Hard Baits

If you didn't know that the top bass-fishing pros still ride the Devil's Horse to victory each year, you might think it's just too "dated" to catch fish. Every year, however, the Devil's Horse is credited on the weigh-in stage as the winning lure in multiple southern tournaments. The propellers at the front and tail of the lure can be adjusted to throw more water and work slower, or bent back for a quicker, quieter retrieve. The Devil's Horse simply catches fish because it creates action without moving forward far, so you can work a fish a long time and simply tease it into striking. | Colors: 1/2 oz Bass/Orange Belly, 1/2 oz Bull Frog, 1/2 oz Chrome/Black Back, 1/2 oz Tiger Roan, 1/2 oz White/Black Stripes, 1/2 oz Yellow & Black Stripe, 3/8 oz Blk Back/Dk Grn Scale, 3/8 oz Bull Frog, 3/8 oz Chrome/Black Back, 3/8 oz Chrome/Black Back/OB, 3/8 oz Chrome/Blue Back, 3/8 oz Chrome/Blue Back/OB, 3/8 oz Perch, 3/8 oz Silver Shiner, 3/8 oz Tiger Roan, 3/8 oz White/Black Stripes, 3/8 oz Yellow & Black Stripe | Item ID: PRAF105, PRAF107, PRAF109, PRAF110, PRAF113, PRAF127, PRAF131, PRAF131OB, PRAF132, PRAF132OB, PRAF190, PRAF205, PRAF207, PRAF210, PRAF227, PRAF231, PRAF290

Bill Lewis brings the MR-6(mid-range 6ft) in response to pro-staff demand for a lure in this range. With a compact 2.25 inch body length, the MR-6 contains an internal weight transfer for long-casting abilities for a small-sized lure. The flattened-sides and tapered-tail combine for extreme vibration on a tight wiggle. The MR-6 has the ability to carry large size 4 Mustad Triple-Grip hooks while still maintaining superb action. We feel confident the MR-6 will quickly become your new go to crank | Colors: Amber Shad, Blood Craw, Blue Chartreuse, Bluegill, Cell Mate, Chartreuse Blaze, Citrus Shad, Ghost Craw, Pro Blue, Purple Smoke, Rayburn Red Craw, Silverado, Strawberry Craw, Tennessee Shad, Threadfin Shad | Item ID: RT6MR39, RT6MR587, RT6MR600, RT6MR602, RT6MR613, RT6MR618, RT6MR692, RT6MR693, RT6MR694, RT6MR695, RT6MR696, RT6MR697, RT6MR698, RT6MR699, RT6MR836

The Rebel Hellgrammite ultralight crankbait is a sinking lure with a bottom-searching action, perfect buggy profile and accurate, natural paint schemes. The Hellgrammite is a true "Nature's look-alike" lure that produces fish in streams, ponds and lakes. Great for bass, trout and bluegill. | Colors: Immature Hellgrammite, Mature Hellgrammite, Molting | Item ID: PRS72273, PRS72274, PRS72275

Perfect for bass feeding on small forage in light to medium cover. Use light line, sensitive rod and smaller reel to keep from overpowering the lively wiggle, and keep it moving to leverage the balance of the square bill and balsa's natural bounce in underwater structure. | Colors: 1 1/4 oz - Black, 1 1/4 oz - Fire Tiger, 1 1/4 oz - Frog/White Belly, 1 1/4 oz - Perch | Item ID: PRG70002, PRG70005, PRG70006, PRG700115

The Fat Raphas a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and weary fish, they reach for their lightweight outfit and tie-on a Fat Rap. The tight swimming action of this balsa lure perfectly imitates the motion of fleeing shad, drawing instinctive strikes when nothing else works. Deep diving, the Fat Rapretrieves with minimal drag for effortless fishing. Super sharp VMCblack nickel hooks. Hand-tuned and tank-testing ensures perfect swimming action right out of the box. | Colors: Crawdad, Silver | Item ID: NMFR05CW, NMFR05S

The One KnockerSpookthumps bass with a sound like no other topwater bait. The single tungsten rattle contained in a sound-intensifying chamber produces a loud thump that draws fish from long distances. Its positioning within the body of the lure makes walking-the-dog easier than ever. Fourteen color patterns and MustadTriple Grip hooks take care of the rest. | Colors: Black Shiner, Bone, Bone/Orange Belly, Bone/Silver, Chart/Silver Insert, Chrome/Pink, Foxy Momma, G-Finish Foxy Shad, Ghost, Gold/Pink, Okie Shad, Pearl Melon, Pearl Shad, Red Head, Speckled Trout, Z-Shad | Item ID: PRXK925302, PRXK925314, PRXK925323, PRXK9253426, PRXK9253427, PRXK9253430, PRXK9253431, PRXK9253432, PRXK9253434, PRXK9253455, PRXK9253456, PRXK9253BONSL, PRXK9253GFS, PRXK9253HOS, PRXK9253RH, PRXK9253ST

Rebel redefines ultralight lures with the microCritters Series of baits. Available in three colors, which includes chrome and trout styles mimicking Rebel's most-popular and effective lures, this lineup spells big trouble for fish and big fun for fishermen. The single hook is barbless, which eliminates most deep-hooking issues common to ultralight lures. This microPOP-R is available in chrome/black, Ole Bass and Frog color patterns and is effective on all species of bass and panfish. | Colors: Bullfrog, Ole Bass, Silver/Black | Item ID: PRP4001, PRP4017, PRP40513

The Model "A" is a little slimmer, a little trimmer, a little faster wiggler and a little deeper diver than the ordinary crankbait. Plus, its bill is molded into its body to ensure extra strength and true-running capabilities. | Colors: Apple Red Crawdad, Baby Bass/Orange Belly, Dark Brown Crawdad, Fire Tiger, White | Item ID: PRB05A01, PRB05ABBO, PRB05AFT, PRB05AXC4, PRB05AXC5

The weight-transfer system allows the rattle to roll to the end of the lure on the cast, putting the weight right where it needs to be to maximize distance and accuracy. When the Suspending Super Rogue hits the water, the rattle moves to the forward position to produce sound with each twitch or movement of the lure. | Colors: Chrome/Black Back/Org Belly, Chrome/Blue Back/Org Belly, Clown, Gold Rogue, Laser Craw, Tiger Roan | Item ID: PRASDRD1207, PRASDRD12122, PRASDRD1231OB, PRASDRD1232OB, PRASDRD1235, PRASDRD1269

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red-Fin create an appearance of constant motion, even when the lure is sitting still. Diving to 3 feet, the Ripplin' Red-Fin is the bait-of-choice for shallow water stripers, walleyes and all types of bass. Retrieved with a constant speed the Ripplin' Red-Fin swims with a wide wobble, mimics a wounded baitfish when twitched and wakes on top like a legend. | Colors: Black Ayu, Chart Minnow, Chart Perch, Chrome/Black Back, Chrome/Blue Back, Cold Water Shad, Fire Tiger, Gold/Orange, Killer Clown, Mad Clown, Smokey Minnow, White Fish, Yellow Perch | Item ID: PRC8504, PRC8506, PRC8510, PRC8542, PRC8548, PRC85553, PRC85554, PRC85555, PRC85556, PRC85557, PRC85558, PRC8569, PRC8598

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical "rise" on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash and the option to fish from a finesse to more aggressive retrieve. Tie one on and see what monsters are hiding in the darkness. | Colors: Clown, Elite Blue, Halloween, Imposter, Moss Back Shiner, Silver | Item ID: NMSDRS09CLN, NMSDRS09EB, NMSDRS09HLW, NMSDRS09IMP, NMSDRS09MBS, NMSDRS09S

The Arbogast Jitterbug is the most-respected topwater lure for night fishing, but also power ignites explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely the correct angle, produces the loud, rhythmic, surface-busting sound that is proven to be irresistible to bass, pike and other gamefish. | Colors: 3/8 oz - Black, 3/8 oz - Bull Frog, 3/8 oz - Coachdog/Orange Belly, 3/8 oz - Cricket Frog, 3/8 oz - Firetiger, 3/8 oz - Frog Yellow Belly, 3/8 oz - Frog/White Belly, 3/8 oz - Leopard Frog, 3/8 oz - Perch, 3/8 oz - Swamp Frog, 3/8 oz - White/Red Head, 3/8 oz - Wounded Black, 3/8 oz - Wounded Coachdog, 3/8 oz - Wounded Perch, 3/8 oz - Yellow | Item ID: PRG60001, PRG60002, PRG60003, PRG60005, PRG60006, PRG60007, PRG60009, PRG600115, PRG600506, PRG600507, PRG600508, PRG600509, PRG600B, PRG600CD, PRG600P

Fish calm water in the early morning or early evening, close to stumps,weedlines,exposed rocky reefs or shorelines where big bass feed.Set and twitch several times,keeping tight to surface structure as long as you can. | Colors: 4.25'' Black Stripes Silver, 5.25'' Baby Bass, 5.25'' Black Back Gold Foi, 5.25'' Black on Silver Foil, 5.25'' Black Stripes Gold F, 5.25'' Black Stripes Silver, 5.25'' Chartreuse Bluegill, 5.25'' Hot Tiger, 5.25'' Sexy Shad, 5.25'' Tenn. Shad Orange Be | Item ID: BGBLSP4SBS, BGBLSP5BB, BGBLSP5BGO, BGBLSP5BS, BGBLSP5CBGL, BGBLSP5HT, BGBLSP5SBG, BGBLSP5SBS, BGBLSP5SS, BGBLSP5TSO

Whopper Plopper 90 /130 is the little brother of our larger versions; but don't let its little package fool you, this bait has a serious little man's complex. Built with the same durable construction as the rest of the line with Xtra Strong components including hook hangers, wires, and X-Strong size 4 treble hooks. This smaller version is made tough to battle bigger foes. While his big brothers rely on powerful chops of their tail to attract strikes, the Whopper Plopper 90 relies more on quickness, with a unique sound more reminiscent of a buzz saw, Whopper Plopper 90 is tailor made for topwater fishing in high pressure situations and when the forage base is smaller. | Colors: Blue Blood, Bone, Chrome Black, Chubby, Crystal Minnow, I Know It, Loon, Munky Butt, Perch, Phantom Shad, Powder, Rat ta Tat, Terminator, Yellow Head | Item ID: R2WPL13008, R2WPL13009, R2WPL13011, R2WPL13012, R2WPL13013, R2WPL13014, R2WPL13016, R2WPL13017, R2WPL13018, R2WPL13019, R2WPL13021, R2WPL13023, R2WPL13024, R2WPL13044

An extra large deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving hardbaits. | Colors: Barfish, Black Back Chart, Blue Gizzard, Chart Sexy Shad, Chartreuse Perch, Chartreuse Shad (Shore Minno, Citrus Shad, Clear AYU, Clearwater Minnow, Delta Red, Gizzard Shad, Green Back Chartreuse, Green Gizzard Shad, MM Copper Nose Shad, MM Pineapple Smash, Natural Shad, Neon Bluegill, Nude, Olive Shad, Orange Bream, Oyster, Pearl/Blk Splatter w/Chart B, Powder Blue Back Chart, Reel Shad, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Green Shad, Sexy Shad, Silver TN Shad, Summer Sexy Shad, TN Shad | Item ID: SKHC8XD450, SKHC8XD453, SKHC8XD509, SKHC8XD511, SKHC8XD517, SKHC8XD534, SKHC8XD535, SKHC8XD538, SKHC8XD561, SKHC8XD568, SKHC8XD570, SKHC8XD583, SKHC8XD584, SKHC8XD585, SKHC8XD586, SKHC8XD590, SKHC8XD598, SKHC8XD611X, SKHC8XD650, SKHC8XD651, SKHC8XD652, SKHC8XD669, SKHC8XD684, SKHC8XD685, SKHC8XD688X, SKHC8XD692, SKHC8XD697, SKHC8XD699, SKHC8XDMM1X, SKHC8XDMM4X, SKHC8XDU

The Creek Chub Pin Popper is the perfect topwater lure for big predator fish. It features a stainless steel through-wire construction for extreme toughness, and saltwater grade hooks, hangers and split rings. Color patterns are designed for big inshore and saltwater predator fish and feature oversized, large-pupil eyes that make a perfect target for hard-charging fish. The Pin Popper walks the dog with huge surface disturbance to call in the big ones. | Colors: Bunker, Mackerel, Red Head, Sardine | Item ID: PRI810650, PRI810652, PRI810655, PRI810656

If BOOYAH is doing a squarebill, then you know it's going to be done right. We've taken the characteristics of a balsa lure - thump, wide wobble and deflection - and paired it with a tougher than plastic durability through a groundbreaking foam-injected molding process. Pair with a one-piece bill and sound chamber, you get an aggressive hunting action in the 2-5 foot range, bouncing off cover and not rolling to the side plus a unique sound profile bass haven't heard before now. The 1/2-ounce BOOYAH FLEXII is constructed with through-wire design to ensure strength from line tie to the No. 6 EWG hooks. | Colors: Bluegill, Blush, Bobo Craw, Chart Black Back, Chart Blue Back, Copper Head, Hazel Craw, Nubone, Ruby Craw, Smoke Shad, Threadfin Shad | Item ID: PRBYFL236, PRBYFL237, PRBYFL238, PRBYFL239, PRBYFL240, PRBYFL241, PRBYFL242, PRBYFL243, PRBYFL244, PRBYFL245, PRBYFL246

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a "silent" approach. | Colors: Black Back Chartreuse, Chartreuse Perch, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, Citrus Shad, Delta Red, Green Gizzard Shad, Natural Bream, Natural Shad, Nude, Orange Bream, Powder Blue Back Chartreuse, Sexy Blue Back Herring, Sexy Shad, Summer Sexy Shad, TN Shad | Item ID: SKHCKVDS80450, SKHCKVDS80517, SKHCKVDS80534, SKHCKVDS80535, SKHCKVDS80538, SKHCKVDS80561, SKHCKVDS80568, SKHCKVDS80586, SKHCKVDS80590, SKHCKVDS80598, SKHCKVDS80648, SKHCKVDS80650, SKHCKVDS80652, SKHCKVDS80663, SKHCKVDS80697, SKHCKVDS80699, SKHCKVDS80U

The Rebel Bluegill takes realism to the next level with realistic bluegill color decoration and a precise panfish profile that swims with a tight wiggle bass and other gamefish can't resist. This shallow-running (to 3-feet-deep) square-bill features a rattle for sound attraction and needle-sharp barbless hooks proven to penetrate easier than barbed while making fish release easier and quicker. | Colors: Albino Bluegill, Fire Tiger, Natural Bluegill, Punkinseed | Item ID: PRF82535, PRF82536, PRF82537, PRF82538

Offering a unique sound and action, the Bandit Rackit Squarebill Crankbaits are brining back a highly sought after material that bass anglers grew to love. Made from the legendary butyrate plastic and equipped with a shaved bill, the Bandit Rackit Squarebill Crankbaits emit an intriguing sound and produce an aggressive hunting action that bass simply can't turn down. The high buoyancy rate also allows the Bandit Rackit Squarebill Crankbaits to easily deflect off cover without snagging, making them an excellent choice for fishing around wood and rocks. Finished with a set of razor sharp ewg treble hooks, the Bandit Rackit Squarebill Crankbaits return the classic butyrate plastic that our grandfather's crankbaits were made from. | Colors: Bone Orange Belly, Chartreuse Black Back Scale, Chartreuse Blue Back, Chartreuse Fleck, Fire Tiger, Mistake, Pearl Black Back, Pearl Splatterback, Red Crawfish, Tennesse Shad, Viral Perch, Yellow Orange Craw | Item ID: PRBDTRK302, PRBDTRK303, PRBDTRK320, PRBDTRK336, PRBDTRK338, PRBDTRK343, PRBDTRK358, PRBDTRK382, PRBDTRK3A87, PRBDTRK3D66, PRBDTRK3D73, PRBDTRK3D74

The POINTER has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever the retrieving motion is stopped. The POINTER will suspend 4 -5 feet deep and will emit an intriguing bass-calling vibration, while in the suspended state. A short twitch of the fishing rod will generate the "Walk the Dog" action under the water. | Colors: Chartreuse Shad, Ghost Minnow, MS American Shad, MS MJ Herring, Nishiki (Clown), Original Tennessee Shad, Pearl Ayu, Pearl Threadfin Shad | Item ID: LCPT78077, LCPT78183, LCPT78238, LCPT78250, LCPT78251, LCPT78254, LCPT78268, LCPT78270

Two spinner blades and lipless design create maximum surface agitation. Fishing close to structure in calm conditions forces bass to attack the disturbance, and fishing over deep northern weedbeds drives big pike crazy. | Colors: 5.25'' Tenn Shad Orange Bel | Item ID: BGBLTS5TSO

The Rattlin' Spook adds tremendous sound to your dog walking. A new rattle chamber containing tungsten BB's amplifies and intensifies the sounds of panicked and fleeing baitfish. This unique sound chamber also makes it easier to produce smooth walk-the-dog retrieves. Fourteen realistic color patterns and Mustad | Colors: Okie Shad | Item ID: PRXR9253HOS

Take the surface-busting sound created by the Jitterbug's special lip & add the action of these tail wagging Jointed Jitterbugs and anglers have the most action-packed topwater lure available. The motion of the jointed tail creates extra flash and action to provoke heart-stopping topwater strikes. The Jointed Jitterbug is effective on all species of bass and pike. The addition of the Clicker provides even more attraction. | Colors: Black, Perch | Item ID: PRG65502, PRG65505

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a "silent" approach. | Colors: Black Back Chartreuse, Blue Craw, Blue Gill, Brown Craw, Chartreuse Perch, Chartreuse Rootbeer, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, Chrome Sexy Shad, Citrus Shad, Clear Ghost Sexy Shad, Clearwater Minnow, DB Craw, Delta Red, Fire Tiger, Gizzard Shad, Gold Sexy Shad, Green Gizzard Shad, Green Pumpkin Craw, Green Tomato, MM Pineapple Shad, Natural Bream, Natural Shad, Neon Bluegill, Nude, Olive Shad, Orange Belly Craw, Orange Bream, Oyster, Phantom Perch, Powder Blue Back Chartreuse, Purple Freak Show, Red Sexy Shad, Sam Rayburn Red Craw, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Shad, Sexy Sunfish, Sugar Daddy, Summer Sexy Shad, Sunrise Sexy Shad, TN Shad, Wicked, Yellow Perch | Item ID: SKHCKVDS25108, SKHCKVDS25447, SKHCKVDS25450, SKHCKVDS25451, SKHCKVDS25453, SKHCKVDS2546, SKHCKVDS25462, SKHCKVDS25464, SKHCKVDS25500, SKHCKVDS25511, SKHCKVDS25513, SKHCKVDS25514, SKHCKVDS25517, SKHCKVDS25526, SKHCKVDS25534, SKHCKVDS25535, SKHCKVDS25538, SKHCKVDS25554, SKHCKVDS25561, SKHCKVDS25564, SKHCKVDS25565X, SKHCKVDS25568, SKHCKVDS25569, SKHCKVDS25584, SKHCKVDS25585, SKHCKVDS25586, SKHCKVDS25590, SKHCKVDS25598, SKHCKVDS25620, SKHCKVDS25622, SKHCKVDS25648, SKHCKVDS25649, SKHCKVDS25650, SKHCKVDS25651, SKHCKVDS25652, SKHCKVDS25663, SKHCKVDS25667, SKHCKVDS25680, SKHCKVDS25684, SKHCKVDS25697, SKHCKVDS25699, SKHCKVDS25706, SKHCKVDS25868X, SKHCKVDS25MM1X, SKHCKVDS25U

For over 45 years A.C. Shiners Inc. has been the manufacturer of the highest quality, American made, artificial fishing bait available. These lures have been used with great success throughout the world. They are the premier choice for Bass, Stripers, Muskie, and all other sport fish. All A.C. Shiners lures are hand-made and painted from carefully selected balsa or cedar wood and requires 22 to 39 separate hand operations. It takes approximately ten days to complete each lure. "A. C. Shiner" stands for Action Certified Shiner because each lure is individually tested in water and adjusted to produce the best action. | Colors: Gold/Black Back, Silver Blue Back, Silver/Black Back | Item ID: AC280GB, AC280SB, AC280SBL

Originally designed for tigerfish in Zimbabwe, the StutterStep is all about demanding attention. Sure, you can walk it, but you can also wag it, wobble-wake it, turn-around-twitch it and stutter step it. | Colors: Bone, Ghost Shad, Silver Surfer, Silverado | Item ID: RTSTPF621, RTSTPF623, RTSTPF628, RTSTPF836

The Suspending Pro Long A was designed with unmatched realism and industry finest components. No need to adjust this lure, it's weighted to suspend horizontally right out of the package. It's equipped with #4 Gamakatsu treble hooks and an Excalibur Tear Drop Split ring for increased performance. | Colors: Chart Flash Orange Belly, Silver Flash Orange Belly, Silver Flash/Blue Back, Silver Flash/Red Head | Item ID: PRB14APXCHO, PRB14APXSI04, PRB14APXSIL, PRB14APXSIO

Experience explosive top water action with the Berkley High Jacker. Designed for targeting aggressive schooling fish, the Berkley High Jacker has been refined to deliver the long-distance casting needed for targeting fish that are actively chasing schools of bait. It's unique hydrodynamic shape is ideal for matching smaller bait while its weighting system allows for easy walking actions at high speeds. | Colors: 3/5oz 100mm Black Chrome, 3/5oz 100mm Bone, 3/5oz 100mm Olive Shad | Item ID: PFBHBHJ100BKCH, PFBHBHJ100BNE, PFBHBHJ100OLS

The McStick 110 was designed by B.A.S.S. Elite Series Angler Mike McClelland. This jerkbait is designed to suspend at lower water temperatures for those finicky early and late season fish. The McStick 110 comes with 3 sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Ayu Shad, Blue Bandit, Cell Mate, Chrome Shad, Clear Chartreuse, Clown, Ghost Table Rock Shad, Magic Purple, Midnight Blue, Natural Herring, Norman Flake, Old Glory, Spooky Shad, Spro Blue, Table Rock Shad, Wicked Dirty Bone | Item ID: GUSMS110ASD, GUSMS110BBD, GUSMS110CCH, GUSMS110CLN, GUSMS110CMT, GUSMS110CSD, GUSMS110DBN, GUSMS110GTR, GUSMS110MNB, GUSMS110MPL, GUSMS110NFL, GUSMS110NHR, GUSMS110OGL, GUSMS110SPB, GUSMS110SPS, GUSMS110TRS

The Pop-R Plus is a legendary topwater lure that's got everything the original Pop-R has plus technologically advanced G-Finish color patterns,#6 hooks and a dressed back hook for added attraction. The Pop-R Plus is a versatile bait that can be worked quickly or painstakingly slowly to catch bass all season long. | Colors: Green Perch, Purple Shad, Red Eye Perch, Silver Shad | Item ID: PRP61G253, PRP61G254, PRP61G255, PRP61G256

The Pro Ripper is the evolution of the lipless crankbait with its ability to "call" fish to it by mimicking not only look and action, but the sound of a baitfish. Simply cast the Pro Ripper out, let it slow-sink to the desired depth, retrieve at your choice of speed and HANG ON! | Colors: Beauty Shad, Blue Back Chrome Shad, Clearwater Shad, Real Shad, Spring Craw | Item ID: LV102, LV107, LV114, LV125, LV150

The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the bottom like a feeding bait-fish. The Aruku Shad 60 features extremely loud rattles, comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Chrome Black, Chrome Blue, Gold Black, Red Crawfish, Wild Shiner | Item ID: GUSAS60CBK, GUSAS60CBL, GUSAS60GBK, GUSAS60RCF, GUSAS60WSR

The BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single, oversized tungsten rattle that produces a "thump" unlike any other rattle bait. | Colors: Bling, Blue Shiner, Chrome Black, Copper Shiner, Crushed Bone, Flashy Momma, Ghost, Ghost Green Craw, Ghost Red Craw, Gold Shiner, Moonphase Shad, Rayburn Red, Royalty, Sunset Craw, Tenn Blush Shad, Tiger Craw, Toledo Gold, Yellow Perch | Item ID: PRBYHKK1201, PRBYHKK1202, PRBYHKK1203, PRBYHKK1204, PRBYHKK1205, PRBYHKK1206, PRBYHKK1207, PRBYHKK1208, PRBYHKK1209, PRBYHKK1210, PRBYHKK1211, PRBYHKK1212, PRBYHKK1221, PRBYHKK1222, PRBYHKK1223, PRBYHKK1224, PRBYHKK1225, PRBYHKK1227

The Rebel Minnow changed the fishing world by introducing a new material and a new design that produced lures that ran true, provided more decoration possibilities and proved tougher than any others on the market. Demand quickly grew for more sizes and styles for everything from striped bass off the East Coast to rainbow trout in the West, big walleyes up North and, of course, fat Southern largemouth. | Colors: Bass, Bass, Bass, Fire Tiger, Fire Tiger, Fire Tiger, Silver Black, Silver/Black, Silver/Black, Silver/Black, Silver/Blue, Silver/Blue, Silver/Blue | Item ID: PRF1001V, PRF1003V, PRF10478V, PRF1056V, PRF3001S, PRF4901V, PRF4903V, PRF49478V, PRF4956V, PRF5001V, PRF5003V, PRF50478V, PRF5056V

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape, precision balance point, and resting position allow for an easy walk the dog action that has been proven on the water. Topped off with Fusion19 hooks, Berkley J-Walkers are sure to impress anglers of all skill levels. | Colors: 1/2oz 100mm Bone | Item ID: PFBHBJW100BNE

Attention to detail is what makes this Wiggle Wart so deadly. The 3-D holographic eyes, external scale pattern with UV Bright and traditional color finishes makes this Wart look like a natural baitfish, not just another lure. Loud rattle and original side-to-side "wart" action with premium VMCblack nickel treble hooks. | Colors: Blue Back Herring, Bluegill, Fire Tiger, Ghost Shad, Rusty Craw, Texas Craw | Item ID: NMVM680, NMVM683, NMVM861, NMVM865, NMVM866, NMVM868

The Spit-N-King has a specially designed front end is horizontally oriented and cut to maximize "spit" & "spray" during the retrieve. This better imitates a fleeing baitfish. Almost any kind of movement makes the bait work properly. Simply give the lure a twitch or a short-to-medium length, smooth, yet fairly quick, sweep to make it work unlike anything you've tried right out of the package. | Colors: Gizzard Shad, Sexy Shad | Item ID: SKSNKP511, SKSNKP590

The BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Hard Knocker features multiple rattles for loud attraction that mimics the sound of escaping, panicked baitfish. | Colors: Bling, Blue Shiner, Chrome Black, Crushed Bone, Flashy Momma, Ghost, Ghost Green Craw, Ghost Red Craw, Moonphase Shad, Rayburn Red, Tenn Blush Shad, Tiger Craw, Yellow Perch | Item ID: PRBYHKR1401, PRBYHKR1402, PRBYHKR1406, PRBYHKR1407, PRBYHKR1409, PRBYHKR1410, PRBYHKR1411, PRBYHKR1421, PRBYHKR1422, PRBYHKR1423, PRBYHKR1424, PRBYHKR1425, PRBYHKR1427

Mini crankbait catches most anything and lots of them! Beautiful finishes, reflective eyes and enticing wiggle are irresistible to the fish. If you really just want to catch something, put one on and add some fun to your fishing trip! George Cochran calls it the "Little Mr. Money". | Colors: Chartreuse Sexy Shad, Sexy Shad | Item ID: SKHCM3538, SKHCM3590

Kevin VanDam spent close to two years designing and testing the new Strike King KVD Jerkbait before he got it just right. It's unlike any jerkbait on the market with a wilder action than any other jerkbait he's ever fished - and it flat gets bit. It has a really wide side-to-side travel on the jerk, and also has a lot of erratic wiggling and darting action. A weight transfer system means you can cast it a mile, and 3D eyes and incredible detailing only add to its appeal. The smaller 200-size features two super sharp treble hooks, while the larger 300-size features three treble hooks for maximum hooking potential. Available in a range of colors handpicked by KVD, rip the Strike King KVD Jerkbait on slack line for maximum action - and watch out! | Colors: Chart Sexy Shad, Chart Shad, Chrome AYU, Chrome Blue, Chrome Gold-Black, Chrome Sexy Shad, Citrus Shad, Clear AYU, Clearwater Minnow, Clown, Crystal Shad, Gold Sexy Shad, Green Gizzard Shad, Natural Bream, Natural Shad, Oyster, Phantom Perch, Pro Black, Pro Blue, Pro Bone, Pro Citrus Shad, Pro Gold, Pro Green, Pro Morning Dawn, Pro Purple Headed Hammer, Purple Freak Show, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Shad, Silver TN Shad, Strobe Shad, Sugar Daddy, Summer Sexy Shad, Turtle Shad, Yellow Perch | Item ID: SKHCKVDJ300293, SKHCKVDJ300294, SKHCKVDJ300295, SKHCKVDJ300297, SKHCKVDJ300298, SKHCKVDJ300299, SKHCKVDJ300401, SKHCKVDJ300408, SKHCKVDJ300458X, SKHCKVDJ300462, SKHCKVDJ300464, SKHCKVDJ300504, SKHCKVDJ300506, SKHCKVDJ300508, SKHCKVDJ300514, SKHCKVDJ300534, SKHCKVDJ300538, SKHCKVDJ300568, SKHCKVDJ300584, SKHCKVDJ300585, SKHCKVDJ300586, SKHCKVDJ300590, SKHCKVDJ300598, SKHCKVDJ300620, SKHCKVDJ300652, SKHCKVDJ300663, SKHCKVDJ300669, SKHCKVDJ300680, SKHCKVDJ300681, SKHCKVDJ300682, SKHCKVDJ300683, SKHCKVDJ300684, SKHCKVDJ300685, SKHCKVDJ300699, SKHCKVDJ300868X

The Torpedo's aerodynamic shape, balance and weight allow anglers to cast for distance and accuracy. The Teeny Torpedo froths the water when twitched, but also can be reeled with a slow-steady retrieve for more of a buzzbait-type look. | Colors: Baby Bass, Black Shiner, Blue Shiner, Brown Crawdad, Bullfrog, Leopard Frog | Item ID: PRX0355BB, PRX0355BF, PRX0355BRS, PRX0355NBL, PRX0355NF, PRX0355NPB

Great for targeting finicky fish of any species, the Wiggle Wart is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium VMCsuper-sharp hooks, this lure is effective fished anyway, anywhere. | Colors: Blazin Blue UV, Brown Crawdad, Brown Scale/Crawdad, Creek Craw, Fluorescent Red/Black HB, Green Crawdad, Hot Tiger, Metallic Silver/Chart Lip, Missouri Craw, Molting Craw, Moss Back Craw, Naturistic Brown Crayfish, Naturistic Green Crayfish, Naturistic Red Crayfish, Orange Brown Craw, Ouachita Craw, Peanut Butter Jelly Craw, Phantom Brown Crayfish, Phantom Brown Orange Craw, Phantom Green Blue Craw, Phantom Green Crayfish, Phantom Green Purple Craw, Phantom Peanut Butter Jelly, Phantom Red Craw, Purple Tiger, Red Craw, Tennessee Shad, Wart Bone, Watermelon | Item ID: NMV132, NMV163, NMV164, NMV165, NMV166, NMV167, NMV168, NMV169, NMV170, NMV171, NMV209, NMV210, NMV37, NMV38, NMV45, NMV51, NMV59, NMV62, NMV63, NMV655, NMV656, NMV657, NMV658, NMV668, NMV74, NMV82, NMV86, NMV9, NMV90

The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than three decades. This lure won anglers hundreds of thousands of dollars in bass tournaments while it was discontinued. After "The Secret Bait of the Pros" was revealed in a major bass fishing magazine, the Pop-R returned to the lineup and sold more than a million lures the first year. The profile and action of the Pop-R make it a favorite of anglers everywhere. It can be worked quickly across the surface like a panicked baitfish or slowly twitched to mimic a meal that's almost dead, and every speed in between. | Colors: Silver Black | Item ID: PRP60G1

The Smithwick Floating Rattlin' Rogue is the original floating jerkbait. In fact, the Rogue so popular that many anglers refer to jerkbait fishing simply as "Rogue'n." One of the few lures that can claim to be a Bassmaster Classic winner, the Floating Rattlin' Rogue jerkbait is an essential lure during the spring or anytime shallow fish are looking up for a bite. | Colors: Bream, Chrome/Black Back, Chrome/Black Back/Org Belly, Chrome/Blue Back, Chrome/Blue Back/Org Belly, Clown, Crackle Clown, Gold Rogue, Golden Bass, Hot Chocolate, Lace Minnow, Lacy Tiger, Lappie, Lerch, Silver w/Black Stripes, Tiger Roan | Item ID: PRARB1207, PRARB1223, PRARB1226, PRARB12298, PRARB12299, PRARB12300, PRARB12301, PRARB12302, PRARB12303, PRARB1231, PRARB1231OB, PRARB1232, PRARB1232OB, PRARB1235, PRARB1269, PRARB1276

Strike King has a broad series of Pro- Model crankbaits for fishing ultra shallow to very deep water. Using the current styles of these world reknown crankbaits, Strike King has developed the Slab Hammer Crappie Crank series to help you catch more and bigger Crappie! They include premium hooks and colors designed specifically to attract crappie. Wether you cast or troll using push or pull techniques, these Crappie Cranks will help you Hammer some big Slabs! | Colors: Bleeding Sexy Shad, Chart Shad Pink Belly, Chartreuse Glitz, Chartreuse Red Back, Fire Engine, Hot Pink Craw, Hot Pink Glitz, Hot Pink Splatterback, Lavender Sexy Shad Pink Bell, Limetruese Pink Belly, Midnight Redeye, Orange Push Up | Item ID: SKSHCC3590, SKSHCC3624, SKSHCC3625, SKSHCC3626, SKSHCC3627, SKSHCC3628, SKSHCC3629, SKSHCC3634, SKSHCC3635, SKSHCC3636, SKSHCC3637, SKSHCC3639

Offering a tempting surface waking action at any speed, the Berkley WakeBull combines the popular Squarebull body with a shallow pitched bill and tail wagging action. It's bill and well-balanced design not only allows it to deflect off surrounding cover but also allows it to be fished at higher speeds without blowouts. WakeBull's sound resonance chamber amplifies the knocking sound with each wag of the tail that entices the curiosity of surrounding fish. | Colors: 2/5oz 60mm Bone, 2/5oz 60mm Danald, 2/5oz 60mm MF Bluegill | Item ID: PFBHBWB60BNE, PFBHBWB60DAN, PFBHBWB60MFBG

The STAYSEE 90SP is a very special bass attracting jerk-bait. Unlike many jerk-baits that are ripped across the surface of the water, this bait is fished 8-10 feet below the surface with a perfect nose-down and suspend retrieve. The STAYSEE 90SP is equipped with a unique combination of rattles, which create the gravity suspending action and permits long casts. The STAYSEE 90SP is available in eight colors making this suspending jerk-bait a very effective and exciting lure. | Colors: Aurora Black, Chartreuse Shad, Ghost Minnow, MS American Shad, MS Ghost Chart Shad, Pearl Threadfin Shad | Item ID: LCSS90SPV2052, LCSS90SPV2183, LCSS90SPV2225, LCSS90SPV2238, LCSS90SPV2250, LCSS90SPV2270

The KVD Splash Jr. by Strike King�, is designed to the specifications of Bassmaster Classic Champion, Kevin VanDam. The KVD Splash and Splash Jr.'s design is the perfect balance of spitting, chugging and walking to entice topwater strikes. They include Premium components, feather enhanced rear treble hook, 3D eyes, ultra-realistic paint jobs and strike inducing action. If you like throwing topwater for BIG fish, this is the bait for you, from Strike King, a leader in topwater hardbaits! | Colors: Black Lab, Bone, Chart Shad, Chrome Blue, Chrome Sexy Shad, Clear Ghost Sexy Shad, Clearwater Minnow, Gold Sexy Shad, Natural Shad, Nude, Oyster, Reel Shad, Sexy Blue Back Herring, Sexy Shad, Summer Sexy Shad | Item ID: SKHCKVDSPLJR401, SKHCKVDSPLJR500, SKHCKVDSPLJR514, SKHCKVDSPLJR584, SKHCKVDSPLJR586, SKHCKVDSPLJR590, SKHCKVDSPLJR598, SKHCKVDSPLJR611X, SKHCKVDSPLJR620, SKHCKVDSPLJR652, SKHCKVDSPLJR665, SKHCKVDSPLJR668, SKHCKVDSPLJR684, SKHCKVDSPLJR699, SKHCKVDSPLJRU

The KVD Splash Jr. by Strike King�, is designed to the specifications of Bassmaster Classic Champion, Kevin VanDam. The KVD Splash and Splash Jr.'s design is the perfect balance of spitting, chugging and walking to entice topwater strikes. They include Premium components, feather enhanced rear treble hook, 3D eyes, ultra-realistic paint jobs and strike inducing action. If you like throwing topwater for BIG fish, this is the bait for you, from Strike King, a leader in topwater hardbaits! | Colors: Black Lab, Bone, Chart Shad, Chrome Blue, Chrome Sexy Shad, Clear Ghost Sexy Shad, Clearwater Minnow, Gold Sexy Shad, Natural Shad, Nude, Oyster, Reel Shad, Sexy Blue Back Herring, Sexy Shad, Summer Sexy Shad | Item ID: SKHCKVDSPLJR401, SKHCKVDSPLJR500, SKHCKVDSPLJR514, SKHCKVDSPLJR584, SKHCKVDSPLJR586, SKHCKVDSPLJR590, SKHCKVDSPLJR598, SKHCKVDSPLJR611X, SKHCKVDSPLJR620, SKHCKVDSPLJR652, SKHCKVDSPLJR665, SKHCKVDSPLJR668, SKHCKVDSPLJR684, SKHCKVDSPLJR699, SKHCKVDSPLJRU