Soft Baits

The YUM Wooly Hawgtail is an excellent soft plastic bait for flipping and pitching. It is compact, but swims through the water with an unbelievable crawfish profile. As the only creature bait you'll ever need, the Hawgtail fits its name. Theis is a big-time big-fish bait. It works equally well on a Carolina rig, or pitched and flipped on a Teaser rig. The Hawgtail produces massive action and the Wooly body makes it truly unique. | Colors: Black Blue, Dark Grasshopper, Green Pumpkin, Watermelon Red, Watermelon Seed | Item ID: PRYWHG302, PRYWHG308, PRYWHG309, PRYWHG312, PRYWHG314

Looking for a large profile swimming worm? You have found it with the Gambler Lures Burner Worm. This worm measures in at 7" long and has a wide profile for attracting and catching large fish. The over-sized tail puts out an unmatched action in this category of lures. The large profile makes the Burner Worm excellent for casting long distances even in the wind. Perfect running on top of the grass as a buzzing worm or with a heavier weight down deep. One of our most versatile fish catching products available. Enhanced with Gambler BITE. | Colors: Black Blue Glitter, Copperfield, Gold Rush, Ice Breaker, June Bug, Watermelon Red | Item ID: GABW7003, GABW7074, GABW7076, GABW7158, GABW7166, GABW7171

Stroll it. Troll it. Cast it. Jig it. No other crappie bait has this much action from head to tail. | Colors: Blk/Chart Silver/Chart, Blk/Hot Pink, Blue Thunder, Bluegrass, Electric Chicken, Monkey Milk, Neon Prism, Pumpkin Seed | Item ID: GLSR142, GLSR181, GLSR203, GLSR219, GLSR303, GLSR364, GLSR379, GLSR8763

When Elite pro Jason Christie was asked what he wanted in a flipping and pitching bait, this is what he brought - a compact craw that swims and flails on the drop to simulate a crawfish or a baitfish. The hyper-action claws feature thicker plastic at the ends to maximize action and mimic both craws and baitfish. The Christie Craw also makes a tremendous jig trailer. | Colors: Black Blue Flake, Black Blue Shadow, Black Neon, Camo, Green Pumpkin, Green Pumpkin Flash, Green Pumpkin Purple Flake, Natural, Olive Shadow, Summer Gill, Tin Foil, Watermelon Candy, Watermelon Red Flake, Watermelon Seed, White | Item ID: PRYCW301, PRYCW302, PRYCW308, PRYCW309, PRYCW3143, PRYCW3187, PRYCW321, PRYCW3264, PRYCW327, PRYCW3275, PRYCW3276, PRYCW3277, PRYCW333, PRYCW344, PRYCW392

Giving anglers everything they would ever want in a craw style bait, the Googan Baits Krackin' Craw is perfect for a variety of applications and simply triggers bites. Molded with a realistic crawfish body shape, the Googan Baits Krackin' Craw features oversized pinchers with raised flanges that generate a hard thumping action and powerful vibration. The Googan Baits Krackin' Craw also features small side legs that produce a very subtle and natural movement, even when the bait is not moving to entice wary bass into biting. Put it on the back of your favorite jig, Texas-rig it, or Carolina-rig it, the possibilities with the Googan Baits Krackin' Craw are endless. Stuffed with salt and Slaunch Sauce for an added level of attraction, the Googan Baits Krackin' Craw is the only craw you need in your tackle box. | Colors: 4'' Alabama Craw, 4'' Bama Bug, 4'' Black Blue Flake, 4'' Blue Baby, 4'' Green Pumpkin, 4'' Junebug, 4'' Natural, 4'' Okeechobee Craw, 4'' Summer Craw, 4'' Watermelon Red Flake | Item ID: GOGOGKCALA, GOGOGKCBAB, GOGOGKCBLB, GOGOGKCBLU, GOGOGKCGNP, GOGOGKCJUN, GOGOGKCNAT, GOGOGKCOKE, GOGOGKCSUM, GOGOGKCWMR

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Bug & Magnum Rage Bug are designed for use behind the Jointed Structure Head, but great as a flipping or Carolina Rig bait or jig trailer. Features Rage Tail flanges for a very subtle action at very slow speeds. | Colors: Bama Craw, Black Blue Flake, Black Neon, Blue Craw, California Craw, Falcon Lake Craw, Green Pumpkin, Junebug, Moon Juice, Okeechobee Craw, Summer Craw, Watermelon Red Flake | Item ID: SKRGMBUG45100, SKRGMBUG45101, SKRGMBUG45108, SKRGMBUG45135, SKRGMBUG4518, SKRGMBUG452, SKRGMBUG4538, SKRGMBUG4542, SKRGMBUG4546, SKRGMBUG4550, SKRGMBUG4551, SKRGMBUG45850

The Z-3 Swamp Crawler; a hand-poured, triple laminate straight-tailed worm that will be deadly on heavily pressured bass from coast to coast. It combines the best attributes of hand-poured worms with affordability and Zoom's legendary quality control. The 6" Swamp Crawler has long been one of Zoom's most popular products, a shimmering, slithering worm, that can be used for a wide variety of purposes, from Texas rigging to Carolina rigging, affixed to a shakey head or on the back of a wobble head jig. It's also one of the best lures ever offered for dropshotting, as its seductive wiggle moves naturally with even the slightest push of current. The new version will be just as tantalizing as the original, but the build process will be more like that of traditional "garage pours." This is a labor-intensive, multi-step effort that produces a softer body and a wider array of colors, but which up until now has been difficult to replicate in a mass production setting. | Colors: Hologram Dawn, Morning Dawn, Prizm Shad, Sexy Shad | Item ID: 131309, 131354, 131373, 131403

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The DB Craw has a more subtle action than the Rage Craw, which enables a different presentation. The Rage DB Craw can be fished Texas rigged, Carolina rigged, weightless or as a jig trailer. | Colors: Bama Craw, Black Blue Flake, Green Pumpkin, MM Moonlight, South African Special, Summer Craw, Sungill, Watermelon Red Flk | Item ID: SKRGDBC100, SKRGDBC101, SKRGDBC18, SKRGDBC2, SKRGDBC252X, SKRGDBC253X, SKRGDBC254X, SKRGDBC46

At first glance, the Tab Tail Grub resembles the Fat Albert, but upon closer inspection you'll see that its flappy curl tail has a slight "tab" on the end that produces the "dragging" effect of a crippled baitfish. Bass charge in for the easy meal. | Colors: Chartreuse Pearl, Glimmer Blue, Green Pumpkin, Green Pumpkin Blue, Green Pumpkin Red, Junebug, Watermelon Red, Watermelon Seed, White Pearl | Item ID: 059005X, 059019X, 059025, 059043X, 059045, 059046X, 059054X, 059202X, 059239X

Ask Skeet Reese what it's like to be a professional angler and he'll tell you it's not just a job, it's a lifestyle. "Being a professional angler is a career that goes on 24 hours a day, 7days a week," he described, "There is no five o' clock whistle, there are no weekends or holidays. Each year, I average 250 days on the road. During that time it's non-stop practice, tournaments, promotions, appearances, interviews it never ends." Despite the demands, Reese loves his fishing lifestyle. He has been especially successful in blending strong fishing performance with exceptional promotional ability to formulate a high-caliber fishing career. "Some guys are pure promoters and some guys are pure anglers but to be really successful in this business you have to be both," Reese bolstered. "There's more money up for grabs in this sport now than ever before and in order to take advantage of that situation, you have to be the complete fishing package for your sponsors." The two-pronged approach is what Reese finds most rewarding about his career. "There are two challenges I love," he offered. "One is the challenge of figuring out bass on a daily basis on different lakes across the country. The other is the challenge of helping my sponsors promote their brands and coming up with creative ways of exposing their products. Professional fishing is a perfect blend of those two and I wouldn't trade it for any other job in the world." | Colors: Chartreuse Glitter | Item ID: 032047X

The Strike King Ocho soft plastic stickbaits are the real deal. The Ocho's unique 8 sided design allows the bait to undulate, especially on the fall. Rigged weightless and pitched around cover or rigged on a Carolina rig and pulled through the depths of the strike zone, the Ocho is sure to bring incredible action. The Ocho is made from the world's best blend of soft plastic ingredients! This allows the use of large amounts of salt yet keeps the bait soft and pliable. The Coffee scent masks human scents and oils and increases longer bites increasing your hook-up chances. | Colors: Amistad Special, Baby Bass, Big Tex, Black Blue Flake, Blue Craw, Bubble Gum, Candy Craw, Double Header, Ghost Minnow, Glacier, Green Pumpkin Candy, Green Pumpkinseed, GrnPmpkn Purple & Gold, Honey Candy, June Bug, KVD Magic, Moon Juice, Okeechobee Craw, Red Bug, Sweet Tator Pie, Watermelon Red & Black, Watermelon Seed | Item ID: SKOCHO5106, SKOCHO5107, SKOCHO5108, SKOCHO5109, SKOCHO5121, SKOCHO513, SKOCHO5130, SKOCHO5141, SKOCHO516, SKOCHO518, SKOCHO5189, SKOCHO52, SKOCHO523, SKOCHO5260, SKOCHO5265, SKOCHO542, SKOCHO546, SKOCHO550, SKOCHO555, SKOCHO585, SKOCHO5850, SKOCHO593

Grubs are the No.1 soft plastic bait for multi-species fishing, and the YUM Grub shows fish everything they need to see to generate bites - a fat, ribbed grub-like body and a slightly oversized-thin curltail. The YUM Grub produces big swimming action, making it more effective no matter the water clarity. | Colors: Carolina Pumpkin, Chartreuse, Christmas Tree, Green Pumpkin, Pearl White, Smoke Silver Flake, White | Item ID: PRYG207, PRYG208, PRYG2150, PRYG227, PRYG250, PRYG265, PRYG283

Perfect for cold water and pressured fish, the Damiki Armor Shad Paddle Tail Swimbait offers an enticing small shad imitation that triggers big bites. Featuring a small paddle tail that produces a subtle kicking action, its ribbed body also provides a natural profile that fish find irresistible. The Armor Shad Paddle Tail Swimbait can be used on a wide range on applications, including a Damiki Rig Jig Head, umbrella rigs, and even a drop shot. Loaded with scent for an added level of attraction, the Armor Shad Paddle Tail Swimbait is crafted from soft yet durable plastic that provides a lifelike feel that makes fish hold on longer. Available in a variety of deadly colors, the Damiki Armor Shad Paddle Tail Swimbait will help you put more fish in the boat when the bite gets tough. | Colors: 2 Tone American Shad 8pcs, 2 Tone Flash Shad 8pcs, 2 Tone Pb Silver 8pcs, 2 Tone Rp Blue Pearl 8pcs, 2 Tone Sb Chart 8pcs, Baby Bass 8pcs, Pearl White 8pcs | Item ID: DMARMSDPT3101, DMARMSDPT3309, DMARMSDPT3448, DMARMSDPT3449, DMARMSDPT3451, DMARMSDPT3453, DMARMSDPT3454

The Easy Shiner combines the body of the Shad Impact with the fantastic tail action of the Swing Impact. These versatile swim baits come in four sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The 2" is an excellent choice for Crappie and pan fish. The 3" works great on a small Super Round Jig head and the drop shot. The 4" has produced outstanding results on the jig head, Texas Rigged and the Alabama rig. Lots of big fish are coming flipping the 5" and on the Carolina and Alabama Rigs. The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! | Colors: Alewife, Ayu, Black Blue, Blue Gill Flash, Chartreuse Shad, Copperfield, Crystal Shad, Electric Blue & Chart, Electric Shad, Gold Flash, Perch, Pro Blue Red Pearl, Pro Blue Shiner, Sexy Shad, Sight Flash, Silver Flash Minnow, Smallmouth Magic, Sun Gill | Item ID: KTES4400, KTES4410, KTES4416, KTES4417, KTES4418, KTES4419, KTES4420, KTES4422, KTES4423, KTES4426, KTES4428, KTES4440, KTES4450, KTES4452, KTES4454, KTES4476, KTES4484, KTES4485

The SWURM has its big eye on fish. This unique, wide, thin soft-plastic jerkbait glides and undulates when twitched on a weightless Texas rig or jighead, and catches everything from bass to redfish. Two sizes are available in color patterns designed for both fresh and saltwater. Perfect for use in freshwater as a bass soft-plastic jerkbait rigged weedless, and for big bull redfish and speckled trout when rigged on a jighead under a popping cork. | Colors: Tequila Sunrise | Item ID: PRYSR403

The Charmer Timber Pup is a "must have" for any angler's arsenal. The Timber Pup's 4" size makes it a perfect choice whether you target Great Lakes smallmouth or Texas sized largemouth. Use it Texas rigged or on a Carolina rig. Fish it on a shaky head or even as a jig trailer. There is no wrong way to fish this versatile lure. Like all Charmer plastics, the Timber Pup is heavily garlic scented and it floats! | Colors: Black, Black Blue Flake, Black N Bruised, Deb's Dynamaite (GP W/Purple & Orange Flake), Green Pumpkin, Green Pumpkin Blue, Green Pumpkin Green, Junebug Red Flake, Okeechobee Craw, Plum, Purple Grass, Red Shad, Road Kill, Rootbeer Pepper Green, Summer Craw Timber Pup, Tequila Sunrise Green Flake, Watermelon Candy, Watermelon Gold Flake, Watermelon Purple, Watermelon Red | Item ID: TP01, TP01B, TP04, TP07, TP08, TP08B, TP09, TP10, TP11, TP15, TP17, TP18, TP20, TP30, TP32, TP33, TP34, TP35, TP51, TP55, TP65, TP81, TP98

The claws on a crawfish are always moving. Likewise, the claws on the YUM Craw Chunk are oversized yet thin, with thicker ribbed ends so they undulate with every movement of the rod or smallest breath of current. They're attached to a realistic, meaty, body perfect for use as a jig trailer or for flippin' and pitchin' on a Texas rig. | Colors: Black Blue Shadow, Blue Fleck, Crawdad, Green Pumpkin, Green Pumpkin Purple, Ult Craw, Virgo Blue, Watermelon Red | Item ID: PRYCCK202, PRYCCK206, PRYCCK208, PRYCCK2143, PRYCCK2155, PRYCCK2157, PRYCCK244, PRYCCK269

Zoom took the Ultra-Vibe speed craw and added wider, bulkier claws to the end for times when even more action is needed. This lure pushes a ton of water and at rest the claws stand up in a defensive posture to trigger strikes from trailing bass. | Colors: Alabama Craw, Avocado, Baby Bass, Black Red Glitter, Black Sapphire, Blackberry, Blueberry, Bullfrog, Cajun Craw, Cinnamon Green, Cinnamon Purple, Electric Shad, Fools Gold, Green Pumpkin, Green Pumpkin Blue, Green Pumpkin Prp Gld, Green Pumpkin Purple, Junebug, Mardi Gras, Okeechobee Craw, Pumpkin Spice, Purple Smoke, Sapphire Blue, Scuppernong Royal, Smoke Purple Red Glit, Smoke Red, Smokin Purple, Smoking Fire, South Africa Special, Spanish Craw, Summer Craw, Tilapia, Tomato Seed, Watermelon Candy, Watermelon Candy Red, Watermelon Red, Watermelon Red Magic, Watermelon Seed, White Pearl, Yabby Mudbug | Item ID: 089001X, 089005, 089019X, 089025, 089026, 089045, 089054, 089081X, 089084X, 089100, 089110, 089115X, 089119X, 089120, 089147X, 089221X, 089226X, 089229X, 089239X, 089248, 089249X, 089251, 089256X, 089257X, 089259X, 089268X, 089281X, 089301X, 089304X, 089310X, 089319X, 089334X, 089344X, 089350X, 089366X, 089381X, 089383X, 089391X, 089394X, 089402X

Designed by professional angler, Jacob Wheeler, the Gene Larew Punch Out Craw offers the ideal form for pitching and punching through thick cover. Constructed with a sleek, elongated body, the Gene Larew Punch Out Craw accommodates meatier gear and is able to slip through the tiniest holes in vegetation without getting hung-up. Like getting two highly effective baits in one, the Gene Larew Punch Out Craw features oversized claws and a flapper tail that can be left intact for a subtle gliding action or separated to amplify attraction and water movement. Impregnated with just the right amount of salt, the Gene Larew Punch Out Craw delivers professionally customized performance that will make competition want to throw in the towel. | Colors: 8pk, 8pk, Bama Bug, Black Blue, Black Neon, Bone White Silver, Golden Junebug, Green Pump/Watermelon, Green Pumpkin Blue, Green Pumpkin Magic, Sooner Run | Item ID: GLPOC011, GLPOC048, GLPOC2348, GLPOC2558, GLPOC3408, GLPOC3518, GLPOC3528, GLPOC3538, GLPOC3548, GLPOC3588, GLPOC88968

Big worms just got bigger! Zoom is currently in production of the new Magnum Ol' Monster. This will certainly make a splash with the guys that are heaving big 12 inch worms. The Magnum Ol' Monster easily reaches 12 inches and it's also beefier around the middle. The circumference of the original Ol' Monster was about one inch. The new magnum version is about an inch and three eighths. | Colors: Blue Fleck, California 420, Green Pumpkin, Junebug, Junebug Red, Plum, Plum Apple, Red Bug, Red Shad, Watermelon Red | Item ID: 118004, 118005, 118021, 118025, 118029, 118054, 118113, 118177X, 118292X, 118308

The diminutive and subtle Double Ringer looks simple, and it is, but this ringed assassin is deadly on fish that want a quick darting action in a small package. Put it on a Carolina rig or a dropshot, or fish it weightless around grass, and when one side gets torn up from catching too many fish, just flip it around and start over. | Colors: Bait Fish, Black Flash, Black Red Glitter, Chartreuse Pepper, Cherry Seed, Green Pumpkin, Green Pumpkin Blue, Green Pumpkin Flash, Green Pumpkin Gold, Green Pumpkin Red, Junebug, Red Bug, Watermelon Candy, Watermelon Gold Glit, Watermelon Magic, Watermelon Red, Watermelon Seed | Item ID: 052001X, 052005X, 052009X, 052018X, 052019, 052021X, 052025, 052054, 052120, 052141, 052202X, 052224X, 052239X, 052283X, 052303X, 052370X, 052371X

The Super Chunk Jr. combines the bulk of a traditional chunk-style jig trailer with the flapping claws of a crawfish imitator, now in a downsized package. Threaded on the back of a flipping or casting jig, it will raise up in the defensive posture of the favorite protein-packed meal of big fish. On the back of a swim jig, it will swim along methodically, sending out vibrations far and wide to bass looking for a hearty and easy meal. | Colors: Alabama Craw, Black, Black Blue Glit, Black Red Glitter, Brown, Chartreuse Pepper, Emerald Blue, Flippin Blue, Flippin Purple, Fools Gold, Glimmer Blue, Green Pumpkin, Green Pumpkin Blue, Green Pumpkin Purple, Green Pumpkin Red, Green Pumpkin Tomato, Pumpkin, Rootbeer Pepper Green, Ruby Red, Sapphire Blue, South Africa Special, Watermelon Moondust, Watermelon Red, Watermelon Seed | Item ID: 041001X, 041009X, 041013X, 041019X, 041025, 041038, 041043X, 041054X, 041066X, 041072, 041097X, 041101X, 041110, 041117X, 041134X, 041202X, 041239, 041248X, 041256X, 041334X, 041338X, 041352X, 041363X, 041402X

Strike King Slab Hammer Tooty Fruity Tube - The Strike King Slab Hammer Tooty Fruity Tubes are the ultimate soft plastic bait for all your crappie and panfish needs. The Tooty Fruity tubes are all created with a unique four color process to give you better and more realistic colors in the water. | Colors: Blue/Pearl/Pink/Chart | Item ID: SKSHTFT670

The YUM Chunk is a traditional jig trailer with long, flat claws and a "chunk" body more like classic pork trailers than other trailers on the market. When rigged on a jig, this elongated trailer perfectly duplicates the look of a fleeing crawfish. Two sizes and multiple colors fit any jig-fishing situation. | Colors: Black, Black Blue Flake, Black Red Flake, Green Pumpkin, Green Pumpkin Blue Flake, Green Pumpkin Purple Flake, P B & J, White | Item ID: PRYCK308, PRYCK3110, PRYCK3135, PRYCK3175, PRYCK3176, PRYCK321, PRYCK327, PRYCK344

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Lobster is a bigger craw for a bigger bite! | Colors: Black Blue Flake, Blue Craw, Falcon Lake Craw, Green Pumpkin, Okeechobee Craw, Watermelon Red & Black | Item ID: SKRGLOB108, SKRGLOB135, SKRGLOB18, SKRGLOB2, SKRGLOB46, SKRGLOB50

The Zoom Magnum Road-Kill is a 7" craw style bait. It will work best when used as a trailer, Texas rigged or Carolina rigged. The slim profile of this bait makes this bait go right through most cover. Now you can get your craw to the fish hiding and waiting for a quick meal. | Colors: Green Pumpkin, Watermelon Seed | Item ID: 040019X, 040025X

Strike King & Wally Marshall are now offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years Wally Marshall has been honing his skills and knowledge to bring you the best crappie lures money can buy! Mr.Crappie soft plastic lures are made with the highest quality materials systems control to make sure every lure is to your satisfaction! Mr.Crappie soft plastic lures get the best results, and are designed to trigger big slab crappie into a feeding frenzy! Make your next crappie fishing adventure the one to remember with Mr.Crappie lures. | Colors: Blue Grass, Blue Tuxedo, Electric Chicken, Hot Chartreuse, Hot Chicken.com, Junebug-Chart Glitter Tail 2, Monkey Shine, Pearl-Chart Tail, Popsicle, Pumpkinseed-Chart Tail, Red-Chartreuse Silver Glitte, Tuxedo Black-Chart Laminate, Wild Card | Item ID: SKMRCG2174, SKMRCG2181, SKMRCG2183, SKMRCG2186, SKMRCG2187, SKMRCG2188, SKMRCG2226, SKMRCG2227, SKMRCG2232, SKMRCG2242, SKMRCG248, SKMRCG260, SKMRCG283

Use the 5" 92F-series Fat Ika weightless. With approximately a 4/0 extra wide gap offset shank hook, it weighs about a 1/2 oz, cast well and sinks quickly into the often overlooked 10 to 20 foot zone. As it falls, it has a built-in side to side sashay which is all the bass need to see some days. Other times, it can require skillful rod english by the angler to create an underwater "walk-the-dog" action. Take time to learn how to do this, and stick to it. Just walk the Fat Ika up to the crown of an underwater bush or tree, then kill the action to let it sashay down through the limbs. A big key is most bites come when the Fat Ika is falling. | Colors: Black Blue Glitter -, Fading Watermelon w/Blk, Green Pumpkin Black, Watermelon/Black & Red | Item ID: YA92F10021, YA92F10194J, YA92F10208, YA92F10297

The Little EZ measuring in at 3.75" is an extremely versatile member of the EZ Swimbait family. This is the perfect size for a swim jig, chatterbait, A-rig, or by itself. The Little EZ packs all of the fishing catching qualities that you love from the Big EZ. Excellent swimming action and fish catching ability. | Colors: Blue Pearl Silver, Bold, Copperfield, Florida Five-O, Forty Niner, Ghost Shad, Hamonds Herring, Natural Shad, New Shad, Phantom, Tennessee Retriever, Tennessee Shad, White Lightening | Item ID: GAEZ3030, GAEZ3032, GAEZ3046, GAEZ3096, GAEZ3158, GAEZ3159, GAEZ3163, GAEZ3164, GAEZ3185, GAEZ3195, GAEZ3196, GAEZ3199, GAEZ3201

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner. | Colors: Black/Blue Laminate, Chart/Shad Laminate, Dark Green Pumpkin/Trans Amb, Generals Watermelon, Goby, Gooseberry, Green Pump w/Blk White, Green Pumpkin Red/Watermelon, Green Pumpkin Watermelon, Houdini, Lavender Watermelon, Perch, Rainbow Trout Laminate, Red Shad, Smoke Purple Holo -, Smoke Shad, Strawberry Cream, Water Cop/Orange Red, Water Red/Lt Water Red, Watermelon & Lemon -, Watermelon Moondust, Watermelon Slice -, Watermelon/White | Item ID: YA9S10900, YA9S10901, YA9S10904, YA9S10906, YA9S10908, YA9S10909, YA9S10912, YA9S10925, YA9S10926, YA9S10927, YA9S10955, YA9S10956, YA9S10958X, YA9S10963X, YA9S10964X, YA9S10967, YA9S10968, YA9S10979, YA9S10980, YA9S10981X, YA9S10983X, YA9S10984X, YA9S10990

The Ribbontail worm is your basic curlytail with a difference. The curl is longer than most, providing more swimming action in motion that other similar worms, and the solid body takes the abuse of multiple bass without tearing. It's more effective in colored water than soft plastic worms. | Colors: Black Neon, Black/Blue Flake, Blue Fleck, Cranberry, Green Pumpkin/Purple, Junebug, Plum, Red Shad, Tequila Sunrise, Watermelon Seed | Item ID: PRYRBT701, PRYRBT703, PRYRBT704, PRYRBT709, PRYRBT713, PRYRBT7193, PRYRBT721, PRYRBT740, PRYRBT744, PRYRBT769

The Craw Papi is durable, yet velvety soft to the touch. It has one of the most realistic shapes of any slim profile crawfish imitation. The natural, oversized pinchers, are filled with action. Because the Craw Papi features a solid tail, it makes a great jig trailer and can be equally effective on a Carolina or Texas rig. This petite craw packs a powerful punch. Largemouth, smallmouth and spotted bass can't resist its perfect size and the flippy-flappy motion of the big, thin claws. Awesome rigging on a plain weedless jighead, as a bass jig trailer or Texas and Carolina rigged with tiny terminal tackle. It's also a great drop-shot bait. | Colors: Black Blue Shadow, Crawdad, Green Pumpkin, Green Pumpkin Purple, P B & J, Ult Craw, Watermelon Red | Item ID: PRYCRP202, PRYCRP206, PRYCRP208, PRYCRP2135, PRYCRP2143, PRYCRP2155, PRYCRP244

The soft plastic that started the Goby craze. Just as effective for walleye, trout and panfish as they are for bass. Ideal for split-shotting and finesse jigs. | Colors: 3'' Watermelon Seed | Item ID: JB3JS109

The Magnum Shakey Head Worm is a longer version of the original Shakey Head Worm, a bigger package with the same tremendous action. Like its smaller counterpart, the Magnum Shakey Head Worm has a tapered tail and flat head. With its larger profile and additional movement in the water, it's great for lakes with clear water and giant, yet finicky fish. Try fishing it on offshore structure, such as river ledges or rock piles on the tops of humps or even around boat docks. | Colors: Black, Gooseberry, Green Pumpkin, Green Pumpkin Green, Green Weenie, Huckleberry, Junebug, Mardi Gras, Methiolate, Motoroil, Red Bug, Watermelon Candy, Watermelon Candy Red, Watermelon Red, Watermelon Seed, White | Item ID: 049005, 049019X, 049021X, 049025, 049038X, 049040X, 049042X, 049054, 049116X, 049120X, 049184, 049259X, 049281X, 049287X, 049340X, 049407X

The YUM Genie is a 7.5-inch power-finesse worm. The segmented body displaces water while the flag tail provides more action with less rod tip movement. It is perfect for shaky head or Texas rigging. Thirteen colors are available, including four patterns new to YUM. | Colors: Black, Copperhead, Cranberry, Green Pumpkin, Illusion, Junebug, Moss Green Flake, Motor Oil/Orange Flake, Old School Purple, Plum, Watermelon Red | Item ID: PRYGW702, PRYGW704, PRYGW708, PRYGW7110, PRYGW7193, PRYGW7267, PRYGW7268, PRYGW7270, PRYGW7271, PRYGW7272, PRYGW740

Built to excel with almost every finesse technique, the Netbait Contour Worm delivers a completely original worm profile that will have bass begging for a bite. Designed with a series of contours along the body, the Netbait Contour Worm produces a revolving influx of light penetration, which causes the worm to “light up” as it is hopped, dragged, and twitched. | Colors: Watermelon Purple | Item ID: N64401

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any retrieve speed. The tapered design ringed body distorts the shape to a more natural appearance. The center rigging line provides the perfect position to ensure the bait is rigged correctly. The Fat Swing Impacts are packaged in blister packs to help protect the integrity of the baits. | Colors: Ayu, Black Cherry, Blue Gill Flash, Chartreuse Shad, Copperfield, Electric Blue & Chart, Electric Shad, French Pearl, Gold Flash, Green Pumpkin, Pro Blue Red Pearl, Rainbow Shad, Sexy Shad, Sight Flash, Silver Flash, Smallmouth Magic, Sun Gill, Tennessee Shad | Item ID: KTFSI38101, KTFSI38400, KTFSI38411, KTFSI38416, KTFSI38417, KTFSI38418, KTFSI38420, KTFSI38422, KTFSI38426, KTFSI38429, KTFSI38439, KTFSI38440, KTFSI38450, KTFSI38452, KTFSI38454, KTFSI38458, KTFSI38484, KTFSI38485

Paired with a heavy weight, the compact body of the Z-Hog allows it to penetrate cover that was previously thought too dense to fish. With flappers on the side and a "rabbit ears" tail, it has just enough glide to emulate a fleeing baitfish, causing a previously wary big bass to react in a hurry. | Colors: Emerald Blue, Green Pump Purple Green, Green Pumpkin Blue, MM Moonbug, Sapphire Melon, Scuppernong Candy, Sprayed Grass, Watermelon Magic, Watermelon Moondust, Watermelon Red Magic | Item ID: 119239X, 119283X, 119304X, 119317X, 119324X, 119326X, 119349X, 119352X, 119363X, 119389X

With one twitch of the rod tip, the YUM Houdini Shad comes to life with a very erratic swimming action. This soft plastic bait is unique in that you can modify the tail three ways to fit just about any presentation you need. Full paddle tail = slow fall. Open paddle tail = fast fall. Removing portions to create a traditional V-tail speeds the descent even more. | Colors: Arkansas Shiner, Black Blue Pearl, Camo Pearl, Pearl White, Smoke Shad, Watermelon Red | Item ID: PRYHDS502, PRYHDS522, PRYHDS583, PRYHDS584, PRYHDS588, PRYHDS589

Reaction Innovations has done it again with the introduction of the new Kinky Beaver. Building upon the successful design of the original Sweet Beaver, one of the winningest and most popular flipping baits ever made, the Kinky Beaver features the same ribbed body and tear drop appendages. But that's where the similarities end. The Kinky Beaver also comes equipped with two large profile flappers with thick wedges protruding from their outer edges, which combined with two long antennae extending out between them, creates a whole new level of fish attracting action. The thick wedges on the claws help them catch water on the fall and kick wildly, while also slowing the bait's rate of fall slightly - for more time in the strike zone. | Colors: Black Light, Black Red, California 420, Dirty Sanchez, Donkey Punch, Green Pumpkin, Hematoma, Junebug, Low Blow, Magic Craw Swirl, Okeechobee Craw, Pay Back, Penetration, Sprayed Grass, Tramp Stamp, Watermelon Red | Item ID: RIKBV002, RIKBV003, RIKBV006, RIKBV008, RIKBV017, RIKBV025, RIKBV029, RIKBV034, RIKBV039, RIKBV040, RIKBV063, RIKBV094, RIKBV095, RIKBV099, RIKBV100, RIKBV103

The Zako Swimbait was designed by Elite angler Brett Hite, and it's his bait of choice as a swimbait trailer when he's slinging chatterbaits or he's in the mood to flip. "I wanted a lure to mimic a bluegill or a shad, but I wanted a fish profile with a bigger belly. It needed to be beefy enough to hold a hook or jig," says Elite Angler Brett Hite, who finished 2nd this year at Winyah Bay primarily fishing the Zako. Additionally, Brett wanted to keep the tail action tight, similar to an actual baitfish, so we designed the tail with accordion-style cuts and a flanged tail which keeps the action minimal. Hookset ratios are also improved as the tail folds in on itself when the fish bite. Another key feature of the Zako which is exceptionally useful when rigging it as a flip bait is the center line on the top of the bait you'll always know you're rigging it dead center and that means the Zako will always run true. | Colors: 021/297 Laminate, Black W/Lg Blue Flk, Chart/Shad Lam, Cream White, Disco Green, Electric Shad, Grn Pkn w/Blk/White, Grn Pmpkn No Flk/Lemon, Grn Pumpkin/Blk Flk, Rainbow Shad, Sight Flash, Tennessee Shad, Watermelon W/Blk Flk, Watrmln/Lemon Lam, Wtrmln w/Cpr/Orng w/Rd | Item ID: YA13406021, YA13406036, YA13406194J, YA13406297, YA13406375, YA13406906, YA13406909, YA13406929, YA13406956, YA13406973, YA13406981, YA13406991, YA13406992, YA13406993, YA13406994

Ideal craw-like creature bait that can be punched, flipped, as a jug trailer and texas rigged. | Colors: Green Pumpkin Chartreuse, Green Pumpkin Pepper, JL Craw, SG Craw, SI Orange, Watermelon Pepper | Item ID: JAJCHUN35GPCH, JAJCHUN35GPP, JAJCHUN35JLCRA, JAJCHUN35SGCRA, JAJCHUN35SIO, JAJCHUN35WP

Designed to punch through heavy vegetation, the Grass Craw's compact profile is perfect for this productive technique. | Colors: Watermelon Red | Item ID: 088054X

A proven leader for more than three decades, The Original Culprit Worm has outperformed all others continuing a tradition of catching more and bigger bass. Its "kicking" tail and unique color selections give anglers the extra edge. | Colors: Black, Black Blue Tail, Black Emerald, Black Shad, Blue Fleck Shad, Chartreuse Shad, Chili Pepper 10Pk, Crawdad, Grape Shad, June Bug, Kissimmee Blue, Pearl, Red Shad, Sapphire Blue, Swamp Juice, Tequila Shad, Texas Red Blk Flk, Tomato, Watermelon Copper Red Fl 10p, Watermelon Red Flk Core | Item ID: CU101001, CU101002, CU101006, CU101007, CU101010, CU1010168, CU1010269, CU1010288, CU1010289, CU1010291, CU101036, CU101042, CU101045, CU101048, CU1010Q3, CU1010Q4, CUC1010170, CUC1010293, CUC101073, CUC10726

A proven leader for more than two and a half decades, the Original Culprit Worm has outperformed all others - continuing a tradition of catching more and bigger bass. Its kicking tail and unique color selections give anglers the extra edge. | Colors: Ambrosia 18Pk, Black, Black Emerald, Black Shad, Blue Fleck Shad, Carolina Bug, Chartreuse Shad 18Pk, Crawdad, Crawdad Green Flake, Elec Blue Lightning, Fire n Ice, Grape, Grape Red Tail, Grape Shad, June Bug, Kissimmee Blue, Kiwi, Moccasin, Morning Dawn, Motor Oil Shad, Pearl 18Pk, Plum Apple, Pumpkin Seed, Pumpkinseed/Chart Tail, Red Shad, Red Shad/Green Glitter, Sapphire Blue, Swamp Juice, Tequila Shad, Texas Red Blk Flk, Tomato, Voodoo, Watermelon Candy 18Pk, Watermelon Red, Watermelon Red Fl Core | Item ID: CU72001, CU72002, CU72006, CU72007, CU72008, CU72009, CU72010, CU72011, CU720134, CU720168, CU720176, CU72019, CU72021, CU720230, CU720232, CU720269, CU720277, CU720288, CU720289, CU720291, CU720293, CU72032, CU72036, CU72042, CU72044, CU72045, CU72048, CU72062, CU72063, CU72073, CU72092, CU720A1, CU720A7, CU720G7, CU720Q3

Taking the proven performance of Gambler's EZ to new heights, the Gambler Really Big GZ offers a beefed-up profile that is built for triggering bites from extra-hungry predators. A scaled-up version of the original, the Gambler Really Big GZ employs a segmented body, which allows for unregulated action. Infused with a heavy-dose of Gambler's BITE scenting, the Gambler Really Big GZ provides enhanced attraction that goes far-beyond its hard-thumping action. Offered in a number of trophy-attracting colors, the Gambler Really Big GZ delivers the size that anglers need to catch the eye of large, tournament-winning bass. | Colors: Alewife, Copperfield, Electric One, Florida Five-O, Forty Niner, Ghost Shad, Hammonds Herring, June Bug, Lane Toad, Last One, Limetreuse, New Shad, Phantom, Tennessee Retriever, Tennessee Shad, White Lightening | Item ID: GAEZ6003, GAEZ6030, GAEZ6032, GAEZ6033, GAEZ6046, GAEZ6080, GAEZ6096, GAEZ6134, GAEZ6158, GAEZ6159, GAEZ6163, GAEZ6164, GAEZ6195, GAEZ6201, GAEZ6232, GAEZ6242

Leland's Slab Magnets are excellent baits for crappie, bass, perch, and trout. These baits are designed with extra-large bodies and wide, flat tails and come in the hottest fish-catching colors. Fish go crazy for Crappie Magnet Slab Magnets, which is why these are must-have baits for your fishing arsenal. | Colors: Clear Water, Fast Lane, Glow Colors 2'', Midnight Blue, Muddy Water, Percy, Pink/Chart, Therapist, White/Chartreuse | Item ID: LL15001, LL15003, LL15004, LL15007, LL15015, LL15019, LL15030, LL15031, LL15033

The standard to which all other bass tubes are measured, the YUM Tube is specifically designed for targeting bass on beds or any other time of year. The tough tube is more effective at pulling big bass out of thick brush than other tubes and more monster smallies out of the rocks. The color and tantalizing action gets their attention and provoke strong strikes. | Colors: Melon Candy, Pumpkin Pepper/Green Flake, Ultimate Craw, Virgo Blue, Watermelon Seed | Item ID: PRYT409, PRYT411, PRYT4155, PRYT4157, PRYT4165

The Yamamoto Double Tail Grubs make great jig trailers or they can be added to a Yamamoto Skirt to create your own spider jig color combination. If you're looking to improve your odds with a spinnerbait, the Yamamoto Double Tail Grubs make for great trailers as well, and allow you to slow down your retrieve by adding a little extra bulk and resistance to your presentation. The added disturbance created by both tails really lets fish hone in on your bait. The soft supple plastic used in all Yamamoto Baits gives the Double Tail Grubs a great action and a realistic feel to lure fish in and make them hold on longer. Available in a wide range of Yamamoto colors, there is a Yamamoto Double Tail Grub perfect for any situation. | Colors: Baby Bass, Black (No Flake), Blue Pearl w/Blk & Holo, Blue Pearl/Silver Flake, Chart Chart Flk, Chart Green, Chart Silver, Chartreuse Blk Glitter, Cinnamon Black, Cinnamon w/Blk & Purple, Clear Black, Cream White, Drk Pumpkin w/Lg Blk, Green Pumpkin Black, Luminous White, Pumpkin w/Black & Grn, Smoke Black Blue, Smoke Black Silver, Smoke Pearl Blue, Smoke w/Black, Smoke w/Lg Red Flk, Watermelon Black, Watermelon Black Red | Item ID: YA4020015, YA4020020, YA4020031, YA4020036, YA4020038, YA4020150, YA4020156, YA4020169, YA4020176, YA4020177, YA4020181, YA4020187, YA4020194, YA4020196, YA4020208, YA4020214, YA4020221, YA4020239, YA4020240, YA4020286, YA4020297, YA4020305, YA4020334

A mega worm for mega bass! With the Baby Huey, bass strike and won't let go. This bait utilizes lifelike, reformulated plastic bodies with Luck E Strike's secret Get Bit scent. This segmented worm has striking visual appeal and its oversized paddle tail produces a ton of action. | Colors: Crabapple, Junebug, Plum, Red Glitter | Item ID: LE10BHW0458, LE10BHW1018, LE10BHW1058, LE10BHW1068