thick cover. Constant pressure normally causes the bait to flip over and around wood that grabs and holds other crankbaits. With a multitude of color patterns available, you'll find several that will work at any time of year on your local waters. Tough and durable components means you'll get years of successful fishing with the Fat Free Shad Jr. | Colors: Blue Back Herring, Crawly Bottom, Dance's Citrus Shad, Dance's Crawfish, Dance's Fire Tiger, Dance's Pearl White, Dance's Tennessee Shad, Dance's Threadfin Shad, Foxy Shad, Green Ghost, Mimosa, Pure Shad, Shadtreuse, Speckled Perch, Tiger Perch | Item ID: PRBD6FBBH, PRBD6FCWB, PRBD6FDCF, PRBD6FDCS, PRBD6FDFT, PRBD6FDPW, PRBD6FDTFS, PRBD6FDTS, PRBD6FFS, PRBD6FGGH, PRBD6FMMS, PRBD6FPSH, PRBD6FSPP, PRBD6FSTR, PRBD6FTGP

If you like the original Whopper Plopper you will love the new Double Plopper! Just imagine a lure with not one, but two counter rotating plopper blades to create twice the magic plopper sound! | Colors: 1 Clear Tail & 1 Rattle | Item ID: R2FAFK

This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can't resist it. Weighted tail for longer casts, a loud rattle and a teaser tail for extra attraction. | Colors: 3/8 oz Bleeding Pearl, 3/8 oz Bull Frog, 3/8 oz Gizzard Shad, 3/8 oz Met Silver/Black Back, 3/8 oz Met Silver/Blue Back, 3/8 oz Shad, 3/8 oz Silver Blue Shad | Item ID: NMCB081260, NMCB081271, NMCB081307, NMCB081347, NMCB08140, NMCB08144, NMCB08204

Summertime means the living is easy unless you're a grasshopper. The Rebel Crickhopper Popper is a realistic grasshopper popper that catches anything that swims. When twitched, the Crickhopper Popper produces a loud splash that attracts fish from long distances. The realistic profile and color pattern does the rest, even in ultra-clear water. | Colors: Fire Tiger, Yellow/Black Back | Item ID: PRP73432, PRP73434

The Heddon Saltwater Chug'n Spook features an open, cupped mouth that spits loads of water and creates enormous surface action. Despite the addition of the spitting mouth, the Chug'n Spook still walks-the-dog with ease, creating that hypnotizing action that predator fish cannot resist | Colors: Baby Bass, Black Shiner, Bone, Bone Orange Belly, Bone/Silver, Bunker, G Finish Foxy Shad, G Finish Shad, G-Finish Bullfrog, Ham Bone Flash, Okie Shad, Redhead Flash, Sardine, Silver Mullet, Speckled Trout | Item ID: PRX955602, PRX9556427, PRX9556435, PRX9556436, PRX9556437, PRX9556438, PRX9556439, PRX9556440, PRX9556445, PRX9556BB, PRX9556BONSL, PRX9556GBF, PRX9556GBSD, PRX9556GFS, PRX9556HOS

A great "finesse" fishing style hard bait with a tight action, much like a balsa bait but with the benefits of plastic. | Colors: Chartreuse White, Chrome Blue, Crystal Shad w/Pink Belly, Ghost w/Pink Throat, Hot Tiger, Lemonade, Nude, Purple Tiger, Sexy Shad, Silver TN Shad, Strobe Shad, Violet Alewife, Yellow Perch | Item ID: SKHCLS3W237, SKHCLS3W238, SKHCLS3W239, SKHCLS3W240, SKHCLS3W241, SKHCLS3W401, SKHCLS3W501, SKHCLS3W590, SKHCLS3W640, SKHCLS3W680, SKHCLS3W683, SKHCLS3W685, SKHCLS3WU

Livingston Lures'Dive Master 14 has a larger lip than the Dive Master Jr. and is ideal for targeting structures and entering strike zones the shallow diver can't reach. This crankbait has a compact shape, with a wide wobble and an internal rattle. The Dive Master 14 is designed to come through cover without hanging up or losing effectiveness. The deeper-diving Dive Master 20 creates savage strikes from freshwater game fish with a patented combination of sound technology, visual triggers, and realistic swimming action. When fish are holding down in the water column, the long, precision-tuned bill of the Dive Master 20 gets the lure into deep, dark waters where the lunkers typically search for prey. Livingston Lures utilizes a proprietary sound chamber technology that calls to fish with an exclusive combination of advanced rattles and internal electronics to create realistic electronic baitfish sounds when activated by water. | Colors: Baby Bass, Chartreuse Sunrise, Citrus Sparkle, Spring Craw, XXX-Shad | Item ID: LV301, LV313, LV333, LV350, LV354

The Fat Papa 70 was designed by B.A.S.S. Elite Series Angler Russ Lane, to be one of the most unique and productive crankbaits ever produced. Russ had everything custom made on this lure to do one thing Catch Fish! The Fat Papa 70 comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Blue Gill, Chartreuse Black Back, Mellow Yellow, Nasty Shad, Red Craw, Tropical Shad | Item ID: GUSFPSB70BLG, GUSFPSB70CBB, GUSFPSB70MLY, GUSFPSB70NSD, GUSFPSB70RCW, GUSFPSB70TSD