Soft Baits

Gambler's 4" Ugly Otter is a must have for any angler's arsenal. The Ugly Otter is designed with two small paddles on the side and one large paddle on the end. The paddles move through the water creating a commotion that any bass can sense, even in the thickest grass or heaviest wood cover. Any of the paddles of the bait can be cut down the middle or sides to add even more action. The Otter is deadly when punching grass mats because it draws attention in tight spaces. When punching mats, a hard popping action allows the bait to flutter back down though the grass, drawing attention even in the most dense structure. Whether flipping to heavy cover or pitching to isolated targets, the Ugly Otter is a bait that will flat out catch fish. Enhanced with Gambler BITE so fish hold on longer. | Colors: Black Blue Glitter, Bowen's Silver, Green Pump, Green Pump Jelly Purple, Jelly Purple, Junebug Shadow, Shadow Blue Glitter, Watermelon Red | Item ID: GAUO4157, GAUO4166, GAUO4174, GAUO4207, GAUO4217, GAUO4277, GAUO4747, GAUO4767

The 4" Craw Tube is a combination of a tube and a craw into one bait. It features a solid head and a hollow body with a bigger profile to attract a big bite. | Colors: Black Neon, Blk Blue/Electric Blue, Crawdad, Green Pumpkin, Grn Pumpkin/Texas Red, Hematoma, Huckleberry, Junebug, Tilapia, Watermelon Red Flake | Item ID: BECRWT01, BECRWT02, BECRWT03, BECRWT06, BECRWT07, BECRWT08, BECRWT10, BECRWT11, BECRWT14, BECRWT15

An old time favorite among anglers. Back in the 70's this style worm Carolina Rigging produced a weight that won a B.A.S.S. invitational tournament. Try skipping under a pier or fish weightless in open pockets. End to end, a true fish catching lure. | Colors: Green Pumpkinseed, Watermelon Red | Item ID: IC45215, IC45305

The original Ribbit Frog was known for its heart-stopping action on topwater bass. Stanley Jigs' Baby Ribbit Frog offers the same explosive action on top water, but works great below the surface too! The Baby Ribbit leaves a smaller footprint on the water with a smaller and tighter vibration. Where the larger Ribbit produced a plop, plop, the Baby Ribbit creates more of a buzz. When the bite is slow, sometimes less can be more. The fact is, the versatile Baby Ribbit Frog can produce big results on smaller lakes, ponds, rivers, marshes and bayous. The Baby Ribbit is also perfectly suited for Texas, Carolina or Drop Shot rigs. It's deadly on a Shaky Head and makes a terrific jig trailer. Bass will attack the versatile Baby Ribbit, whether you're fishing topwater or below the surface. A Double Take 4.0 hook is recommended for best results, but you can also use a regular spring lock 4.0 hook and a smaller 3.0 wide gap offset worm hook. | Colors: Baby Bass, Black, Bull Frog, Catalpa, Green Pumpkin Red Pearl, Lily Pad, Louisiana Craw, Watermelon Red Pearl, Watermelon Seed, White | Item ID: STSRF100, STSRF101, STSRF103, STSRF104, STSRF105, STSRF106, STSRF110, STSRF111, STSRF112, STSRF118

Reaction Innovations' soft plastics have taken the bass fishing world by storm! The reason for their wild success is obvious when you look at their baits. The plastic is soft and flexible but tough enough to stay up on the hook. They are loaded with salt for the natural taste a bass needs to hold on longer, and their unique designs are unlike anything else on the market today. But maybe the biggest reason for their success with fishermen and with the fish are the fantastic colors they are able to put into these baits. Noted bass pro and owner of Reaction Innovations, Andre Moore, has the on-the-water experience and bass catching know-how to design the right bait and produce the right colors to consistently catch fish. The Double Wide Beaver is the larger version of the very popular Sweet Beaver and is designed for flipping big fish. This bait moves a lot of water with the ribbing on the side, the large double paddle tail and the shorter paddles set at 90 degrees. The fantastic two and three color shots Reaction Innovations has been able to perfect gives these baits the intricate color patterns of a hand pour at the price of injected baits. If flipping heavy cover for big bass is part of your winning strategy, the Double Wide Beaver should be at the end of your line. | Colors: California 420, Hematoma, Penetration, Sprayed Grass, Watermelon/Red | Item ID: RIDWB006, RIDWB008, RIDWB025, RIDWB029, RIDWB040

Reaction Innovations has done it again! The Little dipper is the kid brother to the skinny dipper. At three and a half inches in length, this bait is an excellent choice when a finesse approach is a must. The little dipper can be fished in the same fashion as the skinny dipper, but will excel behind a fish head spinner such as a Sworming hornet. Other applications where the Little Dipper excels are drop shotting and behind a jighead. Any way you fish the Little Dipper it will produce. | Colors: Bad Sexy -, Bad Shad Green, Bull Frog, California 420, Dirty Sanchez, Green Goby, Guntersville Shad, Houdini, Junebug, Light Hitch, Lime Ice Green, Money Shot Green -, Money Shot Violet, Morning Dawn, Pearl Blue Shad, Penetration, Sexy Shad, Shiner, Small Mouth Magic, Spanish Fly (TC), Sprayed Grass, Statutory Grape, Sungill, Watermelon Gold, Watermelon/Green Pump, White Trash | Item ID: RILD003, RILD007, RILD008, RILD009, RILD020, RILD022, RILD025, RILD031, RILD033, RILD040, RILD045, RILD046, RILD063, RILD067, RILD069, RILD080, RILD092, RILD093, RILD096, RILD098, RILD101, RILD105, RILD108, RILD117, RILD123, RILD125

Added to a spinnerbait or a vibrating jig, the Zoom Split Tail Trailer adds a bit of extra action with a dash of matching or contrasting color. It provides bulk, too, for days when bass are short-striking and need an extra incentive to commit to the whole package. | Colors: Chartreuse Giltter, Chartreuse Pearl, Glimmer Blue, Silver Rainbow, White, White Pearl | Item ID: 008040, 008043X, 008045, 008046, 008047, 008059

The one tournament anglers have been asking for! This popular shape is sure to be the go-to bait for big bass in the summertime. Has a constantly flickering tail the lunkers just can't resist. | Colors: Black 13pk, Black Blue Fleck 13pk, Black Grape 13pk, Black/Blue 13pk, Black/Chartreuse 13pk, Blue Fleck 13pk, Blue Fleck Firetail 13pk, Camo 13pk, Cherryseed 13pk, Electric Grape 13pk, Green Pumpkin 13pk, Green Pumpkin/Chart 13pk, June Bug 13pk, Midnight Fire 13pk, Motor Oil 13pk, Motor Oil Red Fleck 13pk, Plum 13pk, Plum/Chartreuse 13pk, Pumpkinseed 13pk, Purple 13pk, Red Shad 13pk, Red Shad Green Glitter 13pk, Strawberry Glitter/Red 13pk, Tequila Sunrise 13pk, Watermelon 13pk, Watermelon Red Glitter 13pk | Item ID: PFPBBPW7BB, PFPBBPW7BBF, PFPBBPW7BC, PFPBBPW7BF, PFPBBPW7BFF, PFPBBPW7BGP, PFPBBPW7BL, PFPBBPW7C, PFPBBPW7CSD, PFPBBPW7EG, PFPBBPW7GP, PFPBBPW7GPC, PFPBBPW7JB, PFPBBPW7MF, PFPBBPW7MO, PFPBBPW7MOR, PFPBBPW7PLC, PFPBBPW7PLM, PFPBBPW7PS, PFPBBPW7PU, PFPBBPW7RS, PFPBBPW7RSG, PFPBBPW7SGR, PFPBBPW7TS, PFPBBPW7WM, PFPBBPW7WRG

Strike King'sCoffee Tubes are scented with real coffee bean granules and coffee bean oil. This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer and masks human and plastic scents. Coffee granules give the tube a more natural earth tone tint that mimics the appearance of a bass' favorite prey. They are salt impregnated too. As a result these Coffee Tubes will help you catch more fish! The Solid head, hollow body, 4.5" flipping model is great on a Texas rig for flipping and pitching. The hollow body 3.5" regular model can be rigged with an internal tube head jig for dragging, jigging or fishing offshore structure with the hook exposed. | Colors: Chaos-Blk w/Purp & Chart Fl, Crazy Craw, Dark Melon Goby, Goby Lishish, Golden Shiner, Green Pumpkin, Green Pumpkin Gold Green Fla, Green Pumpkin Purple, Honey, KVD Kick, Light Melon Purple, Magic Goby, Natural Goby, Roadkill, Siren, Smoke Gold Purple Flake, Smoke Red & Black Flake, Watermelon Candy Red Lam, Watermelon Gold & Copper Flk, Watermelon Red Flake, White Illusion Purple & Gold | Item ID: SKCT35104, SKCT35105, SKCT35112, SKCT3512, SKCT35126, SKCT35129, SKCT3518, SKCT3520, SKCT35229, SKCT3526, SKCT35271, SKCT35278, SKCT3529, SKCT3530, SKCT3546, SKCT3551, SKCT35518, SKCT3556, SKCT3561, SKCT35725, SKCT35834

Designed to dart and glide through the water imitating a fleeing baitfish, the Damiki Armor Shad features a ribbed jerkbait body for a larger profile and increased flexibility. The Armor Shad is also loaded with scent for additional fish attraction and its super soft plastic composition in conjunction with its ribbed texture, creates a life like feel that mkes bass hold on longer. Available in a variety of colors, the Damiki Armor Shad is a bait that is proven deadly for bass, as well as many saltwater fish species. | Colors: 2 Tone American Shad, 2 Tone Flash Shad, 2 Tone Pb Silver, 2 Tone RP Blue Pearl, 2 Tone Sb Chart, Baby Bass, Pearl White, Pro Blue, Pro Blue Black, Pro Purple, Smoke Black Silver, White Silver Flake | Item ID: DMARMSD3101, DMARMSD3103, DMARMSD3105, DMARMSD3107, DMARMSD3204, DMARMSD3309, DMARMSD3448, DMARMSD3449, DMARMSD3451, DMARMSD3453, DMARMSD3454, DMARMSD3501

The Zoom Creepy Crawler features two long, thin grub tails that create a tempting kicking action at virtually any retrieve speed. Put it on the back of your favorite vibrating jig or swim jig, or even on a spinnerbait or buzzbait, and the wild action will add bulk and attraction with a dash of color. | Colors: Black, Green Pumpkin, Sapphire Blue, Tequila Sunrise, Watermelon Red, Watermelon Seed, White Pearl | Item ID: 020019X, 020025, 020038X, 020045, 020048X, 020054X, 020110

When it comes to finesse baits the Yamamoto Kut Tail worm, a.k.a. Cut Tail, has all the features you need to fool those finicky fish. The unique tail design produces a subtle action perfect for finesse fishing techniques like drop-shotting. The tapered body design provides maximum action and durability. With a wide range of colors to choose from you can find the right color to match any finesse situation. | Colors: Pumpkin w/Black & Green, Watermelon w/Bl Red, Watermelon w/Blk Flk | Item ID: YA7S20194J, YA7S20196, YA7S20208

Big Hellgrammite: Good looking and 3.25" long. These guys are fantastic. The collars on these hellgies are thick enough to handle hooks and jigheads without tearing. | Colors: Black Large 3 1/4'' | Item ID: CPHEL

Strike King'sPerfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature Strike King'sexclusive Coffee Scent technology which helps mask human scent and oils and attracts fish to bite. The KVD Drop Shot Half Shell was designed by both Kevin VanDam and Mark Zona to be a more finess style drop shot bait when the bite gets tough! | Colors: Shell 3.5'' Bold Bluegill, Shell 3.5'' Desert Craw, Shell 3.5'' Edge, Shell 3.5'' Fire Tiger, Shell 3.5'' GP Purple, Shell 3.5'' Green Pumpkin, Shell 3.5'' KVD Kick, Shell 3.5'' KVD Magic, Shell 3.5'' Magic, Shell 3.5'' Moon Juice, Shell 3.5'' Morning Dawn, Shell 3.5'' Prizm Shad, Shell 3.5'' Pro Blue Neon, Shell 3.5'' Sexy Shad, Shell 3.5'' Siren, Shell 3.5'' Smoke Gld Pur Fl, Shell 3.5'' Triple Magic | Item ID: SKDSHS35141, SKDSHS35197, SKDSHS35217, SKDSHS35269, SKDSHS35270, SKDSHS35271, SKDSHS35272, SKDSHS35273, SKDSHS35274, SKDSHS35275, SKDSHS35276, SKDSHS35278, SKDSHS35279, SKDSHS3546, SKDSHS35518, SKDSHS35590, SKDSHS35850

Delivering superior performance with features not found in other frogs, Snag Proof's Phat Frog is top frog! The Phat Frog has ITT--Inner tube technology it makes the Phat Frog virtually unsinkable! There's a separate tube inside the body for the hook and line tie. Water can't get in and the frog won't sink! The soft yet durable body is produced using American made plastic and is heavier than most (.67 oz.) so it casts like a bullet. The hollow body design includes a flatter profile to help it track smoothly through the weeds. The legs are set farther back to effect better hook-sets and terrific walkabilty. The custom-made super sharp double hooks grab bass and won't let go. Made in the USA | Colors: Da Man .67 oz, Sexy Ish .67 oz | Item ID: SF7507, SF7587

The Yamamoto Hula Grub is one of the greatest soft baits ever poured. And, not coincidentally, one of the greatest soft bait manufacturers is Yamamoto Baits. The Yamamoto Double Tail Hula Grubs catch fish 12 months out of the year - deep and shallow. It comes loaded with salt, and features a double tail grub configuration at one end combined with a Senko-style body in the middle, and free flowing rubber tentacles at the opposite end. Carolina-rig it, Texas-rig it, flip and pitch it, or throw it on a football head. The Yamamoto Hula Grub is an action packed bait that can be fished any way you want. | Colors: Black w/ Blue -, Blue Pearl/Silver -, Chart Black Glitter, Cinnamon W/Black Flk, Cinnamon/Blk Purp -, Green Pkn/LgGrn Purple, Grn Pump Black Glitter -10pk, Pump Black/Green Glitter 10p, Smoke w/Black, Smoke w/Blk & Purple, Watermelon w/Black Glit, Watermelon/Black & Red | Item ID: YA9310021, YA9310031, YA9310150, YA9310156, YA9310157, YA9310176, YA9310194, YA9310196, YA9310208, YA9310221, YA9310297, YA9310301

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner. | Colors: Bama Bug, Black Red w/ Silver, Black/Blue -, Bluegrass, Brown Purple, Chartreuse Pumpkin, Chartreuse Shad, Dirty Shad, Drk Grn Pmpk/Trans. Amb, Electric Shad, Goby, Gooseberry, Green Flash, Green Weenie, Grn Pump w/sm Red/042J, Grn Pump/Wat Pepper, PB & J, Perch, Purple Emer/Cinn Br Pur10pk, Rainbow Trout -, Red Shad -, Smoke Pur Blu/Water Blu, Smoke Purple Holo -, Smoke Shad, Water Cop/Orange Red, Water Red/Lt Water Red, Watermelon Slice -, Watermelon Violet -, Watermelon/Lemon -, Watermelon/White | Item ID: YA910376X, YA910900, YA910901, YA910904, YA910906, YA910908, YA910909, YA910912, YA910918, YA910921, YA910922, YA910925, YA910926, YA910927, YA910952, YA910953, YA910954, YA910955, YA910956, YA910958X, YA910960, YA910963X, YA910964X, YA910966, YA910967, YA910968, YA910973X, YA910974X, YA910975X, YA910976X

Strike King'sPerfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature Strike King'sexclusive Coffee Scent technology which helps mask human scent and oils and attracts fish to bite. The KVD Fat Baby Finesse Worm has oversized tail to allow more action and drag in water. It is shorter in length, with a larger diameter for a bigger profile. It's a small worm with super action! | Colors: Green Pumpkin, Moon Juice, Red Bug | Item ID: SKFBFIN546, SKFBFIN585, SKFBFIN5850

The Big EZ swimbait is a tantalizing treat for any fish. Measuring a full 5" long it has an excellent profile in the water. The segmented tail provides plenty of swimming action. The Big EZ makes it easy to catch big fish. Rig it on a belly weighted hook or with a screw in weight and just add water. The erratic swimming action will do the rest. | Colors: Copperfield, Florida Five-O, Forty Niner, Ghost Shad, Ice Breaker, June Bug, Killer G, Lane Toad, Last One, New Shad, Red Ear, Ripe Melon, Tennessee Shad, Watermelon, White Lightening | Item ID: GAEZ5003, GAEZ5030, GAEZ5032, GAEZ5046, GAEZ5047, GAEZ5079, GAEZ5134, GAEZ5158, GAEZ5159, GAEZ5163, GAEZ5164, GAEZ5171, GAEZ5215, GAEZ5220, GAEZ5232

Like you, big bass love the smell of coffee in the morning. That makes the Strike KingCoffee Fat Tube a natural choice when the fish need a wake-up call. Flavorful as ever, the Fat Tube has a shorter length than the top-selling original, while the diameter remains the same so there's plenty of "meat" to entice hungry bass, but now you can finesse 'em! Great for smallmouth, as well as cold-front spots and largemouths. These tasty baits are enhanced with real coffee bean granules and coffee bean oil, which exudes an earthy tinge and a naturally strong scent/taste that big bass are eager to slurp on. Not only does the coffee essence encourage fish to hold the bite longer, it also works to mask human scents. Salt-impregnated for extra flavor. | Colors: Goby Lishish, Green Pumpkin, Green Pumpkin Gold Green Fla, Green Pumpkin Purple, KVD Kick, Light Melon Purple, Magic Goby, Roadkill, Smoke Gold Purple Flake, Smoke Red Black Flake, Watermelon Candy Green Pumpk | Item ID: SKCT275112, SKCT275129, SKCT275229, SKCT27526, SKCT275271, SKCT275278, SKCT27530, SKCT27546, SKCT27551, SKCT275725, SKCT275834

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish! 'Big fat brother to the Bottom Hopper 'Big profile for big bass 'Great on shaky head, Texas rig, jigworm or weightless | Colors: 5'' Green Pumpkin, 5'' Skeets Ghost Minn, 7'' Green Pumpkin, 7'' Green Pumpkin Red, 7'' June Bug, 7'' Skeets Ghost Minnow, 7'' SouthAfricanSpecial | Item ID: PFPBFBH5GP, PFPBFBH5SGHM, PFPBFBH7GP, PFPBFBH7GPRD, PFPBFBH7JB, PFPBFBH7SASP, PFPBFBH7SGHM

The YUM Lizard is the ultimate finesse lizard. It has everything an angler needs to fool big, finicky bass -- curly legs that create motion and a long curly tail that pushes a lot of water. Tough, durable plastic holds up to multiple fish, yet remains soft and supple even when fished in cold water. The Lizard's legs and thin ribbon tail produce an irresistible swimming action. Equally important in this lizard is the super soft texture that ensures solid hook sets and lifelike color reproduction. This isn't just a springtime bait. It's an anytime bait. | Colors: Carolina Pumpkin Chart, Green Pumpkin, Green Pumpkin/Purple, Junebug, Watermelon Candy, Watermelon Seed, Watermelon/Red Flake | Item ID: PRYLZ602, PRYLZ604, PRYLZ608, PRYLZ609, PRYLZ629, PRYLZ633, PRYLZ644

I designed the Money Maker to simply catch more fish! For years I've been cashing checks and winning tournaments around the country with similar baits, but was never satisfied with them. With the unique design of the Money Maker the bait never quits moving, making fish bite! My go to technique is a drop shot with the bait rigged wacky style in any depth! Due to the unique design the Money Maker has incredible quivering action even with the slightest twitch This will be the ultimate go-to drop shot bait | Colors: 4.5'' Watermelon Red Fl | Item ID: PFHVMMM4WRF

Strike King'sSuper Toad offers the perfect profile and unique sound that bass can't resist. Designed to be fished around shallow cover such as grass, brush and lily pads, the Super Toad will draw vicious topwater strikes! Texas rig it unweighted, on a belly-weighted hook, or put it on the back of a buzzbait for some extreme topwater action! | Colors: Black, Green Pumpkin, Green Pumpkin Chartreuse Bel, Green Pumpkin Pearl Belly, Pearl, Watermelon Red Flake | Item ID: SKSTOAD10, SKSTOAD18, SKSTOAD46, SKSTOAD47, SKSTOAD84, SKSTOAD94

The Easy Shiner combines the body of the Shad Impact with the fantastic tail action of the Swing Impact. These versatile swim baits come in four sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The 2" is an excellent choice for Crappie and pan fish. The 3" works great on a small Super Round Jig head and the drop shot. The 4" has produced outstanding results on the jig head, Texas Rigged and the Alabama rig. Lots of big fish are coming flipping the 5" and on the Carolina and Alabama Rigs. The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! | Colors: Blue Gill Flash, Electric Blue & Chart, Pro Blue Red Pearl, Smallmouth Magic, Sun Gill | Item ID: KTES3418, KTES3420, KTES3450, KTES3452, KTES3454

The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook slot. The hook slot feature allows for easy and straight rigging, which delivers the most consistent swimming action on the market right out of the pack. The Money Minnow comes in a variety of colors and sizes to match any forage base from coast to coast. This swimbait is right on the money! With an ultra-realistic profile, natural swimming action and super-soft body, the YUM Money Minnow has proven itself irresistible to bass and other gamefish. The Money Minnow swims sweetly, even when reeled at a very slow speed, which can be the key to enticing strikes from heavyweight fish. It's perfect rigged singly on a jighead or as a "school" on a YUMbrella rig. | Colors: Blue Mist, Bluegill, Clear Gold, Crystal Smoke, Fog Light, Foxy Shad, Hitch, Olive Oil, Pearl, Pearl w/Black Back, Tennessee Shad, Trick | Item ID: PRYMM5906, PRYMM5909, PRYMM5920, PRYMM5924, PRYMM5926, PRYMM5927, PRYMM5935, PRYMM5936, PRYMM5937, PRYMM5938, PRYMM5939, PRYMM5940

The Z-3 Trick Worm takes a proven shape. The new version is just as tantalizing as the original, but the build process will be more like that of traditional garage pours. With Zoom's longstanding reputation for durability, it adds triple laminated colors that will appeal to high-pressured fish or in super clear water conditions. It's deadly wacky-rigged, or on a light Texas rig for finicky spawning fish, and on a Carolina rig, it produces long, swooping slow fall drifts. | Colors: Bold Bluegill, MM III, Morning Dawn, Prizm Shad, Z3 Edge, Z3 Magic | Item ID: 132309, 132372, 132373, 132374X, 132375, 132378

The Yamamoto Shad Shape Worm gives anglers yet another reason to fish Gary Yamamoto Baits. Combining the elements of a ribbed Senko and a tiny shad-like bait, these finesse worms are an ideal choice for drop shotting and darter heading, as well as, a range of other applications. Popular in Japan prior to their release in North America, the Yamamoto Shad Shape Worms offer a killer bait fish presentation that won't overpower the situation if the fish get finicky. | Colors: Baby Bass, Baby Bass Holo/Clear, Blue Pearl/Silver Flake, Goby, Green Pumpkin/Lg Red, Grn Pmpk/LgGrn/Lg Prp, Grn Pump w/Black, Natural Shad, Perch, Smoke w/Black, Watermelon w/Blk, Watermelon w/Blk/SmGold, Watermelon/Black & Red, Watermelon/White | Item ID: YA68L10031, YA68L10150, YA68L10194, YA68L10208, YA68L10297, YA68L10301, YA68L10305, YA68L10306, YA68L10318, YA68L10323, YA68L10901, YA68L10939, YA68L10967, YA68L10968

The Kill Shot drop shot worm has everything the hand-pour guys have except the high price tag. The tail on the Kill Shot features a flat horizontal portion that adds up-and-down swimming motion and an upright ridge that catches water to add a tantalizing side-to-side swimming action. Add a ridged body with a flat bottom and the Kill Shot is your go-to worm for all drop-shot presentations. | Colors: Bold Bluegill, Ghost Shad, Green Pumpkin, Green Pumpkin Purple, Morning Dawn, Ox Red Flake, Watermelon Candy, Watermelon Seed | Item ID: PRYKS308, PRYKS309, PRYKS3177, PRYKS3178, PRYKS3179, PRYKS3180, PRYKS333, PRYKS344

Kalin's 5 Inch Lunker Grubs are the perfect size for large crappie, small mouth bass, walleye and medium sized fish. The incredible success of Kalin's Grubs has led to countless requests for additional solid colors. Kalin's 5 Inch LUNKER GRUBS precise, proven design provides maximum action. When reeled at Ultra-Slow Speed, Kalin's soft baits have great water displacement. Whether you are fishing for panfish or big bass our grubs get the job done. Our plastic formula remains super soft, yet tough in cold water temperatures. Molded with a beefy, yet bite-sized profile. Kalin's grubs provide predators a can't-miss target. Offered in a number of professionally picked colors, the Kalin's soft baits combine quality, uniqueness, and attraction into one fish gulping soft bait. | Colors: Blue Pearl/Salt & Pepper 10p, Bluegill, Chartreuse Hologram, Chartreuse Pearl, Chartreuse Salt & Pepper 10p, Green Pumpkin, Smoke Hologram, Smoke Salt & Pepper, Watermelon Red Flake, White | Item ID: KA5G10106, KA5G10215, KA5G10379, KA5G10410, KA5G10415, KA5G10533, KA5G10540, KA5G10545, KA5G10682, KA5G10793

The Burner Craw is another versatile craw bait from Gambler Lures. This bait has been designed to be compact to go through the thickest of mats and grass. The round beefy body is perfect for holding a large flipping hook and helps keep the point of the hook from hanging up. This results in more efficiency when punching heavy cover. No need to continually be re-rigging and grabbing a new bait because the point of your hook is catching on cover. The tail section has two aggressive action arms that put out a non stop vibration that fish can really key in on. Don't forget to try it on the back of your jig either. | Colors: Backatya, Black Blue Glitter, Black Blue Mirror, Black Blue/Blue Tail, Blue Shadow Glitter, Ghost Gill, Gold Rush, GP Black Blue, Green Pumpkin, Green Pumpkin Black Swirl 7p, Grn Pump Blk Blue Tip, Grn Pump Chart Tip, June Bug, June Bug Blue Tip, Junebug Shadow Blue, River Bug, Silver Shadow, Watermelon Red, White Chart Tip, White Lightening | Item ID: GAUC003, GAUC020, GAUC021, GAUC023, GAUC027, GAUC032, GAUC038, GAUC059, GAUC074, GAUC076, GAUC155, GAUC166, GAUC174, GAUC207, GAUC208, GAUC216, GAUC219, GAUC228, GAUC231, GAUC236

The Craw Papi is durable, yet velvety soft to the touch. It has one of the most realistic shapes of any slim profile crawfish imitation. The natural, oversized pinchers, are filled with action. Because the Craw Papi features a solid tail, it makes a great jig trailer and can be equally effective on a Carolina or Texas rig. This petite craw packs a powerful punch. Largemouth, smallmouth and spotted bass can't resist its perfect size and the flippy-flappy motion of the big, thin claws. Awesome rigging on a plain weedless jighead, as a bass jig trailer or Texas and Carolina rigged with tiny terminal tackle. It's also a great drop-shot bait. | Colors: Black Blue Flake, Black Blue Shadow, Crawdad, Green Pumpkin, Green Pumpkin Purple, P B & J, Ult Craw, Virgo Blue, Watermelon Red | Item ID: PRYCRP302, PRYCRP306, PRYCRP308, PRYCRP3135, PRYCRP3143, PRYCRP3155, PRYCRP3157, PRYCRP321, PRYCRP344

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Grub Works great on Strike KingTour Grade Jig Head. | Colors: Blue Glimmer Flake, Bluegill, Chartreuse Pepper, Green Pumpkin, Hot Chartreuse, Pearl, Smoke Blue, Watermelon Red | Item ID: SKRGGRUB418, SKRGGRUB4191, SKRGGRUB432, SKRGGRUB445, SKRGGRUB446, SKRGGRUB452, SKRGGRUB483, SKRGGRUB484

The Yamamoto Single Tail Grubs have been a classic bait for years for a reason. One of the most versatile baits ever created, they can be rigged a variety of ways and catch fish year around. Fish them alone or as a spinnerbait, buzzbait or jig trailer, the Yamamoto Single Tail Grubs have a proven action that fish can't resist. | Colors: Baby Bass, Blue Pearl/Silver Flake, Chart Black, Cinnamon Black, Cream White, Dark Pumpkin, Green Pumpkin Black, Pumpkin/Black Green, Smoke w/Black, Watermelon Black, Watermelon Black Red | Item ID: YA1820031, YA1820036, YA1820150, YA1820156, YA1820176, YA1820194, YA1820196, YA1820208, YA1820286, YA1820297, YA1820305

Curly-tail grub with Berkley scent and flavor ingredients features an enticing swimming action and small profile to stimulate feeding. Ideal for a variety of rigging applications, including jigs and spinnerbait trailers. Tri-colored grubs laminates with firetails. | Colors: Christmas Lights, Firetiger, Natural Chartreuse, Pearl White, White | Item ID: PFPBHPG2CSL, PFPBHPG2FT, PFPBHPG2NATC, PFPBHPG2PW, PFPBHPG2WH

The BOOYAH ToadRunner is built around a modified Pad Crasher body. Side rails were added to help the lure plane easier and stay upright. Precisely-sized legs balance and stabilize the ToadRunner in motion, while providing a lifelike appearance and motion when the lure stops. The 360-degree rotating tail creates a plopping sound and includes a molded-in wire - which allows you to bend the tail to change the motion and sound profile as needed. The clear tail helps fish zero in one the ToadRunner's body, where high-quality hooks will strike back when they bite. Use the ToadRunner in the thickest of cover where the big ones live and fish it with a steady retrieve or a stop-and-go-motion. | Colors: Albino Frog, Blue Gill, Bone, Bullfrog, Cricket Frog, Leopard Frog, Night Train, Ole Smokey, Shad Frog, Sunburn | Item ID: PRBYTR3901, PRBYTR3902, PRBYTR3903, PRBYTR3904, PRBYTR3907, PRBYTR3909, PRBYTR3910, PRBYTR3911, PRBYTR3912, PRBYTR3917

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner. | Colors: Baby Bass, Black, Blue Pearl/Silver Flk, Bubble Gum, Chart w/Lg Grn & Chart, Cinnamon Brown, Cream White, Fading Watermelon, Fading Watermelon w/Blk, Green Pump w/Grn & Purp, Green Pumpkin Black, Green Pumpkin Magic, Pumpkin w/Black&Green Glit, Red/Red Flake, Smoke w/lg Blk Flk, Smoke w/lg Blk Purp, Watermelon Magic, Watermelon/Black & Red, Watermelon/Cream Lam | Item ID: YA9B10009, YA9B10020, YA9B10031, YA9B10036, YA9B10042J, YA9B10150, YA9B10157, YA9B10169, YA9B10194J, YA9B10196, YA9B10208, YA9B10229, YA9B10241, YA9B10297, YA9B10301, YA9B10305, YA9B10354, YA9B10355, YA9B10901

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Toad is best rigged weightless, eyes up, on a 4/0 to 6/0 Wide Gap hook. | Colors: Black Neon, Green Pumpkin, Grn Pump Pearl Belly, Grn Pump/Chart Belly, Okeechobee Toad, Pearl, Watermelon Red Flake | Item ID: SKRGTD18, SKRGTD38, SKRGTD46, SKRGTD47, SKRGTD50, SKRGTD84, SKRGTD94

Roboworm Straight Tail Worms - Roboworm's flagship series. These are the worms that started it all, Roboworm's original straight tail worm. Computer, and robotic engineered precision hand poured style soft plastic worms. Featuring Roboworm's awesome triple color pours and Roboworm's exclusive "salt release system". When a fish strikes these worms, a burst of salt is emitted, causing the fish to hold onto the bait longer, enabling the angler to detect the bite. No other soft plastic worm can match the detail in colors that Roboworm produces in this line up. This line features the often copied, but never duplicated Aaron's Magic, the top selling color in soft plastic history. The Roboworm straight tail worms excel in all applications, including drop shotting, shakey head, Texas rig, Carolina rig, dart head, split shot rig, flipping' and pitching'. Made in the U.S.A. | Colors: Aaron's Magic, Aaron's Magic Red & Blk, Aaron's Morning Dawn, Aaron's Pro Magic, Aaron's Pro Shad, Baby Bass, Bait Ball, BHite Delight, Bitchin' Craw, Black Grape, Bold Bluegill, Chartreuse Magic, Desert Craw, Ehrler's Edge, Folkstad Special, Gooseberry10pk, Green Neon Pumpkin, Green Pumpkin Purple, Green Weenie, Halogram Dawn, Hologram Shad, JN Semper Fi, June Bug Chartreuse, Kerrlicious, M.M.III, Margarita Mutilator, Martens Madness, Mean Green, Morning Dawn, Morning Dawn Chartreuse, Morning Dawn Halo, Morning Dawn Hologram, Morning Dawn Red Flake, Morning Sunrise, New Ayu, Orange Crusher, Oxblood Lt w/Red Flake, Oxblood Red Flake, Peoples Worm, Plum Berry, Prizm Perch, Prizm Shad, Pumpkin Punisher, PVT, Red Crawler, SXE Shad, Tequila Sunrise, Warmouth, Watermelon Magic, Witches T | Item ID: ROSR153G, ROSR224CX, ROSR2620, ROSR2K2C, ROSR823Y, ROSR8296, ROSR829Y, ROSR82KOX, ROSR85JQ, ROSR8890, ROSR8H9BX, ROSR8K1M, ROSR8Z3M, ROSR93GF, ROSR9KD0, ROSRA2AF, ROSRA2AR, ROSRA7JOX, ROSRA7K3, ROSRADAR, ROSRB296, ROSRB29F, ROSRB6BF, ROSRF2JYX, ROSRF5FB, ROSRF5KZX, ROSRF66Y, ROSRF6BFX, ROSRF6FH, ROSRF8KF, ROSRFK3FX, ROSRH23R, ROSRH2T6, ROSRH2TR, ROSRH3H0, ROSRH3HHX, ROSRH3HR, ROSRH4HR, ROSRH670, ROSRHK30, ROSRHK3H, ROSRHK3QX, ROSRHKHRX, ROSRM13H, ROSRM1BHX, ROSRM46P, ROSRM63H, ROSRM69YX, ROSRMJ9YX, ROSRMY3H

Strike King'sShim-E-Stick is a great alternative to the sinking stick bait style of soft plastics baits. Heavily salt impregnated with a great action and awesome colors! | Colors: Baby Bass, Black Blue-Blue Tip, Green Pump Chart Swirl, Green Pumpkin, Pumpkin Black Flake, Red Shad, Watermelon Black Flake, Watermelon Chart Lam, Watermelon Chart Swirl, Watermelon Red & Black | Item ID: SKSES5119, SKSES5120, SKSES5123, SKSES516, SKSES518, SKSES531, SKSES539, SKSES546, SKSES555, SKSES564

The Hydra has a solid salt impregnated body with 24 individually molded tentacles. By molding the tentacles with the balls on the end, its forces them to open with the slightest water movement causing the tentacles to dance around. The Hydra can be fished Texas rigged, Carolina rigged, weightless, Neko rigged, football head and any other way you can think of. | Colors: Green Pumpkin Black | Item ID: DMHYDRA3203

The segmented body provides remarkable life-like action. The dual injected colors are some of our best yet! Loaded with Strong Squid scent! Rig it flat to mimic a Leech or sideways to emulate a baitfish. The Custom Leech will soon be a staple in your drop-shot arsenal. | Colors: Cinnamon Neon Blue, Electric Shad, Green Pumpkin | Item ID: KTL3101, KTL3111, KTL3440

A segmented swimming version of America's favorite crappie bait - the Baby Shad - featuring a tight-action swim tail and a special Scent Channel in the belly for optional scent application | Colors: 2.25'' Bleeding Shad, 2.25'' Blue Chrome, 2.25'' Blue Ice, 2.25'' Blue Thunder, 2.25'' Bluegrass, 2.25'' Bone White/Chart, 2.25'' Cajun Cricket, 2.25'' Chart/RedGlitter, 2.25'' Crystal, 2.25'' Diamond Dust, 2.25'' Eclipse, 2.25'' Electric Chicken, 2.25'' First Light, 2.25'' Full Moon, 2.25'' Glacier, 2.25'' Glitter Critter, 2.25'' Glo Boy, 2.25'' Green Banana, 2.25'' Ice Out!, 2.25'' Key Lime Pie, 2.25'' Licorice/Chart Pearl, 2.25'' Lights Out!, 2.25'' Live Minnow, 2.25'' Mayfly, 2.25'' Midge, 2.25'' Monkey Milk, 2.25'' Neon Prizm, 2.25'' Patriot, 2.25'' Pearl White, 2.25'' Pink Lemonade, 2.25'' Purple Passion, 2.25'' Sweet Tea w/Lemon 15p, 2.25'' Tadpole, 2.25'' Threadfin Shad | Item ID: GLBSSW142, GLBSSW143, GLBSSW148, GLBSSW149, GLBSSW150, GLBSSW181, GLBSSW183, GLBSSW1905, GLBSSW191, GLBSSW195, GLBSSW203, GLBSSW206, GLBSSW219, GLBSSW311, GLBSSW312, GLBSSW313, GLBSSW318, GLBSSW319, GLBSSW326, GLBSSW327, GLBSSW329, GLBSSW336, GLBSSW346, GLBSSW347, GLBSSW350, GLBSSW369, GLBSSW370, GLBSSW371, GLBSSW376, GLBSSW377, GLBSSW378, GLBSSW379, GLBSSW380, GLBSSW65

The Flapp'n Shad is one of Gambler's most versatile baits. This is a soft plastic that can be fished as a buzzbait across the surface or as a jerk bait below the surface. The Flapp''n Shad has made a name for itself with explosive top water strikes on all species of fish. This product is not only great on bass but inshore species as well. Redfish, Trout, Flounder, and Snook are all being caught on the Flapp'n Shad. The Flapp'n Shad won the Oberto Redfish Cup Championship tournament and was responsible for a second place finish in the FLW Redfish Championship. | Colors: Chicken on a Chain, Copperfield, EG's Crystal Shad, Forty Niner, New Shad, Port O'Copper, Watermelon Red, White | Item ID: GAF6158, GAF6159, GAF6163, GAF6179, GAF6181, GAF67410, GAF67810, GAF69410

When you absolutely have to get a bite, use the YUM Finesse Worm. The 4 1/2-inch Finesse Worm is the perfect drop-shot bait for catching highly-pressured fish. The slender body and bulb tail respond with exaggerated action to the slightest movement of the rod tip. The smaller size catches all species and matches the hatch when smaller forage is the main food source. | Colors: 5'' Green Pumpkin, 5'' Junebug, 5'' Watermelon Red, 5'' Watermelon Seed, 6.5'' Black, 6.5'' Bourbon Bry, 6.5'' Cranberry, 6.5'' Ghillie Suit, 6.5'' Green Pumpkin, 6.5'' Junebug, 6.5'' Old School Purple, 6.5'' Onyx, 6.5'' Watermelon Red, 6.5'' Watermelon Seed | Item ID: PRYFSW402, PRYFSW404, PRYFSW408, PRYFSW409, PRYFSW602, PRYFSW604, PRYFSW608, PRYFSW609, PRYFSW6110, PRYFSW6193, PRYFSW6272, PRYFSW6278, PRYFSW6279, PRYFSW6283

A crawfish is to a bass what a steak is to a cowboy - the ultimate meal. The YUM CrawBug is nature re-created. The bait is designed with three-dimensional features never before seen in a soft plastic bait. Amazingly realistic detail, a specially designed hollow body and super soft texture combine to imitate a fleeing crawfish perfectly. Flip it, rig it or jig it. This bait does its job. The CrawBug is a finesse craw that can be threaded on a jighook or Texas rigged for finicky bass. The super realism of the CrawBug make it fantastic in clear water. It's got a hollow body so you can rig it various ways, from an internal jighead to Texas rigging. Also makes a great crappie bait in waters where big slabs are on a crawfish kick. | Colors: Black Blue, Black Neon, Carolina Pumpkin, Crawdad, Green Pumpkin, Green Pumpkin Chart, Green Pumpkin Texas Red, Watermelon Red Flake, Watermelon Seed | Item ID: PRYCRB301, PRYCRB302, PRYCRB306, PRYCRB307, PRYCRB308, PRYCRB309, PRYCRB310, PRYCRB312, PRYCRB359

Strike King'sPerfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature Strike King'sexclusive Coffee Scent technology which helps mask human scent and oils and attracts fish to bite. The KVD Game Hawg is without a doubt the Pro's favorite creature bait! | Colors: Amistad Special, Bama Bug, Big Tex, Black Blue Flake, Blue Craw, California Craw, Candy Craw, Green Pumpkinseed, GrnPmpkn Purple & Gold, GrnPumpkin Sapphire, June Bug, Moon Juice, Watermelon Red & Black | Item ID: SKGH4106, SKGH4107, SKGH4108, SKGH4116, SKGH413, SKGH4130, SKGH4175, SKGH418, SKGH42, SKGH442, SKGH446, SKGH451, SKGH4850

The Buzz'n Cane Toad features a no flip body design to keep your toad running straight back to the boat every time. The double buzz'n feet create commotion to draw strikes from aggressive fish. Perfectly weighted for long casts. | Colors: Black, Grn Pump Red Pearl Swirl, June Bug, Lane Toad, Watermelon, White | Item ID: GABC003, GABC006, GABC058, GABC078, GABC079, GABC134

'The material releases a super-charged scent field attracting fish in a way never before seen 'Body style great for cover-oriented presentations 'Highly ribbed main body allows for maximum scent release 'The soft yet durable material provides for life-like action and easier hook-ups | Colors: Black Blue Flake, Green Pumpkin, South African Special, Watermelon Candy, Watermelon Red Magic | Item ID: PFPBMSCH4BBF, PFPBMSCH4GP, PFPBMSCH4SASP, PFPBMSCH4WMC, PFPBMSCH4WRM

Strike King'ssalt-impregnated Kevin VanDam KVD Pro-ModelTube is great when the bite requires a little more finesse. This 3 1/2" length is a great all-around size. Tour Grade Tube Jig Heads can be slipped up inside the tube and then the line tie can be poked through. This is perfect for light line and spinning rod applications yet good Texas rigged and flipped. | Colors: Black Neon, Blk Blue Flake Blue Tail 10p, Chartreuse Pepper, Green Pumpkin, Mustard, Pearl Pepper, Pumpkin Chartreuse Tail, Pumpkin Red/Green Flake | Item ID: SKPMT352, SKPMT3538, SKPMT3544, SKPMT3546, SKPMT3548, SKPMT3552, SKPMT3563, SKPMT3564