Soft Baits

Perfect for pitching, flipping, punching and working deep cover or structure, the YUM Bad Mamma presents a compact body with action created by the twin flappers and double blade-like tail. To add fishability to the Bad Mamma, the two blade-like tails are joined via a tiny soft-plastic connection, but can be pulled apart to create more freedom to swim. | Colors: Black Blue Flake, Black Blue Shadow, Black Red Flake, Cali 420, GP Shadow, Green Pumpkin, Green Pumpkin Purple, Junebug, Onyx, Watermelon Candy, Watermelon Grn Pump | Item ID: PRYBDM404, PRYBDM408, PRYBDM4143, PRYBDM4175, PRYBDM4186, PRYBDM421, PRYBDM4283, PRYBDM4284, PRYBDM4285, PRYBDM433, PRYBDM444

Introducing the all new Zoom Frog! A new spin on a classic toad, featuring boot tail legs with incredible action, sleek body profile for heavy cover and hook slot made for the best possible hook up. Available in proven tournament winning colors, the Zoom Frog has a soft yet durable construction, proven to stand up to the repeated abuse of catch after catch. | Colors: Baby Duck, Black, Natural Brown, Sexy Shad, White, Zebra Green | Item ID: 135038, 135040, 135354, 135412, 135413, 135414

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Bug & Magnum Rage Bug are designed for use behind the Jointed Structure Head, but great as a flipping or Carolina Rig bait or jig trailer. Features Rage Tail flanges for a very subtle action at very slow speeds. | Colors: Bama Bug, Bama Craw, Black Blue Flake, Black Neon, Blue Bug, Blue Craw, California Craw, Chameleon, Delta Red, Falcon Lake Craw, Green Pumpkin, Junebug, Moon Juice, Okeechobee Craw, Peanut Butter & Jelly, Pearl, Smoke Purple Black Flake, Summer Craw, Swampwater Blue, Watermelon Red Flake | Item ID: SKRGBUG100, SKRGBUG101, SKRGBUG108, SKRGBUG116, SKRGBUG135, SKRGBUG142, SKRGBUG18, SKRGBUG2, SKRGBUG250, SKRGBUG259, SKRGBUG261, SKRGBUG268, SKRGBUG38, SKRGBUG42, SKRGBUG46, SKRGBUG50, SKRGBUG51, SKRGBUG84, SKRGBUG850, SKRGBUG875

The slender undulating profile of the Swamp Crawler is so natural that you may confuse it with live bait. It's also exceptionally versatile, perfect Texas rigged, Carolina rigged, wacky style, weightless or on the back of a jighead. With its lifelike detail and salt-impregnated body, fish can't resist and they won't let go. | Colors: Alabama Craw 25pk, Amber Black 25pk, Black Blue Bruizer 25pk, Black Flash 25pk, Black Red Glitter 25pk, Blackberry 25pk, Bluegill Flash 25pk, Bullfrog 25pk, Cherry Seed 25pk, Cinnamon Blue 25pk, Electric Shad 25pk, Flesh 25pk, Grape Red Glitter 25pk, Green Pumpkin 25pk, Green Pumpkin Candy 25pk, Green Pumpkin Magic 25pk, Green Pumpkin Purple 25pk, Green Weenie 25pk, Junebug 25pk, Killer Blue 25pk, Mardi Gras 25pk, Morning Dawn 25pk, Natural Blue 25pk, Okeechobee Craw 25pk, Plum 25pk, Plum Apple 25pk, Pumpkin 25pk, Red Bug 25pk, Salt & Pepper 25pk, Scuppernong 25pk, Sprayed Grass 25pk, Watermelon Candy 25pk, Watermelon Gold Glit 25pk, Watermelon Moondust 25pk, Watermelon Red 25pk, Watermelon Seed 25pk, Watermelon Violet Gold 25pk | Item ID: 016001X, 016004X, 016005X, 016008X, 016013X, 016018X, 016019, 016021, 016025, 016054, 016063X, 016086, 016087X, 016096X, 016113X, 016120X, 016141X, 016176X, 016214X, 016229X, 016248X, 016251X, 016256X, 016257X, 016259X, 016272X, 016284X, 016287X, 016309X, 016314X, 016317X, 016335X, 016347X, 016350X, 016353X, 016363X, 016370X

Grubs are the No.1 soft plastic bait for multi-species fishing, and the YUM Grub shows fish everything they need to see to generate bites - a fat, ribbed grub-like body and a slightly oversized-thin curltail. The YUM Grub produces big swimming action, making it more effective no matter the water clarity. | Colors: Carolina Pumpkin, Chartreuse, Green Pumpkin, Smoke Silver Flake, White | Item ID: PRYG307, PRYG308, PRYG327, PRYG350, PRYG365

A crawfish is to a bass what a steak is to a cowboy - the ultimate meal. The YUM CrawBug is nature re-created. The bait is designed with three-dimensional features never before seen in a soft plastic bait. Amazingly realistic detail, a specially designed hollow body and super soft texture combine to imitate a fleeing crawfish perfectly. Flip it, rig it or jig it. This bait does its job. The CrawBug is a finesse craw that can be threaded on a jighook or Texas rigged for finicky bass. The super realism of the CrawBug make it fantastic in clear water. It's got a hollow body so you can rig it various ways, from an internal jighead to Texas rigging. Also makes a great crappie bait in waters where big slabs are on a crawfish kick. | Colors: Carolina Pumpkin, Crawdad, Green Pumpkin, Green Pumpkin Chart, Green Pumpkin Texas Red, Watermelon Red Flake, Watermelon Seed | Item ID: PRYCRB202, PRYCRB206, PRYCRB207, PRYCRB208, PRYCRB209, PRYCRB210, PRYCRB259

'Large distinct profile worm great for burning 'Durable and long lasting 'PowerBait flavor to tip the scales to our advantage | Colors: 7'' Black Blue Fleck, 7'' Green Pumpkin, 7'' June Bug, 7'' Redbug, 7'' Watermelon, 7'' Watermelon Red | Item ID: PFPBWU7BBF, PFPBWU7GP, PFPBWU7JB, PFPBWU7RDB, PFPBWU7WM, PFPBWU7WMR

Designed to not only draw big strikes, but to capitalize on them as well, the Jackall Kaera Frog delivers the perfect blend of form and function. Built with a unique, flat-sided body, the Jackall Kaera Frog maneuvers through heavy vegetation with ease, produces a seductive walking action, and pushes more water than other frogs for an increased attraction. When big bass strike, the Jackall Kaera Frog features a wide, specially developed hook that results in an excellent hook-up ratio. Offered in a number of awesome amphibian colors, the Jackall Kaera Frog is sure to meet-and-exceed the expectations for frog enthusiasts. | Colors: Black Gill, Glitter Bluegill, Glitter Hasu, Green Frog, Red Frog, White | Item ID: JAJKAERABLKG, JAJKAERAGF, JAJKAERAGLB, JAJKAERAGLH, JAJKAERARF, JAJKAERAWHT

The six-inch Dead Ringer is a masterful take on the original ring worm in a larger size. It still features segmented rings that trap and hold water for a presence far greater than its small body. The addition of a curly tail that flutters on the fall and when twitched is often too much for bass to resist. | Colors: Black, Black Red Glitter, Electric Shad, Green Pumpkin, Junebug, Plum, Scuppernong Blue, Watermelon Gold Glit, Watermelon Magic, Watermelon Red, Watermelon Seed | Item ID: 035001X, 035004X, 035005X, 035019, 035025, 035038X, 035054X, 035141X, 035283X, 035296X, 035350X

The Charmer 4" Flippin' Tube is the "go to" bait for tournament anglers everywhere. Whether you fish deep, clear water for big bronzebacks or flip heavy cover for trophy largemouth, this tube gets it done. Our tube is made the right way...dipped and the tails hand cut for that erratic action bass find irresistible. They are heavily scented with garlic and craw scent and full of salt. This bait has a long list of successes, including the largest one day catch in Lady Bass Angler Association history as well as the LBAA 2013 Classic championship. When money is on the line, you need a Charmer tube on the end of yours! | Colors: Black Blue Flake, Black Red, Blue Cat (Grn Pump W/Powder Blue Tail), Dark Melon W/ Gold Flake, Dark Smoke Purple, Debs Dynamite Grn Pump Purple Orange, Green Pumpkin Orange Flake, Junebug, Road Kill, Road Kill Red Flake | Item ID: TU11, TU30, TU32, TU36, TU37, TU39, TU40, TU49, TU65, TU66, TU67, TU68

Bass and Pike will literally explode out of the water coming after the Original Frog. Its legs kick with every retrieve. Fish can't tell it from a swimming frog. Twitch it across lily pads, or moss beds and get ready for action. The most natural feel hollow body frog lure ever made. Weedless and effective. It's a classic and it works. Depend on it! Made in the USA! | Colors: Black 1/4 oz, Chartreuse 1/4 oz, Green 1/4 oz, White 1/4 oz | Item ID: SF6000, SF6002, SF6005, SF6007

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and catches bass when other lures fail. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a unique hook slot that provides better hook-ups, and they're tougher than similar baits so you get more fish per bait than any other. | Colors: Bama Bug, Bama Magic, Black, Black Blue Flake, Black Blue Lam, Black Blue Swirl, Black Neon Silver, Bourbon Berry, Bream, Bubble Gum, Bubble Gum Yellow Swirl, Bumblebee Swirl, Cajun Neon, Cali Crw/Gold, Camo, Carolina Pumpkin Chart, Chart Pepper, Copperhead, Cranberry, Elders Magic, Ghillie Suit, Glimmer Blue Pepper, Green Pumpkin, Green Pumpkin Chart, Green Pumpkin Neon, Green Pumpkin Purple Flake 8, green Pumpkin/Blue Flk, Junebug, Mardi Gras, Melon Pie, Morning Dawn, Motor Oil/Orange Flake, Onyx, Oxblood/Red Flake, Ozark Shadow, Ozark Smoke, Pearl Silver Flake, Pumpkin Pepper Green Flake 8, Red Shad, Sinful Shad, Smoke Pearl Lam, Smoke Red Pepper, Sugar Plum, Summer Gill, Tin Foil, Watermelon Candy, Watermelon Copper/Red Flk, Watermelon Gold Flake, Watermelon Pearl Lam, Watermelon Red Flake, Watermelon Seed | Item ID: PRYDG502, PRYDG504, PRYDG508, PRYDG509, PRYDG511, PRYDG5110, PRYDG513, PRYDG5142, PRYDG5144, PRYDG5148, PRYDG5152, PRYDG5153, PRYDG5154, PRYDG5156, PRYDG5176, PRYDG5178, PRYDG5180, PRYDG5187, PRYDG5189, PRYDG5193, PRYDG5194, PRYDG5197, PRYDG520, PRYDG521, PRYDG5264, PRYDG5267, PRYDG5271, PRYDG5273, PRYDG5278, PRYDG5279, PRYDG5281, PRYDG5282, PRYDG5283, PRYDG529, PRYDG532, PRYDG533, PRYDG537, PRYDG544, PRYDG558, PRYDG559, PRYDG570, PRYDG572, PRYDG573, PRYDG574, PRYDG575, PRYDG576, PRYDG577, PRYDG578, PRYDG579, PRYDG581, PRYDG592

Anglers who are familiar with the great success of the Reaction Innovations Sweet Beaver know that the design of the Beavers is a real fish catcher. The forward facing ribs create lots of water movement and vibration calling the attention of any bass in the area, and the twin tails facing 90 degrees from each other will provide movement no matter which way the bait is moved. Now, Reaction Innovations has created a smaller version called the Smallie Beaver for those times when you need to downsize for the largemouth and already the perfect size for the smallmouth. Now there are three sizes of this great bait for any fishing situation you may encounter. | Colors: Big Texan, Black Light, California 420, Corndog, Dirty Sanchez, Donkey Punch, Green Pumpkin, Green Pumpkin Red, Hematoma, HillBilly Special (TC), Infection (TC), Juicy, Junebug, Magic Craw Red, Magic Craw Swirl, Penetration, Road Kill, Sprayed Grass, Spring Break, Tramp Stamp, Watermelon, Watermelon/Green Pumpkin, Watermelon/Red, White Trash | Item ID: RISMB003, RISMB004, RISMB006, RISMB007, RISMB008, RISMB009, RISMB016, RISMB017, RISMB025, RISMB027, RISMB028, RISMB029, RISMB034, RISMB037, RISMB040, RISMB060, RISMB063, RISMB071, RISMB075, RISMB076, RISMB078, RISMB099, RISMB100, RISMB103

This 4" worm has the gator tail of the G- Tail with the body of the Dead Ringer. | Colors: Cherry Seed, Green Pumpkin | Item ID: 019018X, 019025X

This downsized version of the ultra-popular hollow bodied swimbait retains its 5-inch big brother's lifelike swimming action because it features the same realistic shad-shaped body and lively paddle tail, just in a slightly more compact package. Fish it on a light or heavy jig head and work a slow swimming action back to the boat yet it's also deadly on the back of a vibrating jig or swim jig, or even on a umbrella rig. When the forage is smaller than usual or excessive fishing pressure makes the bite tough, this will become your go-to swimbait. | Colors: Ayu, Cyrstal Shad, Guntersville Shad, Hitch, Lanier Shad, Tennessee Shad | Item ID: 133357, 133396, 133398, 133404, 133405, 133406

Strike King'sPerfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature Strike King'sexclusive Coffee Scent technology which helps mask human scent and oils and attracts fish to bite. The KVD Dream Shot was designed by Kevin VanDam to be the perfect all-around drop shot bait! | Colors: 4'' OPT Bold Bluegill, 4'' OPT Brown Purple, 4'' OPT Desert Craw, 4'' OPT Fire Tiger, 4'' OPT Green Pumpkin, 4'' OPT Green Pumpkin Purple, 4'' OPT Magic, 4'' OPT Moon Juice, 4'' OPT Prizm Shad, 4'' OPT Pro Blue Neon, 4'' OPT Sexy Shad 10 pk, 4'' OPT Siren, 4'' OPT Triple Magic, Candy Craw, Chart/Blue Glimmer Back, Dirt, Ghost Shad, Grn Pumpkin Sapphire, GrnPmpkn Purple & Gold, Honey Candy, KVD Magic, Morning Dawn, Watermelon Red Flk, Watermelon Seed | Item ID: SKDSKVD103, SKDSKVD13, SKDSKVD130, SKDSKVD141, SKDSKVD151, SKDSKVD16, SKDSKVD175, SKDSKVD18, SKDSKVD189, SKDSKVD190, SKDSKVD197, SKDSKVD217, SKDSKVD231, SKDSKVD269, SKDSKVD270, SKDSKVD271X, SKDSKVD272, SKDSKVD273, SKDSKVD274, SKDSKVD276, SKDSKVD4518, SKDSKVD46, SKDSKVD590, SKDSKVD850

The eight-inch Dead Ringer is a masterful take on the original ring worm, in a package that'll tempt the biggest bass in the lake. It features segmented rings that trap and hold water for a presence far greater than its small body. The addition of a curly tail that flutters on the fall and when twitched is often too much for bass to resist. | Colors: Black, Black Grape, Black Red Glitter, Blueberry, Electric Shad, Green Pumpkin, Green Pumpkin Blue, Junebug, Plum, Plum Apple, Pumpkin/Chartreuse, Sapphire Blue, Scuppernong, South Africa Special, Watermelon Red | Item ID: 021001X, 021004X, 021005, 021015X, 021025, 021026X, 021038X, 021054, 021096X, 021110X, 021113X, 021161X, 021239X, 021334X, 021350X

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner. | Colors: B-Bug Grinder, Baby Bass, Black, Black Blue Glitter -, Black w/Red Flake, Blue Black/Chart Flk, Blue Pearl w/Blk & Holo, Blue Pearl/Silver Flake, Bubble Gum, Cajun Craw, Chart w/Black, Chart w/large Blk, Chart/Green Flake, Cinnamon Brown, Cinnamon Red w/ Blue, Cinnamon w/Blk & Purple, Cinnamon w/Blk Flake, Clear w/ Black, Clear w/ Gold Slv & Blk, Clear/Blk & Red, Cream White, Dark Pump w/Purp Blk Em, Dirty Plum, Dirty Worm, Disco Green , Dusky, Electric Worm, Fading Watermelon, Fading Watermelon w/ Purple, Fading Watermelon w/Blk, Fading Watermelon w/Blue, Generals Watermelon, Gold Pearl, Green Pump w/Blk White10pk, Green Pumpkin Black, Green Pumpkin Blue, Green Pumpkin Magic, Green Pumpkin Red, Green Pumpkin/Lg Red, Grn Pump w/Grn & Purp, Grn Pumpkin Purp Copper, Houdini, Lavender Watermelon, Light Grn Pump w/Red , Mad Melon, Midnight, Morning Dawn , Motoroil w/Lg Red Flake, Mowed Grass, Natural Shad, Oxblood, Pearl w/Sm Gold/Lg Blk, Plum Apple, Plum w/ Emerald, Pump Black/Green Glitter 10p, Pumpkin w/Black Flake, Pumpkin w/Large Black, Purple Pearl/Small Blue, Purple w/Emerald Flake, Red, Red/Blk & Red Glitter, Rootbeer w/Red & Gold, Smoke, Smoke Blue Slv Purp Blk, Smoke Pearl Blue, Smoke Rootbeer/Grn Cop, Smoke w/Black, Smoke w/Blk & Purple, Smoke w/Blk & Silver, Smoke w/Blk Blue & Gold, Smoke w/Blk& Holo, South African Special, Strawberry Cream, Watermelon, Watermelon Blk Glitter, Watermelon Candy, Watermelon Disco, Watermelon Magic, Watermelon Moondust, Watermelon Red Magic, Watermelon w/lg Grn, Watermelon/Black & Red, Watermelon/Black/Gold 10 pk, Watermelon/Blk Sil Gold, Watermelon/Lg Red & Grn, Watermelon/Red | Item ID: YA910002, YA910008, YA910020, YA910021, YA910031, YA910036, YA910042, YA910042J, YA910051, YA910150, YA910156, YA910157, YA910159, YA910167, YA910169, YA910176, YA910177, YA910186, YA910187, YA910194, YA910194J, YA910196, YA910197, YA910208, YA910213, YA910214, YA910215, YA910221, YA910222, YA910229, YA910231, YA910234, YA910236, YA910238, YA910239, YA910240, YA910241, YA910284, YA910286, YA910297, YA910300, YA910301, YA910302, YA910303, YA910305, YA910306, YA910318, YA910323, YA910324, YA910325, YA910326, YA910327, YA910328, YA910329, YA910330, YA910337, YA910354, YA910355, YA910356, YA910357, YA910358, YA910359, YA910361, YA910362, YA910363, YA910367, YA910368, YA910369, YA910374N, YA910375, YA910386, YA910387, YA910388, YA910392X, YA910396X, YA910397, YA910398, YA910399, YA910400, YA910907X, YA910979, YA910980, YA910981X, YA910983X, YA910984X, YA910990

The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option that everyone else has unsuccessfully tried to copy. It looks like it shouldn't have much action, but it darts and glides with a simple twitch of the rod. In addition to fishing it on the Carolina rig, you can dropshot it or put it on the back of a shakey head. In fact, with its flat bottom, on a jighead it'll skip a mile under docks and overhanging brush. | Colors: Black, Blue Watermelon, Chartreuse Pepper, Cotton Candy, Cucumber Seed, Green Pumpkin, Green Pumpkin Red, Junebug, Junebug Red, Kudzu, Moccasin Blue, Old Purple, Plum, Red Bug, Smoke Purple, Smokin Blue, Tomato Seed, Watermelon Candy, Watermelon Prp Glit, Watermelon Red, Watermelon Seed | Item ID: 007004X, 007005X, 007007X, 007009X, 007010X, 007019, 007021X, 007022X, 007023X, 007025, 007027X, 007038X, 007054, 007065X, 007084X, 007102X, 007103X, 007120X, 007138X, 007177X, 007202X

Deliver plus-sized performance, the Googan Baits Trench Hawg Creature Bait is the bigger brother of the Googan Baits Bandito Bug Craw and is made for targeting trophy-quality bass. Measuring six inches in length, the Googan Baits Trench Hawg Creature Bait offers a substantial meal that will have big bass drooling to get a taste. The Googan Baits Trench Hawg Creature Bait also features a fully ribbed body, as well as, extra long claws and multiple side legs that produce an exaggerated action and heavy vibration. Flip it, pitch it, or put it on your favorite jig, the Googan Baits Trench Hawg Creature Bait provides a big profile that excels on almost any application. Fortified with super potent Slaunch Sauce to make fish hold on longer once they bite, the Googan Baits Trench Hawg Creature Bait is perfect for anglers that are looking for a kicker bass. | Colors: 6'' Alabama Craw, 6'' Bama Bug, 6'' Black Blue Flake, 6'' Blue Baby, 6'' Green Pumpkin, 6'' Junebug, 6'' Natural, 6'' Okeechobee Craw, 6'' Summer Craw, 6'' Watermelon Red Flake | Item ID: GOGTHALA, GOGTHBAB, GOGTHBLB, GOGTHBLU, GOGTHGNP, GOGTHJUN, GOGTHNAT, GOGTHOKE, GOGTHSUM, GOGTHWMR

The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook slot. The hook slot feature allows for easy and straight rigging, which delivers the most consistent swimming action on the market right out of the pack. The Money Minnow comes in a variety of colors and sizes to match any forage base from coast to coast. This swimbait is right on the money! With an ultra-realistic profile, natural swimming action and super-soft body, the YUM Money Minnow has proven itself irresistible to bass and other gamefish. The Money Minnow swims sweetly, even when reeled at a very slow speed, which can be the key to enticing strikes from heavyweight fish. It's perfect rigged singly on a jighead or as a "school" on a YUMbrella rig. | Colors: Blue Mist, Bluegill, Clear Gold, Clown, Crystal Smoke, Fog Light, Foxy Shad, Hitch, Hologram Shad, Olive Oil, Pearl, Pearl w/Black Back, Rainbow Trout, River Shad, Tennessee Shad, Trick | Item ID: PRYMM3900, PRYMM3906, PRYMM3909, PRYMM3919, PRYMM3920, PRYMM3921, PRYMM3924, PRYMM3925, PRYMM3926, PRYMM3927, PRYMM3935, PRYMM3936, PRYMM3937, PRYMM3938, PRYMM3939, PRYMM3940

The 4" 9J Senko was created for Yamamoto's top tournament pros in Japan who required a smaller, slimmer Senko to excel under the most extreme pressure conditions. When you need to get the maximum action and attraction out of your drop shot, split shot or shakin' with a bead 'n bullet, it's time to slip on a 9J Slim Senko! | Colors: Black w/Large Blue Flk, Grn Pump Black Flk, Watermelon (No Flk) | Item ID: YA9J10021, YA9J10042, YA9J10297

With a name longer than its length, this tiny Swim'R starts every day with a chip on its shoulders to prove it can catch them big and small year 'round. | Colors: 1.25'' Blue Thunder 25pk, 1.25'' Bluegrass 25pk, 1.25'' Cajun Cricket 25pk, 1.25'' Chartreuse Red Gl 20p, 1.25'' Crystal Lam 25pk, 1.25'' Electric Chicken 25pk, 1.25'' Glacier 25pk, 1.25'' Lights Out 25pk, 1.25'' Monkey Milk 25pk, 1.25'' Pearl White 25pk | Item ID: GLIBS14225, GLIBS14825, GLIBS14925, GLIBS18125, GLIBS19525, GLIBS20325, GLIBS21925, GLIBS31125, GLIBS31325, GLIBS6525

There may be no better all-around worm on the market today than the U-Tale, the perfect mid-size body for the widest variety of conditions, paired with a flapping curly tail which forms the letter "U." It's a proven fish catcher anywhere that bass swim has been for generations and will continue to be so for the foreseeable future. | Colors: Alabama Craw, Black, Black Emerald, Black Grape, Black Red Glitter, Black Sapphire, Blackberry, Blueberry, Bullfrog, Chart Pepper/Red, Chartreuse Pepper, Chartreuse Pumpkin, Cherry Seed, Cotton Candy, Cotton Candy/Chart, Electric Blue, Electric Shad, Gooseberry, Gourd Green, Green Pumpkin, Green Pumpkin BlueFlash, Green Pumpkin Magic, Green Pumpkin Prp Gld, Green Pumpkin Red, Green Pumpkin/Pearl, Japanese Bluegill, Junebug, Junebug Red, Motoroil, Motoroil/Chartreuse, Muscadine, Natural Blue, Plum, Plum Apple, Plum Crazy, Pumpkin, Pumpkin Fire, Pumpkin/Chartreuse, Red Bug, Red Bug Shad, Red Shad, Scuppernong, Smoking Fire, South Africa Special, Strawberry, Tequila Green, Tequila Sunrise, Tomato (No Seed), Tomato Seed, Watermelon Candy, Watermelon Gold Glit, Watermelon Magic, Watermelon Prp Glit, Watermelon Red, Watermelon Red Tomato, Watermelon Seed, Watermelon Slice, Watermelon Spice | Item ID: 001001, 001003, 001004, 001005, 001006, 001009, 001012X, 001013, 001014, 001015, 001017X, 001018X, 001019, 001021, 001023X, 001024, 001025, 001026X, 001029, 001038, 001048, 001054, 001084X, 001086X, 001090X, 001095X, 001096X, 001100X, 001113X, 001116X, 001118X, 001120X, 001136X, 001138X, 001141X, 001161X, 001177, 001202X, 001217X, 001223X, 001229X, 001230X, 001235X, 001249X, 001250X, 001252X, 001256X, 001257X, 001270X, 001283X, 001284X, 001285X, 001294X, 001334X, 001339X, 001340X, 001350X, 001383X

Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Skinny Dipper is a soft plastic bait that can be effective in and around all types of structure. When you're faced with vegetation you can rig the Skinny Dipper weedless and swim it over grass beds or add weight to the hook and swim it through sumbmerged weeds. The slender design of the Skinny Dipper coupled with the paddle tail creates a vibration in the water that bass cannot resist. The Skinny Dipper can also be deadly fished on a Carolina rig over humps and creek channels with grass and brush. The durability and size of the Skinny Dipper allows a hook size up to a 6/0 superline hook. For a different look, try the Reaction Innovations Skinny Dipper, you won't be disappointed. | Colors: Bad Shad Green, Bad Shad Special, Bubblegum, Bull Frog, California 420, Dirty Sanchez, Gold Digger, Guntersville Shad, Houdini, Junebug, Light Hitch (TC), Lime Ice Green, Low Blow, Magic Craw Swirl, Money Shot Violet, Money Shot/Green, Pearl Blue Shad, Penetration, Sexy Shad (TC), Shiner, Spanish Fly (TC), Sprayed Grass, Statutory Grape, Sungill, Watermelon, Watermelon/Gold7pk, Watermelon/Green Pump, White Trash | Item ID: RISKD003, RISKD004, RISKD007, RISKD008, RISKD009, RISKD017, RISKD020, RISKD022, RISKD023, RISKD024, RISKD025, RISKD031, RISKD036, RISKD040, RISKD045, RISKD046, RISKD063, RISKD067, RISKD080, RISKD092, RISKD093, RISKD095, RISKD096, RISKD098, RISKD101, RISKD105, RISKD108, RISKD109

The Jackall Crosstail Shad was the very first soft plastic bait developed specifically for drop shotting. Since its introduction to the bass fishing world in 1999 the Crosstail shad has been a staple for Japanese anglers. The Crosstail Shad has now been made available to the United States and should be in every serious bass fisherman's arsenal. Jackall's Cross Tail Shad was designed to match the natural characteristics of baitfish throughout the country. This 4" soft plastic bait has the profile and action of baitfish when fished correctly. The Cross Tail Shad has a rounded large head that blends into the slender top side of the bodygiving it the realistic action that fish desire. This bait is extremely effective when nose hooked on a drop shot rig and fishing it around suspended fish that are near balls of bait. The Jackall Cross Tail Shad comes in a variety of fish catching colors that are salt impregnated to give anglers confidence when fishing is tough. The Crosstail Shad is hand poured and is the perfect drop shot bait! | Colors: Ayu, Baby Bass, Black Winnie, Blue Pearl Shad, CB Alewife, Green Pumpkin Candy, Green Pumpkin Pepper, Purple Smoke, Purple Winnie, Suyama, Watermelon | Item ID: JAJCTS4A, JAJCTS4BB, JAJCTS4BLKW, JAJCTS4BPS, JAJCTS4CBALE, JAJCTS4GPC, JAJCTS4GPP, JAJCTS4PS, JAJCTS4PW, JAJCTS4SU, JAJCTS4W

Strike King'sPerfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature Strike King'sexclusive Coffee Scent technology which helps mask human scent and oils and attracts fish to bite. The KVD SR & JR Chunks are the perfect trailers on flippin' jigs, and Tour Grade Swim jigs and Tour Grade football head jigs. They're soft and salty with a subtle action. | Colors: Green Pumpkinseed, Watermelon Red Flake | Item ID: SKSRCHUNK18, SKSRCHUNK46

Zoom's Swimmin' Chunk takes the traditional body of a chunk-style jig trailer and adds two hyper curly tails to the back, giving additional bulk and extreme movement to your flipping jig, swim jig or even buzzbaits and spinnerbaits. Whether you're retrieving them or just letting them fall, nothing stops these tails from churning. | Colors: Avocado, Black, Black Blue Glit, Black Red Glitter, Brown, Chartreuse Pearl, Flippin Blue, Green Pumpkin, Green Pumpkin Red, Pumpkin, Rootbeer Pepper Green, Ruby Red, South Africa Special, White Pearl | Item ID: 043001X, 043013X, 043025, 043038X, 043045, 043046, 043066X, 043072, 043097X, 043117X, 043134X, 043147X, 043202X, 043334X

The original Fluke resembles a universal baitfish profile better than anything the competition can offer. Put in on a dropshot, a shakey head, a belly-weighted hook or even a castable umbrella rig and choose among the wealth of available colors to match the prevailing forage. | Colors: Albino 10pk, Arkansas Shiner 10pk, Aurora Black 10pk, Baby Bass 10pk, Birthday Cake 10pk, Blue Pearl Silver Glit 10pk, Clear Silver Black 10pk, Disco Green 10pk, Disco Violet 10pk, Electric Shad 10pk, Goldfish 10pk, Green Albino 10pk, Green Pumpkin 10pk, Lavender Shad 10pk, Smokin Shad 10pk, Sungill 10pk, Watermelon Moondust 10pk, Watermelon Seed 10pk, White Ice 10pk, White Pearl 10pk | Item ID: 015019, 015025X, 015045, 015049X, 015050X, 015091, 015106X, 015109, 015115, 015185, 015238X, 015267X, 015300X, 015307X, 015325X, 015350X, 015362X, 015363X, 015364X, 015415X, 023311X

Modeled after its bigger brother, the Reaction Innovations Petite Twerk channels all of the bass-catching action as the original now in a bite-sized package. Perfect for pairing with smaller jigs, the Reaction Innovations Petite Twerk features ribbed claws that displace plenty of water as they are hopped and dragged along the bottom. Offered in a number of high-quality colors, the Reaction Innovations Petite Twerk delivers downsized performance that produces big results. | Colors: Black Light, California 420, Hematoma, Magic Craw Swirl, Tramp Stamp, White Trash | Item ID: RIPT007, RIPT008, RIPT017, RIPT029, RIPT099, RIPT100

The most unique tube on the market, Vibra King Tubes are fully injected for excelent product consistency. The fine ribs create a unique feel and vibration and it also features a solid head for added durability and longevity with use as a Florida-rig. | Colors: Bourbon Bry, Camo, Ghlie Suit, Green Pumpkin, Pumpkin Pepper Green, Smoke Red Pepper, Snot Rocket, Summer Gill | Item ID: PRYVKT408, PRYVKT411, PRYVKT420, PRYVKT4264, PRYVKT4278, PRYVKT4279, PRYVKT4280, PRYVKT492

The Zoom Chunk is a good looking chunk designed for lots of fluttering action. The body of the bait is tough, thick plastic that will stay on the hook well and the bat-tail wings are thin and supple, allowing them to flutter easily on the fall and move enticingly when the lure is crawled or hopped along the bottom. Try them on a spinnerbait or buzzbait to give a more bulky appearance and enable you to slow the retrieve when needed. | Colors: Black, Bullfrog, Flippin Blue | Item ID: 044038X, 044066X, 044257X

Designed by dropshotting guru and Bassmasters Elite Series angler, John Murray, the Gene Larew Tattletail Worm is full of wriggling action that excels with a number of finesse tactics. Ideal for dropshots and shaky heads, the Gene Larew Tattletail Worm features a lively paddle tail that goes absolutely wild with the slightest movement. The body of the Gene Larew Tattletail Worm is built with a round, ribbed profile and a flat underside that makes for easy rigging. Offered in a number of fish-catching colors, the Gene Larew Tattletail Worm is sure to become a go-to bait for finesse anglers everywhere. | Colors: Green Pumpkin, Morning Dawn, Sooner Run, Sunny Green Pumpkin | Item ID: GL6TTW255, GL6TTW317, GL6TTW337, GL6TTW88

The Shakey Head Worm was built to maximize your success when fishing the ultimate limit getter, the shakey head. It features a flat head that makes rigging effortless and a body that is tapered to give it optimal action with the lightest twitches. On a shaky head jig, the tail stands straight up and dances across the bottom, inviting bass to an early dinner. | Colors: Black Red Glitter, Chartreuse Pepper, Green Pumpkin, Green Pumpkin Blue, Green Pumpkin Magic, Green Weenie, Houdini, Junebug, Mardi Gras, Morning Dawn, Watermelon Candy, Watermelon Red, Watermelon Seed | Item ID: 057001X, 057005, 057009X, 057019, 057025, 057054, 057120X, 057239X, 057259X, 057284X, 057287X, 057297X, 057309X

The Fat Baby Craw from Yamamoto gives you all the features that have made Yamamoto products so successful at catching bass in a craw package. The round body and claws resist sticking to tules, pads, sticks, and other cover like flat plastic does and the thick body stays on the hook even when you're dragging your jig through thick cover. Like other Yamamoto baits, the Fat Baby Craw is loaded with salt, making any bass that bites hang on longer, and the natural shape looks great alone or as a jig trailer. The Fat Baby Craw comes in some great Yamamoto colors and will be a great match with any manufacturer's jig. | Colors: Black w/Large Blue Flake, Black w/Smoke Red Flk, Cinnamon w/Blk & Purple, Green Pump/Black Flake, Grn Pump Lg Grn/Purple, Grn Pump Purple Copper, Pumpkin w/Black/Green, Watermelon w/Black Flk, Watermelon/Black & Red | Item ID: YA3FS07021, YA3FS07051, YA3FS07194J, YA3FS07196, YA3FS07208, YA3FS07221, YA3FS07297, YA3FS07301, YA3FS07330

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Cut-R is our most versatile worm EVER! Rage flange on tail for increased action - fastest tail flicker rate of any on the market. Can be flipped or pitched, Texas-rigged, Carolina-rigged, swim it weightless or on a weighted hook. | Colors: Black Blue Flake, Black Blue Flake, Blue Craw, Blue Craw, Green Pumpkin, Green Pumpkin, Green Pumpkin Pearl Belly, Hard Candy, Hard Candy, Honey Candy, Junebug, Junebug, Moon Juice, Moon Juice, Okeechobee Craw, Pearl, Plum, Plum, Red Bug, Red Bug, Summer Craw, Summer Craw, Watermelon Red Flake, Watermelon Red Flk | Item ID: SKRGCUT56100, SKRGCUT56108, SKRGCUT56144, SKRGCUT5618, SKRGCUT56189, SKRGCUT562, SKRGCUT5642, SKRGCUT5646, SKRGCUT5647, SKRGCUT567, SKRGCUT5684, SKRGCUT5685, SKRGCUT56850, SKRGCUT7100, SKRGCUT7108, SKRGCUT7144, SKRGCUT718, SKRGCUT72, SKRGCUT742, SKRGCUT746, SKRGCUT750, SKRGCUT77, SKRGCUT785, SKRGCUT7850

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any retrieve speed. The tapered design ringed body distorts the shape to a more natural appearance. The center rigging line provides the perfect position to ensure the bait is rigged correctly. The Fat Swing Impacts are packaged in blister packs to help protect the integrity of the baits. | Colors: Ayu, Black Cherry, Black Shad, Blue Gill Flash, Electric Blue & Chart, Electric Blue Gill, Electric Shad, French Pearl, Green Pumpkin, Morning Dawn, Pro Blue Red Pearl, Rainbow Shad, Sexy Shad, Sight Flash, Silver Flash, Smallmouth Magic, Tennessee Shad | Item ID: KTFSI28101, KTFSI28400, KTFSI28411, KTFSI28416, KTFSI28418, KTFSI28420, KTFSI28422, KTFSI28426, KTFSI28429, KTFSI28436, KTFSI28439, KTFSI28440, KTFSI28450, KTFSI28452, KTFSI28458, KTFSI28473, KTFSI28480

While most finesse worms have a straight, "no-action" tail, the curly end of the Shakey Tail worm vibrates wildly when you move it or with the slightest bit of current, adding a bit of action and appeal to today's hottest technique. When bass still want a small bite but are a bit more aggressive, this should be on the back of your shakey head or finesse football head jig. | Colors: Chartreuse Pepper, Green Pumpkin, Green Pumpkin Prp Gold, Mardi Gras, Smoke Red, Watermelon Candy, Watermelon Red, Watermelon Seed | Item ID: 038009X, 038019X, 038025, 038054X, 038119X, 038120X, 038249X, 038259X

These great little plastic trailers are perfect for use on the Bitsy Bugs, Bitsy Flips and other small jigs. They also work well on open jig heads and Texas rigged. Try the Bitsy Bug Craw on a Bitsy Bug or Bitsy Flip to give them a slower fall and tantalizing action. | Colors: Craw Pumpkin Seed | Item ID: SKBBT31

The Z-3 Swamp Crawler takes a proven shape. And, along with Zoom's longstanding reputation for durability, adds triple laminated colors that will appeal to high-pressured fish or in super clear water conditions. When fish can identify every other worm in the catalog, this is the one that they'll still bite. | Colors: Bold Bluegill, Desert Craw, Edge, Magic, MM III, Morning Dawn, Oxblood Light Red, Prizm Shad, Pro Blue Neon, Sexy Shad | Item ID: 128309, 128354, 128372, 128373, 128374, 128375, 128376, 128377, 128378, 128379

Grubs are the No.1 soft plastic bait for multi-species fishing. Long slender swimming tail Swims at slower speeds than other grubs Proven color patterns | Colors: Chart, Lemon Chart, Tangerine, White | Item ID: PRYRTG3171, PRYRTG3172, PRYRTG327, PRYRTG350

Designed by top walleye pros, the YUM Walleye Grub features a ridged body that provides plenty of water disturbance in addition to that created by the big curly tail. The Grub is made of tough, durable plastic that remains supple to the touch and retains its action no matter how long it's fished. | Colors: Brown Orange, Bumblebee, Chart Black Core, Chart Pearl, Chartreuse, Fire Tiger, Hot Peach, Junebug Chart, Lime Core, Pearl White, Pink Blush, Red Bloodline, Smoke Silver Flake, White | Item ID: PRYWGR3104, PRYWGR3106, PRYWGR3107, PRYWGR3108, PRYWGR317, PRYWGR327, PRYWGR350, PRYWGR351, PRYWGR352, PRYWGR353, PRYWGR354, PRYWGR365, PRYWGR383, PRYWGR394

The original soft-plastic worm created by Nick Creme (1949) . This continues to be an incredibly productive worm with its lifelike feel and durability in colors to match every fishing condition | Colors: Natural | Item ID: CR30199

Roboworm FAT Worms - Roboworm has done it again, taking plastic worms to the next level with the FAT Worm series. "Old School" FAT worms were a customer request for years. Well, here you go! Poured with Roboworm's precise computor guided machinery, this series features three color pours, and a thicker body that fish won't ignore. Also featuring Roboworm's "Salt Release Technology", fish receive a burst of salt with every bite, and they won't let go. Made in the U.S.A. | Colors: Aaron's Magic, Aaron's Magic Red & Blk Fl, Aaron's Morning Dawn, Aaron's Pro Shad, Bold Bluegill, Ehrler's Edge, Green Neon Pumpkin, Hologram Shad, M.M. III, Martens Madness, Morning Dawn Red Flake, Morning Dawn/Red Chart, Oxblood Light Red Flake, Pumpkin Punisher, Red Crawler, SXE Shad, Warmouth | Item ID: ROSK8296, ROSK829Y, ROSK93GF, ROSKA2AR, ROSKA7K3, ROSKB29F, ROSKF5FB, ROSKF66Y, ROSKF8KF, ROSKH23R, ROSKH2T6, ROSKH2TR, ROSKH3HR, ROSKHK3K, ROSKM13H, ROSKM63H, ROSKMY3H

Each Rage Tail lure has a unique and exclusive tail and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics that are tailored specifically for each model for superior action. You won't believe the action that each Rage Tail has! Crappie haven't seen a grub like this! | Colors: Chart White/Chart Tail, Pearl | Item ID: SKRGCG169, SKRGCG84

Strike King'sDenny Brauer salt-impregnated Flip-N-Tube is designed especially for flippin' and pitching. The special 4 1/2" length is perfect for a MustadMegabite or similar hook. Works great fished weightless as a soft plastic jerkbait too! | Colors: Black Neon, Blk Blue Flake/Blue Tail, Chartreuse Pepper, Green Pumpkin, June Bug, Pearl Pepper, Pumpkin Red/Green Flake, Pumpkin/Chart Tail | Item ID: SKFLPT452, SKFLPT4538, SKFLPT4542, SKFLPT4544, SKFLPT4546, SKFLPT4548, SKFLPT4552, SKFLPT4563

The Meathead is another unsung hero of the Zoom lineup. With its bulbous inch and a half long head slimming down throughout the tail section into a flat paddle, it was built for split shotting, mojo rigging, or for the back of a darter head but it's also exceptional on a Carolina rig or dropshot. | Colors: Black Red Glitter, Bluegill Flash, Castaic Choice, Cherry Seed, Electric Shad, Green Pumpkin, Green Pumpkin Blue, Green Weenie, Morning Dawn, Sapphire Blue, Scuppernong, Watermelon Gold Glit, Watermelon Red, Watermelon Seed | Item ID: 024001X, 024018X, 024019, 024025, 024054, 024096X, 024110X, 024141X, 024200X, 024239X, 024287, 024309X, 024350X, 024353X

The Yamamoto Hula Grub is one of the greatest soft baits ever poured. And, not coincidentally, one of the greatest soft bait manufacturers is Yamamoto Baits. The Yamamoto Double Tail Hula Grubs catch fish 12 months out of the year - deep and shallow. It comes loaded with salt, and features a double tail grub configuration at one end combined with a Senko-style body in the middle, and free flowing rubber tentacles at the opposite end. Carolina-rig it, Texas-rig it, flip and pitch it, or throw it on a football head. The Yamamoto Hula Grub is an action packed bait that can be fished any way you want. | Colors: Baby Bass, Black no flake, Black w/Lg Blue Flake, Blue Pearl Silver -, Blue Pearl/Blk & Hologram, Chart Black Glitter, Chart w/Lg Grn&Chart, Chmp/w Black -, Cinnamon Red/Blue Fl, Cinnamon w/Black Flk, Cinnamon w/lg Grn Flk, Cinnamon/Blk & Purp, Clear w/Lg Blk Flk, Cream White10pk, Green Pump w/Grn & Purp, Green Pumpk Purple, Green Pumpkin Black, Grn Pmpkn/Lg Red, Natural Shad, Pumpkin w/Black & Green, Pumpkin w/Black Flk, Rootbeer w/Red & Gold, Rootbeer/Blk, Smoke w/Black, Smoke W/Blk & Hologram, Smoke w/Blk & Purple, Watermelon w/Black -, Watermelon/Black & Red, Watermelon/Black Flk | Item ID: YA9710020, YA9710021, YA9710031, YA9710036, YA9710140, YA9710150, YA9710156, YA9710157, YA9710169, YA9710176, YA9710186, YA9710187, YA9710194, YA9710194J, YA9710196, YA9710208, YA9710215, YA9710218, YA9710221, YA9710238, YA9710239, YA9710284, YA9710296, YA9710297, YA9710301, YA9710305, YA9710306, YA9710318, YA9710330

The Easy Shiner combines the body of the Shad Impact with the fantastic tail action of the Swing Impact. These versatile swim baits come in four sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The 2" is an excellent choice for Crappie and pan fish. The 3" works great on a small Super Round Jig head and the drop shot. The 4" has produced outstanding results on the jig head, Texas Rigged and the Alabama rig. Lots of big fish are coming flipping the 5" and on the Carolina and Alabama Rigs. The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! | Colors: Blue Gill Flash, Electric Shad, Pro Blue Red Pearl, Sexy Shad, Sight Flash, Silver Flash | Item ID: KTES5416, KTES5418, KTES5420, KTES5422, KTES5426, KTES5440

The solid head, hollow body and action of this hybrid tube make ideal for flippin' and pitchin'. Slip a Rattle-X into the hollow body for a 'click clack' fish can't resist. | Colors: Black & Blue, Black Neon, Bond Creek Brown, Cayuga Craw, Green Pumpkin, Watermelon Seed Red, White | Item ID: VLTXBCB175, VLTXBLB151, VLTXBLN150, VLTXCAC156, VLTXGRP153, VLTXWHI157, VLTXWSR155