Soft Baits

The EZ Swimmer is the little brother to the Big EZ. Measuring 4.25" long it has an excellent profile in the water. The segmented tail provides plenty of swimming action. Rig it on a belly weighted hook or with a screw in weight and just add water. The erratic swimming action will do the rest. Looking for a smaller profile swimbait with great action the EZ Swimmer is the perfect choice. | Colors: Black Blue, Bright Copper, Copperfield, Florida Five-O, Forty Niner, Ghost Shad, Ice Breaker, June Bug, Killer G, Lane Toad, Last One, New Shad, Red Ear, Tennessee Shad, Watermelon, White Lightening | Item ID: GAEZ4003, GAEZ4030, GAEZ4032, GAEZ4046, GAEZ4076, GAEZ4079, GAEZ4134, GAEZ4158, GAEZ4159, GAEZ4160, GAEZ4163, GAEZ4164, GAEZ4171, GAEZ4215, GAEZ4220, GAEZ4232

Offering a deadly baitfish presentation, the Googan Baits Drag n Drop Worm is a must-have for all finesse fishing enthusiasts. Perfect for those times when the bite gets tough, the Googan Baits Drag n Drop Worm features a small four inch shad shaped body with shell-shaped segments along the entire bait, which allows it to subtly quiver just like a nervous baitfish that is about to get eaten. The Googan Baits Drag n Drop Worm also features a flat bottom that allows it to slowly glide through the water to increase the amount of time in the strike zone and trigger the most finicky of bass into biting. Finished with a heavy dose of salt and Slaunch Sauce, the Googan Baits Drag n Drop Worm is absolutely deadly when fished on a drop shot or a small Carolina-rig. | Colors: 4'' Green Pumpkin Pearl, 4'' Green Pumpkin Twist, 4'' Morning Dawn, 4'' Murky Minnow, 4'' Natural, 4'' Sunset Bug, 4'' Watermelon Red | Item ID: GOGDDBGL, GOGDDGPP, GOGDDMDN, GOGDDMMW, GOGDDNAT, GOGDDSSB, GOGDDWMR

The Grass Pig is a swimbait which can be rigged several ways: use a weighted hook, Florida rig, offset wide gap hook, or jighead. The design allows you to fish the bait as slow as you want and still have that irresistible wiggle. The combination of body and tail design, along with many different ways to fish this bait make it a sure fire winner. | Colors: California, Swamp Gas | Item ID: PFHVMGP5CALI, PFHVMGP5SWG

The Ribbit Runt is a miniature version of the popular Ribbit Frog. It creates the same great kicking action as its big brother, resulting in the ultimate pan fish lure. It can be fished on a "Ribbit Runt Runner" which is our incredible 1/8 ounce mini spinnerbait . It is also dynamite when fished on a 1/32 ounce jig head with a split shot about 18 inches above it and slowly trolled over brush tops. | Colors: Baby Bass, Black, Black Neon/Red Pearl, Black/Blue, Bluegill, Bull Frog, California 420, Catalpa, Green Back Tree Frog, Green Pumpkin-Red/Pearl, Lilly Pad, Louisiana Craw, River, Smokin' Shad, Watermelon Seed, Watermelon Seed-Red Fl, Watermelon-Red/Pearl, White, Wild Shiner (TN Shad), Wood Frog | Item ID: STSRF200, STSRF201, STSRF202, STSRF203, STSRF204, STSRF205, STSRF206, STSRF210, STSRF211, STSRF212, STSRF213, STSRF214, STSRF218, STSRF223, STSRF224, STSRF225, STSRF226, STSRF236, STSRF238, STSRF239

Strike King'sPerfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature Strike King'sexclusive Coffee Scent technology which helps mask human scent and oils and attracts fish to bite. The KVD Rodent will search them out in heavy cover. | Colors: Bama Bug, Big Tex, Black Blue Flake, Black Neon, Blue Bug, Blue Craw, California Craw, Candy Craw, Double Header Candy, Double Header Red, Falcon Lake Craw, Green Pumpkinseed, GrnPmpkn Purple & Gold, Hard Candy, June Bug, Moon Juice, Okeechobee Craw, Roadkill, Summer Craw, Swampwater Blue, Watermelon Meat, Watermelon Red & Black | Item ID: SKRO4100, SKRO4107, SKRO4108, SKRO4109, SKRO4116, SKRO413, SKRO4130, SKRO4135, SKRO4140, SKRO4142, SKRO4143, SKRO4144, SKRO418, SKRO42, SKRO4229, SKRO4259, SKRO438, SKRO442, SKRO446, SKRO450, SKRO451, SKRO4850

The Small Salty Chunk is the trailer that made a generation of anglers give up pork chunks on the back of their jigs. It's the perfect size to tempt any fish from plain keepers to the lunker of a lifetime and fits securely on the back of a wide range of jig styles and sizes. | Colors: Avocado, Bourbon Blaze, Cinnamon Red, Green Pumpkin Red, Green Pumpkin Tomato, Orange Pearl, PB & J, Watermelon Red | Item ID: 027054X, 027064X, 027098X, 027147X, 027202X, 027225X, 027338X, 027416X

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner. | Colors: B Bug Grinder, Baby Bass, Black, Black Blue Glitter -, Blue Black/Chart Flk, Blue Pearl w/Blk & Holo, Blue Pearl/Silver Flake, Bubble Gum -, Chart w/large Grn&Chart, Cinnamon Brown/ No Flake, Cinnamon w/Blk & Purple, Cinnamon w/lg Grn&Chart, Cream White, Dirty Plum, Dirty Worm, Disco Green, Dusky, Electric Worm, Green Pump w/Grn & Purp, Green Pumpkin Black, Green Pumpkin Magic, Grn Pump w/Purp/Copper, Light Grn Pump w/Red , Mowed Grass, Natural Shad, Pump w/Black & Grn Glit, Purple Pearl/Blue, Purple w/Emerald, Red w/ Red -, Smoke Rootbeer/Grn Cop, Smoke w/Black, Smoke w/Blk & Purple, Smoke/Blk Blue & Chart, W'melon w/Black Glitter, Watermelon, Watermelon Disco, Watermelon Magic, Watermelon Red Magic, Watermelon Violet -, Watermelon w/Blk Flake, Watermelon w/Purple Flake, Watermelon/Black & Red, Watermelon/Black/Gold 10 pk, Watermelon/Red & Green | Item ID: YA9S10009, YA9S10020, YA9S10021, YA9S10031, YA9S10036, YA9S10042, YA9S10150, YA9S10157, YA9S10159, YA9S10169, YA9S10176, YA9S10194, YA9S10194J, YA9S10196, YA9S10208, YA9S10213, YA9S10214, YA9S10221, YA9S10222, YA9S10229, YA9S10234, YA9S10236, YA9S10239, YA9S10241, YA9S10297, YA9S10301, YA9S10305, YA9S10306, YA9S10323, YA9S10329, YA9S10330, YA9S10354, YA9S10355, YA9S10357, YA9S10361, YA9S10375, YA9S10376X, YA9S10386, YA9S10387, YA9S10388, YA9S10392, YA9S10397, YA9S10398, YA9S10399

The Gambler Fat Ace is a full 7" stick bait with a beefier body than the Gambler Ace. Loaded with salt and Gambler BITE, this bait has that great falling action rigged wacky or weightless. The extra plastic makes this bait cast even further. | Colors: Black Blue Glitter, June Bug, June Bug Blue Tail | Item ID: GAFA7003, GAFA7038, GAFA7155

The YUM Pulse is a 4.5" solid body swimbait that features a hard thumping tail and ribbed body that provides a dynamic swimming action which triggers a significant rolling action whether retrieved at high or low speeds. This unique ability to be fished with any speed provides extreme versatility in rigging and retrieval applications. It can be used on swimbait hooks, YUMbrella rigs, jigheads, belly weight hooks, Texas Rigs or as a trailer for swimming jigs, bladed jigs or on a spinnerbait, which is how Christie used it for his second-place finish. | Colors: Arkansas Shiner, Ayu, Blue Pearl, Chart Clear Shad, Gray Flake Shad, Houdini, Pearl White, Sinful Shad, Summer Gill, Tennesse Shad, Tin Foil, Watermelon/Red Flake, White | Item ID: PRYPL402, PRYPL4167, PRYPL4187, PRYPL4195, PRYPL4196, PRYPL4197, PRYPL4198, PRYPL4199, PRYPL4264, PRYPL4265, PRYPL4266, PRYPL427, PRYPL483

The Yamamoto Kreature is all business. Like all baits from Yamamoto, the Kreature is loaded with salt and available in time tested fish-catching colors that will fill up the livewell in a hurry. The Yamamoto Kreature bait also produces a potent action that drives fish wild. The front 'arms' start right at the top of the bait, and the end of the bait is nothing but free flowing tentacles that will attract plenty of attention. The Yamamoto Kreature also features flaps along the sides for more water movement. These Yamamoto Kreature baits are great for flipping and pitching on a Texas-rig or weightless on a big hook. Need a BIG trailer for a jig? Try the Yamamoto Kreature. Want a BIG bait to shake on a Texas-rig? The Kreature from Yamamoto will do the trick. | Colors: Black Blue/Blue Tip, Black Blue/Chart Tip, Black w/Sm Red Flake, Blk/Blu Flake, Blue Pearl/Silver Flake, Cinnamon/Blk&Purp Flk, Fading Watermelon w/Blk, Green Pump w/Grn & Purp, Green Pumpkin/Black Flake, Grn P'kin w/Purp & Copper, Pumpkin w/Black & Green, Purple w/Emerald Flake, Watermelon/Black & Red, Watermelon/Red & Green, Wmelon w/Blk/sm Gld Flk | Item ID: YA507021, YA507031, YA507051, YA507194J, YA507196, YA507208, YA507213, YA507221, YA507222, YA507297, YA507301, YA507323, YA507330, YA507522, YA507523

The Magnum Finesse worm is about twice as thick as the standard Zoom Finesse worm, but only about a quarter inch longer, so it pushes lots of water in a compact package, making it a favorite when the bite is tough on big bass factories. Rig it weightless, on a Texas rig, or on a jumbo shakey head and you'll be surprised at the quality that finesse can produce day after day. | Colors: Black, Black Grape, California 420, Green Pump Purple Green, Green Pumpkin, Green Pumpkin Blue, Green Pumpkin BlueFlash 10p, Green Pumpkin Red, Houdini, Junebug, Plum, Pumpkin, Purple Passion, Red Bug, Scuppernong, Scuppernong Green, Smoke Red, Sungill, Watermelon Candy, Watermelon Candy Red, Watermelon Moondust, Watermelon Red, Watermelon Red Magic, Watermelon Seed, Watermelon Slice | Item ID: 114004X, 114005, 114013, 114019, 114021, 114025, 114038, 114054, 114058X, 114096X, 114119X, 114120, 114161X, 114202X, 114239X, 114281X, 114294X, 114297, 114304X, 114308X, 114316X, 114339X, 114349, 114362X, 114363X

Strike King'sPerfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature Strike King'sexclusive Coffee Scent technology which helps mask human scent and oils and attracts fish to bite. The KVD SR & JR Chunks are the perfect trailers on flippin' jigs, and Tour Grade Swim jigs and Tour Grade football head jigs. They're soft and salty with a subtle action. | Colors: Black Blue Flake, Green Pumpkinseed | Item ID: SKJRCHUNK2, SKJRCHUNK46

The Yamamoto 5" Thin Senko is the skinny cousin of the original 5" Senko. The slender body of Thin Senko lends itself well to drop shotting and other finesse presentations. But it's able to differentiates itself from the other trick or slender worms with its characteristic Senko action. The Yamamoto Thin Senko still possesses that unique Senko characteristic of shimmying and shifting with tip quivering action. | Colors: Green Pumpkin Black, Watermelon/Blk&R | Item ID: YA9M10208, YA9M10297

Inspired by detailed Japanese design, the 10,000 Fish Shimmer Swimmer offers unparalleled realism and swimming performance that simply out fishes all other swimbaits in its class. Molded with a large boot tail that produces an aggressive kicking action, the 10,000 Fish Shimmer Swimmer features authentic baitfish details such as gills, fins, checkered scales, and 3D eyes that bring it to life in the water and fool the wariest of bass. It is also poured with a unique “Strobe Strip” in the middle of the body, which reflects light just like the scales of a real baitfish and takes its lifelike appearance to another level. Best used on a round ball jighead with a steady retrieve, the 10,000 Fish Shimmer Swimmer is versatile and can also be used on swim jigs, spinnerbaits, or even a finesse Carolina-rig or Texas-rig. Available in a selection of highly detailed colors, the 10,000 Fish Shimmer Swimmer is an extremely effective finesse swimbait with big-fish drawing power | Colors: Blue, Chartreuse, Ghost, Glass, Natural, Violet | Item ID: BI103010K10004A, BI103010K10004B, BI103010K10004C, BI103010K10004D, BI103010K10004E, BI103010K10004F

Pro Whirly Bee has a size 1 Daiichi Red Bleeding Hook, and Ball Bearing Swivel. The lure is about 61.5% heavier then the original Whirly Bee. The weight is .21 oz, close to 1/4oz. The over all length is 2 5/16". The lure can be cast further and runs smoother with less hang ups. There is one lure per pack. Lure tested and approved by Charlie Brewer Jr. This lure is great for Smallmouth Bass. | Colors: Chartreuse, Purple Glitter, Tennessee Shad, White | Item ID: CBW1085APRG, CBW4068PRS, CBWG1082PRS, CBWLG163PRS

This grub features a fat body and a large tail for great action for all gamefish. | Colors: Black, Black Chart, Black/Blue/Chart Silver, Blue Pearl Pepper, Green Weenie, Tennessee Shad, White | Item ID: BECTG410, BEFG201, BEFG202, BEFG204, BEFG205, BEFG209, BEFG214

The Timber Dawg is the Pup's big brother. At a robust 6 inches in length, it is a beefy offering especially suited for targeting big bass. Only your imagination can limit the way you fish it, but don't forget to try flipping it into heavy cover! | Colors: Black, Green Pumpkin, Green Pumpkin Purple, Okeechobee Craw, Plum, Purple Grass, Watermelon Candy, Watermelon Purple, Watermelon Red | Item ID: TD01, TD04, TD07, TD08, TD09, TD10, TD12, TD15, TD17, TD30, TD33

'Ribbontail design swims naturally on the fall with twitches and short hops 'Soft but firm texture irresistible to fish 'Ideal for fishing all your favorite lakes, rivers and streams | Colors: Blue Fleck, Green Pumpkin, June Bug, Motor Oil, Red Shad | Item ID: PFPBBPW8BF, PFPBBPW8GP, PFPBBPW8JB, PFPBBPW8MO, PFPBBPW8RS

The YUM Wooly Bug creature bait features a ribbed beaver-style body, claws and the YUM trademark beavertail. The Wooly Bug provides a dangerous one-two punch to big bass. | Colors: Black Blue Shadow, Bream, Crawdad, Green Pumpkin, Green Pumpkin/Purple, Ultimate Craw, Virgo Red, Watermelon/Red Flake | Item ID: PRYWBG402, PRYWBG406, PRYWBG408, PRYWBG4143, PRYWBG4155, PRYWBG4156, PRYWBG4159, PRYWBG444

Grubs are the No.1 soft plastic bait for multi-species fishing, and the YUM Grub shows fish everything they need to see to generate bites - a fat, ribbed grub-like body and a slightly oversized-thin curltail. The YUM Grub produces big swimming action, making it more effective no matter the water clarity. | Colors: Chartreuse, Lemon, White | Item ID: PRYG127, PRYG139, PRYG150

Strike King'ssalt-impregnated Bitsy Tubeis great when the bite requires finesse. This 2 3/4" length tube is ideal for many species of fish and is extremely effective on Largemouth, Smallmouth, Kentucky Bass, Crappie and other panfish, Walleye, Perch and even Bonefish! | Colors: Black Neon, Green Pumpkin, Mustard, Pearl Pepper, Pumpkin Green Flake, Pumpkin Red/ Grn Flake, Sandy Candy, Smoke w/Red & Blk Flake, Watermelon Copper Craw, Watermelon/Chart Tail | Item ID: SKBT27511, SKBT27517, SKBT27530, SKBT27538, SKBT27544, SKBT27546, SKBT27563, SKBT27564, SKBT27590, SKBT27592

The Keitech Swing Impact is a proven Tournament winner. These versatile swimbaits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve better balance and action. The Swing Impact teamed with the Tungsten Super Round jig head and fished on the straight retrieve is our Pro-staff's 'go-to' bait. The Swing Impact arguably has the finest swimming action of any comparable swim bait in existence. The Superior design incorporates a fish attracting wobble and a tight swimming action that drive predators wild. The Swing Impact is truly versatile and can be rigged and fished multiple ways. The Jig Head Rig is most popular. Fish it on the straight retrieve or drag it slowly on the bottom. Texas rigging, Dropshotting and the Alabama Rig fit the Swing Impact perfectly. | Colors: Blue Gill Flash, Electric Shad, Green Pumpkin, Pro Blue Red Pearl, Sexy Shad, Sight Flash, Silver Flash | Item ID: KTSI35101, KTSI35416, KTSI35418, KTSI35420, KTSI35422, KTSI35426, KTSI35440

Up-and-coming professional bass angler, Jim Hardy, worked closely with Netbait to design the Netbait Hardytack Craw and it has been a hit across the country. He wanted to create a bait that would look, act and move just like a real crawfish. It can be rigged on any style jig head from 1/4 to 3/4 oz, and there is a bubble about three ribs down from the tails, that lets you know exactly where to thread the hook into the bait. By hooking the bait at that spot, it kicks the tails under - providing its killer swimming action - like that of a real crawfish. . The best way to rig it is on a full jig with a skirt and watch it bring the jig to life. Other jig trailers provide some action, but the Hardytack Craw with its big claws, ribbed profile, and legs tucked under as it scoots along the bottom, creates a disturbance and action just like a live crawfish would. Extremely versatile, you can also strategically pull appendages off and use it as a punch bait, as a swim jig trailer, or even as a chatterbait trailer.Available in a variety of colors to best suit your local fishing conditions, Jim Hardy tank-demoed the Netbait HardyTack Craw at the 2011 Bassmaster Classic on the Louisiana Delta, and it was so well received, he could barely keep them on the shelves. | Colors: Alabama Craw, Bama Bug, Black Blue, Black Blue Flake, Black Neon, Green Pumpkin, Green Pumpkin Red, Green Pumpkin Watermelon, June Bug, Magic Craw, Okeechobee Craw, Summer Craw, Watermelon Candy | Item ID: N52005, N52009, N52010, N52015, N52056, N52131, N52219, N52223, N52225, N52242, N52247, N52266, N52293

Great for pitchin', as a jig trailer or rigged on the Biffle HardHead. Leave the legs on for crazy leg-kicking action or pinch them off for the perfect glide bait. | Colors: Black Gold/Yellow Pepper, Black Neon, Blackberry/Sapphire, Dark Watermelon Candy, Dark Watermelon Neon, Green Pumpkin, Green Pumpkin Candy, Grn Pump/Chart Pepper, Grn Pump/Watermelon Pepp, Mad Bluegill, Natural Craw, Peanut Butter & Jelly, Red Bug, Smoke Silver, Sooner Run, Watermelon Pepper | Item ID: GLTBB1118, GLTBB118, GLTBB158, GLTBB2088, GLTBB2288, GLTBB2298, GLTBB2558, GLTBB2768, GLTBB3588, GLTBB708, GLTBB88318, GLTBB888, GLTBB88968, GLTBB928, GLTBB94988, GLTBB968

The Pro Senko has been designed with a thicker head area to help it stay on the hook when used with Gary's Swim Jig or other Shaky-Head style jigs. It still possesses all of the original Senko's incredible fish-catching action. The Pro Senko also casts like a bullet due to its unique design and gets into the strike zone quickly. Available in a wide variety of colors, there is a Yamamoto Pro Senko up to the task. | Colors: Baby Bass, Black Blue Glitter -, Cinnamon / Blk&Prpl, Fading Watermelon w/Blk, Green Pump w/Grn & Purp, Green Pumpkin Black, Grn P'kin w/Purp & Copper, Lt GP Lg Grn Prpl/Crystal, P'kin Black/Green Glit, Watermelon/Black & Red | Item ID: YA9P10021, YA9P10194J, YA9P10196, YA9P10208, YA9P10221, YA9P10297, YA9P10301, YA9P10305, YA9P10330, YA9P10979/000N

The Zoom 3.75" Salty Super Tube differs from Zoom's original tube because it's hand-dipped for a thicker, tougher body.It's also loaded with salt and specifically designed to meet the needs of finesse guys."Tubes are still an ace-in-the-hole bait," says Elite Series angler Mike McClelland, a veteran angler with more than $1.2 million in earnings. "A lot of guys still use tubes, but many of them just don't talk about it." | Colors: Disco Candy, Green Pumpkin, Rootbeer Pepper Green, Watermelon Red, Watermelon Seed, White Pearl Silver Glit | Item ID: 120019, 120025, 120054, 120097, 120157, 120312X

Ushering in a new genre of topwater lures, the Lunkherhunt Propfish Sunfish delivers an original design that sets the bar in-terms of all-out effectiveness and raw attraction. Combining a hollow-body topwater with a water-moving prop, the Lunkherhunt Propfish Sunfish generates a subtle, yet enticing presentation that is perfect for shallow, spooked, and hungry bass. Able to move through the thickest slop imaginable, the Lunkherhunt Propfish Sunfish is built with a streamline body and super-weedless double frog hook that allows it move over pads, wood, and slop without getting hung-up. Offered in a number of highly realistic colors, the Lunkherhunt Propfish Sunfish delivers a one-of-a-kind topwater presentation that is in a league-of-its-own when it comes to sheer performance and innovation. | Colors: Stealth | Item ID: LHSUNPRF06

Rounding out Yamamoto's extensive line-up of soft plastics, the Yamamoto 3" Fat Senko provides an incredibly versatile, slightly chunkier profile that will have your livewell overflowing. Similar to the traditional Senko, the Yamamoto 3" Fat Senko features a plumped-up stickbait construction that imparts time-tested, subtle Senko action. Incredibly effective weightless, on a shakey head, neko rig, and much more, the Yamamoto 3" Fat Senko delivers a slightly different look that can be the key to unlocking the bite. | Colors: Black (No Flk), Chart/Shad Lam, Generals Wtrmln, Grn Pmkn Prpl Copr, Grn Pmpk/Lg Grn/Lg Prp, Watermelon w/Blk, Wtrmln w/Blue Flk | Item ID: YA9C10020, YA9C10194J, YA9C10301, YA9C10328, YA9C10330, YA9C10909, YA9C10990

Breaking the mold of traditional worms, the Googan Baits Slim Shake Worm gives bass a fresh new look that is sure to produce more bites. Molded with a streamlined body shape, the Googan Baits Slim Shake Worm features shell-shaped ribbing down the entire body like a creature-style bait, which produces an action and vibration unlike any other worm on the market. Perfect for just about any application, the Googan Baits Slim Shake Worm works great on standard finesse presentations, such as drop shots and shaky heads, but it also works extremely well on a Texas-rig or Carolina-rig. Finished with Slaunch Sauce scent for an added level of attraction, the Googan Baits Slim Shake Worm will help you standout among all the other worms in the water and put more fish in the boat. | Colors: 6'' Alabama Craw, 6'' Black Blue Flake, 6'' Blue Baby, 6'' Green Pumpkin, 6'' Green Pumpkin Pearl, 6'' Junebug, 6'' Natural, 6'' Okeechobee Craw, 6'' Summer Craw, 6'' Watermelon Red | Item ID: GOGSSALA, GOGSSBLB, GOGSSBLU, GOGSSGNP, GOGSSGPP, GOGSSJUN, GOGSSNAT, GOGSSOKE, GOGSSSUM, GOGSSWMR

The one tournament anglers have been asking for! This popular shape is sure to be the go-to bait for big bass in the summertime. Has a constantly flickering tail the lunkers just can't resist. | Colors: Black, Black Blue Fleck, Black Grape, Black/Blue, Blue Fleck, Cherryseed, Green Pumpkin, Green Pumpkin/Chart, June Bug, Motor Oil, Motor Oil Red Fleck, Plum, Red Shad, Tequila Sunrise, Watermelon, Watermelon Candy, Watermelon Purple RedFl | Item ID: PFPBBPW10BB, PFPBBPW10BBF, PFPBBPW10BF, PFPBBPW10BGP, PFPBBPW10BL, PFPBBPW10CSD, PFPBBPW10GP, PFPBBPW10GPC, PFPBBPW10JB, PFPBBPW10MO, PFPBBPW10MOR, PFPBBPW10PLM, PFPBBPW10RS, PFPBBPW10TS, PFPBBPW10WM, PFPBBPW10WMC, PFPBBPW10WPR

Perfect for pitching, flipping, punching and working deep cover or structure, the YUM Bad Mamma presents a compact body with action created by the twin flappers and double blade-like tail. To add fishability to the Bad Mamma, the two blade-like tails are joined via a tiny soft-plastic connection, but can be pulled apart to create more freedom to swim. | Colors: Black Red Flake | Item ID: PRYBDM3175

The Zoom 3.75" Salty Super Tube differs from Zoom's original tube because it's hand-dipped for a thicker, tougher body.It's also loaded with salt and specifically designed to meet the needs of finesse guys."Tubes are still an ace-in-the-hole bait," says Elite Series angler Mike McClelland, a veteran angler with more than $1.2 million in earnings. "A lot of guys still use tubes, but many of them just don't talk about it." | Colors: Green Pumpkin, Watermelon Red, Watermelon Seed, White Pearl Silver Glit | Item ID: 121019, 121025, 121054, 121157

| Colors: Black/Blue Tail 1 Rig, Black/Fire Tail 1 Rig, Live 1 Rig, Pump/Chart Pepper Tail 1 Rig | Item ID: CR6CT013, CR6CT203, CR6CT513, CR6CT873

The Yamamoto D-Shad is a new breed of soft plastic jerk bait. It has a streamlined body designed to give that side-to-side twitching action, but the tail is thicker and heavier so when you kill the bait it sinks level and gives a little shimmy. It will work great by itself weighless for twitching, but also give it a try on your Carolina Rig, or behind your "Chatterbaits" or "Scroungers". However you use the new D-Shad you are sure to catch them! | Colors: Blue Pearl, Bubble Gum, Goby, Green Pumpkin Black, Lime Feve, Olive Shad, Pearl White, Smoke Shad, Watermelon/Black, Watermelon/Black & Red | Item ID: YA12107208, YA12107229, YA12107297, YA12107364, YA12107948, YA12107957, YA12107958, YA12107959, YA12107967, YA12107968

Engineered with a solid nose for easy rigging on Finesse ShroomZ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing tactics. It's buoyant ElaZtechmakeup and thin, round tentacles cause the bait to stand up and come to life at rest, and its salted, super-soft, and dimpled body provides an incredibly natural feel to ensure longer holds and more consistent hook sets. | Colors: Black Blue, Canada Craw, Drew's Craw, Green Pumpkin, Molting Craw, Mudbug, PB&J, The Deal | Item ID: ZMTTUBE02PK6, ZMTTUBE238PK6, ZMTTUBE310PK6, ZMTTUBE320PK6, ZMTTUBE324PK6, ZMTTUBE325PK6, ZMTTUBE343PK6, ZMTTUBE46PK6

Most minnow baits use a head wobble to imitate a swimming action. The fact is only fake fish wobble their heads. The Lit'l Fishie is the only soft plastic lure with two patented rear fins that make it swim with its tail. Lit'l Fishie moves and sounds exactly like a scared little minnow because it swims exactly the same way a minnow swims. | Colors: White Pearl/Blue Back, White Pearl/Gray Back | Item ID: CR209110, CR209310

The Tiny Salty Chunk fits just about all of your finesse jig trailer needs, whether that means doodling a casting jig for suspended spots, crawling a crawfish imitator down a bluff wall for smallmouths, or skipping it under a dock for skittish largemouths. It's a small package but it packs a big wallop. | Colors: Cinnamon Red, Green Pumpkin Tomato, Orange Pearl, Sapphire Blue, Sweet Potato, Tomato Seed | Item ID: 029064X, 029084X, 029098X, 029110X, 029150X, 029338X

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner. | Colors: Baby Bass, Black, Black w/ Blue Flake, Black w/Red Flake, Chartreuse/Blk Flk, Green Pump w/Grn & Purp, Green Pumpkin Black, Grn Pump w/Red Flk/042J, Grn Pump/Watermelon, Plum w/ Emerald Flake, Purple w/Emerald Flake, Smk Rtbeer/Grn&Cop, Watermelon Red & Green, Watermelon w/ Black, Watermelon w/Gold & Blk, Watermelon w/Red, Watermelon/Black & Red | Item ID: YA9L05020, YA9L05021, YA9L05051, YA9L05156, YA9L05194, YA9L05208, YA9L05213, YA9L05222, YA9L05231, YA9L05236, YA9L05297, YA9L05301, YA9L05305, YA9L05323, YA9L05337, YA9L05912, YA9L05925

The Pit Boss has the best possible action to get bites in all conditions. It's the perfect size to match the most common forage like bait fish and crawfish. The Pit Boss will be the ultimate flipping bait. | Colors: Big Texan, Black Blue, California, Okochobee Craw, Perfection Blue Fleck | Item ID: PFHVMPB4BBL, PFHVMPB4BTX, PFHVMPB4CALI, PFHVMPB4OCC, PFHVMPB4PFB

The Damiki Anchovy Shad is a thin profile paddle tail swimbait ideal for use on umbrella rigs or fished alone. Damiki designed it to match up perfectly with the Damiki Pandla Jig Head. Its large paddled tail and high quality plastic construction allow the tail to come alive even at slow speeds, and the Pandla Jig Head helps give it increased body rock and tail action. Available in a range of proven colors, the Damiki Anchovy Shad is great for targeting pressured fish or bass schooling on tiny baitfish. | Colors: Pearl White, Pro Blue, White Silver | Item ID: DMANCVYSD4105

Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving soft pastic jerkbait and the perfect bladed swim jig trailer to complement the new Project Z ChatterBait®. When fished unweighted on a 3/0 or 4/0 EWG style hook, the RaZor ShadZ floats on the surface at rest, yet a broad, sloped head causes the bait to dive on a twitching retrieve, creating a floating/diving action that cannot be duplicated by other soft baits. The RaZor ShadZ doubles as a perfect bladed swim jig trailer when conditions call for a bulkier ChatterBait profile to mimic full-bodied forage like bream, shad and herring. | Colors: Blk Blue Laminate, Breaking Bream, Green Pumpkin, Hot Snakes, Pearl, Redbone, Smoky Shad, The Deal | Item ID: ZMRSHAD45266, ZMRSHAD45311, ZMRSHAD45320, ZMRSHAD45349, ZMRSHAD4546, ZMRSHAD4557, ZMRSHAD4564, ZMRSHAD4584

A proven leader for more than three decades, The Original Culprit Worm has outperformed all others continuing a tradition of catching more and bigger bass. Its "kicking" tail and unique color selections give anglers the extra edge. | Colors: Fire n Ice, Red Shad | Item ID: CUC62502, CUC62544

The revolutionary Scizzor Shad by Mr.Crappie is designed to cast, vertical jig or troll! Scizzor Shad has the Mr.Crappie signature balls and twin tails for twice the action! It has a secret port for any type of crappie scent and 3D eyes for a natural shad like presentation! Mr.Crappie and Strike King are #1 in design and producing the most innovative crappie baits ever made! The Mr. Crappie Scizzor Shad is made for wackin' and stackin'! | Colors: Glimmer Blue, HotChicken.com, Lime-A-Nator, Osage Orange, Pink Tuxedo, Purple Sage, Refrigerator White, Shiney Hiney, TN Mist, Tuxedo Black | Item ID: SKMRCSZRB183, SKMRCSZRB186, SKMRCSZRB194, SKMRCSZRB223, SKMRCSZRB242, SKMRCSZRB246, SKMRCSZRB247, SKMRCSZRB248, SKMRCSZRB258, SKMRCSZRB41

Designed by BASS Elite Series pro, Jacob Wheeler, the Gene Larew Jacob Wheeler Hammer Craw puts a nail in the coffin of the competition and flat out catches fish. It features hyperactive swimming legs that are molded with a special footpad, which allows the Hammer Craw to constantly kick even when using extremely small weights as light as an 1/8oz. The Hammer Craw also features a compact body with a ribbed belly that produces ample underwater vibration as well. A great option for both smallmouth and largemouth, the Hammer Craw is an ideal choice for a variety of applications, including Carolina-rigs, Texas-rigs, and as a trailer for any style of jig. The possibilities are endless. Available in a wide range of bass catching colors, the Gene Larew Jacob Wheeler Hammer Craw is sure to put the hurt on the rest of the competition. | Colors: Bama Bug, Black Blue, Bone White Silver, Gizzard Shad, Green Pumpkin, Green Pumpkin Blue, Sapphire Blue, Sooner Run | Item ID: GLHMR048, GLHMR2348, GLHMR2558, GLHMR3408, GLHMR3528, GLHMR3628, GLHMR768, GLHMR888

Great for pitchin', as a jig trailer or rigged on the Biffle HardHead. Leave the legs on for crazy leg-kicking action or pinch them off for the perfect glide bait. | Colors: Black Neon, Blackberry/Sapphire, Dark Watermelon Neon, Green Pump Blue Flake, Green Pump/Chart Pepper, Green Pump/Wtrmln Pepper, Green Pumpkin, Peanut Butter & Jelly, Sooner Run | Item ID: GLTBBJ118, GLTBBJ2088, GLTBBJ2558, GLTBBJ3408, GLTBBJ708, GLTBBJ88318, GLTBBJ888, GLTBBJ88968, GLTBBJ94988

Named for its babbling topwater action, the Strike King Gurgle Toad deliver a steady kick and an appetizing bubble trail that dares big bass to take a closer look. Whether it is fished by itself or threaded on the back of a buzzbait, the Strike King Gurgle Toad features a horny toad style body and two J-shaped feet that generate a boisterous gurgling commotion as it skitters across the surface. Offered in a range of classic bass colors, the Strike King Gurgle Toad is sure to increase your heart rate and your fish count with its ability to draw big, tournament-winning blow ups. | Colors: Black, Blue Glimmer, Green Pumpkin Chartreuse Bel, Green Pumpkin Pearl Belly, Pearl, Siren | Item ID: SKGT210, SKGT45, SKGT47, SKGT518, SKGT84, SKGT94

Kalin's 3 Inch Lunker Grubs are the perfect size for crappie, small mouth Bass, walleye and panfish. The incredible success of Kalin's Grubs has led to countless requests for additional solid colors. Kalin's 3 Inch LUNKER GRUBS precise, proven design provides maximum action. When reeled at Ultra-Slow Speed, Kalin's soft baits have great water displacement. Whether you are fishing for panfish or big bass our grubs get the job done. Our plastic formula remains super soft, yet tough in cold water temperatures. Molded with a beefy, yet bite-sized profile. Kalin's grubs provide predators a can't-miss target. Offered in a number of professionally picked colors, the Kalin's soft baits combine quality, uniqueness, and attraction into one fish gulping soft bait. | Colors: Blue Pearl/Salt & Pepper 10p, Bluegill, Chart Salt & Pepper, Chartreuse Hologram, Chartreuse Pearl, Clear Hologram, Cotton Candy, Green Pumpkin, Pumpkin Green Flake, Red Pearl, Smoke Hologram, Smoke Salt & Pepper, Watermelon Red Flake, White | Item ID: KA3G10028, KA3G10106, KA3G10115, KA3G10215, KA3G10357, KA3G10379, KA3G10410, KA3G10415, KA3G10533, KA3G10540, KA3G10545, KA3G10682, KA3G10710, KA3G10793

Inner Tube Technology! A separate tube for the hook & line-tie keeps water out and makes the Perfect Frog virtually unsinkable! Western Pro Bobby Barrack has been using Snag Proof Hollow Body Frogs for 15+ years with tremendous success. However, he would always make a few modifications to each frog before tying it on. Those days of modifying the frog are gone. Snag Proof is now manufacturing the exact bait that Bobby's been throwing. This Frog is Perfect right out of the package. Just tie it on and throw it. Many of the largest bass have been caught in open water while "walking" the bait next to boat docks or over submerged vegetation or wood. Always great in moss, "cheese", weedbeds and lily pads, the Perfect Frog is even more versatile in that it "walks" like a stickbait in open water! Anglers will now be able to "walk the frog" like the pros. Here's how: Point your rod tip down straight to your feet aimed at the frog. Twitch from 8:00 to 6:00 with enough slack at the end of your rod to make a curve not a straight line. If the line is straight, the frog will move straight. Repeat this process and the frog will move left and right, left and right. The big difference is in the elimination of the "thighs" of the frog. This allows the nose of the frog to move more freely. Believe it or not this frog will walk easier and tighter than any other frog out there. Made in the USA | Colors: Black 5/8 oz, Brown Bullfrog 5/8 oz, Fred Frog 5/8 oz, White 5/8 oz, Wild Bullfrog 5/8 oz | Item ID: SF6300, SF6307, SF6351, SF6352, SF6371

The P-Line Sunrise Squid is the perfect bait for a number of different species. From ocean salmon trollers using the 4.5 inch size, to albacore fishermen rigging the 7.5 inch models in "Daisy Chains", to marlin fishermen re-skirting their favorite heads with the larger skirts. Soft, supple skirts | Colors: Blue/Clear/Blk Stripe Silver, Blue/Clear/Silver Flake, Clear Glow Chart Spatterback, Clear Glow Pink Spatterback, Clear Glow Purple Spatterbac, Clear Glow Red Spatterback, Clear Pearl w/Pink, Glow Green/Dark Green, Glow Yellow/Orange, Glow/Blue/Black Stripe, Glow/Dark Gray/Red Stripe, Glow/Green Spots, Glow/Green/Blue, Glow/Grey Stripes, Glow/Rainbow Flake, Green/Chart/Black, Green/Chart/Orange Stripe 5p, Pink Double Glow Stripe, Pink/Blue/Black, Pink/Yellow/Clear, Purple/Pink/Clear/Blk, White, White Body Pink Stripes, White/Yellow Green Stripe 5p | Item ID: PCSQ45002, PCSQ45005, PCSQ45006, PCSQ45007, PCSQ45008, PCSQ45098, PCSQ45186, PCSQ45189, PCSQ45190, PCSQ45191, PCSQ45192, PCSQ45193, PCSQ45248, PCSQ45250, PCSQ45252, PCSQ45253, PCSQ45254, PCSQ45260, PCSQ45265, PCSQ45266, PCSQ45267, PCSQ45269, PCSQ45276, PCSQ459011

The 4.25 inch bait has a head that is thick and wide so not to split when rigging on buzzbaits and such. Actually, the entire bait is beefier than the norm, giving the lure a bigger profile and more weight for making extra-long casts. The Target Toad's long legs are Larew's proven design for easy swimming and lots of kicking action regardless of retrieve speed. It has a hook groove on the underside and horizontal ribs across its mid-back section for Tex-posing specialty hooks | Colors: 4.25'' Black, 4.25'' Bone White Sil, 4.25'' Chartruse Pepper, 4.25'' Double Silver, 4.25'' Gray Ghost, 4.25'' Green Pumpkin, 4.25'' Green Sunfish, 4.25'' Junebug Lite, 4.25'' Mad Bluegill, 4.25'' Merthiolate, 4.25'' Minnesota Flash, 4.25'' Threadfin Shad | Item ID: GLWTT031, GLWTT048, GLWTT078, GLWTT088, GLWTT107, GLWTT191, GLWTT352, GLWTT358, GLWTT359, GLWTT360, GLWTT361, GLWTT387