Soft Baits

Designed by one of the top professional angler in the world, Jason Christie, this creature bait has all of the features anglers want in a bait for flipping, pitching and casting on a Carolina or Texas rig. Multiple appendages add tremendous water displacement. The top swimming arms are attached at top and bottom, but can easily be pulled loose at the bottom for more swimming action. The big flappers push tremendous water when combined with the double curltails. | Colors: Black Neon, Black/Blue Flake, Black/Blue Shadow, Green Pumpkin, Green PumpkinPurple Flake 10, Junebug, Watermelon Candy, Watermelon Seed, Watermelon/Grn Pump Lam, Watermelon/Red Flake | Item ID: PRYCR301, PRYCR302, PRYCR304, PRYCR308, PRYCR309, PRYCR3143, PRYCR3186, PRYCR321, PRYCR333, PRYCR344

The Bronzeye Shad 65 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With a unique twist on the leg setup this Bronzeye Shad 65, is one of the easiest hollow body frog to"walk" on the surface. If you have trouble getting other Frogs to sashay back and forth then this will quickly become your go to lure both in matted grass, lily pads and even open water. The legs are still made from living rubber that works great right out of the box. The Bronzeye Shad 65 come with a sticky sharp Gamakatsu EWG Double hook for solid hook-ups and is available in a variety of proven fish catching colors. Take a Bronzeye Shad 65 out for a "walk" and you will be the big dog on the water! | Colors: 1/2oz Clear Chartreuse, 1/2oz Killer Gill, 1/2oz Nasty Shad, 1/2oz Red Ear, 1/2oz Spooky Nasty, 1/2oz Wicked Perch | Item ID: GUSBES65CLCH, GUSBES65KLGL, GUSBES65NSHD, GUSBES65RDER, GUSBES65SPNS, GUSBES65WPCH

Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Whether chasing largemouth, smallmouth, stripers, flounder, sea trout, snook, or reds, this bite-sized paddle tail swimbait will quickly become one of the most productive and versatile baits in your arsenal. | Colors: Houdini, Mud Minnow, Opening Night, Pearl Blue Glimmer, Pinfish, Sexy Mullet | Item ID: ZMGMIN263PK6, ZMGMIN267PK6, ZMGMIN27BPK6, ZMGMIN281PK6, ZMGMIN294PK6, ZMGMIN308PK6

The Culprit 6" Fat Max provides you with another option in your arsenal. It has the same great action and thicker body as your 7" and 9" Fat Max has with the smaller profile to be your new favorite finesse flipping bait. | Colors: Black 12Pk, Crawdad 12Pk, Grape Shad 12Pk, June Bug 12Pk, Red Shad 12Pk, Watermelon 12Pk | Item ID: CUMAX602, CUMAX606, CUMAX607, CUMAX610, CUMAX648, CUMAX655

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Lizard's legs and tail really have the lifelike action needed to land the biggest fish! All other Lizards are now obsolete! | Colors: Green Pumpkinseed, June Bug, Watermelon Red & Black, Watermelon Seed | Item ID: SKRGLIZ616, SKRGLIZ618, SKRGLIZ642, SKRGLIZ646

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. Rage Chunk is designed as a trailer for swimming jigs, flipping jigs, casting jigs and football jigs. | Colors: Amber Green/Black, Black Blue Flake, Black Neon, Blue Bug, Blue Craw, California Craw, Falcon Lake Craw, Green Pumpkin, Hard Candy, Okeechobee Craw, Summer Craw | Item ID: SKRGCHK100, SKRGCHK102, SKRGCHK108, SKRGCHK135, SKRGCHK142, SKRGCHK144, SKRGCHK2, SKRGCHK38, SKRGCHK46, SKRGCHK50, SKRGCHK51

The Fluke Stick Jr. does everything its big brother does, just in a smaller package. Whether you fish it weightless, on a dropshot, or Texas-rigged, it has a seductive gliding motion on the drop that is perfect for pitching around docks and overhanging trees. On the retrieve, it can be worked with a series of twitches to give it an erratic darting action that's similar to that of its cousin, the Zoom Salty Super Fluke. | Colors: Blue Pearl Silver Glit, Blueberry, Green Pump Purple Green, Green Pumpkin, Green Pumpkin Magic, Junebug, Natural Shad, Watermelon Magic, Watermelon Red, Watermelon Red Magic, Watermelon Seed | Item ID: 126005, 126019, 126025, 126026, 126054, 126283, 126284, 126304, 126325, 126349, 126358

The P-Line Sunrise Squid is the perfect bait for a number of different species. From ocean salmon trollers using the 4.5 inch size, to albacore fishermen rigging the 7.5 inch models in "Daisy Chains", to marlin fishermen re-skirting their favorite heads with the larger skirts. Soft, supple skirts | Colors: Blue/Clear/Blk Silver, Blue/Clear/Silver Fl, Green/Chart/Orange, Pink/Yellow/Clear, Purple/Clear/Silver Fl, White Body Pink Stripes | Item ID: PCSQ75250, PCSQ75251, PCSQ75252, PCSQ75253, PCSQ75254, PCSQ75269

The one tournament anglers have been asking for! This popular shape is sure to be the go-to bait for big bass in the summertime. Has a constantly flickering tail the lunkers just can't resist. | Colors: Black 100pk, Blue Fleck 100pk, Green Pumpkin 100pk, Motor Oil 100pk, Pumpkinseed 100pk, Red Shad 100pk, Tequila Sunrise 100pk | Item ID: PFCPWA7BF, PFCPWA7BL, PFCPWA7GP, PFCPWA7MO, PFCPWA7PS, PFCPWA7RS, PFCPWA7TS

The Dry Creek Tube is ideal when a finesse approach is needed. These tubes are Hand-Dipped, and come in an array of fish catching colors. Each tube features just the right amount of SALT! | Colors: Baby Bass, Ghost Hologram, Green Pumpkin Pepper, Mud Pie, Old Ugly, True Bluegill, Watermelon Candy, Watermelon Red & Pepper | Item ID: DC511DC101, DC511DC104, DC511DC108, DC511DC109, DC511DC117, DC511DC118, DC511DC121, DC511DC139

Back by popular demand (formerly known as the Rain MinnowZ), the TRD MinnowZ are a preferred profile of Midwest Finesse enthusiasts, including Ned Kehde himself. A slender baitfish profile accurately mimics a variety of fresh- and saltwater baitfish species, while a small, flat tail accentuates the baits darting action when rigged vertically or provides a gliding action reminiscent of reaper-style plastics when oriented horizontally. Constructed with a salt-free ElaZtech formulation for extreme buoyancy and durability, the TRD MinnowZ is ideally suited for a wide array of bass fishing and inshore saltwater finesse applications and rigging techniques whenever gamefish are keyed in on small baitfish or fry. | Colors: Bad Shad, California Craw, Canada Craw, Green Pumpkin, Hot Snakes, Junebug, Meat Dog, Pearl Blue Glimmer, Smelt, The Deal | Item ID: ZMTMIN259, ZMTMIN268, ZMTMIN27B, ZMTMIN28, ZMTMIN310, ZMTMIN320, ZMTMIN344, ZMTMIN349, ZMTMIN42, ZMTMIN46

Curly-tail grub with Berkley scent and flavor ingredients features an enticing swimming action and small profile to stimulate feeding. Ideal for a variety of rigging applications, including jigs and spinnerbait trailers. Tri-colored grubs laminates with firetails. | Colors: Chartreuse, Christmas Lights, Natural Chartreuse, Pearl White, Pumpkinseed, White | Item ID: PFPBHPG3CH, PFPBHPG3CSL, PFPBHPG3FT, PFPBHPG3NATC, PFPBHPG3PS, PFPBHPG3PW, PFPBHPG3WH

A segmented body and thin paddle tail allow the PaddlerZ to be fished as twitch-, wake-, or swimbaits, on both fast and slow retrieve speeds. Perfect whether paired with a jighead or a weighted swimbait hook, the PaddlerZ is ideal for inshore saltwater applications on either coast due to its subtle tail movement, side-to-side wiggle, and scent impregnation. For freshwater anglers, the PaddlerZ is ideal for topwater applications like buzzing through the grass and also is a perfect swim jig or umbrella rig trailer. | Colors: Bad Shad, Electric Chicken, Gold Rush, Houdini, Mulletron, New Penny, Pearl, Pinfish, Redbone, Rootbeer Gold, Shiner, Smoky Shad | Item ID: ZMSPT4230PK5, ZMSPT4255PK5, ZMSPT4259PK5, ZMSPT4261PK5, ZMSPT4266PK5, ZMSPT4267PK5, ZMSPT4293PK5, ZMSPT4294PK5, ZMSPT454PK5, ZMSPT457PK5, ZMSPT460PK5, ZMSPT484PK5

The Gambler 10" Ribbon Tail Worm is one of the best big fish baits on the market. Whether swimming on the surface, cast to shallow banks, or fished deep on ledges - fish can't resist the straight swimming action. No spin design keeps your line from twisting. Wide ribbon prevents the tail from wrapping on grass or stick ups. Enhanced with Gambler BITE so fish hold on longer. | Colors: June Bug, Red Bug, Red Shad Green Glitter, Shadow Blue Glitter, Watermelon Red Glitter | Item ID: GART100310, GART101210, GART101810, GART102110, GART107410

When rigged Texas style, on a drop shot rig, or on a shaky head, salt-impregnated Finesse WormZ's soft body and natural action are ideal for virtually all finesse presentations. Particularly deadly when fished on a Shaky HeadZ, their tails stand up off the bottom every time thanks to the buoyancy of the ElaZtech material and outlast all other finesse worms on the market! | Colors: Black Blue, Bubble Gum, Coppertreuse, Green Pumpkin, June Bug, PB&J, Pumpkin, Watermelon, Watermelon Red Glitter | Item ID: ZMFINWORM702, ZMFINWORM7109, ZMFINWORM716, ZMFINWORM718, ZMFINWORM723, ZMFINWORM7238, ZMFINWORM731, ZMFINWORM742, ZMFINWORM746

Designed to cover water with a nice tail-kicking action, the Fast Vibe can be buzzed on top or slowly reeled below the surface. This bait holds the hook well and excels around weeds and shallow cover. Use a light weight 1/32- or 1/16-oz. for buzzing and 1/8- or 3/16-oz. for covering flats and dropping into cover. Rig with 3/0 or 4/0 hook. | Colors: Blue Fleck Shad, Green Pumpkin, June Bug, Red Shad, Watermelon Red, Wtrmln Pepper | Item ID: CUVB61002, CUVB610269, CUVB61048, CUVB61055, CUVB610G7, CUVB610J2

Strike King'sCoffee Tubes are scented with real coffee bean granules and coffee bean oil. This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer and masks human and plastic scents. Coffee granules give the tube a more natural earth tone tint that mimics the appearance of a bass' favorite prey. They are salt impregnated too. As a result these Coffee Tubes will help you catch more fish! The Solid head, hollow body, 4.5" flipping model is great on a Texas rig for flipping and pitching. The hollow body 3.5" regular model can be rigged with an internal tube head jig for dragging, jigging or fishing offshore structure with the hook exposed. | Colors: Black Blue Flake Blue Tail, Black Neon, Crazy Craw, Green Pumpkin, Green Pumpkin ChartreuseTail, Green Pumpkin Purple & Gld F, Pearl Pepper, Siren, Watermelon Red Flake | Item ID: SKCT4512, SKCT4513, SKCT4518, SKCT452, SKCT4538, SKCT4544, SKCT4546, SKCT45518, SKCT4594

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any retrieve speed. The tapered design ringed body distorts the shape to a more natural appearance. The center rigging line provides the perfect position to ensure the bait is rigged correctly. The Fat Swing Impacts are packaged in blister packs to help protect the integrity of the baits. | Colors: Ayu, Bluegill Flash, Electric Blue Gill, Electric Shad, Green Pumpkin PP, Pro Blue/Red Pearl, Sexy Shad, Sight Flash, Silver Flash Minnow, Smallmouth Magic | Item ID: KTFSI43101, KTFSI43400, KTFSI43416, KTFSI43418, KTFSI43420, KTFSI43422, KTFSI43426, KTFSI43440, KTFSI43452, KTFSI43480

| Colors: Baby Bass, Black w/Lg Blue, Bruised Shin, Dark Pump w/Purp Blk Em, Drk Grn Pmpk/Trans. Amb, Green Pump w/Grn & Purp, Green Pumpkin/Blk Flk, Grn Pump w/sm Red/042J, Grn Pumpkin Purp Copper, Okeechobee Craw, Smoke Pur Blu/Water Blu, Water Red/Lt Water Red, Watermelon w/Blk & Red Flk, Watermelon w/Blk Flk | Item ID: YA13607021, YA13607194J, YA13607208, YA13607297, YA13607301, YA13607305, YA13607330, YA13607358, YA13607925, YA13607926, YA13607953, YA13607955, YA13607962, YA13607996

The Gambler Fat Ace is a full 6" stick bait with a beefier body than the Gambler Ace. Loaded with salt and Gambler BITE, this bait has that great falling action rigged wacky or weightless. The extra plastic makes this bait cast even further. | Colors: Black Blue Glitter, Blk Blue Glit Blue Tip, June Bug, River Bug, Watermelon Red, X-Mas | Item ID: GAFA003, GAFA009, GAFA023, GAFA074, GAFA076, GAFA155

Our Trophy Series Chugger gives you that "ka-bloop" sound that has always called fish. Coupled with the ability to walk the dog, this Chugger will attract fish when nothing else will! | Colors: Black, White | Item ID: SCTSC2102, SCTSC2103

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish! 'A slender, ribbed creature perfect for punching 'Highly ribbed main body allows for maximum flavor surface. | Colors: 4'' Green Pumpkin | Item ID: PFPBBH4GP

An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a saltwater fiddler crab imitation thanks to its buoyant claws that stand the bait up in a natural defensive posture when dragged along the bottom. Paired with the Finesse BulletZ Jigheads, the TRD CrawZ is an excellent downsized option for pitching into cover when the bite gets tough and bass shun larger offerings. Available in a wide array of color options, there's a TRD CrawZ to 'match the hatch' in virtually all rivers, streams, ponds, and lakes where craws are present! | Colors: Black/Blue, Bloodworm, California Craw, Canada Craw, Drew's Craw, Greasy Prawn, Green Pumpkin, Molting Craw, Motor Oil, Mudbug, The Deal, Watermelon Red | Item ID: ZMTRDCR02, ZMTRDCR18, ZMTRDCR243, ZMTRDCR268, ZMTRDCR273, ZMTRDCR278, ZMTRDCR310, ZMTRDCR320, ZMTRDCR324, ZMTRDCR325, ZMTRDCR343, ZMTRDCR46

'Japanese inspired shape & action 'Tons of surface area for maximum flavor 'Great on wobble head jigs | Colors: 4'' Green Pumpkin, 4'' Green Pumpkin Magic, 4'' June Bug, 4'' SouthAfricanSpecial, 4'' Sprayed Grass, 4'' Watermelon Candy, 4'' Watermelon Red, 4'' Watermelon Red Magic | Item ID: PFPBJST4GP, PFPBJST4GPM, PFPBJST4JB, PFPBJST4SASP, PFPBJST4SPGR, PFPBJST4WMC, PFPBJST4WMR, PFPBJST4WRM

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart after a single fish! | Colors: Baby Bass, Bubble Gum, Ice, Pearl, Watermelon Red | Item ID: ZMSTRK18, ZMSTRK23, ZMSTRK53, ZMSTRK55, ZMSTRK84

The Yamamoto Flappin' Hog was originally only available in Asia and has now officially made its way to the States. The Flappin' Hog has three distinct types of appendages. The appendages closest to the tail section are the longest and have the most weight of the appendages. The riveted body of these appendages will create vibration and action during the fall and when shaking this bait. Yamamoto has incorporated new designs and characteristics but, they have also stuck with some of the characteristics of their proven baits. The appendages on the Flappin' Hog are close to the body so it can get in and out of tight cover with ease. Yamamoto has also incorporated a hollow section close to the tail to allow easy hook penetration through the bait. The design of the Yamamoto Flappin' Hog makes it an ideal bait for flipping and pitching. | Colors: Black w/Lg Blue Flake, Green Pumpkin Purple Cop, Green Pumpkin/Lg Red, Grn Pmpkn w/Blk Flake, Smkw/Prp&Blu/Wat Blu Fl, WtrBlkw/Rd/Lt Wtr Rd Blk, Wtrmln w/Cpr/Orng w/Rd | Item ID: YAFHL05021, YAFHL05297, YAFHL05318, YAFHL05330, YAFHL05953, YAFHL05955, YAFHL05956

The YUM Wooly Bug creature bait features a ribbed beaver-style body, claws and the YUM trademark beavertail. The Wooly Bug provides a dangerous one-two punch to big bass. | Colors: Bream, Crawdad, Green Pumpkin, Green Pumpkin/Purple, Ultimate Craw, Watermelon/Red Flake | Item ID: PRYWBG302, PRYWBG306, PRYWBG308, PRYWBG3155, PRYWBG3156, PRYWBG344

The Yamamoto Flappin' Hog was originally only available in Asia and has now officially made its way to the States. The Flappin' Hog has three distinct types of appendages. The appendages closest to the tail section are the longest and have the most weight of the appendages. The riveted body of these appendages will create vibration and action during the fall and when shaking this bait. Yamamoto has incorporated new designs and characteristics but, they have also stuck with some of the characteristics of their proven baits. The appendages on the Flappin' Hog are close to the body so it can get in and out of tight cover with ease. Yamamoto has also incorporated a hollow section close to the tail to allow easy hook penetration through the bait. The design of the Yamamoto Flappin' Hog makes it an ideal bait for flipping and pitching. | Colors: Black w/Large Blue Flake, Green Pump w/Grn & Purp, Green Pumpkin Black, Green Pumpkin Magic, Green Pumpkin w/Purple & Cop, Green Pumpkin w/Red Flake, Pumpkin w/Black & Green Flk, Watermelon Magic, Watermelon w/Black Flake, Watermelon/Black & Red | Item ID: YAFH07021, YAFH07194, YAFH07196, YAFH07208, YAFH07297, YAFH07301, YAFH07318, YAFH07330, YAFH07354, YAFH07355

The claws on a crawfish are always moving. Likewise, the claws on the YUM Craw Chunk are oversized yet thin, with thicker ribbed ends so they undulate with every movement of the rod or smallest breath of current. They're attached to a realistic, meaty, body perfect for use as a jig trailer or for flippin' and pitchin' on a Texas rig. | Colors: Black Blue Shadow, Crawdad, Green Pumpkin, Green Pumpkin Purple, Ult Craw, Watermelon Red | Item ID: PRYCCK302, PRYCCK306, PRYCCK308, PRYCCK3143, PRYCCK3155, PRYCCK344

The BB Kicker was designed with input from our professionals. They wanted a new swimbait design that would have a kicking action in the water and realistic finishes. Each bait is handpainted to create a realistic baitfish image. It also features the invisible tail design where the tail is clear plastic and a fork shad tail is painted for the most realistic appearance | Colors: Blue Back Herring, Light Hitch, SS Shad | Item ID: BEBBKICK503, BEBBKICK504, BEBBKICK506

Topwater fishing fanatics, rejoice! Our dynamic Hard Leg FrogZ produce a lively, paddle foot swimming action. Extremely buoyant--floating even when rigged with the largest of magnum-sized hooks--this four-inch super amphibian is virtually indestructible and swims easily through the thickest of surface cover. | Colors: Green Pumpkin, Mud Minnow, Redbone, Watermelon Red, Watermelon/Chart, White | Item ID: ZMHARDLEGZ03, ZMHARDLEGZ17, ZMHARDLEGZ18, ZMHARDLEGZ266, ZMHARDLEGZ281, ZMHARDLEGZ46

The Rock Cod Rig is a smaller version of the highly effective Ling Cod Rig. At 3.5 inches these squid are the perfect length for school sized rockfish. This version is also tied on 50 pound leader, but uses a smaller 5/0 hook. When it's time to load the cooler with a limit of Rock Cod you'd better have one of these rigs in your arsenal. | Colors: Clear Blue Spots, Clear/Green Body/Blk Stripe, Clear/Pink Body/Blue Spots, Clear/Pink/Black, Clear/Yellow Body/Green Stri, Clear/Yellow Org Top/Yellow, Glow Pink Legs, Purple Glitter Body/Clear Ta, Solid Black/Ruby, Solid Glow Green Glitter, Solid Orange/Yellow/Blk, Solid Pearl, Solid Pink Glow | Item ID: PCPLCS45300, PCPLCS45301, PCPLCS45302, PCPLCS45303, PCPLCS45304, PCPLCS45305, PCPLCS45306, PCPLCS45307, PCPLCS45308, PCPLCS45309, PCPLCS45310, PCPLCS45311, PCPLCS45312

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner. | Colors: Baby Bass, Black (no flake), Black/Blue Laminate, Blue Pearl/Silver Flake, Chartreuse/Shad Laminate, Goby, Green Pumpkin/Black Flake, Green Pumpkin/Watermelon, Natural Shad, Perch, Watermelon/Black&Red | Item ID: YA31M07020, YA31M07031, YA31M07208, YA31M07297, YA31M07305, YA31M07306, YA31M07904, YA31M07909, YA31M07912, YA31M07967, YA31M07968

Constructed of high floating, 10X Tough ElaZtech material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spits, and chugs along the surface for maximum fish-calling attraction. What's more, the Pop ShadZ can be rigged weedless on a wide gap hook, making it ideal for fishing through pads, grass, stumps, and laydowns. Buoyant enough to float even a heavy gauge hook, its baitfish profile accurately mimics a number of fresh- and saltwater forage species. | Colors: Bad Shad, Breaking Bream, Pearl, Smoky Shad | Item ID: ZMPOPSHAD5259, ZMPOPSHAD5311, ZMPOPSHAD557, ZMPOPSHAD584

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner. | Colors: Black w/Large Blue Flk, Green Pumpkin Black, Green Pumpkin w/ Grn/Prpl Fk, Watermelon/Black & Red | Item ID: YA31S10021, YA31S10208, YA31S10297, YA31S10301

Taking the proven performance of Gambler's EZ to new heights, the Gambler Really Big GZ offers a beefed-up profile that is built for triggering bites from extra-hungry predators. A scaled-up version of the original, the Gambler Really Big GZ employs a segmented body, which allows for unregulated action. Infused with a heavy-dose of Gambler's BITE scenting, the Gambler Really Big GZ provides enhanced attraction that goes far-beyond its hard-thumping action. Offered in a number of trophy-attracting colors, the Gambler Really Big GZ delivers the size that anglers need to catch the eye of large, tournament-winning bass. | Colors: Alewife, Copperfield, Electric One, Florida Five-O, Ghost Shad, Hammonds Herring, New Shad, Phantom, Purple Haze, Tennessee Retriever, Tennessee Shad, White Lightening | Item ID: GAEZ8030, GAEZ8032, GAEZ8046, GAEZ8080, GAEZ8096, GAEZ8158, GAEZ8163, GAEZ8164, GAEZ8193, GAEZ8195, GAEZ8201, GAEZ8242

The T-Rex features an amazing twitching action and is typically used without weight and on top, occasionally allowing it to sink seductively in hot spots to create a predatory strike. The perfect combination of length, shape and body-weight density makes this lure come alive in the water! | Colors: Red Shad 10Pk, Wtrmln Red Core 10Pk | Item ID: CUTR61002, CUTR610Q3

It's not a magic bait, but surely you will have a lot of fun to fish with it. It widens the potential of "Tactical Frogging Game". It is a kind of super loud weedless wakebait. It also works very well on any type of floating thick mats. | Colors: Black Blue, Bluegill, Bone | Item ID: TKLMARACKER003S, TKLMARACKER009S, TKLMARACKER013S

| Colors: Natural Shad | Item ID: KTSCS212

The LIVETARGET Hollow Body Mullet features a realistic profile and life-like color patterns. It's versatile swimming action makes it exceptionally easy to use. Walk-the-dog with ease or simply twitch across the surface to generate a tantalizing bubble trail. The hollow body snag-proof design enables it to be fished through mangrove cover, skipped under docks and fished through floating grass. It is equipped with an extra-strong forged hook for powerful penetration and durability. Add a treble hook to the belly pin to enhance hookups in open water. | Colors: TW Hollow Body Natural/Blk, TW Hollow Body Natural/Brwn, TW HollowBody Silver | Item ID: KOMUH135T716, KOMUH135T721, KOMUH135T723

Curly Tails - Roboworm's finesse line up of Curly tail worms are a must have in your tackle box. Featuring Roboworm's exclusive "salt release technology", these worms offer a subtle, thin curly tail that really draws in the strikes. These worm's feature our hand poured style, triple color pours, in all of our most popular colors. The 5.5" model is textured for added realism. Great for drop shotting, split shotting, darter heads, shakey heads, or a finesse Carolina rig. Made in the U.S.A. | Colors: Hologram Shad | Item ID: ROCRM13H

Jackall has developed a specific Flick Shake worm and Jig Head, which works together as a system. The Flick Shake worm has a built in curved design, which creates a squirming action that the fish cannot resist. | Colors: Cola, Green Pumpkin Candy, Green Pumpkin Pepper, Junebug, Watermelon Pepper | Item ID: JAJFLSK48C, JAJFLSK48GPC, JAJFLSK48GPP, JAJFLSK48JB, JAJFLSK48WP

The YUM WoolyHawgCraw is an excellent soft plastic bait for flipping and pitching. It is compact, but swims through the water with an unbelievable crawfish profile. Ideal for flipping and pitching. | Colors: Dark Grasshopper, Green Pumpkin, Junebug, Watermelon Red Flake | Item ID: PRYWHCR402, PRYWHCR404, PRYWHCR408, PRYWHCR414

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Shad is an awesome top water bait with unique one of a kind action you will not believe until you see it yourself! Rage Shad is best rigged weightless, tail up on a 4/0 to 6/0 wide gap hook. | Colors: Black Neon, Blue Glimmer Black Flake, Green Pumpkin, Green Pumpkin/Chart, Pearl, Smokey Shad | Item ID: SKRGSHD38, SKRGSHD45, SKRGSHD46, SKRGSHD57, SKRGSHD84, SKRGSHD94

Bigger bait means bigger bass, especially when that bigger bait is a Bull Ribbit Frog by Stanley Jigs. A bull frog sized Ribbit Frog, theBull Ribbit's enticing swimming and kicking action really gets those big lunkers around thick pads worked up and ready for a big fat frog feast. For best action and hook sets, a 6/0 hook is a must. | Colors: Black, Green Pumpkin Red Pearl, Lilly Pad, Louisiana Craw, Watermelon Red Pearl, Watermelon Seed Red Fl, White | Item ID: STSRF400, STSRF401, STSRF403, STSRF404, STSRF405, STSRF406, STSRF410

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch fish. The soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait. 'The material releases a super-charged scent field attracting fish in a way never before seen 'Designed to slow down fall rate for more time in the strike zone 'Ribbed body provides more surface area for greater scent dispersion 'Great summertime deep fishing worm 'The soft yet durable material provides for life-like action and easier hook-ups | Colors: Green Pumpkin, Junebug, Plum Apple, Watermelon Red | Item ID: PFPBMSKT8GP, PFPBMSKT8JB, PFPBMSKT8PLAP, PFPBMSKT8WMR

A perfect natural size for all species. Fishing a weedline, skipping under or around structure or carolina rigging. With just a simple cast and slow retrieve is still unmatched for results, guaranteed! From young to old, weekend angler, to serious tournament pro. Ike-con worms are the truly the simplest most effective lures to use. Fish strike and can't let go!. Designed with weedless hooks for the ability to fish bedded bass and to flip around cover. Pre-rigged and snelled for easy hook-up. Just attach to a swivel and you're ready to fish. A tried-and-true favorite of largemouth and smallmouth bass. A must-have for any bass fisherman. Rigged with three razor sharp hooks for an effortless set, no matter where the strike comes from. | Colors: Black, Black Chart Twist, Blue Moccasin, Candy Watermelon/FC Tail, Crawfish, Grape/Firetail, Grape/Glow Tail, Green Pumpkin/White Tail, Green/Chart Twist, Real Nightcrawler, Real Nightcrawler/Chart Tail, Red Shad | Item ID: IC10205, IC11205, IC11905, IC13305, IC19105, IC19305, IC21125, IC21405, IC21935Y, IC22815, IC22845, IC38055

A small, slender profile hides its true 5/16 easy casting weight. Its secret is a hefty 4/0 Owner hook and a full round silicone skirt. For greater catching power, the hooks ride high on this popper, preventing foldback or excess rubber getting in the way. | Colors: 5/8 oz Black, 5/8 oz Green, 5/8 oz Natural Black & Green, 5/8 oz Watermelon Red, 5/8 oz White | Item ID: SCTS1101, SCTS1102, SCTS1103, SCTS1112, SCTS1127

The Damiki Air Craw features innovative air pockets in each of its claws, which cause them to stand up in a defensive position no matter how you rig it. A great flip bait, it has a beefy yet streamlined body that can penetrate thick cover - then fan out once it hits open space. Its plastic formulation is also super soft so you can always get a good hook into fish, and aside from being a great flip bait, it's also an excellent choice on a shaky head, Carolina-rig, or used as a jig trailer. Available in a range of killer colors, the Damiki Air Craw is another cutting-edge offering from Damiki Baits. | Colors: Black Blue, Black Red, Cherry Red, Watermelon Candy, White Silver Flake | Item ID: DMAIRCW4204, DMAIRCW4206, DMAIRCW4405, DMAIRCW4504, DMAIRCW4505

When it comes to finesse baits the Yamamoto Kut Tail worm, a.k.a. Cut Tail, has all the features you need to fool those finicky fish. The unique tail design produces a subtle action perfect for finesse fishing techniques like drop-shotting. The tapered body design provides maximum action and durability. With a wide range of colors to choose from you can find the right color to match any finesse situation. | Colors: Blk W/Lg Blue Fk, Grn Pum w/Black, Watermelon w/Blk Flake, Watermelon w/Blk Rd | Item ID: YA7X10021, YA7X10194J, YA7X10208, YA7X10297