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  • Googan Saucy Swimmer

    The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a light weighted hook for shallow fish or rig it on a jig head for suspending deep fish. Sauce up a vibrating jig to amplify thumping action or use on spinnerbaits and buzzbaits for a more life like bait profile. Available is 3 different sizes and a variety of delicious colors to match the forage in your water. All googan baits are infused with Slaunch Sauce and come aligned in clam packs giving you top notch action as soon as it hits the water. | Colors: Electric Shad, Goby, Green Gizzard Shad, Green Pumpkin Blue, Green Pumpkin Pearl, Magic Shad, Pro Red Shad, Sexy Shimmer, White Pearl Shad | Item ID: GOGSW33GOB, GOGSW33GPB, GOGSW33GPP, GOGSW33MAS, GOGSW33PBR, GOGSW33SES, GOGSW33WPS, GOGSW38ELS, GOGSW38GGS, GOGSW38GOB, GOGSW38GPB, GOGSW38GPP, GOGSW38MAS, GOGSW38PBR, GOGSW38SES, GOGSW38WPS, GOGSW48ELS, GOGSW48GGS, GOGSW48GOB, GOGSW48GPB, GOGSW48GPP, GOGSW48MAS, GOGSW48PBR, GOGSW48SES, GOGSW48WPS



    Price: $5.99

    # Of Colors: 9




  • NetBait NetBait Spanky Swimbait

    The Netbait Spanky Swimbait is a great addition to the already outstanding line of soft plastics that NetBait offers. It features a ribbed mid-section and a 5/8-inch paddle on the tail. These two features work together to create a vibration and movement that bass will search out and gobble up. Offered in a wide variety of colors, the Netbait Spanky works wonders as a swim jig trailer, on an A-rig or even on a drop shot. Next time you feel like spankin’ the competition, rig up Netbait Spanky Swimbait. | Colors: Albino, Black Blue Flake, Black Blue Flake, Copperfield, Green Pumpkin, Houdini, Pearl, Sexy Shad, Silver Shad, Smokin Magic Shad, Smokin Shad, Sun Perch, Trash, Watermelon Red, Watermelon Rind | Item ID: N58008, N58009, N58022, N58225, N58281, N58287, N58310, N58311, N58313, N58314, N58321, N58324, N60008, N60009, N60225, N60287, N60313, N60314, N60321, N60324



    Price: $3.89 - $4.89

    # Of Colors: 15




  • Leland Slab Magnet

    Leland's Slab Magnets are excellent baits for crappie, bass, perch, and trout. These baits are designed with extra-large bodies and wide, flat tails and come in the hottest fish-catching colors. Fish go crazy for Crappie Magnet Slab Magnets, which is why these are must-have baits for your fishing arsenal. | Colors: Clear Water, Fast Lane, Glow Colors 2'', Midnight Blue, Muddy Water, Percy, Pink/Chart, Therapist, White/Chartreuse | Item ID: LL15001, LL15003, LL15004, LL15007, LL15015, LL15019, LL15030, LL15031, LL15033



    Price: $1.49

    # Of Colors: 9




  • Yum 3.5'' Money Minnow

    The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook slot. The hook slot feature allows for easy and straight rigging, which delivers the most consistent swimming action on the market right out of the pack. The Money Minnow comes in a variety of colors and sizes to match any forage base from coast to coast. This swimbait is right on the money! With an ultra-realistic profile, natural swimming action and super-soft body, the YUM Money Minnow has proven itself irresistible to bass and other gamefish. The Money Minnow swims sweetly, even when reeled at a very slow speed, which can be the key to enticing strikes from heavyweight fish. It's perfect rigged singly on a jighead or as a "school" on a YUMbrella rig. | Colors: Blue Mist, Bluegill, Clear Gold, Clown, Crystal Smoke, Fog Light, Foxy Shad, Hitch, Hologram Shad, Olive Oil, Pearl, Pearl w/Black Back, Rainbow Trout, River Shad, Tennessee Shad, Trick | Item ID: PRYMM3900, PRYMM3906, PRYMM3909, PRYMM3919, PRYMM3920, PRYMM3921, PRYMM3924, PRYMM3925, PRYMM3926, PRYMM3927, PRYMM3935, PRYMM3936, PRYMM3937, PRYMM3938, PRYMM3939, PRYMM3940



    Price: $7.69 - $8.39

    # Of Colors: 16




  • Bobby Garland 2'' Baby Shad

    The perfect combination of a solid body and a thin spear-tail for enticing crappie. | Colors: Albino Shad, Baby Bass(Lam), Baby Crawdad (Lam), Bayou Booger (Lam), BBQ Chicken(Lam), Black Gum, Black Night 18 pk, Bleeding Shad, Blue Chrome, Blue Ice (Lam), Blue Pearl (Lam), Blue Thunder (Lam), Blueback Shad, Bluegrass (Lam), Bone White/Chart(Lam), Butter Belly (Lam), Cajun Cricket, Chart-Black Pepper(Lam), Chart/Red Glitter(Lam), Chartreuse Silver, Crystal (Lam), Diamond Mist, Double Silver Rainbow, Dreamsicle Delight(Lam), Eclipse, Electric Chicken (Lam), Full Moon, Glacier, Glitter Critter, Green Banana, Green Hornet(Lam), Gumdrop(Lam), Halo(Lam), Hologram Ghost (Lam), Hot Lips, Ice Out, Indigo Sky, Key Lime Pie (Lam), Kiwi (Lam), Licorice Chart Pearl, Lights Out!, Live Minnow, Mayfly, Midge, Mo Glo Green Lantern, Mo Glo Monkey Milk, Mo Glo Shadow Glo, Mo' Glo Blue Ghost, Mo' Glo Devils Grin, Mo' Glo Electric Chick, Mo' Glo Ghastly Minnow, Mo' Glo Ghost, Mo' Glo Outlaw Special, Mo' Glo Pink Phantom, Mo' Glo Screamer, Mo' Glo Sunrise, Mo' Glo Sunset, Mo' Glo Twilight, Monkey Milk, Natural Cricket, Neon Prism, Opening Night (Lam), Patriot(Lam), Pearl Chartreuse, Pearl White, Penny Black, Pink Lemonade, Pink Pearl (Lam), Purple Passion, Rainbow(Lam), Red Thunder, Red/Chart Silver (Lam), Shimer Shad, Smoke Silver, Sweet Tea w/Lemon, Tadpole, Threadfin Shad, Tuxedo Shimmer(Lam), Vegas (Lam), Watermelon Wine(Lam) | Item ID: GLBS123, GLBS141, GLBS142, GLBS143, GLBS144, GLBS145, GLBS146, GLBS147, GLBS148, GLBS149, GLBS150, GLBS151, GLBS152, GLBS153, GLBS158, GLBS177, GLBS179, GLBS1809, GLBS181, GLBS182, GLBS183, GLBS1905, GLBS191, GLBS195, GLBS196, GLBS200, GLBS201, GLBS202, GLBS203, GLBS204, GLBS206, GLBS219, GLBS222, GLBS279, GLBS280, GLBS281, GLBS295, GLBS296, GLBS297, GLBS298, GLBS305, GLBS311, GLBS312, GLBS313, GLBS325, GLBS326, GLBS327, GLBS329, GLBS33, GLBS336, GLBS346, GLBS347, GLBS348, GLBS350, GLBS369, GLBS370, GLBS371, GLBS376, GLBS377, GLBS378, GLBS379, GLBS380, GLBS382, GLBS383, GLBS384, GLBS385, GLBS63, GLBS65, GLBS92, GLMGBS12718, GLMGBS12818, GLMGBS12918, GLMGBS18718, GLMGBS24718, GLMGBS248, GLMGBS249, GLMGBS28418, GLMGBS28518, GLMGBS37218, GLMGBS4318



    Price: $2.99 - $3.09

    # Of Colors: 80




  • Keitech Fat Swing Impact 3.8

    The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any retrieve speed. The tapered design ringed body distorts the shape to a more natural appearance. The center rigging line provides the perfect position to ensure the bait is rigged correctly. The Fat Swing Impacts are packaged in blister packs to help protect the integrity of the baits. | Colors: Ayu, Black Cherry, Blue Gill Flash, Chartreuse Shad, Copperfield, Electric Blue & Chart, Electric Shad, French Pearl, Gold Flash, Green Pumpkin, Pro Blue Red Pearl, Rainbow Shad, Sexy Shad, Sight Flash, Silver Flash, Smallmouth Magic, Sun Gill, Tennessee Shad | Item ID: KTFSI38101, KTFSI38400, KTFSI38411, KTFSI38416, KTFSI38417, KTFSI38418, KTFSI38420, KTFSI38422, KTFSI38426, KTFSI38429, KTFSI38439, KTFSI38440, KTFSI38450, KTFSI38452, KTFSI38454, KTFSI38458, KTFSI38484, KTFSI38485



    Price: $5.79

    # Of Colors: 18




  • Yum 4'' Mud Minnow

    Super-tough plastic 'Big swimming action 'Perfect for use with a popping cork 'Catches fish in fresh and saltwater | Colors: Chart Holo, Seasick Disco Minnow | Item ID: PRYMMN4208, PRYMMN4233



    Price: $2.39

    # Of Colors: 2




  • Gambler EZ Swimmer

    The EZ Swimmer is the little brother to the Big EZ. Measuring 4.25" long it has an excellent profile in the water. The segmented tail provides plenty of swimming action. Rig it on a belly weighted hook or with a screw in weight and just add water. The erratic swimming action will do the rest. Looking for a smaller profile swimbait with great action the EZ Swimmer is the perfect choice. | Colors: Black Blue, Bright Copper, Copperfield, Florida Five-O, Forty Niner, Ghost Shad, Ice Breaker, June Bug, Killer G, Lane Toad, Last One, New Shad, Red Ear, Tennessee Shad, Watermelon, White Lightening | Item ID: GAEZ4003, GAEZ4030, GAEZ4032, GAEZ4046, GAEZ4076, GAEZ4079, GAEZ4134, GAEZ4158, GAEZ4159, GAEZ4160, GAEZ4163, GAEZ4164, GAEZ4171, GAEZ4215, GAEZ4220, GAEZ4232



    Price: $4.29

    # Of Colors: 16




  • Zoom Swimmer 4''

    This downsized version of the ultra-popular hollow bodied swimbait retains its 5-inch big brother's lifelike swimming action because it features the same realistic shad-shaped body and lively paddle tail, just in a slightly more compact package. Fish it on a light or heavy jig head and work a slow swimming action back to the boat yet it's also deadly on the back of a vibrating jig or swim jig, or even on a umbrella rig. When the forage is smaller than usual or excessive fishing pressure makes the bite tough, this will become your go-to swimbait. | Colors: Ayu, Cyrstal Shad, Guntersville Shad, Hitch, Lanier Shad, Tennessee Shad | Item ID: 133357, 133396, 133398, 133404, 133405, 133406



    Price: $7.69 - $8.09

    # Of Colors: 6




  • Gambler Little EZ

    The Little EZ measuring in at 3.75" is an extremely versatile member of the EZ Swimbait family. This is the perfect size for a swim jig, chatterbait, A-rig, or by itself. The Little EZ packs all of the fishing catching qualities that you love from the Big EZ. Excellent swimming action and fish catching ability. | Colors: Blue Pearl Silver, Bold, Copperfield, Florida Five-O, Forty Niner, Ghost Shad, Hamonds Herring, Natural Shad, New Shad, Phantom, Tennessee Retriever, Tennessee Shad, White Lightening | Item ID: GAEZ3030, GAEZ3032, GAEZ3046, GAEZ3096, GAEZ3158, GAEZ3159, GAEZ3163, GAEZ3164, GAEZ3185, GAEZ3195, GAEZ3196, GAEZ3199, GAEZ3201



    Price: $4.29

    # Of Colors: 13




  • Yum 4.5'' Pulse

    The YUM Pulse is a 4.5" solid body swimbait that features a hard thumping tail and ribbed body that provides a dynamic swimming action which triggers a significant rolling action whether retrieved at high or low speeds. This unique ability to be fished with any speed provides extreme versatility in rigging and retrieval applications. It can be used on swimbait hooks, YUMbrella rigs, jigheads, belly weight hooks, Texas Rigs or as a trailer for swimming jigs, bladed jigs or on a spinnerbait, which is how Christie used it for his second-place finish. | Colors: Arkansas Shiner, Ayu, Blue Pearl, Chart Clear Shad, Gray Flake Shad, Houdini, Pearl White, Sinful Shad, Summer Gill, Tennesse Shad, Tin Foil, Watermelon/Red Flake, White | Item ID: PRYPL402, PRYPL4167, PRYPL4187, PRYPL4195, PRYPL4196, PRYPL4197, PRYPL4198, PRYPL4199, PRYPL4264, PRYPL4265, PRYPL4266, PRYPL427, PRYPL483



    Price: $3.49

    # Of Colors: 13




  • 10000 Fish Shimmer Swimmer

    Inspired by detailed Japanese design, the 10,000 Fish Shimmer Swimmer offers unparalleled realism and swimming performance that simply out fishes all other swimbaits in its class. Molded with a large boot tail that produces an aggressive kicking action, the 10,000 Fish Shimmer Swimmer features authentic baitfish details such as gills, fins, checkered scales, and 3D eyes that bring it to life in the water and fool the wariest of bass. It is also poured with a unique “Strobe Strip” in the middle of the body, which reflects light just like the scales of a real baitfish and takes its lifelike appearance to another level. Best used on a round ball jighead with a steady retrieve, the 10,000 Fish Shimmer Swimmer is versatile and can also be used on swim jigs, spinnerbaits, or even a finesse Carolina-rig or Texas-rig. Available in a selection of highly detailed colors, the 10,000 Fish Shimmer Swimmer is an extremely effective finesse swimbait with big-fish drawing power | Colors: Blue, Chartreuse, Ghost, Glass, Natural, Violet | Item ID: BI103010K10004A, BI103010K10004B, BI103010K10004C, BI103010K10004D, BI103010K10004E, BI103010K10004F



    Price: $4.39

    # Of Colors: 6




  • RI Skinny Dipper

    Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Skinny Dipper is a soft plastic bait that can be effective in and around all types of structure. When you're faced with vegetation you can rig the Skinny Dipper weedless and swim it over grass beds or add weight to the hook and swim it through sumbmerged weeds. The slender design of the Skinny Dipper coupled with the paddle tail creates a vibration in the water that bass cannot resist. The Skinny Dipper can also be deadly fished on a Carolina rig over humps and creek channels with grass and brush. The durability and size of the Skinny Dipper allows a hook size up to a 6/0 superline hook. For a different look, try the Reaction Innovations Skinny Dipper, you won't be disappointed. | Colors: Bad Shad Green, Bad Shad Special, Bubblegum, Bull Frog, California 420, Dirty Sanchez, Gold Digger, Guntersville Shad, Houdini, Junebug, Light Hitch (TC), Lime Ice Green, Low Blow, Magic Craw Swirl, Money Shot Violet, Money Shot/Green, Pearl Blue Shad, Penetration, Sexy Shad (TC), Shiner, Spanish Fly (TC), Sprayed Grass, Statutory Grape, Sungill, Watermelon, Watermelon/Gold7pk, Watermelon/Green Pump, White Trash | Item ID: RISKD003, RISKD004, RISKD007, RISKD008, RISKD009, RISKD017, RISKD020, RISKD022, RISKD023, RISKD024, RISKD025, RISKD031, RISKD036, RISKD040, RISKD045, RISKD046, RISKD063, RISKD067, RISKD080, RISKD092, RISKD093, RISKD095, RISKD096, RISKD098, RISKD101, RISKD105, RISKD108, RISKD109



    Price: $5.79 - $6.19

    # Of Colors: 28




  • Mr Crappie Scizzor Shad Body

    The revolutionary Scizzor Shad by Mr.Crappie is designed to cast, vertical jig or troll! Scizzor Shad has the Mr.Crappie signature balls and twin tails for twice the action! It has a secret port for any type of crappie scent and 3D eyes for a natural shad like presentation! Mr.Crappie and Strike King are #1 in design and producing the most innovative crappie baits ever made! The Mr. Crappie Scizzor Shad is made for wackin' and stackin'! | Colors: Glimmer Blue, HotChicken.com, Lime-A-Nator, Osage Orange, Pink Tuxedo, Purple Sage, Refrigerator White, Shiney Hiney, TN Mist, Tuxedo Black | Item ID: SKMRCSZRB183, SKMRCSZRB186, SKMRCSZRB194, SKMRCSZRB223, SKMRCSZRB242, SKMRCSZRB246, SKMRCSZRB247, SKMRCSZRB248, SKMRCSZRB258, SKMRCSZRB41



    Price: $2.49

    # Of Colors: 10




  • Damiki Armor Shad 3''

    Designed to dart and glide through the water imitating a fleeing baitfish, the Damiki Armor Shad features a ribbed jerkbait body for a larger profile and increased flexibility. The Armor Shad is also loaded with scent for additional fish attraction and its super soft plastic composition in conjunction with its ribbed texture, creates a life like feel that mkes bass hold on longer. Available in a variety of colors, the Damiki Armor Shad is a bait that is proven deadly for bass, as well as many saltwater fish species. | Colors: 2 Tone American Shad, 2 Tone Flash Shad, 2 Tone Pb Silver, 2 Tone RP Blue Pearl, 2 Tone Sb Chart, Baby Bass, Pearl White, Pro Blue, Pro Blue Black, Pro Purple, Smoke Black Silver, White Silver Flake | Item ID: DMARMSD3101, DMARMSD3103, DMARMSD3105, DMARMSD3107, DMARMSD3204, DMARMSD3309, DMARMSD3448, DMARMSD3449, DMARMSD3451, DMARMSD3453, DMARMSD3454, DMARMSD3501



    Price: $3.99 - $4.59

    # Of Colors: 12




  • Big Bite 4.5'' BB Kicker

    The BB Kicker was designed with input from our professionals. They wanted a new swimbait design that would have a kicking action in the water and realistic finishes. Each bait is handpainted to create a realistic baitfish image. It also features the invisible tail design where the tail is clear plastic and a fork shad tail is painted for the most realistic appearance | Colors: SS Shad | Item ID: BEBBKICK403



    Price: $6.39

    # Of Colors: 1




  • Bobby Garland Itty Bit Swimr

    With a name longer than its length, this tiny Swim'R starts every day with a chip on its shoulders to prove it can catch them big and small year 'round. | Colors: 1.25'' Blue Thunder 25pk, 1.25'' Bluegrass 25pk, 1.25'' Cajun Cricket 25pk, 1.25'' Chartreuse Red Gl 20p, 1.25'' Crystal Lam 25pk, 1.25'' Electric Chicken 25pk, 1.25'' Glacier 25pk, 1.25'' Lights Out 25pk, 1.25'' Monkey Milk 25pk, 1.25'' Pearl White 25pk | Item ID: GLIBS14225, GLIBS14825, GLIBS14925, GLIBS18125, GLIBS19525, GLIBS20325, GLIBS21925, GLIBS31125, GLIBS31325, GLIBS6525



    Price: $2.99

    # Of Colors: 10




  • Keitech Easy Shiner 5''

    The Easy Shiner combines the body of the Shad Impact with the fantastic tail action of the Swing Impact. These versatile swim baits come in four sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The 2" is an excellent choice for Crappie and pan fish. The 3" works great on a small Super Round Jig head and the drop shot. The 4" has produced outstanding results on the jig head, Texas Rigged and the Alabama rig. Lots of big fish are coming flipping the 5" and on the Carolina and Alabama Rigs. The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! | Colors: Blue Gill Flash, Electric Shad, Pro Blue Red Pearl, Sexy Shad, Sight Flash, Silver Flash | Item ID: KTES5416, KTES5418, KTES5420, KTES5422, KTES5426, KTES5440



    Price: $6.79

    # Of Colors: 6




  • RI 3.5'' Lil Dipper

    Reaction Innovations has done it again! The Little dipper is the kid brother to the skinny dipper. At three and a half inches in length, this bait is an excellent choice when a finesse approach is a must. The little dipper can be fished in the same fashion as the skinny dipper, but will excel behind a fish head spinner such as a Sworming hornet. Other applications where the Little Dipper excels are drop shotting and behind a jighead. Any way you fish the Little Dipper it will produce. | Colors: Bad Sexy -, Bad Shad Green, Bull Frog, California 420, Dirty Sanchez, Green Goby, Guntersville Shad, Houdini, Junebug, Light Hitch, Lime Ice Green, Money Shot Green -, Money Shot Violet, Morning Dawn, Pearl Blue Shad, Penetration, Sexy Shad, Shiner, Small Mouth Magic, Spanish Fly (TC), Sprayed Grass, Statutory Grape, Sungill, Watermelon Gold, Watermelon/Green Pump, White Trash | Item ID: RILD003, RILD007, RILD008, RILD009, RILD020, RILD022, RILD025, RILD031, RILD033, RILD040, RILD045, RILD046, RILD063, RILD067, RILD069, RILD080, RILD092, RILD093, RILD096, RILD098, RILD101, RILD105, RILD108, RILD117, RILD123, RILD125



    Price: $5.29 - $5.89

    # Of Colors: 26




  • Gambler Big EZ 6.5''

    Taking the proven performance of Gambler's EZ to new heights, the Gambler Really Big GZ offers a beefed-up profile that is built for triggering bites from extra-hungry predators. A scaled-up version of the original, the Gambler Really Big GZ employs a segmented body, which allows for unregulated action. Infused with a heavy-dose of Gambler's BITE scenting, the Gambler Really Big GZ provides enhanced attraction that goes far-beyond its hard-thumping action. Offered in a number of trophy-attracting colors, the Gambler Really Big GZ delivers the size that anglers need to catch the eye of large, tournament-winning bass. | Colors: Alewife, Copperfield, Electric One, Florida Five-O, Forty Niner, Ghost Shad, Hammonds Herring, June Bug, Lane Toad, Last One, Limetreuse, New Shad, Phantom, Tennessee Retriever, Tennessee Shad, White Lightening | Item ID: GAEZ6003, GAEZ6030, GAEZ6032, GAEZ6033, GAEZ6046, GAEZ6080, GAEZ6096, GAEZ6134, GAEZ6158, GAEZ6159, GAEZ6163, GAEZ6164, GAEZ6195, GAEZ6201, GAEZ6232, GAEZ6242



    Price: $4.39 - $7.69

    # Of Colors: 16




  • Z Man Scented Pogyz 3''

    Anglers seeking to mimic deep-bodied inshore forage like menhaden, pinfish, threadfin, pilchards, croakers, or shad make the Scented PogyZ their go-to bait. Designed to be fished on a jighead or weighted swimbait hook, the PogyZ' deep profile, segmented body, and teardrop shaped paddle tail create a tight, lifelife wiggle on slow and fast retreives alike. The addition of 100% natural Pro-Cure Super Gel scent results in a bait that entices more violent strikes and longer holds than conventional soft plastics. | Colors: Electric Chicken, Houdini, New Penny, Pearl, Pinfish, Purple/Chart Tail, Redbone, Rootbeer/Chart Tail, Smoky Shad | Item ID: ZMSPG3240PK5, ZMSPG3261PK5, ZMSPG3266PK5, ZMSPG3267PK5, ZMSPG3294PK5, ZMSPG357PK5, ZMSPG360PK5, ZMSPG371PK5, ZMSPG384PK5



    Price: $3.89

    # Of Colors: 9




  • Gambler 6'' Flapp'n Shad

    The Flapp'n Shad is one of Gambler's most versatile baits. This is a soft plastic that can be fished as a buzzbait across the surface or as a jerk bait below the surface. The Flapp''n Shad has made a name for itself with explosive top water strikes on all species of fish. This product is not only great on bass but inshore species as well. Redfish, Trout, Flounder, and Snook are all being caught on the Flapp'n Shad. The Flapp'n Shad won the Oberto Redfish Cup Championship tournament and was responsible for a second place finish in the FLW Redfish Championship. | Colors: Chicken on a Chain, Copperfield, EG's Crystal Shad, Forty Niner, New Shad, Port O'Copper, Watermelon Red, White | Item ID: GAF6158, GAF6159, GAF6163, GAF6179, GAF6181, GAF67410, GAF67810, GAF69410



    Price: $4.29

    # Of Colors: 8




  • Creme 2.5'' Lit'l Fishie

    Most minnow baits use a head wobble to imitate a swimming action. The fact is only fake fish wobble their heads. The Lit'l Fishie is the only soft plastic lure with two patented rear fins that make it swim with its tail. Lit'l Fishie moves and sounds exactly like a scared little minnow because it swims exactly the same way a minnow swims. | Colors: White Pearl/Blue Back, White Pearl/Gray Back | Item ID: CR209110, CR209310



    Price: $3.29

    # Of Colors: 2




  • Bobby Garland 2.5'' Scent Wi

    Scent is cooked in to this dancing minnow imitation. Use it on a jig as is, or separate the segments and use any piece to add color and scent to any crappie jig. Works great with the Minnow Mind'R. | Colors: Flo White Sparkle, Mo Glo Blue Ghost, Mo Glo Electric Chicken, Mo Glo Ghost, Mo Glo Outlaw Special, Mo Glo Sunrise, Threadfin Shad | Item ID: GLMGSW128, GLMGSW187, GLMGSW247, GLMGSW249, GLMGSW43, GLSW191, GLSW252



    Price: $3.19 - $3.39

    # Of Colors: 7




  • Strike King Squadron Umbrell

    The Strike King Squadron Umbrella Rig Kit features five Squadron Swimbait Jigheads and five Strike King KVD Swim N Shiners ready to be paired up and put on your favorite umbrella rig. The Squadron Swimbait Heads feature durable painted heads and wide gap, chemically sharpened hooks, and the Swim N Shiners deliver a killer action that calls to fish. Available in a range of proven color combinations, the Strike King Squadron Umbrella Rig Kit add a whole new level of convenience to umbrella rig fishing. | Colors: Blue Gizzard, Blue Gizzard, Ghost Shad, Ghost Shad, Green Gizzard, Green Gizzard, Green Pumpkin Pearl Belly, Green Pumpkin Pearl Belly, Pearl, Pearl | Item ID: SKURAK14151, SKURAK1447, SKURAK14568, SKURAK14583, SKURAK1484, SKURAK18151, SKURAK1847, SKURAK18568, SKURAK18583, SKURAK1884



    Price: $9.39

    # Of Colors: 10




  • Strike King Blade Minnow 4.5

    Strike King'sPerfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature Strike King'sexclusive Coffee Scent technology which helps mask human scent and oils and attracts fish to bite. The KVD Blade Minnow was designed to be used on the Naked Rage Blade or any swimbait application! | Colors: Blue Gizzard, Bluegill, Ghost Shad, Green Pumpkin, Green Pumpkin Chart Belly 8p, Green Pumpkin Pearl Belly 8p, Key Lime Pie, KVD Magic, Pearl, Watermelon Red Flake | Item ID: SKBM45122, SKBM45141, SKBM45151, SKBM4518, SKBM45234, SKBM4546, SKBM4547, SKBM45583, SKBM4584, SKBM4594



    Price: $5.09

    # Of Colors: 10




  • Gambler Big EZ 8''

    Taking the proven performance of Gambler's EZ to new heights, the Gambler Really Big GZ offers a beefed-up profile that is built for triggering bites from extra-hungry predators. A scaled-up version of the original, the Gambler Really Big GZ employs a segmented body, which allows for unregulated action. Infused with a heavy-dose of Gambler's BITE scenting, the Gambler Really Big GZ provides enhanced attraction that goes far-beyond its hard-thumping action. Offered in a number of trophy-attracting colors, the Gambler Really Big GZ delivers the size that anglers need to catch the eye of large, tournament-winning bass. | Colors: Alewife, Copperfield, Electric One, Florida Five-O, Ghost Shad, Hammonds Herring, New Shad, Phantom, Purple Haze, Tennessee Retriever, Tennessee Shad, White Lightening | Item ID: GAEZ8030, GAEZ8032, GAEZ8046, GAEZ8080, GAEZ8096, GAEZ8158, GAEZ8163, GAEZ8164, GAEZ8193, GAEZ8195, GAEZ8201, GAEZ8242



    Price: $4.39

    # Of Colors: 12




  • Z Man Diezel MinnowZ

    Unparalleled softness, action, and ElaZtechdurability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ, fresh- and saltwater anglers alike will find that the DieZel MinnowZ's hook slot and split dorsal fin provide easy weedless rigging and problem-free hooksets. Bassheads can present it on umbrella rigs, as swim jig or ChatterBaittrailer, or solo as a swimbait, while inshore fanatics can rig it on a Redfish EyeZ or HeadlockZ HD jighead or 4/0 EZ KeeperZ weedless hook for a lifelike baitfish presentation. | Colors: 4'' Hot Snakes, 4'' Pearl | Item ID: ZMDMIN349, ZMDMIN84



    Price: $3.49

    # Of Colors: 2




  • Storm WildEye Live Bluegill

    The most realistic series of baits available. Internally weighted bodies create an incredibly life-like swimming action. The realistic color patterns and shapes of these baits are backed up with 3D holographic WildEye«, holographic swimmin' flash foil and a tough, yet soft outer body. These baits have Black Nickle VMChooks. | Colors: Bluegill, Bluegill | Item ID: NMWLBG02, NMWLBG03



    Price: $6.79 - $7.09

    # Of Colors: 2




  • Big Bite 3.5'' WarMouth

    The WarMouth was designed to be fished using a Texas rig, but the bait is rigged horizontally on the flat sides rather than vertically. This gives it a unique profile and action on the fall that represents a bluegill or baitfish. | Colors: Green Bluegill, Pumpkinseed, SS Shad, War Party, Watermelon Red Ghost | Item ID: BE3WM02, BE3WM03, BE3WM05, BE3WM07, BE3WM15



    Price: $5.49

    # Of Colors: 5




  • Damiki 4'' Anchovy Shad

    The Damiki Anchovy Shad is a thin profile paddle tail swimbait ideal for use on umbrella rigs or fished alone. Damiki designed it to match up perfectly with the Damiki Pandla Jig Head. Its large paddled tail and high quality plastic construction allow the tail to come alive even at slow speeds, and the Pandla Jig Head helps give it increased body rock and tail action. Available in a range of proven colors, the Damiki Anchovy Shad is great for targeting pressured fish or bass schooling on tiny baitfish. | Colors: Pearl White, Pro Blue, White Silver | Item ID: DMANCVYSD4105



    Price: $6.39

    # Of Colors: 3




  • Mr Crappie Shadpole

    The Mr. CrappieShadPoleis designed with the darting action of Threadfin Shad and a squigglin' tail like a Tadpole! Great for flippin', dippin', skippin', or shootin'! | Colors: Blue Ice, Cajun Cricket, Chart Shiner, Electric Chicken, Electric Lime, Glimmer Blue, Hot Chicken.com, Junebug-Chart, Osage Orange Glow, Pepper Shad, Pink Tuxedo, Pumpkinsee/Chart Glow, Pumpkinseed/Chart, Punkin Pie, Purple Sage, Red Chili Pepper, Red/Chart Sparkle Glow, Refrigerator White, Refrigerator White Glow, Salt n Pepper, Smokey Shad, Tuxedo Black-Chart, Tuxedo Black/Chart Glow | Item ID: SKMRCSP164, SKMRCSP183, SKMRCSP183G, SKMRCSP186, SKMRCSP186G, SKMRCSP187G, SKMRCSP188, SKMRCSP192, SKMRCSP193, SKMRCSP194, SKMRCSP195, SKMRCSP196, SKMRCSP222, SKMRCSP223, SKMRCSP224, SKMRCSP230, SKMRCSP242, SKMRCSP246G, SKMRCSP41, SKMRCSP48, SKMRCSP48G, SKMRCSP57, SKMRCSP60



    Price: $2.49

    # Of Colors: 23




  • Yamamoto D Shad

    The Yamamoto D-Shad is a new breed of soft plastic jerk bait. It has a streamlined body designed to give that side-to-side twitching action, but the tail is thicker and heavier so when you kill the bait it sinks level and gives a little shimmy. It will work great by itself weighless for twitching, but also give it a try on your Carolina Rig, or behind your "Chatterbaits" or "Scroungers". However you use the new D-Shad you are sure to catch them! | Colors: Blue Pearl, Bubble Gum, Goby, Green Pumpkin Black, Lime Feve, Olive Shad, Pearl White, Smoke Shad, Watermelon/Black, Watermelon/Black & Red | Item ID: YA12107208, YA12107229, YA12107297, YA12107364, YA12107948, YA12107957, YA12107958, YA12107959, YA12107967, YA12107968



    Price: $5.49

    # Of Colors: 10




  • Charlie Brewer Pro-WhirlyBee

    Pro Whirly Bee has a size 1 Daiichi Red Bleeding Hook, and Ball Bearing Swivel. The lure is about 61.5% heavier then the original Whirly Bee. The weight is .21 oz, close to 1/4oz. The over all length is 2 5/16". The lure can be cast further and runs smoother with less hang ups. There is one lure per pack. Lure tested and approved by Charlie Brewer Jr. This lure is great for Smallmouth Bass. | Colors: Chartreuse, Purple Glitter, Tennessee Shad, White | Item ID: CBW1085APRG, CBW4068PRS, CBWG1082PRS, CBWLG163PRS



    Price: $3.89

    # Of Colors: 4




  • Jackall 4'' Cross Tail Shad

    The Jackall Crosstail Shad was the very first soft plastic bait developed specifically for drop shotting. Since its introduction to the bass fishing world in 1999 the Crosstail shad has been a staple for Japanese anglers. The Crosstail Shad has now been made available to the United States and should be in every serious bass fisherman's arsenal. Jackall's Cross Tail Shad was designed to match the natural characteristics of baitfish throughout the country. This 4" soft plastic bait has the profile and action of baitfish when fished correctly. The Cross Tail Shad has a rounded large head that blends into the slender top side of the bodygiving it the realistic action that fish desire. This bait is extremely effective when nose hooked on a drop shot rig and fishing it around suspended fish that are near balls of bait. The Jackall Cross Tail Shad comes in a variety of fish catching colors that are salt impregnated to give anglers confidence when fishing is tough. The Crosstail Shad is hand poured and is the perfect drop shot bait! | Colors: Ayu, Baby Bass, Black Winnie, Blue Pearl Shad, CB Alewife, Green Pumpkin Candy, Green Pumpkin Pepper, Purple Smoke, Purple Winnie, Suyama, Watermelon | Item ID: JAJCTS4A, JAJCTS4BB, JAJCTS4BLKW, JAJCTS4BPS, JAJCTS4CBALE, JAJCTS4GPC, JAJCTS4GPP, JAJCTS4PS, JAJCTS4PW, JAJCTS4SU, JAJCTS4W



    Price: $4.89

    # Of Colors: 11




  • Keitech Fat Swing Impact 3.3

    The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any retrieve speed. The tapered design ringed body distorts the shape to a more natural appearance. The center rigging line provides the perfect position to ensure the bait is rigged correctly. The Fat Swing Impacts are packaged in blister packs to help protect the integrity of the baits. | Colors: Ayu, Bluegill Flash, Electric Blue & Chart, Electric Blue Gill, Electric Shad, Morning Dawn, Pro Blue Shiner, Pro Blue/Red Pearl, Rainbow Shad, Sexy Shad, Sight Flash, Silver Flash Minnow, Smallmouth Magic, Tennessee Shad | Item ID: KTFSI33400, KTFSI33416, KTFSI33418, KTFSI33420, KTFSI33422, KTFSI33426, KTFSI33429, KTFSI33439, KTFSI33440, KTFSI33450, KTFSI33452, KTFSI33473, KTFSI33476, KTFSI33480



    Price: $5.79

    # Of Colors: 14




  • Strike King 7'' Caffine Shad

    Strike King'sPerfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature Strike King'sexclusive Coffee Scent technology which helps mask human scent and oils and attracts fish to bite. | Colors: Ghost Shad, Green Pumpkin, Watermelon Red Flake | Item ID: SKMCS7151, SKMCS718, SKMCS746



    Price: $4.79 - $4.99

    # Of Colors: 3




  • Yamamoto Swimsenko 4''

    If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner. | Colors: Black w/Large Blue Flk, Green Pumpkin Black, Green Pumpkin w/ Grn/Prpl Fk, Watermelon/Black & Red | Item ID: YA31S10021, YA31S10208, YA31S10297, YA31S10301



    Price: $7.69

    # Of Colors: 4




  • LiveTarget 135 Series Mullet

    The LIVETARGET Hollow Body Mullet features a realistic profile and life-like color patterns. It's versatile swimming action makes it exceptionally easy to use. Walk-the-dog with ease or simply twitch across the surface to generate a tantalizing bubble trail. The hollow body snag-proof design enables it to be fished through mangrove cover, skipped under docks and fished through floating grass. It is equipped with an extra-strong forged hook for powerful penetration and durability. Add a treble hook to the belly pin to enhance hookups in open water. | Colors: TW Hollow Body Natural/Blk, TW Hollow Body Natural/Brwn, TW HollowBody Silver | Item ID: KOMUH135T716, KOMUH135T721, KOMUH135T723



    Price: $12.19

    # Of Colors: 3




  • Yum 5'' Money Minnow

    The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook slot. The hook slot feature allows for easy and straight rigging, which delivers the most consistent swimming action on the market right out of the pack. The Money Minnow comes in a variety of colors and sizes to match any forage base from coast to coast. This swimbait is right on the money! With an ultra-realistic profile, natural swimming action and super-soft body, the YUM Money Minnow has proven itself irresistible to bass and other gamefish. The Money Minnow swims sweetly, even when reeled at a very slow speed, which can be the key to enticing strikes from heavyweight fish. It's perfect rigged singly on a jighead or as a "school" on a YUMbrella rig. | Colors: Blue Mist, Bluegill, Clear Gold, Crystal Smoke, Fog Light, Foxy Shad, Hitch, Olive Oil, Pearl, Pearl w/Black Back, Tennessee Shad, Trick | Item ID: PRYMM5906, PRYMM5909, PRYMM5920, PRYMM5924, PRYMM5926, PRYMM5927, PRYMM5935, PRYMM5936, PRYMM5937, PRYMM5938, PRYMM5939, PRYMM5940



    Price: $8.09 - $8.39

    # Of Colors: 12




  • Gambler Big EZ

    The Big EZ swimbait is a tantalizing treat for any fish. Measuring a full 5" long it has an excellent profile in the water. The segmented tail provides plenty of swimming action. The Big EZ makes it easy to catch big fish. Rig it on a belly weighted hook or with a screw in weight and just add water. The erratic swimming action will do the rest. | Colors: Copperfield, Florida Five-O, Forty Niner, Ghost Shad, Ice Breaker, June Bug, Killer G, Lane Toad, Last One, New Shad, Red Ear, Ripe Melon, Tennessee Shad, Watermelon, White Lightening | Item ID: GAEZ5003, GAEZ5030, GAEZ5032, GAEZ5046, GAEZ5047, GAEZ5079, GAEZ5134, GAEZ5158, GAEZ5159, GAEZ5163, GAEZ5164, GAEZ5171, GAEZ5215, GAEZ5220, GAEZ5232



    Price: $4.39

    # Of Colors: 15




  • Z Man Scented Paddlerz 5''

    A segmented body and thin paddle tail allow the PaddlerZ to be fished as twitch-, wake-, or swimbaits, on both fast and slow retrieve speeds. Perfect whether paired with a jighead or a weighted swimbait hook, the PaddlerZ is ideal for inshore saltwater applications on either coast due to its subtle tail movement, side-to-side wiggle, and scent impregnation. For freshwater anglers, the PaddlerZ is ideal for topwater applications like buzzing through the grass and also is a perfect swim jig or umbrella rig trailer. | Colors: Electric Chicken, New Penny, Redbone, Smoky Shad | Item ID: ZMSPT5261PK5, ZMSPT5266PK5, ZMSPT557PK5, ZMSPT560PK5



    Price: $3.89

    # Of Colors: 4




  • Storm Kickin' Slab 04

    This slow-sinking, tail-kicking, durable soft plastic bait is the perfect imitation of a panfish. Fished with a steady slow or fast retrieve this bait swims with a life-like swimming action. Bundle that all up with a red VMCtreble hook, Holographic insert and 3-D eyes plus a polycarbonate lip and this lure is flawless. | Colors: Bluegill | Item ID: NMKSS04BG



    Price: $4.69

    # Of Colors: 1




  • Z Man Scented Paddlerz 4''

    A segmented body and thin paddle tail allow the PaddlerZ to be fished as twitch-, wake-, or swimbaits, on both fast and slow retrieve speeds. Perfect whether paired with a jighead or a weighted swimbait hook, the PaddlerZ is ideal for inshore saltwater applications on either coast due to its subtle tail movement, side-to-side wiggle, and scent impregnation. For freshwater anglers, the PaddlerZ is ideal for topwater applications like buzzing through the grass and also is a perfect swim jig or umbrella rig trailer. | Colors: Bad Shad, Electric Chicken, Gold Rush, Houdini, Mulletron, New Penny, Pearl, Pinfish, Redbone, Rootbeer Gold, Shiner, Smoky Shad | Item ID: ZMSPT4230PK5, ZMSPT4255PK5, ZMSPT4259PK5, ZMSPT4261PK5, ZMSPT4266PK5, ZMSPT4267PK5, ZMSPT4293PK5, ZMSPT4294PK5, ZMSPT454PK5, ZMSPT457PK5, ZMSPT460PK5, ZMSPT484PK5



    Price: $3.89

    # Of Colors: 12




  • Keitech 3.8'' Sexy Impact

    The Keitech Sexy Impact was designed to duplicate the natural swimming action that triggers feeding. The life-like swimming action is enhanced by the perfectly tapered tale. The top section of the bait is made with a no salt, light weight plastic and the bottom is a heavy, salted plastic. This provides unmatched balance and action. The 3.8" Sexy Impact has quickly become the drop shot bait of choice. Bedding fish can't stand Miss Sexy Texas rigged. Teaming the Sexy Impact with the Keitech Shaky Football head and dragging slowly on the bottom has produced Lunker size smallmouth. | Colors: Electric Shad | Item ID: KTSXI38440



    Price: $6.39

    # Of Colors: 1




  • Yamamoto 5'' Swimsenko

    If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner. | Colors: Black, Black w/ Blue Flake, Blue Pearl/Silver Flake, Disco Green, Green Pump w/Grn & Purp, Green Pump/Watermelon, Green Pumpkin w/Black, Natural Shad, Pumpkin Black Green, Purple w/Emerald, Smoke w/Blk & Purple, Watermelon Cream, Watermelon w/Black, Watermelon w/Black & Sm Gold, Watermelon w/Red & Green 10p, Watermelon/Black & Red | Item ID: YA3110020, YA3110021, YA3110031, YA3110157, YA3110194, YA3110196, YA3110208, YA3110213, YA3110222, YA3110297, YA3110301, YA3110306, YA3110323, YA3110375, YA3110901, YA3110912



    Price: $8.39

    # Of Colors: 16




  • Yum 4.75'' Swurm

    The SWURM has its big eye on fish. This unique, wide, thin soft-plastic jerkbait glides and undulates when twitched on a weightless Texas rig or jighead, and catches everything from bass to redfish. Two sizes are available in color patterns designed for both fresh and saltwater. Perfect for use in freshwater as a bass soft-plastic jerkbait rigged weedless, and for big bull redfish and speckled trout when rigged on a jighead under a popping cork. | Colors: Tequila Sunrise | Item ID: PRYSR403



    Price: $2.79

    # Of Colors: 1




  • LiveTarget 115 Series Mullet

    The LIVETARGET Hollow Body Mullet features a realistic profile and life-like color patterns. It's versatile swimming action makes it exceptionally easy to use. Walk-the-dog with ease or simply twitch across the surface to generate a tantalizing bubble trail. The hollow body snag-proof design enables it to be fished through mangrove cover, skipped under docks and fished through floating grass. It is equipped with an extra-strong forged hook for powerful penetration and durability. Add a treble hook to the belly pin to enhance hookups in open water. | Colors: TW Hollow Body Natural/Blk, TW Hollow Body Natural/Brwn, TW HollowBody Silver | Item ID: KOMUH115T716, KOMUH115T721, KOMUH115T723



    Price: $11.19

    # Of Colors: 3




  • Z Man Razor Shadz 4.5''

    Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving soft pastic jerkbait and the perfect bladed swim jig trailer to complement the new Project Z ChatterBait«. When fished unweighted on a 3/0 or 4/0 EWG style hook, the RaZor ShadZ floats on the surface at rest, yet a broad, sloped head causes the bait to dive on a twitching retrieve, creating a floating/diving action that cannot be duplicated by other soft baits. The RaZor ShadZ doubles as a perfect bladed swim jig trailer when conditions call for a bulkier ChatterBait profile to mimic full-bodied forage like bream, shad and herring. | Colors: Blk Blue Laminate, Breaking Bream, Green Pumpkin, Hot Snakes, Pearl, Redbone, Smoky Shad, The Deal | Item ID: ZMRSHAD45266, ZMRSHAD45311, ZMRSHAD45320, ZMRSHAD45349, ZMRSHAD4546, ZMRSHAD4557, ZMRSHAD4564, ZMRSHAD4584



    Price: $3.89

    # Of Colors: 8




  • Berkley PB Minnow 2''

    'Preferred, proven, and popular shape 'Great for jig trailers, spinner rigs, drop-shots, and other bottom bouncing rigs 'Split tail design provides subtle, finesse presentation 'All sizes are ideal for bass, walleye, and trout | Colors: Black Shad, Chartreuse Shad, Emerald Shiner, Pearl White, Smelt | Item ID: PFPBBMW2BS, PFPBBMW2CS, PFPBBMW2ES, PFPBBMW2PW, PFPBBMW2SMLT



    Price: $3.69

    # Of Colors: 5





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