Hard Baits

A large deep diver with a 0� diving plane, the Series 6 is designed to cast extreme distances. Systematic flat areas are incorporated to send out larger shock waves important at the depths to which this bait dives. Medium buoyancy. | Colors: Black Back Chartreuse, Chartreuse Sexy Shad, Chartreuse Shad, Gizzard Shad, Green Tomato, Powder Blue Back Chartreuse, Sexy Shad | Item ID: SKHC6511, SKHC6535, SKHC6538, SKHC6561, SKHC6569, SKHC6590, SKHC6598

The latest model of Lucky Craft's tournament winning jerkbait series, the Flash Pointer 115 is a slow-sinking model designed to more effectively fish the critical 5 6 foot depth zone. Combining the benefits of the Pointer and Flash Minnow, this bait has great side-to-side action and slowly sinks allowing it to be used in various shallow water situations. | Colors: Aurora Black | Item ID: LCFPT115052

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Demon | Item ID: NMSR09DMN

To aim for the Bass schooling in the deep range in early summer and late fall, with its super sinking ability, this Real BG would surprise you with tremendous catches. You would simply long cast, drop it to an appropriate depth, and then slowly retrieve just like with a deep crankbait. We put great effort in creating an even more smooth swimming action which attracts fish exceedingly. If you experience the fish following but not biting, try switching it to a jerkbait occasionally to bring more bites. Also, if you see more fish in the surface area, rise the tip of your rod a little and create a fast buzzing action for the Bass to come bite! | Colors: Pearl Threadfin Shad | Item ID: LCRLBG150SS183

Much like the balsa wood baits of the 1970's, the Old School Baits Squarebill delivers handcrafted performance that can't be replicated through mass production. The brainchild of legendary lure designer Lee Sisson, the Old School Baits Squarebill generates a hard thumping action that can only be achieved with years of experience and an incredible attention-to-detail. Fitted with a durable lexan bill, the Old School Baits Squarebill can be ground through pebbly flats, bumped off of stumps, or burned in open water to elicit powerful strikes. Backed by sticky-sharp VMC trebles, the Old School Baits Squarebill captures all of the details and craftsmanship that make classic balsa wood lures so effective. | Colors: Brown Tiger, Char/Black, Pearl/Black, Red Tiger, Sexy Shad, Tennessee Shad | Item ID: PH2100, PH2101, PH2102, PH2104, PH2105, PH2115

Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square bill ever. | Colors: Blue Ghost, Delta, Homer's Buddy, Mossy, Pearl Grey Shiner, Silver | Item ID: NMBXB06BGH, NMBXB06DEL, NMBXB06HOB, NMBXB06MSY, NMBXB06PGS, NMBXB06S

The Terminator's Walking Frog works as good as it looks. Designed tip to tail to convert blow-ups into hook-ups, it's a more productive frog, designed to maximize its hook's efficiency. Not only does it have a great walking action, it has features inside you can't see that make it a bait unlike anything bass anglers have seen. For starters, the Walking Frog's trapezoidal-shaped weight won't interfere with its hook at the moment of impact. Unlike other frogs on the market, the weight is shaped and positioned to stay out of the way of the hook. Designed for both heavy cover and open water, the Terminator Walking Frog features lifelike detail from nose to skirt. Tail-weighted to increase casting distance and stability on the retrieve, it features a custom VMCfrog-gap hook. An ability to shed water in between casts eliminates a water-logged frog that is hobbled by added weight and unbalanced action. This throws off its cadence and causes big bass to take a pass. | Colors: Black Camo, Bluegill, Green Leopard, White Camo | Item ID: NMTWF3301, NMTWF3302, NMTWF3313, NMTWF394

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Suspending Ripplin' Red-Fin create an appearance of constant motion -- even when the lure is sitting still --. Diving to 3 ft, the Suspending Ripplin' Red-Fin is the bait-of-choice for shallow water stripers, walleyes and all types of bass. It's a beefy bait presenting a big profile and is perfect for sluggish fish when worked with a twitch-twitch-pause retrieve. | Colors: Chart Perch, Chrome/Black Back, Chrome/Blue Back, Gold/Orange | Item ID: PRCS8504, PRCS8506, PRCS8542, PRCS8598

The perfect combination of sight-and-sound, the Yo-Zuri Rattl'n Vibe Lipless Crankbait delivers a premium presentation that bass can't resist. Incredibly lifelike, the Yo-Zuri Rattl'n Vibe Lipless Crankbait features a finely detailed scaling, 3-D eyes, and an precise baitfish profile. Internally, the Yo-Zuri Rattl'n Vibe Lipless Crankbait comes equipped with stainless steel ball bearings that increase casting distance and provide a jaw-dropping acoustic. On the fall, the Yo-Zuri Rattl'n Vibe Lipless Crankbait generates a subtle shimmy, which imitates the natural movements of a dying shad. Backed by two super-sharp trebles, the Yo-Zuri Rattln'n Vibe Lipless Crankbait provides everything that an angler needs to put big fish in the boat. | Colors: Black Silver, Gold Black | Item ID: YOR1160CSBL, YOR1160GBL

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMChooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box. | Colors: Gold, Silver | Item ID: NMF03G, NMF03S

The JerkMaster 121 offers a most enticing darting action along with great color patterns for all water types. Perfectly weighted & balanced, this jerkbait is designed to throw a mile. Targeting the active 5 to 8 foot range and using Livingston's new EBS MultiTouch Technology, it offers the best combination of features just short of a live bait. | Colors: Beauty Shad | Item ID: LV1502

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Crawdad, Dark Brown Crawdad, Firetiger, Gold, Helsinki Shad, Red Crawdad, Shad, Silver, Silver Fluorescent Chart | Item ID: NMSR06CW, NMSR06DCW, NMSR06FT, NMSR06G, NMSR06HSD, NMSR06RCW, NMSR06S, NMSR06SD, NMSR06SFC

Built to with two smooth-running props, the Duo Realis Spinbait 80 is perfect for light line finesse techniques, including the new Japanese technique of "spybaiting." The technique of "spybaiting" (also referred to as the "silent capture") requires light line, a long distance cast, and a sinking style bait that can be crawled back to the boat. It takes patience and refinement, but is rumored to be incredibly effective. The Duo Realis Spinbait 80 is ideal for "spybaiting" because the compact body casts incredibly far and provides a heavy rolling action, even on a slow retrieve. Built with an internal fixed ballast, the Duo Realis Spinbait 80 stays deeper for a longer period of time than a traditional propbait, and also sinks on the pause with a tight wobbling action. And if that wasn't enough, the props add another element of attraction by producing a strong pulsing as they whiz through the water. Complete with two razor-sharp treble hooks, the Duo Realis Spinbait 80 is another example of how Duo Realis remains at the forefront of bass fishing. | Colors: Ghost Minnow, Komochi Wakasagi | Item ID: DRDSH306180, DRGEA300680

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMChooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box. | Colors: Blue, Firetiger, Gold, Rainbow Trout, Silver | Item ID: NMF11B, NMF11FT, NMF11G, NMF11RT, NMF11S

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMChooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box. | Colors: Blue, Firetiger, Gold, Silver | Item ID: NMF07B, NMF07FT, NMF07G, NMF07S

Designed with the input of FLW professional, Wesley Strader, the Old School Baits Wesley Strader Crankbaits provide a tight wobble and premium construction that will make a welcomed addition to any angler's tacklebox. Handmade from premium-grade balsa wood, the Old School Baits Wesley Strader Crankbaits deliver a tight wobble that perfectly imitates the actions of wide-variety of baitfish species. Made using a painstaking multi-step process, the Old School Baits Wesley Strader Crankbaits are cut, shaped, sanded, clear-coated, primed, painted and then clear-coated again to reduce swelling and cracking. Available in a number of proven colors, the Old School Baits Wesley Strader Crankbaits offer time-tested performance and a professionally inspired design that produces tournament-grade results. | Colors: Char/Black, Chart Coachdog, Red Coachdog, Rootbear, Sexy Shad, Spring Craw | Item ID: PH0406, PH0418, PH0433, PH0460, PH0462, PH0468

This lure has the ability to swim in the 7ft (2m) depth range even with strong jerking just like a Pointer and also with rhythmic jerking, it creates a rolling and slide action just like a Flash Minnow. These great qualities from the 2 classic lures has united and became the one and only Flash Pointer. This lure has exceeded both Pointer and Flash Minnow with the lifeline of a jerkbait - its castability. Even with the most recent high elasticity rods, it has the ability to swim perfect with easy jerking. It is the most effective to slow sink it to the targeted depth during Spring when it has low water temperature. However, during Summer with high water temperature, it is the best to let it float in cover area. | Colors: 3/8oz 4" Bone Pro-Blue, Chartreuse Shad, Ghost Minnow, MS American Shad | Item ID: LCFPT100238, LCFPT100250, LCFPT100270, LCFPT100371

The Duo Realis Spinbait 90 offers the same highly effective finesse presentation as its predecessors now in a slightly larger, baitcaster-friendly version. Sculpted with flatter sides and a taller profile, the Duo Realis Spinbait 90 delivers more flash than ever before, but still maintains the signature rolling action that makes it so effective for spybaiting. Although finesse in nature, the Duo Realis Spinbait 90 is designed with a reinforced internal framing that makes it capable of withstanding crushing blows from large predators. As with any spybait, long distance casts are imperative, which is why the Duo Realis Spinbait 90 is made with a precise internal weighting that delivers the furthest and most accurate trajectory possible. Available in a number of highly developed finishes, the Duo Realis Spinbait 90 allows anglers who prefer baitcaisting gear to cash-in on the incredibly productive spybaiting technique. | Colors: Blue Hitch, Grass Minnow, Prism Gill | Item ID: DRADA30589, DRCCC312790, DRCCC3143

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMChooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box. | Colors: Blue, Fire Tiger, Gold, Silver | Item ID: NMF09B, NMF09FT, NMF09G, NMF09S

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Live Bluegill, Live Pumpkinseed, Live River Shad | Item ID: NMSR07BGL, NMSR07PSL, NMSR07RSL

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMChooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box. | Colors: Blue, Gold, Silver | Item ID: NMF13B, NMF13G, NMF13S

Specifically designed for tournament fishing, the Duo RealisSpinbait 80 G-Fix Spybait has been perfected for the baitcaster. Its performance and unique action are ideal for windy conditions, while the ultra-finesse body profile beautifully navigates the waters. The G-Fix averages a casting distance of 130 ft., which is nearly 40 ft. more than the average spybait. Catch the big bass with the Spinbait 80 G-Fix. | Colors: American Shad, Komochi Wakasagi | Item ID: DRACC3083108, DRDSH3061F

Topwater fanatics, get ready for action. The Popping Frog with its cupped face will create a loud, strong pop that drives fish crazy. Custom designed weight is shaped and positioned to stay out of the way of the hook. This design creates a responsive, easy to impart, walking action. Extra-wide hook gap converts strikes into fights. | Colors: Black Chartreuse Leopard, Cocoa Camo, Ghost Pearl, Green Leopard, Smoke Silver Shad, White Camo | Item ID: NMTPF25301, NMTPF25303, NMTPF25313, NMTPF25315, NMTPF25317, NMTPF25319

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Demon | Item ID: NMSR06DMN

Computer-controlled molding is the secret to the tournament winning Speed Trap. The process creates a very thin-walled, high-action body, which produces maximum vibration while offering incredible balance. This crankbait will not roll over at any speed. Work it slow or burn it over shallow cover, presenting the bait to the maximum number of fish. Pros have referred to the Speed Trap as the "Limit Getter" for its ability to cover water quickly and effectively. A pros quote in Bassmaster magazine explained, "It's a great search bait. I always have one tied on when I go to a lake I've never been before. It's a confidence thing. I can cover water fast and learn which areas hold bass." | Colors: Brown Mud Crawfish, Citrus Shad, Crawdad/Crystal, Delta Craw, Hot Texas Red/Crystal, Rootbeer | Item ID: NM65940140553, NM65940140570, NM65940140584, NM65940140901, NM65940141159, NM65940141424

The Shadow Rap Shad breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to an aggressive action, matching the mood of the fish. The revolutionary new "frosted" colors absorb light and minimize flash, just right for an enhanced absence of aggressiveness. | Colors: Clown, Elite Blue, Moss Black Shiner, Silver | Item ID: NMSDRSD09CLN, NMSDRSD09EB, NMSDRSD09MBS, NMSDRSD09S

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMChooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box. | Colors: Blue, Firetiger, Gold, Silver | Item ID: NMF05B, NMF05FT, NMF05G, NMF05S

The Rebel Super Pop-R topwater chugger/popper features the company's G-Finish decoration application, which produces light reflections that more-accurately mirror those of a real baitfish. Premium components include XCalibur Tx3 rotating hooks (the back dressed with flash and mylar), a big, 3D eye and lifelike details. The concave mouth chugs and spits with every twitch of the rod tip. | Colors: Baby Bass, Blue Darter, Silver Shiner, Sun Perch | Item ID: PRP66ZBBR, PRP66ZBDR, PRP66ZGSR, PRP66ZSSR

The Teeny Pop-R is a legendary topwater bait that's won hundreds of thousands of dollars for anglers in bass tournaments because the bait produces two distinctly different sounds and actions depending on if the angler is holding the rod tip high or toward the water. This small size catches bass, panfish and other gamefish with some of the most exciting topwater bites you'll ever experience. | Colors: Foxy Momma, Foxy Shad, Ole' Bass, Silver/Black, Silver/Blue | Item ID: PRP5001, PRP5003, PRP5017, PRP5075, PRP5077

'Suspending jerkbait with long-distance castability 'Versatile -- twitch, jerk, pause, rip, burn and standard retrieves 'Coffin shaped bill allows maximum darting action and side flash with minimal rod movement 'Lunges downward when jerked for added depth | Colors: Sexier Shad | Item ID: PFBHBCT90SXSH

The Rattlin' Spook adds tremendous sound to your dog walking. A new rattle chamber containing tungsten BB's amplifies and intensifies the sounds of panicked and fleeing baitfish. This unique sound chamber also makes it easier to produce smooth walk-the-dog retrieves. Fourteen realistic color patterns and Mustad | Colors: Bone/Orange Belly, Foxy Momma, Pearl Shad | Item ID: PRXR9253426, PRXR9253427, PRXR9253432

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller, but still explosive, fish-catching design. Rugged line ties and hooks ensure the Super Spook Jr. will hold up to opportunistic charges from schooling fish. Realistic finishes provide the proper look for virtually any topwater fishing situation. | Colors: Baby Bass, Black Shiner, Black Shore Shad, Blue Chrome, Blue Shore Shad, Bone, Bone Silver, Chartreuse Silver Insert, Clear, Clown, Flitter Shad, Florida Bass, Foxy Momma, Foxy Shad, Frog, Golden Shiner, Lake Fork Shad, Nickel, Okie Shad, Red Head, Red Head Ghost, Silver Mullet, Wounded Shad | Item ID: PRX923601, PRX923602, PRX923603, PRX923605, PRX923606, PRX923607, PRX923608, PRX923609, PRX923610, PRX923611, PRX923612, PRX923614, PRX923623, PRX9236425, PRX9236426, PRX9236BONSL, PRX9236GS, PRX9236HBS, PRX9236HFB, PRX9236HLFS, PRX9236HOS, PRX9236RH, PRX9236SM