Deep Diving Crankbaits

Bandit 300 crankbaits dive to 12 feet and dig around in a searching swim that triggers strikes. Constructed out of top-quality materials and available in a wide array of color patterns, the 300 is perfect for bass and crappie. | Colors: After Shock (Crappie), Avocado Splatter, Awesome Pink, Awesome Pink (Crappie), Baby Bass, Black Bubblegum (Crappie), Blue Splatter Back, Bone Orange Belly, Brown Fall Craw, Brown Splatter Back, Chartreuse Black Back Scales, Chartreuse Black Stripes, Chartreuse Blue Back, Chartreuse Fleck, Chartreuse Rootbeer Sparkle, Chartreuse Shad, Chartreuse Sparkle (Crappie), Chartreuse/Green Back, Chocolate Tiger, Chrome Blue, Chrome/Black Back, Citrus Shad, Cr Red Crawdad, Crappie, Crawesome, Crawfish Chartreuse Belly, Crawfish/Orange Belly, Crossbreed, Fire Tiger, Grenada Shad (Crappie), Hot Chocolate, Hotty Totty (Crappie), Humble Bee, Mad Cow, Malfunction, Metal Flake Shad, Mistake, Mistaken Identity, Natural Shad, Orange Crush, Orange Crush (Crappie), Parrot/Orange, Pearl Black Back, Pearl Chartreuse Belly, Pearl Red Eye, Pearl Splatter Back, Pink Silver Sparkle (Crappie, Plum Point (Crappie), Popsicle (Crappie), Prl Blue Herring, Red Crawfish, Red Spring Craw, River Bream, Rootbeer, Salad Bar, Sardis Gold (Crappie), Silver Minnow Sparkle, Solid Black, Sparkle Ghost, Spring Crawfish Yellow, Sun Perch, Taco Salad, Tennessee Shad, Viral Perch, Wild Thing | Item ID: PRBDT301, PRBDT302, PRBDT303, PRBDT304, PRBDT306, PRBDT307SPEC, PRBDT309, PRBDT318, PRBDT319, PRBDT320, PRBDT321SPEC, PRBDT322SPEC, PRBDT326, PRBDT331, PRBDT332, PRBDT336, PRBDT338, PRBDT341, PRBDT343, PRBDT343B, PRBDT343C, PRBDT358, PRBDT376, PRBDT382, PRBDT388, PRBDT3A05, PRBDT3A28, PRBDT3B37, PRBDT3B49, PRBDT3B50, PRBDT3D01, PRBDT3D02, PRBDT3D09SPEC, PRBDT3D21, PRBDT3D23, PRBDT3D26, PRBDT3D31, PRBDT3D35, PRBDT3D37, PRBDT3D38, PRBDT3D42, PRBDT3D43, PRBDT3D44, PRBDT3D45, PRBDT3D46, PRBDT3D47, PRBDT3D48, PRBDT3D49, PRBDT3D50, PRBDT3D51, PRBDT3D52, PRBDT3D62, PRBDT3D66, PRBDT3D67, PRBDT3D70, PRBDT3D71, PRBDT3D72, PRBDT3D73, PRBDT3D74, PRBDT3D77, PRBDT3D79, PRBDT3D80, PRBDT3KSB02, PRBDT3PRB06SPEC, PRBDT3RS10

The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Deep Walleye Bandit is a go-to fishing lure for anglers around the world. The round lip makes it dive quick and true every time. | Colors: 2052, Blue Shiner, Carrot Top, Chart Rootbeer, Chart Sparkle, Chart/Orange Belly, Chart/Pearl Scales, Chartreuse Black Stripes, Chartreuse Blue Back, Chartreuse/Green Back, Chrome Black Back, Chrome Blue Back, Chrome/Red Eye, Clear, Clown, Coconut Candy, Copper Clown, Daydream, Electric Zebra, Fire Tiger, Flush, Fruit Dots, Fruit Salad, Glare, Gold Black Back, Grapefruit, Green Clown, Green Perch, Green/Black Splatter (Glo), Hot Rod, Humble Bee, Humble Bee, Khaki/Brown Back Scales, Neon Shad, Orange Crush, Parakeet, Peacock, Pearl (Glo), Pearl Chartreuse Back, Pink/Silver Sparkle (Glo), Plasma, Popsicle, Purple Mist, Purple Shad, Rave, Red Chart, Red Fire Tiger, Red Head, Reflection, Sbtb, Sunspot, Taco Salad, Trans Gizzard Shad, Two Tone (Glo), Vice, Viral Perch, Wild Thing | Item ID: PRBDTWBD201, PRBDTWBD202, PRBDTWBD203, PRBDTWBD204, PRBDTWBD206, PRBDTWBD207, PRBDTWBD215, PRBDTWBD219, PRBDTWBD220, PRBDTWBD227, PRBDTWBD228, PRBDTWBD229, PRBDTWBD230, PRBDTWBD231, PRBDTWBD232, PRBDTWBD235, PRBDTWBD236, PRBDTWBD262, PRBDTWBD266, PRBDTWBD267, PRBDTWBD268, PRBDTWBD269, PRBDTWBD270, PRBDTWBD271, PRBDTWBD272, PRBDTWBD295, PRBDTWBD2A28, PRBDTWBD2B12, PRBDTWBD2B13, PRBDTWBD2B14, PRBDTWBD2B15, PRBDTWBD2B16, PRBDTWBD2B17, PRBDTWBD2B18, PRBDTWBD2B19, PRBDTWBD2B20, PRBDTWBD2B21, PRBDTWBD2B22, PRBDTWBD2B23, PRBDTWBD2B24, PRBDTWBD2B25, PRBDTWBD2B26, PRBDTWBD2B27, PRBDTWBD2D02, PRBDTWBD2D08, PRBDTWBD2D11, PRBDTWBD2D23, PRBDTWBD2D31, PRBDTWBD2D73, PRBDTWBD2D78, PRBDTWBD2D81, PRBDTWBD2D82, PRBDTWBDG01, PRBDTWBDG02, PRBDTWBDG03, PRBDTWBDG04, PRBDTWBDG06

The KVD Jerkbait, (KVDJ200, KVDJ300 & KVDJ300D), is the perfect combination of roll, wiggle and flash to attach fish. It combines a weight transfer system for increased castability, 3D eyes and premium black nickle hooks for that action that ONLY a KVD Jerkbait can give. Jerk on slack line for that maximum action, pause and watch out! | Colors: Chartreuse Sexy Shad, Chartreuse Shad, Chrome Ayu, Chrome Blue, Chrome Gold Black, Chrome Sexy Shad, Clear Ayu, Clearwater Minnow, Clown, Crystal Shad, Gold Sexy Shad, Natural Bream, Natural Shad, Nude 3 Hook, Oyster, Phantom Perch, Pro Black, Pro Blue, Pro Bone, Pro Citrus Shad, Pro Gold, Pro Green, Pro Morning Dawn, Pro Purple Headed Hammer, Purple Freak Show, Sexy Shad, Silver TN Shad, Strobe Shad, Sugar Daddy, Summer Sexy Shad, Yellow Perch | Item ID: SKHCKVDJ300D293, SKHCKVDJ300D294, SKHCKVDJ300D295, SKHCKVDJ300D297, SKHCKVDJ300D298, SKHCKVDJ300D299, SKHCKVDJ300D401, SKHCKVDJ300D408, SKHCKVDJ300D462, SKHCKVDJ300D464, SKHCKVDJ300D504X, SKHCKVDJ300D506, SKHCKVDJ300D508, SKHCKVDJ300D514, SKHCKVDJ300D538X, SKHCKVDJ300D584X, SKHCKVDJ300D590, SKHCKVDJ300D598, SKHCKVDJ300D620X, SKHCKVDJ300D652, SKHCKVDJ300D663, SKHCKVDJ300D669, SKHCKVDJ300D680, SKHCKVDJ300D681, SKHCKVDJ300D682, SKHCKVDJ300D683, SKHCKVDJ300D684, SKHCKVDJ300D685, SKHCKVDJ300D699, SKHCKVDJ300D868X, SKHCKVDJ300DU

The Bandit Flat Maxx Deep is a bigger crankbait with flat sides and its famous "coffin" lip. The coffin lip and produces a more subtle swimming motion as it nears the bottom, then goes erratic as it ricochets off everything in sight, triggering strikes from bass. This 2-3/4-inch bait dives to almost 12 feet and is known for catching trophy fish. The Bandit Flatmaxx is available in a wide variety of color patterns. | Colors: Chart/Black Bk Scales, Chart/Black Stripes, Chart/Blue Back, Chart/Green Back, Chart/Rootbeer, Chrome/Black Back, Fire Tiger, Mistake, Red Crawfish, Salad Bar, Spring Craw/Yellow, Taco Salad, Threadfin Shad, Wild Thing | Item ID: PRBDTFMD206, PRBDTFMD219, PRBDTFMD220, PRBDTFMD226, PRBDTFMD231, PRBDTFMD236, PRBDTFMD238, PRBDTFMD258, PRBDTFMD282, PRBDTFMD2A20, PRBDTFMD2A28, PRBDTFMD2D02, PRBDTFMD2D23, PRBDTFMD2D26

A small-bodied deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving hardbaits. | Colors: Baby Carp, Black Back Chartreuse, Blue Gizzard, Bluegill, Chart Perch, Chartreuse Belly Craw, Chartreuse Rootbeer, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, Chrome Sexy Shad, Citrus, Clear Ghost Sexy Shad, Clearwater Minnow, DB Craw, Delta Red, Fire Tiger, Gizzard Shad, Green Crawfish, Green Gizzard Shad, Green Tomato, MM Caramel Apple Shiner, MM Moongill, MM Pineapple Smash, MM Sexy Rock Star, Neon Bluegill, Orange Belly Craw, Orange Sparkle, Pearl Chartreuse Belly, Pearl/Blk Splatter w/Chart, Powder Blue Back Chartreuse, Purple Freak Show, Rootbeer, Sexy Blue Back Herring, Sexy Shad, Summer Sexy Shad, Tennessee Shad, Wicked, Yellow Perch | Item ID: SKHC3XD450, SKHC3XD461X, SKHC3XD500, SKHC3XD511, SKHC3XD513, SKHC3XD514, SKHC3XD517, SKHC3XD518, SKHC3XD534, SKHC3XD535, SKHC3XD538, SKHC3XD539, SKHC3XD556, SKHC3XD561, SKHC3XD562, SKHC3XD563, SKHC3XD564, SKHC3XD565, SKHC3XD568, SKHC3XD569, SKHC3XD570, SKHC3XD583, SKHC3XD586, SKHC3XD590, SKHC3XD598, SKHC3XD622, SKHC3XD648, SKHC3XD650, SKHC3XD651, SKHC3XD652, SKHC3XD667, SKHC3XD680, SKHC3XD684, SKHC3XD706, SKHC3XD868X, SKHC3XDMM1X, SKHC3XDMM2X, SKHC3XDMM3X, SKHC3XDMM5X

The Fat Free Shad Deep Square Lip crankbait comes through brush and rocky structure with ease, making it one of the most-effective lures for working areas that eat up other lures. Two versions are available, the BDSL6F, which dives to 8 feet, and BDSL7F, which pushes the square-lip-envelope down to 12 feet. Both Fat Free Shad Deep Square Lips are weighted to swim with a slight nose-down attitude that aids in getting through cover and ricochet off structure. Perfect for working ledges, vast stump-laden flats, docks everywhere bass and thick cover meet. | Colors: Dance's Pearl White | Item ID: PRBDSL6FDPW

Whether fishing shallow or cranking deep water, Bandit provides true-running, out-of-the-box reliability covering the spectrum of opportunities for the serious angler. The new 300 Crappie Glow Series are painted with a glow paint. Only a few minute in the light and they are "Good to Glow". Like all the Bandit crankbaits these demand attention with its wide wobble and loud rattle that really drive fish wild, Bandits are designed to bring home the strike. | Colors: Two Tone (Glo) | Item ID: PRBDTGS06

From shallow pencil reeds and eelgrass to deeper hydrilla lines, the Golden Shiner Swimbaits are designed for the shallow water fisheries, where giant Bass often chase this elusive baitfish. With two sizes and a medium-slow sink rate, these swimbaits will make even a veteran "shiner fisherman" take a second look. Freshwater. | Colors: 5oz 8" Gold/Black, 5oz 8" Silver/Blue | Item ID: KOGSS200MS701, KOGSS200MS704

A Bassmaster Classic victory and more than $1 million in prize money doesn't happen by accident. The Bomber Fat Free Shad is a flat-sided deep-runner crankbait that completely renovated the crankbait market. With an enticing tight action, the Fat Free Shad is responsive with an ease of retrieve never before seen in a bait of its size and running depth. Bomber Fat Free Shads feature the latest advances in color and reflectivity, realistic 3D eyes and in-line XCalibur Tx3 treble hooks. Tough and true-running, the Fat Free Shad is the premier deep-diving crankbait on the market. | Colors: Blue Back Herring, Chart/Blue Sparkle, Chart/Brown Tiger, Chartreuse Blues, Citruse, Crawly Bottom, Dance's Citrus Shad, Dance's Fire Tiger, Dance's Pearl White, Dance's Tennessee Shad, Dance's Threadfin Shad, Emeral Sparkle, Fire Tiger, Green Ghost, Mimosa, Pure Shad, Shadtreuse, Sparkle Tiger, Speckled Perch, Tiger Perch | Item ID: PRBD7FBBH, PRBD7FCBSP, PRBD7FCHBL, PRBD7FCHBT, PRBD7FCIT, PRBD7FCWB, PRBD7FDCS, PRBD7FDFT, PRBD7FDPW, PRBD7FDTFS, PRBD7FDTS, PRBD7FESP, PRBD7FFT, PRBD7FGGH, PRBD7FMMS, PRBD7FPSH, PRBD7FSPP, PRBD7FSPT, PRBD7FSTR, PRBD7FTGP

Although debuted at the 2013 Bassmaster Classic as a jerkbait that would dive deeper and get down faster, Smithwick's Perfect 10 Rogue was soon discovered by trollers, and the "new Rogue" quickly became the talk of the walleye world. True to the lure's name, the sound, swimming action and profile were "perfect" for attracting walleyes. The first natural evolution from the Perfect 10's popularity as a trolling lure was the development of new colors that were specifically designed to appeal to walleyes and other big-water trolling targets like salmon, brown trout and lake trout. The only thing missing was a version that would dive deeper without the aid of downriggers, leadcore line or snap weights. Missing no more Smithwick's new Top 20 Rogue has the attributes of the Perfect 10, but it was engineered to dig twice as deep, providing an ideal option for times when the fish are farther down in the water column. It also kicks more aggressively, making it an excellent trolling option at a wide range of speeds. And early testing leaves little question that the Top 20 Rogue is every bit as irresistible to fish as the Perfect 10. Of course, a Top 20 also can be cast by anglers seeking bass or other gamefish that are holding over deep structure. Whether trolled or cast, it flashes colors like a baitfish and sends out a sound that fish cannot resist. | Colors: C-Town, Chart/Black Orange, Clear, Crackle Clown, Floyd, Geneva, Hot Chocolate, Lace Minnow, Lacy Tiger, Lappie, Lemon Lime Crush, Lemon Lime Orange, Lerch, Marvin, Perchase, Pink Lemonade, Promise, Sunrise | Item ID: PRADRD5283, PRADRD5287, PRADRD5288, PRADRD5289, PRADRD5290, PRADRD5291, PRADRD5292, PRADRD5293, PRADRD5294, PRADRD5295, PRADRD5296, PRADRD5298, PRADRD5299, PRADRD5300, PRADRD5301, PRADRD5302, PRADRD5303, PRADRD531OB

Strike King has a broad series of Pro- Model crankbaits for fishing ultra shallow to very deep water. Using the current styles of these world reknown crankbaits, Strike King has developed the Slab Hammer Crappie Crank series to help you catch more and bigger Crappie! They include premium hooks and colors designed specifically to attract crappie. Wether you cast or troll using push or pull techniques, these Crappie Cranks will help you Hammer some big Slabs! | Colors: Bleeding Sexy Shad, Chartreuse Red Back, Hot Pink Glitz, Lavender Sexy Shad Pink Bell, Limetruese Pink Belly | Item ID: SKSHCC3XD590, SKSHCC3XD626, SKSHCC3XD627, SKSHCC3XD628, SKSHCC3XD629

The ima Skimmer is unique among hard plastic topwater stickbaits in that only the ima Skimmer has the slender body shape of a 5" soft plastic stickbait. This slim profile has proven to be one of the most appealing bass lure shapes ever. There's a whole lot to be said simply for this slender profile and silhouette, and the ima Skimmer is really the only topwater hardbait that has it. A large part of the Skimmer's action is caused on the ending movement of each zig or zag as the tail-weighted back end of the ima Skimmer stirs the water wildly causing a large boil. So every time that the Skimmer zigs or zags left or right, the final movement of the weighted tail stirs the surface into a large boil, and the Skimmer slips out barely ahead of the boil, just like a desperate baitfish narrowly escaping a bass's lunge. The Skimmer's action then becomes a non-stop series of ever-widening boils emanating behind it. It's like having a school of surface-feeding bass on the scene, all boiling the surface behind the ima Skimmer's tail. If there's ever anything that gets a non-committal bass to bite, it is other bass feeding in front of it - and that's the competitive feeding cue that the Skimmer's tail-stirring movement sends out to all bass within range of sensing the surface-feeding boils trailing out behind the Skimmer. | Colors: 3/8oz American Shad, 3/8oz Bone, 3/8oz Ghost Blue Back, 3/8oz Ghost Minnow, 3/8oz Chrome | Item ID: IMISK105, IMISK109, IMISK135, IMISK143, IMISK185

A medium-bodied deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving hardbaits. Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 5XD and see what happens! | Colors: Apple Shad, Barfish, Black Back Chart, Bleu Shad, Blue Gizzard, Chart Perch, Chartreuse Belly Craw, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, Chrome Blue, Citrus Shad, Clearwater Minnow, Crystal Shad, DB Craw, Delta Red, Gizzard Shad, Green Back Chartreuse, Green Gizzard Shad, MM Caramel Apple Shiner, MM Copper Nose Shad, MM Moongill, MM Pineapple Smash, MM Sexy Rock Star, Natural Bream, Natural Shad, Neon Bluegill, Olive Shad, Orange Bream, Oyster, Pearl Black w/Chart Belly, Phantom Perch, Powder Blue Back Chartreuse, Pro Blue, Reel Shad, Rootbeer, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Green Shad, Sexy Shad, Silver TN Shad, Sugar Daddy, Summer Sexy Shad, Sunrise Sexy Shad, TN Shad, Turtle Shad, Yellow Perch | Item ID: SKHC5XD401, SKHC5XD450, SKHC5XD453, SKHC5XD456X, SKHC5XD458X, SKHC5XD462, SKHC5XD464, SKHC5XD509, SKHC5XD511, SKHC5XD517, SKHC5XD534, SKHC5XD535, SKHC5XD538, SKHC5XD554, SKHC5XD561, SKHC5XD562, SKHC5XD563, SKHC5XD568, SKHC5XD570, SKHC5XD583, SKHC5XD584, SKHC5XD585, SKHC5XD586, SKHC5XD590, SKHC5XD598, SKHC5XD611X, SKHC5XD648, SKHC5XD650, SKHC5XD651, SKHC5XD652, SKHC5XD663, SKHC5XD667, SKHC5XD680, SKHC5XD681, SKHC5XD682, SKHC5XD684, SKHC5XD685, SKHC5XD688X, SKHC5XD690X, SKHC5XD692, SKHC5XD697, SKHC5XD699, SKHC5XDMM1X, SKHC5XDMM2X, SKHC5XDMM3X, SKHC5XDMM4X, SKHC5XDMM5X

The Little John DD 60 crankbait was designed by B.A.S.S. Elite Series Angler John Crews. The Little John DD 60 is a smaller, shallower diving version of the Little John DD 70. It dives 10-12 feet and comes stock with two premium Gamakatsu treble hooks. The weight transfer system has soft tungsten balls that provide it with a softer sounding, subtle presentation. The Little John DD 60 comes in an array of fish-catching colors. | Colors: Cell Mate, Chartreuse Blue, Citrus Shad, Clear Chartreuse, Nasty Shad, Spooky Nasty, Spring Craw | Item ID: GUSLJD60CBL, GUSLJD60CCH, GUSLJD60CMT, GUSLJD60CSD, GUSLJD60NSD, GUSLJD60SCW, GUSLJD60SPN

The John Crews Little John DD Crankbait is designed to run deeper than the original Little John Crankbait. This bait will run down 16 to 20 Feet on 10 lb monofilament line to get down to those fish hanging on ledges where predators like to feed. The SPRO Little John DD comes in 8 fish catching colors that will help anyone catch more fish on a crankbait. | Colors: Cell Mate, Charteuse Blue, Citrus Shad, Nasty Shad, Natural Herring, Spooky Nasty | Item ID: GUSLJD90CBL, GUSLJD90CMT, GUSLJD90CSD, GUSLJD90NHR, GUSLJD90NSD, GUSLJD90SPN

The Model "A" is a little slimmer, a little trimmer, a little faster wiggler and a little deeper diver than the ordinary crankbait. Plus, its bill is molded into its body to ensure extra strength and true-running capabilities. | Colors: Apple Red Crawdad, Baby Bass/Orange Belly, Dark Brown Crawdad, Fire Tiger, White | Item ID: PRB05A01, PRB05ABBO, PRB05AFT, PRB05AXC4, PRB05AXC5

Attention to detail is what makes this Wiggle Wart so deadly. The 3-D holographic eyes, external scale pattern with UV Bright and traditional color finishes makes this Wart look like a natural baitfish, not just another lure. Loud rattle and original side-to-side "wart" action with premium VMCblack nickel treble hooks. | Colors: Blue Back Herring, Bluegill, Fire Tiger, Ghost Shad, Rusty Craw, Texas Craw | Item ID: NMVM680, NMVM683, NMVM861, NMVM865, NMVM866, NMVM868

The Rebel Deep Wee is undoubtedly one of the most popular fishing lures in the world. Its small life-like profile entices and catches all sizes of game fish - especially bass, trout, and panfish. The distinct pulsating action is irresistible and extremely effective in rivers and streams. Cast or troll this deep running crawfish bait and enjoy the true-running stablility that makes this Rebel lure a winner. | Colors: Cajun Crawdad, Chartreuse/Brown, Chartreuse/Green Back, Ditch (brown), Flaming Junebug, Moss Crawfish, Natural Tan, Nest Robber, Stream Crawfish, Texas Red | Item ID: PRD7634, PRD7635, PRD7640, PRD7660, PRD7665, PRD7667, PRD7675, PRD7684, PRF76550, PRF76551

A SILENT medium-bodied deep diver, the Series 5 is designed with a medium wobble and medium buoyancy, The Series 5 has a 2� diving plane to allow for lengthened casts and deeper depths. The "Go-To" crankbait for many Touring Pro's. Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 5 and see what happens! | Colors: Citrus, Powder Blue Back Chartreuse | Item ID: SKHCS5534, SKHCS5561

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning. | Colors: 7cm Lavendar Shad | Item ID: PFBHBDRTC175LAVS

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Demon | Item ID: NMSR08DMN

A big-body, deep-diver, the DD14 covers the 12-14 foot range. Like the DD22, the DD14 features a unique butyrate sound profile and classic Norman medium-wide wobble. | Colors: Nutter Shad, SX Shad Chartreuse, White/Black/Green Flk | Item ID: NLDD14141, NLDD14262, NLDD14269CSX

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Crawdad, Dark Brown Crawdad, Helsinki Shad, Shad, Silver | Item ID: NMSR09CW, NMSR09DCW, NMSR09HSD, NMSR09S, NMSR09SD

The Bomber Deep Fat Free Shad reaches depths never seen before in a Fat Free Shad. Featuring a loud rattle, it dives down to 19ft on a long cast with 10lb line, and its long lip also allows it to bounce through cover attracting reactions strike - without snagging. It still has the magical bass-catching action that made the originals so successful in tournaments across the nation, and comes equipped with super sharp Tx3 trebles to lock in those strikes. A winning choice anytime you are going after the big ones holding on ledges or in deep cover, the Bomber Deep Fat Free Shad is available in a range of killer colors. | Colors: Chartreuse Bl Sparkle, Dance's Citrus, Foxy Lady, Foxy Shad, Rayburn Gold | Item ID: PRBD8FCBSP, PRBD8FDCS, PRBD8FFL, PRBD8FFS, PRBD8FRG

A medium-bodied deep diver, the Series 5 is designed with a medium wobble and medium buoyancy, The Series 5 has a 2� diving plane to allow for lengthened casts and deeper depths. The "Go-To" crankbait for many Touring Pro's. Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 5 and see what happens! | Colors: Baby Carp, Black Back Chartreuse, Blue Back Chartreuse, Blue Gizzard Shad, Bluegill, Chart Perch, Chartreuse Rootbeer, Chartreuse Sexy Shad, Chartreuse White, Chili Craw, Citrus Shad, DB Craw, Delta Red, Fire Tiger, Gizzard Shad, Green Back Chartreuse, Green Gizzard Shad, Green Tomato, Neon Bluegill, Olive Shad, Pearl/Blk Splatter w/Chart, Powder Blue Back Chartreuse, Reel Shad, Rootbeer, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Lavender Shad, Sexy Shad, Sexy Sunfish, Summer Sexy Shad, Sunrise Sexy Shad, Tennessee Shad | Item ID: SKHC5450, SKHC5453, SKHC5501, SKHC5503, SKHC5509, SKHC5511, SKHC5513, SKHC5517, SKHC5526, SKHC5534, SKHC5535, SKHC5538, SKHC5554, SKHC5556, SKHC5561, SKHC5563, SKHC5565, SKHC5568, SKHC5569, SKHC5570, SKHC5583, SKHC5585, SKHC5586, SKHC5590, SKHC5600, SKHC5611X, SKHC5622, SKHC5648, SKHC5650, SKHC5651, SKHC5652, SKHC5667

The Smithwick Floating Rattlin' Rogue is the original floating jerkbait. In fact, the Rogue so popular that many anglers refer to jerbait fishing simply as "Rogue'n." One of the few lures that can claim to be a Bassmaster Classic winner, the Floating Rattlin' Rogue jerkbait is an essential lure during the spring or anytime shallow fish are looking up for a bite. | Colors: Chrome/Black Back, Chrome/Blue Back, Clown, Crackle Clown, Gold Rogue, Hot Chocolate, Lace Minnow, Lacy Tiger, Lappie, Lerch | Item ID: PRADRB12298, PRADRB12299, PRADRB12300, PRADRB12301, PRADRB12302, PRADRB12303, PRADRB1231, PRADRB1232, PRADRB1235, PRADRB1269

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Crawdad, Dark Brown Crawdad, Helsinki Shad, Red Crawdad, Shad, Silver | Item ID: NMSR08CW, NMSR08DCW, NMSR08HSD, NMSR08RCW, NMSR08S, NMSR08SD

We took the already dynamic walking bait and added hand tuned effects to create a slashing, knocking topwater bait that can't be left alone. The tail weighted the lure to slightly elevate the face giving the Rover a whole new attitude and action. This action, along with new colors make this a topwater bait worthy of a championship. | Colors: Abalone Shad, Bone, Ghost Minnow | Item ID: R2PORR128G54R, R2PORR128G56R, R2PORR128S48

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from balsa wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth with aid of small metal disc permanently embedded in lip. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Chartreuse Lime, Helsinki Shad, Pearl Grey Shiner | Item ID: NMDTMSS20CTL, NMDTMSS20HSD, NMDTMSS20PGS

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker. The field test results are in -- and the result? These baits flat out Catch More Fish! 'Pro designed to create the ultimate minnow style trolling lure 'Size, profile, and dive depth imitate a minnow 'Mustad Ultra Point Hooks | Colors: 1/4oz 7cm Clear | Item ID: PFFFMN7DCLEAR

A true secret lure of the pros, the Deep Suspending Rattlin' Rogue dives to 10 feet and gets down to lethargic early season largemouth bass. Walleye and trout/salmon anglers also keep the lure secret, knowing that this minnow bait trolls to 18 feet and catches giant fish! At 6-inches in length, the Deep Suspending Rattlin' Rogue presents a long, minnow-like profile a big bite for big fish. And as a suspending lure, it can be paused right in a fish's face! | Colors: Chrome/Black Back, Chrome/Blue Back, Chrome/Blue Back/Org Belly, Clown, Crackle Clown, Hot Chocolate, Lace Minnow, Lacy Tiger, Lappie, Lerch, Tiger Roan | Item ID: PRASSRB1207, PRASSRB12298, PRASSRB12299, PRASSRB12300, PRASSRB12301, PRASSRB12302, PRASSRB12303, PRASSRB1231, PRASSRB1232, PRASSRB1232OB, PRASSRB1235

Got bass holding in brushpiles along the river channel? How about mainlake points where they drop off into deeper water? Maybe they're holding in laydowns along a bluff bank. Whenever bass or other gamefish are holding at the right depth, a Fat Free Shad Jr. will get in there and pull them out without getting snagged. It's the design of the lip, or paddle, that allows the entire Fat Free Shad family to come through thick cover. Constant pressure normally causes the bait to flip over and around wood that grabs and holds other crankbaits. With a multitude of color patterns available, you'll find several that will work at any time of year on your local waters. Tough and durable components means you'll get years of successful fishing with the Fat Free Shad Jr. | Colors: Blue Back Herring, Crawly Bottom, Dance's Citrus Shad, Dance's Crawfish, Dance's Fire Tiger, Dance's Pearl White, Dance's Tennessee Shad, Dance's Threadfin Shad, Foxy Shad, Green Ghost, Mimosa, Pure Shad, Shadtreuse, Speckled Perch, Tiger Perch | Item ID: PRBD6FBBH, PRBD6FCWB, PRBD6FDCF, PRBD6FDCS, PRBD6FDFT, PRBD6FDPW, PRBD6FDTFS, PRBD6FDTS, PRBD6FFS, PRBD6FGGH, PRBD6FMMS, PRBD6FPSH, PRBD6FSPP, PRBD6FSTR, PRBD6FTGP

Livingston Lures'Dive Master 14 has a larger lip than the Dive Master Jr. and is ideal for targeting structures and entering strike zones the shallow diver can't reach. This crankbait has a compact shape, with a wide wobble and an internal rattle. The Dive Master 14 is designed to come through cover without hanging up or losing effectiveness. The deeper-diving Dive Master 20 creates savage strikes from freshwater game fish with a patented combination of sound technology, visual triggers, and realistic swimming action. When fish are holding down in the water column, the long, precision-tuned bill of the Dive Master 20 gets the lure into deep, dark waters where the lunkers typically search for prey. Livingston Lures utilizes a proprietary sound chamber technology that calls to fish with an exclusive combination of advanced rattles and internal electronics to create realistic electronic baitfish sounds when activated by water. | Colors: Baby Bass, Chartreuse Sunrise, Citrus Sparkle, Spring Craw, XXX-Shad | Item ID: LV301, LV313, LV333, LV350, LV354

The Fat Papa 70 was designed by B.A.S.S. Elite Series Angler Russ Lane, to be one of the most unique and productive crankbaits ever produced. Russ had everything custom made on this lure to do one thing Catch Fish! The Fat Papa 70 comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Blue Gill, Chartreuse Black Back, Mellow Yellow, Nasty Shad, Red Craw, Tropical Shad | Item ID: GUSFPSB70BLG, GUSFPSB70CBB, GUSFPSB70MLY, GUSFPSB70NSD, GUSFPSB70RCW, GUSFPSB70TSD

The Little John DD 70 Deep Diving Crankbait designed by B.A.S.S. Elite Series Angler John Crews. "I designed the Little John DD 70 to be the best deep diving crankbait ever created!" Dives Deeper, casts farther and fishes easier than any other deep diver. A unique Tungsten weight transfer system and an aerodynamic streamline design make this deep diver simple to cast and retrieve. The Little John DD 70 comes with those sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors! | Colors: Black & Blue, Cell Mate, Chartreuse Blue, Chartreuse Nasty, Citrus Light, Citrus Shad, Clear Chartreuse, Home Boy, Nasty Shad, Rootbeer Chartreuse, Spooky Nasty, Spooky Shad | Item ID: GUSLJD70BBL, GUSLJD70CBL, GUSLJD70CCH, GUSLJD70CHN, GUSLJD70CMT, GUSLJD70CSD, GUSLJD70CTL, GUSLJD70HBY, GUSLJD70NSD, GUSLJD70RBC, GUSLJD70SPN, GUSLJD70SPS

The POINTER DD has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever the retrieving motion is stopped. The POINTER will suspend 7 -8 feet deep and will emit an intriguing bass-calling vibration, while in the suspended state. A short twitch of the fishing rod will generate the "Walk the Dog" action under the water. | Colors: Chartreuse Shad, MS American Shad | Item ID: LCPT78DD250, LCPT78DD270

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank tested ensuring this proven all-purpose trolling bait works right out of the package. | Colors: 1/3oz 7cm Chartreuse Pearl, 1/3oz 7cm Purple Tiger | Item ID: PFFFSH7JCPR, PFFFSH7JPT

"DD equals Deep Diver" Listen up all you Pointer fans. Lucky Craft now has a new Pointer minnow to add to their repertoire. The new Pointer 100 DD is a deeper diving version of the popular Pointer 100 SP. This new Pointer 100 DD is a great bait for fishing a few feet deeper than the original 100 SP. This bait will dive about 6-7 feet deep and suspend when paused. It has a wider wobble than the Pointer 100 SP and still has the same body style. This bait can be used for a bigger profile bait in lie of the Staysee 90 SP. When the fish are holding out a little deeper this bait will get in their face and aggravate them to strike. | Colors: Chartreuse Shad | Item ID: LCPT100DD250

The Fat Papa 70 was designed by B.A.S.S. Elite Series Angler Russ Lane, to be one of the most unique and productive crankbaits ever produced. Russ had everything custom made on this lure to do one thing Catch Fish! The Fat Papa 70 comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Honey Craw, Lavender Shad, Nasty Shad, Sneaky Blue Chartreuse, TN River Gizzard, Tropical Shad | Item ID: GUSBD70HCW, GUSBD70LSD, GUSBD70NSD, GUSBD70SBC, GUSBD70TRG, GUSBD70TSD

Computer-controlled molding is the secret to the tournament winning Speed Trap. The process creates a very thin-walled, high-action body, which produces maximum vibration while offering incredible balance. This crankbait will not roll over at any speed. Work it slow or burn it over shallow cover, presenting the bait to the maximum number of fish. Pros have referred to the Speed Trap as the "Limit Getter" for its ability to cover water quickly and effectively. A pros quote in Bassmaster magazine explained, "It's a great search bait. I always have one tied on when I go to a lake I've never been before. It's a confidence thing. I can cover water fast and learn which areas hold bass." | Colors: Brown Mud Crawfish, Crawdad/Crystal, Hot Texas Red/Crystal | Item ID: NM65940180553, NM65940180570, NM65940180584

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from balsa wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth with aid of small metal disc permanently embedded in lip. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blue Back Herring, Caribbean Shad, Disco Shad | Item ID: NMDTMSS20BBH, NMDTMSS20CRSD, NMDTMSS20DSSD

A surface waking bait that swims with such incredible performance has to be built this tough. Just one cast and every angler will see the brilliance in it's broad waking action and a closer look at the lure itself reveals it's superior rugged design. Lively balsa core with a tough, durable copolymer shell give it the ability to get hammered all day long. Easy casting, fish this with a slow retrieve for a dynamic flashing, rolling action. | Colors: Blue Back Herring, Pearl Grey Shiner, Smelt | Item ID: NMBXWM13BBH, NMBXWM13PGS, NMBXWM13SMT

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body construction enhance the action. Right out of the box it swims with perfection due to hand-tuning and tank-testing. VMCblack nickel hooks for quick, sure penetration. | Colors: Brown Crawdad, Crawdad, Fire Crawdad, Red Crawdad, Shad, Silver Shad | Item ID: NMJSR07BCW, NMJSR07CW, NMJSR07FCW, NMJSR07RCW, NMJSR07SD, NMJSR07SSD

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blue Back Herring, Caribbean Shad, Demon, Disco Shad, Helsinki Shad, Hot Mustard, Old School, Pearl Grey Shiner, Penguin, Red Crawdad, Shad, Silver, Smash | Item ID: NMDT16BBH, NMDT16CRSD, NMDT16DMN, NMDT16DSSD, NMDT16HM, NMDT16HSD, NMDT16OLSL, NMDT16PGS, NMDT16PNGN, NMDT16RCW, NMDT16S, NMDT16SD, NMDT16SMSH

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blue Back Herring, Bluegill, Caribbean Shad, Dark Brown Crawdad, Demon, Helsinki Shad, Hot Mustard, Pearl Grey Shiner, Red Craw, Silver | Item ID: NMDT14BBH, NMDT14BG, NMDT14CRSD, NMDT14DCW, NMDT14DMN, NMDT14HM, NMDT14HSD, NMDT14PGS, NMDT14RCW, NMDT14S

A SILENT medium-bodied deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving hardbaits. Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 5XD and see what happens! | Colors: Chart Sexy Shad, Citrus Shad, Gizzard Shad, Green Gizzard Shad, Powder Blue Back Chart, Sexy Blue Back Herring, Sexy Shad, TN Shad | Item ID: SKHCS5XD511, SKHCS5XD517, SKHCS5XD534, SKHCS5XD538, SKHCS5XD561, SKHCS5XD568, SKHCS5XD586, SKHCS5XD590

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker. The field test results are in -- and the result? These baits flat out Catch More Fish! 'Pro designed to create the ultimate minnow style trolling lure 'Size, profile, and dive depth imitate a minnow 'Mustad Ultra Point Hooks | Colors: 1/3oz 9cm Clear | Item ID: PFFFMN9DCLEAR

Don't be fooled by the name. Although it may be smaller in stature than the original, the IMA Little Stik 135 still delivers big results. Offering tournament-oriented sizing, the IMA Little Stik 135 provides all of the same swaggering topwater action that has earned its big brother a reputation for catching. Fitted with a rear-weighted design, the IMA Little Stik 135 walks-the-dog with very little effort and provides extended casting distance that allows anglers to cover more water with each toss. Offering lifelike detailing as well, the IMA Little Stik 135 is built with a highly detailed finish, massive eyes, and a unique head that is built to push water as it slaps against the surface. On the inside, the IMA Little Stik 135 is built with a boisterous internal rattle chamber that generates a distinct tonal foorprint as it is worked along the surface. Backed by two razor-sharp trebles, the IMA Little Stik 135 provides lethal topwater attraction that is second-to-none. | Colors: 1oz Blueback Herring, 1oz Bone, 1oz Chrome | Item ID: IMILS135, IMILS153, IMILS185

A large deep diver with a 0� diving plane, the Series 6 is designed to cast extreme distances. Systematic flat areas are incorporated to send out larger shock waves important at the depths to which this bait dives. Medium buoyancy. | Colors: Black Back Chartreuse, Chartreuse Sexy Shad, Chartreuse Shad, Gizzard Shad, Green Tomato, Powder Blue Back Chartreuse, Sexy Shad | Item ID: SKHC6511, SKHC6535, SKHC6538, SKHC6561, SKHC6569, SKHC6590, SKHC6598

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Demon | Item ID: NMSR09DMN