Rapala

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMChooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box. | Colors: Blue, Firetiger, Gold, Silver | Item ID: NMF07B, NMF07FT, NMF07G, NMF07S

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMChooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box. | Colors: Blue, Fire Tiger, Gold, Silver | Item ID: NMF09B, NMF09FT, NMF09G, NMF09S

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMChooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box. | Colors: Blue, Gold, Silver | Item ID: NMF13B, NMF13G, NMF13S

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Live Bluegill, Live Pumpkinseed, Live River Shad | Item ID: NMSR07BGL, NMSR07PSL, NMSR07RSL

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Demon | Item ID: NMSR06DMN

The Shadow Rap Shad breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to an aggressive action, matching the mood of the fish. The revolutionary new "frosted" colors absorb light and minimize flash, just right for an enhanced absence of aggressiveness. | Colors: Clown, Elite Blue, Moss Black Shiner, Silver | Item ID: NMSDRSD09CLN, NMSDRSD09EB, NMSDRSD09MBS, NMSDRSD09S

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMChooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box. | Colors: Blue, Firetiger, Gold, Silver | Item ID: NMF05B, NMF05FT, NMF05G, NMF05S