Storm

This bait incorporates the original diving lip of the ThunderStick and adds more to its legendary searching action with a jointed body. This bait can be fished almost anyway imaginable� trolled, twitched, with a slow or fast retrieve. No matter what, it keeps its searching action, backed up by a loud rattle. Natural and attractor colors make this lure a must have. Premium VMChooks. | Colors: Bleeding Pearl, Bone, Chrome Pink, Met Gold/Chart Specks, Met Rainbow, Met Silver/Black Back, Met Silver/Blue Back, Silver Scale | Item ID: NMJBJ103, NMJBJ126, NMJBJ142, NMJBJ148, NMJBJ172, NMJBJ218, NMJBJ3, NMJBJ9

Attention to detail is what makes this Wiggle Wart so deadly. The 3-D holographic eyes, external scale pattern with UV Bright and traditional color finishes makes this Wart look like a natural baitfish, not just another lure. Loud rattle and original side-to-side "wart" action with premium VMCblack nickel treble hooks. | Colors: Blue Back Herring, Bluegill, Fire Tiger, Ghost Shad, Rusty Craw, Texas Craw | Item ID: NMVM680, NMVM683, NMVM861, NMVM865, NMVM866, NMVM868

Great for targeting finicky fish of any species, the Wiggle Wart is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium VMCsuper-sharp hooks, this lure is effective fished anyway, anywhere. | Colors: Blazin Blue UV, Brown Crawdad, Brown Scale/Crawdad, Creek Craw, Fluorescent Red/Black HB, Green Crawdad, Hot Tiger, Metallic Silver/Chart Lip, Missouri Craw, Molting Craw, Moss Back Craw, Naturistic Brown Crayfish, Naturistic Green Crayfish, Naturistic Red Crayfish, Orange Brown Craw, Ouachita Craw, Peanut Butter Jelly Craw, Phantom Brown Crayfish, Phantom Brown Orange Craw, Phantom Green Blue Craw, Phantom Green Crayfish, Phantom Green Purple Craw, Phantom Peanut Butter Jelly, Phantom Red Craw, Purple Tiger, Red Craw, Tennessee Shad, Wart Bone, Watermelon | Item ID: NMV132, NMV163, NMV164, NMV165, NMV166, NMV167, NMV168, NMV169, NMV170, NMV171, NMV209, NMV210, NMV37, NMV38, NMV45, NMV51, NMV59, NMV62, NMV63, NMV655, NMV656, NMV657, NMV658, NMV668, NMV74, NMV82, NMV86, NMV9, NMV90

This slow-sinking, tail-kicking, durable soft plastic bait is the perfect imitation of a panfish. Fished with a steady slow or fast retrieve this bait swims with a life-like swimming action. Bundle that all up with a red VMCtreble hook, Holographic insert and 3-D eyes plus a polycarbonate lip and this lure is flawless. | Colors: Bluegill | Item ID: NMKSS04BG

The WildEyeLive series is the most realistic series of baits available. The WildEyeLive series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye�, holographic swimmin' flash foil and a tough yet soft outer body. This swimbait has a crappie body and color pattern and a back VMCneedle point hook and a treble belly hook. | Colors: 02 Crappie, 03 Crappie | Item ID: NMWLCP02, NMWLCP03

The most realistic series of baits available. Internally weighted bodies create an incredibly life-like swimming action. The realistic color patterns and shapes of these baits are backed up with 3D holographic WildEye�, holographic swimmin' flash foil and a tough, yet soft outer body. These baits have Black Nickle VMChooks. | Colors: Bluegill, Bluegill | Item ID: NMWLBG02, NMWLBG03

This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can't resist it. Weighted tail for longer casts, a loud rattle and a teaser tail for extra attraction. | Colors: 3/8 oz Bleeding Pearl, 3/8 oz Bull Frog, 3/8 oz Gizzard Shad, 3/8 oz Met Silver/Black Back, 3/8 oz Met Silver/Blue Back, 3/8 oz Shad, 3/8 oz Silver Blue Shad | Item ID: NMCB081260, NMCB081271, NMCB081307, NMCB081347, NMCB08140, NMCB08144, NMCB08204

The Arashi Spinbait attracts wary suspended fish on the fall and during the retrieve with its delicate rolling action and revolving blades. Slow sinking - head down with a slight body shimmy and moving propellers as you count it down to depth. Counter Rotating Propellers- add subtle flash and vibration while insuring the bait moves in a straight path. 3-2 Prop Design creates vibration pattern the angler can feel ensuring the optimal slow retrieve speed to maximize the lures' action and to maintain depth. | Colors: Blue Back Herring, Bluegill, Ghost Hitch, Ghost Pearl Shad, Green Gill, Pro Blue, Wakasagi | Item ID: NMASB08680, NMASB08685, NMASB08686, NMASB08688, NMASB08689, NMASB08691, NMASB08859

POP, SPLASH, AND CHUG. The ArashiCover Pop travels with minimal forward movement to maximize the time your lure spends in the strike zone. Emulates prey struggling on the water's surface. Ideal lure for target fishing. Work close to laydowns, docks, rocks and anywhere else bass would hold on. Aerodynamic shape and extra tail-weight provide increased casting distance and accuracy and allows the lure to enter the water tail first with minimal splash and sound. Rotated Hook Hangers nest the hooks close to the body for improved action even with the larger hooks. VMCBlack Nickel hooks with flash feather teaser tail seal the deal. | Colors: Black Silver Shad, Ghost Pearl Shad, Hot Blue Shad, Pro Blue Chrome | Item ID: NMACP08612, NMACP08689, NMACP08874, NMACP08879

Tough, yet soft outer body, to give it the feel that matches the life-like swimming action. Internal weights for ideal swimming action and long casting. Paired with a variety of colors and patterns with holographic swimmin' flash foil for added visibility. I-Bolt holographic WildEye�. Fish don't stand a chance. 9" model features two superior VMCneedle point hooks. | Colors: Blue Steel Shad, Bunker, Natural Shad, Olive Shad, Pearl, Shad, Shiner Chart Silver | Item ID: NMWSS03BNK, NMWSS03BSTD, NMWSS03NSD, NMWSS03OLSD, NMWSS03PRL, NMWSS03SD, NMWSS03SHCS

The WildEyeLive series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye�, holographic swimmin' flash foil and a tough yet soft outer body. This swimbait has a sunfish body and color pattern and a back VMCneedle point hook and a treble belly hook. | Colors: 02 Sunfish | Item ID: NMWLSF02

Tough, yet soft outer body, to give it the feel that matches the life-like swimming action. Internal weights for ideal swimming action and long casting. Paired with a variety of colors and patterns with holographic swimmin' flash foil for added visibility. I-Bolt holographic WildEye�. Fish don't stand a chance. 9" model features two superior VMCneedle point hooks. | Colors: Bunker, Natural Shad, Pearl, Shad, Shiner Chart Silver | Item ID: NMWSS04BNK, NMWSS04NSD, NMWSS04PRL, NMWSS04SD, NMWSS04SHCS

The WildEyeLive series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye�, holographic swimmin' flash foil and a tough yet soft outer body. This swimbait has a sunfish body and color pattern and a back VMCneedle point hook and a treble belly hook. | Colors: 03 Sunfish | Item ID: NMWLSF03

Tough, yet soft outer body, to give it the feel that matches the life-like swimming action. Internal weights for ideal swimming action and long casting. Paired with a variety of colors and patterns with holographic swimmin' flash foil for added visibility. I-Bolt holographic WildEye�. Fish don't stand a chance. 9" model features two superior VMCneedle point hooks. | Colors: Pearl, Shad, Shiner Chart Silver | Item ID: NMWSS06PRL, NMWSS06SD, NMWSS06SHCS

Tough, yet soft outer body, to give it the feel that matches the life-like swimming action. Internal weights for ideal swimming action and long casting. Paired with a variety of colors and patterns with holographic swimmin' flash foil for added visibility. I-Bolt holographic WildEye�. Fish don't stand a chance. 9" model features two superior VMCneedle point hooks. | Colors: Bunker, Pearl, Shad, Shiner Chart Silver | Item ID: NMWSS05BNK, NMWSS05PRL, NMWSS05SD, NMWSS05SHCS