Soft Baits

The Craw Fatty has bigger ribs and a wider body for increased action and maximum disturbance in the water. The thinner design in the plastic body results in flawless hook-ups. It's a great multipurpose bait, you can flip it, pitch it, punch it, Texas & Carolina rig it, or use it as a jig trailer. | Colors: Texas Craw | Item ID: PFHVMCU4TC

| Colors: Albino, Aqua Frog, Bluegill, Bull Frog, Cricket Frog, Dart Frog, Leopard Frog, Night Train, Red Croak, Shad Frog, Swamp Frog | Item ID: PRBYPC2900, PRBYPC2901, PRBYPC2902, PRBYPC2903, PRBYPC2904, PRBYPC2906, PRBYPC2907, PRBYPC2908, PRBYPC2910, PRBYPC2912, PRBYPC2914

Constructed of high floating, 10X Tough ElaZtech material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spits, and chugs along the surface for maximum fish-calling attraction. What's more, the Pop ShadZ can be rigged weedless on a wide gap hook, making it ideal for fishing through pads, grass, stumps, and laydowns. Buoyant enough to float even a heavy gauge hook, its baitfish profile accurately mimics a number of fresh- and saltwater forage species. | Colors: Bad Shad, Breaking Bream, Pearl, Smoky Shad | Item ID: ZMPOPSHAD4259, ZMPOPSHAD4311, ZMPOPSHAD457, ZMPOPSHAD484

Big Bite has a new shape for the crappie market. This minnow imitator has a great swimming action and is great for trolling, strolling, drifting, or casting. The thumper is available in our proven best crappie catching colors. | Colors: Pearl, Reel Shad, SS Shad, Tilapia, Watermelon Red Ghost | Item ID: BECTHMP503, BECTHMP504, BECTHMP506, BECTHMP508, BECTHMP510

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner. | Colors: Black, Black w/ Blue Flake, Blue Pearl/Silver Flake, Disco Green, Green Pump w/Grn & Purp, Green Pump/Watermelon, Green Pumpkin w/Black, Natural Shad, Pumpkin Black Green, Purple w/Emerald, Smoke w/Blk & Purple, Watermelon Cream, Watermelon w/Black, Watermelon w/Black & Sm Gold, Watermelon w/Red & Green 10p, Watermelon/Black & Red | Item ID: YA3110020, YA3110021, YA3110031, YA3110157, YA3110194, YA3110196, YA3110208, YA3110213, YA3110222, YA3110297, YA3110301, YA3110306, YA3110323, YA3110375, YA3110901, YA3110912

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Swimmer is perfect when rigged with the Squadron Swimbait Jig Head or using a 4/0 hook alone! | Colors: Ayu, Ayu, Blue Bug, Blue Bug, Electric Shad, Electric Shad, Ghost Shad, Ghost Shad, Green Gizzard Shad, Green Gizzard Shad, Green Pumpkin, Green Pumpkin, Green Pumpkin Pearl Belly, Green Pumpkin Pearl Belly 9p, KVD Magic, KVD Magic, Pearl Flash, Pearl Flash, Pro Blue Red Pearl, Pro Blue Red Pearl, Sexy Shad, Sexy Shad | Item ID: SKRGSW234141, SKRGSW234142, SKRGSW234151, SKRGSW234265, SKRGSW234266, SKRGSW234267, SKRGSW23446, SKRGSW23447, SKRGSW234504, SKRGSW234568, SKRGSW234590, SKRGSW314141, SKRGSW314142, SKRGSW314151, SKRGSW314265, SKRGSW314266, SKRGSW314267, SKRGSW31446, SKRGSW31447, SKRGSW314504, SKRGSW314568, SKRGSW314590

Strike King'sPerfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature Strike King'sexclusive Coffee Scent technology which helps mask human scent and oils and attracts fish to bite. | Colors: Ghost Shad, Green Pumpkin, Watermelon Red Flake | Item ID: SKMCS7151, SKMCS718, SKMCS746

The Bronzeye Spit Shad 60 was designed by B.A.S.S. Elite Series Angler Dean Rojas. The Bronzeye Spit Shad 60 was built to have a spitting and gliding action unlike any other hollow body weedless bait."The Bronzeye Spit Shad 60 can be fished in areas where you could never dream of throwing a hard bait with a similar action. The unique action is caused by a special "Spit Cup" on the front of the bait and vertical living rubber tails that give the bait a special Gliding Action. The Bronzeye Spit Shad 60 comes with sticky sharp Gamakatsu EWG Double hook and in an array of fish-catching colors. The Bronzeye Spit Shad 60 is tuned to Dean's standards and ready to fish right out of the package. | Colors: Blue Back Herring, Gold Shiner, Killer Gill, Nasty Shad, Red Ear, Spooky Shad | Item ID: GUSBESS60BLBH, GUSBESS60GDSR, GUSBESS60KLGL, GUSBESS60NSHD, GUSBESS60RDER, GUSBESS60SPSD

Another great expansion in Reaction Innovations' line-up of soft plastics, the Reaction Innovations Twerk delivers big action made for tempting big fish. Designed with two pronounced ribbed claws, the Reaction Innovations Twerk delivers a strong flapping action that moves tons of water and excels on a jig trailer. Available in a number of big bass-catching colors, the Reaction Innovations Twerk will make an excellent and trusted addition to any angler's soft plastic arsenal. | Colors: Black Red, Dirty Sanchez, Magic Craw Swirl, Okeechobee Craw, Sprayed Grass, Tramp Stamp, White Trash | Item ID: RITW002, RITW007, RITW017, RITW025, RITW063, RITW094, RITW099

Brilliant colors and heavy salt make these sticks great for bass across the country. These sticks are soft, yet durable to last longer for any fishing style, including drop shotting, Texas or Wacky rigging. | Colors: Black/Blue Metal Flake, Green Pumpkin, Tilapia | Item ID: BETS505, BETS514, BETS528

The LIVETARGET Fleeing Shrimp soft lure, bristling with three-dimensional anatomical features, is rigged on a custom jig head and armed with a strong, corrosion-resistant hook. The Shrimp's silicone skirt animates the lure's appearance by mimicking the action of a live shrimp's front legs while in motion and at rest. The Fleeing Shrimp combines realistic anatomy, profile, colors, sound, scent, and action to provoke aggressive feeding responses from inshore predators. Glass rattle. Shrimp scented. Comes with one replacement body. | Colors: 1/4oz 2.75" Glass Shrimp 1/0, 1/4oz 2.75" Glow 1/0, 1/4oz 2.75" Grass Shrimp 1/0, 1/4oz 2.75" Sand Shrimp 1/0, 1/4oz 2.75'' BrownShrimp 1/0, 1/4oz 2.75'' Clear 1/0, 1/4oz 2.75'' Pink 1/0, 1/4oz 2.75'' WhiteShrimp 1/0, 3/8oz 3.5" Glass Shrimp 2/0, 3/8oz 3.5" Glow 2/0, 3/8oz 3.5" Grass Shrimp 2/0, 3/8oz 3.5" Sand Shrimp 2/0, 3/8oz 3.5'' Brown Shrimp 2/0, 3/8oz 3.5'' Clear 2/0, 3/8oz 3.5'' Pink 2/0, 3/8oz 3.5'' White Shrimp 2/0 | Item ID: KOSSJ70SK910, KOSSJ70SK911, KOSSJ70SK912, KOSSJ70SK913, KOSSJ70SK914, KOSSJ70SK915, KOSSJ70SK918, KOSSJ70SK919, KOSSJ85SK910, KOSSJ85SK911, KOSSJ85SK912, KOSSJ85SK913, KOSSJ85SK914, KOSSJ85SK915, KOSSJ85SK918, KOSSJ85SK919

Strike King'sPerfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature Strike King'sexclusive Coffee Scent technology which helps mask human scent and oils and attracts fish to bite. The KVD Swim-N-Shiner has a tail that moves easily at slow speeds. It has different action than the Swim'n Caffeine Shad. | Colors: Baby Bass, Blue Gizzard, Ghost Shad, Green Gizzard, Green Pumpkin Pearl Belly, Key Lime Pie, KVD Magic, Pearl, Watermelon Red Flk | Item ID: SKSWNS5122, SKSWNS5141, SKSWNS5151, SKSWNS518, SKSWNS547, SKSWNS555, SKSWNS5568, SKSWNS5583, SKSWNS584

The Craw Fatty has bigger ribs and a wider body for increased action and maximum disturbance in the water. The thinner design in the plastic body results in flawless hook-ups. It's a great multipurpose bait, you can flip it, pitch it, punch it, Texas & Carolina rig it, or use it as a jig trailer. | Colors: Green Pumpkin | Item ID: PFHVMCF4GP

Designed to catch finicky bass in any clear-water situation, the Warning Shot features a ribbed body, flat bottom and a long, thin blade-like tail. This thin tail wags and moves with every breath of current or twitch of the rod tip. Perfect for drop shot rigs and as a finesse jig when threaded on a jighead. | Colors: Bold Bluegill, Ghost Shad, Green Pumpkin, Green Pumpkin Purple, Morning Dawn, Ox Red Flake, Watermelon Candy, Watermelon Seed | Item ID: PRYWS308, PRYWS309, PRYWS3177, PRYWS3178, PRYWS3179, PRYWS3180, PRYWS333, PRYWS344

The BB Kicker was designed with input from our professionals. They wanted a new swimbait design that would have a kicking action in the water and realistic finishes. Each bait is handpainted to create a realistic baitfish image. It also features the invisible tail design where the tail is clear plastic and a fork shad tail is painted for the most realistic appearance | Colors: SS Shad | Item ID: BEBBKICK403

The HD colors are hand painted to match crawdads for realism not seen in soft plastic craws before. | Colors: Hematoma, Tilapia | Item ID: BERDCRW03, BERDCRW04

Big Bite has a new shape for the crappie market. This minnow imitator has a great swimming action and is great for trolling, strolling, drifting, or casting. The thumper is available in our proven best crappie catching colors. | Colors: Alewife, Green Pumpkin, Pearl, Reel Shad, Sunfish Laminate | Item ID: BECTHMP401, BECTHMP407, BECTHMP408, BECTHMP410, BECTHMP411

Tough, yet soft outer body, to give it the feel that matches the life-like swimming action. Internal weights for ideal swimming action and long casting. Paired with a variety of colors and patterns with holographic swimmin' flash foil for added visibility. I-Bolt holographic WildEye®. Fish don't stand a chance. 9" model features two superior VMCneedle point hooks. | Colors: Blue Steel Shad, Bunker, Natural Shad, Olive Shad, Pearl, Shad, Shiner Chart Silver | Item ID: NMWSS03BNK, NMWSS03BSTD, NMWSS03NSD, NMWSS03OLSD, NMWSS03PRL, NMWSS03SD, NMWSS03SHCS

Strike King'sPerfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature Strike King'sexclusive Coffee Scent technology which helps mask human scent and oils and attracts fish to bite. The KVD Fat Baby Finesse Worm has oversized tail to allow more action and drag in water. It is shorter in length, with a larger diameter for a bigger profile. It's a small worm with super action! | Colors: Bold Bluegill, Desert Craw, Fire Tiger, Magic, Prizm Shad, Pro Blue Neon, Sexy Shad, Triple Magic | Item ID: SKFBFIN5217, SKFBFIN5269, SKFBFIN5270, SKFBFIN5272, SKFBFIN5273, SKFBFIN5274, SKFBFIN5276, SKFBFIN5590

The addition of Zoom's patented Ultra Vibe tails to the back of a traditional chunk-style trailer makes the perfect addition to any flipping jig, swim jig or vibrating jig. Despite the appearance of a slim profile, these tails move tons of water on both the retrieve and the fall, giving the fish a sound profile they haven't yet experienced in this lure class. | Colors: Black, Black Blue Glit, Black Red Glitter, Flippin Blue, Fools Gold, Green Pumpkin, Green Pumpkin Blue, Rootbeer Pepper Green, Sapphire Blue, Watermelon Seed, White Pearl | Item ID: 084001X, 084019X, 084025, 084038X, 084045X, 084066X, 084072X, 084097X, 084110X, 084239X, 084402X

The Fat Baby Craw from Yamamoto gives you all the features that have made Yamamoto products so successful at catching bass in a craw package. The round body and claws resist sticking to tules, pads, sticks, and other cover like flat plastic does and the thick body stays on the hook even when you're dragging your jig through thick cover. Like other Yamamoto baits, the Fat Baby Craw is loaded with salt, making any bass that bites hang on longer, and the natural shape looks great alone or as a jig trailer. The Fat Baby Craw comes in some great Yamamoto colors and will be a great match with any manufacturer's jig. | Colors: Grn Pumpkin Blk Flake, Pumpkin Blk Green Flake, Watermelon/Black & Red | Item ID: YA3S10196, YA3S10208, YA3S10297

Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick Shot ZZ-Man's first specifically designed drop shot baits feature limber, ribbed bodies and spade-shaped tails that produce ultra-lifelike action with little rod movement, and are impregnated with salt for taste and texture. Accurately mimicking a variety of forage including shad, leeches, gobies, and minnows, their ElaZtech makeup provides exceptional tear resistance when nose hooked and facilitates a more natural, tail-up position that won't sink to the bottom on slack line like other competitive products. | Colors: Bad Shad, Coppertreuse, Green Pumpkin, Green Pumpkin Goby, Shiner, The Deal, Twilight, White Lightning | Item ID: ZMTS35109PK6, ZMTS35259PK6, ZMTS35316PK6, ZMTS35320PK6, ZMTS35345PK6, ZMTS35346PK6, ZMTS3546PK6, ZMTS3554PK6

The wait is over. The return of the Creature-X is here. Get your hands on this patented design creature bait to torment bedding bass and X- 'em big boys out of an any cover. | Colors: Black & Blue, Cayuga Craw, Green Pumpkin, June Bug, Southern Love, Watermelon Seed Red | Item ID: VLCXBLB168, VLCXCAC174, VLCXGRP167, VLCXJUB166, VLCXSLR171, VLCXWSR170

The Why Not is another grass and mat punching machine from Gambler Lures. This bait has been designed to be compact to go through the thickest of mats and grass. The round beefy body is perfect for holding a large flipping hook and helps keep the point of the hook from hanging up. This results in more efficiency when punching heavy cover. No need to continually be re-rigging and grabbing a new bait because the point of your hook is catching on cover. The tail section has aggressive ridges to displace enough water to alert any fish in the area that dinner is just a bite away. The tail can be split or fished whole. Don't forget to try it on the bag of your jig either. | Colors: Backatya, Black Blue Blue Tip, Black Blue Glitter, Blue Shadow Glitter, Florida Five-O, Gold Rush, Grape Silver Shadow, Green Pump Blk Blue Glit, Green Pump Chart Tip, Green Pumpkin Shadow, June Bug, June Bug Blue Tip, June Bug Shadow Blue, River Bug, Silver Shadow | Item ID: GAYN003, GAYN020, GAYN021, GAYN023, GAYN038, GAYN046, GAYN076, GAYN155, GAYN166, GAYN173, GAYN174, GAYN202, GAYN208, GAYN228, GAYN231

The one tournament anglers have been asking for! This popular shape is sure to be the go-to bait for big bass in the summertime. Has a constantly flickering tail the lunkers just can't resist. | Colors: Bloodline, Blue Fleck, Plum, Watermelon Red | Item ID: PFPBLPW12BF, PFPBLPW12BLDL, PFPBLPW12PLM, PFPBLPW12WMR

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Thumper Worm: Action joints increase "Thump"by the tail movement 'Worm with rapid flicker rate thanks to Rage Tail design 'Tail has score line that can be cut to make worm into a cut tail worm 'The ultimate off-shore worm | Colors: Black, Delta Red, June Bug, Plum, Plum Apple, Red Shad, Watermelon Red Flake | Item ID: SKRGTW1018, SKRGTW10210, SKRGTW10261, SKRGTW10264, SKRGTW1039, SKRGTW1042, SKRGTW107

Strike King'sPerfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature Strike King'sexclusive Coffee Scent technology which helps mask human scent and oils and attracts fish to bite. The KVD Bull Worm with its Beveled Bubble Tail is a GIANT 10" worm designed to go BIG for those giant fish! | Colors: Black Blue Flake, Double Header - Red, Green Pumpkin, Green Pumpkin Candy, Junebug, Moon Juice, Plum, Plum Apple, Red Bug, Watermelon Red Flake, Watermelon Seed | Item ID: SKBW10109, SKBW1016, SKBW1018, SKBW102, SKBW10264, SKBW1042, SKBW1046, SKBW107, SKBW1085, SKBW10850, SKBW1093

A solid-bodied swimbait which combines the best attributes of two of Zoom's all-time Classics the lifelike body of the legendary Fluke with the hard shaking tail of the more recently-introduced hollow Zoom Swimmer.Filling an important niche, it combines the durability and heft of a solid body with the nimble action of the Fluke and the body roll provided by the boot tail. It moves water at any speed, and can be fished throughout the water column. It can be applied to a wide variety of techniques, too. While the Boot Tail Fluke is exceptional on a weighted swimbait hook or a jighead, it's also deadly on the back of a vibrating jig or swim jig, as well as a castable umbrella rig. When fish demand more water displacement than the Fluke can provide, and have grown accustom to the hollow-belly profile, this offering is sure to load your livewell. | Colors: Albino, Electric Shad, G's Magic, Green Pumpkin Pearl, Sexy Shad, Sight Flash, Tenn Shad | Item ID: 136091, 136235, 136350, 136354, 136357, 136408, 136409

Tough, yet soft outer body, to give it the feel that matches the life-like swimming action. Internal weights for ideal swimming action and long casting. Paired with a variety of colors and patterns with holographic swimmin' flash foil for added visibility. I-Bolt holographic WildEye®. Fish don't stand a chance. 9" model features two superior VMCneedle point hooks. | Colors: Bunker, Natural Shad, Pearl, Shad, Shiner Chart Silver | Item ID: NMWSS04BNK, NMWSS04NSD, NMWSS04PRL, NMWSS04SD, NMWSS04SHCS

Perfectly mimicking a live shrimp's look and action thanks to its realistic, upright presentation, Scented ShrimpZ are deadly when slowly retrieved, twitched, hopped along the bottom, or even deadsticked. Unlike other shrimp imitations, the 10X Tough ElaZtechconstruction holds up to constant abuse from pesky bait-stealers, allowing you to spend more time fishing and less time re-baiting! | Colors: Houdini, Redbone | Item ID: ZMSSHRP4266PK5, ZMSSHRP4267PK5

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD, the upsized Big TRD draws even more attention to help trigger even bigger bites. Designed to mate with the new Power Finesse ShroomZ jigheads, the pairing offers anglers an incredibly versatile finesse fishing package that delivers unmatched durability, buoyancy, action, and fish-catching results! | Colors: 4'' Drew's Craw, 4'' White Lightning, Blue Claw, California Craw, Canada Craw, Coppertreuse, Green Pumpkin, Green Pumpkin Goby, Molting Craw, Mudbug, PB&J, The Deal, Yoga Pants | Item ID: ZMTRD4109PK6, ZMTRD4238PK6, ZMTRD4268PK6, ZMTRD4310PK6, ZMTRD4316PK6, ZMTRD4320PK6, ZMTRD4324PK6, ZMTRD4325PK6, ZMTRD4330PK6, ZMTRD4343PK6, ZMTRD4346PK6, ZMTRD4348, ZMTRD4349PK6, ZMTRD446PK6

Strike King'sPerfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature Strike King'sexclusive Coffee Scent technology which helps mask human scent and oils and attracts fish to bite. The KVD Finesse Worm is a super Soft plastic formula for awesome action with beveled tail design for great shaky head action and wacky and weightless rigging. | Colors: Black, Blue Fleck, Blue Fleck, Candy Craw, Candy Craw, Dirt, Dirt, Double Header, Green Pumpkin, Grn Pmpkn Purple & Gold, Grn Pumpkin Sapphire, Honey Candy, June Bug, Morning Dawn, Red Bug, Watermelon Red Flake, Watermelon Red Flk, Watermelon Seed | Item ID: SKFBFIN5103, SKFBFIN5109, SKFBFIN5125, SKFBFIN513, SKFBFIN5130, SKFBFIN516, SKFBFIN5175, SKFBFIN518, SKFBFIN5189, SKFBFIN5197, SKFBFIN5210, SKFIN5103, SKFIN5125, SKFIN5130, SKFIN518, SKFIN542, SKFIN546, SKFIN585

The swimming antennae of the Incredi-Craw grab attention on the drop, and the realistic legs and claws flair out upon impact on the bottom, imitating a live crawdad in full defensive mode. A thick ringed-body allows it to punch through vegetation more easily. So lively, so versatile the Incredi-Craw does it all! | Colors: Black Flue Flake 8Pk, Crawdad 8Pk, Green Pumpkin 8Pk, Grn Pmpkn Blue Flake 8Pk, June Bug 8Pk, Watermelon Pepper 8Pk, Watermelon Red 8Pk | Item ID: CUIC350807, CUIC3508213, CUIC350848, CUIC350855, CUIC350870, CUIC3508G7, CUIC3508J2

'Exclusive PowerBait scent and flavor 'More surface area for better scent 'Lifelike body/color detail and 3D red eyes 'Unique segmented body for more vibration and swimming action | Colors: Pearl White | Item ID: PFPBBRS3PW

Shrimp are the single most prolific forage for all saltwater game fish. Ideal for Trout, Redfish, Flounder, Snook, and Tarpon. Cast and retrieve or use under a popping cork. Built in finesse rattle to mimic shrimp sounds. Soft plastic. Single pre-rigged hook. Four per package. | Colors: Brown Shrimp 1/2 oz, Glass Shrimp 1/2 oz, Glow Shrimp 1/2 oz, Pink Shrimp 1/2 oz, Sand Shrimp 1/2 oz, White Shrimp 1/2 oz | Item ID: KOSSF100SK910, KOSSF100SK911, KOSSF100SK912, KOSSF100SK913, KOSSF100SK914, KOSSF100SK915

The WildEyeLive series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®, holographic swimmin' flash foil and a tough yet soft outer body. This swimbait has a sunfish body and color pattern and a back VMCneedle point hook and a treble belly hook. | Colors: 02 Sunfish | Item ID: NMWLSF02

A perfect natural size for ALL species. Available in over 100 different colors. Fishing a weedline, skipping under or around structure or Carolina rigging. With just a simple cast and slow retreive is still unmatched for results, GUARANTEED! From young to old, weekend angler, to serious tournament pro. IKE-CON worms are the truly the SIMPLEST MOST EFFECTIVE LURES TO USE. Fish strike and can't let go! | Colors: Black | Item ID: IC10200

'Crazy legs swim with fast or slow 'Combined flapping of chigger craw 'Crazy legs create additional movement and even flutter during pincers and constant swimming action on fall or retrieve that a pause in the retrieve - perfect action of crazy legs is something entice wary or curious fish for dead sticking a bass has never seen. 'High action pinchers create more strikes 'Main body can be cut at third leg to fit perfectly on a skirt jig | Colors: Black Blue Fleck, Breen, Green Pumpkin, Watermelon Candy | Item ID: PFPBBCLCC4BBF, PFPBBCLCC4BRE, PFPBBCLCC4GP, PFPBBCLCC4WMC

Designed with a 2-inch solid body that has a swimming action of a shad or shiner! Great for casting, fishing vertical, slow trolling and drop shot too! | Colors: Blue Grass, Blue Ice, Chart Red Glitter, Electric Chicken, Glimmer Blue, Refrig White, Salt n Pepper, Smokey Shad, Tuxedo Black- Sparkle Lamina, Tuxedo Black-Chart Laminate | Item ID: SKMRCLS2164, SKMRCLS2180, SKMRCLS2181, SKMRCLS2183, SKMRCLS2184, SKMRCLS2186, SKMRCLS2222, SKMRCLS241, SKMRCLS257, SKMRCLS260

Reaction Innovations revolutionary stick bait made with our new Titanic Plastic. This plastic formula is naturally heavier than normal plastic which makes the Pocket Rocket go down fast! Designed for both Texas rigging and Wacky style the Pocket Rocket has an amazing presentation unlike a standard stick bait. The Pocket Rocket weighs 13 grams which is 3 grams heavier than the industry standard 5 inch class stick worm. | Colors: Dirty Sanchez, Green Pumpkin, Hematoma, Magic Craw Swirl, Payback, Sprayed Grass, Tramp Stamp, Watermelon Red | Item ID: RIPR006, RIPR017, RIPR025, RIPR029, RIPR034, RIPR039, RIPR063, RIPR099

When FLW Tour pro, 2006 Bassmaster champ & 2004 Forrest Wood Cup champ, Luke Clausen, approached Z Man with a new bait design, they listened. The result was the Z Man FattyZ. Ideal for power-finesse situations and equipped with a molded-in slot for easy hook penetration, it's perfect when paired with the Z Man Shaky Headz. Incredibly unique and lifelike, the Z Man FattyZ is also salt impregnated, and thanks to ElaZtech - extremely durable. What separates Elaztech plastics from other soft plastics is their life-like action, natural buoyancy and unmatched durability. Elaztech baits not only look great, they are also up to 10X tougher than other plastics. They resist nicks, cuts and tears, and that means you're likely to catch a lot more fish on Elaztech before having to replace them. | Colors: Green Pumpkin, Plum | Item ID: ZMFAT72507PK6, ZMFAT72546PK6

Designed by famed Japanese lure maker and tournament angler, Hidecki Maeda, the Teckel USA Sprinker Frog incites aggressive blow-ups that are in a league-of-their-own. Built around the iconic Teckel hollow-body, the Teckel USA Sprinker Frog combines the weedlessness of a frog with the auditory agitation and splash of a prop bait. Offered in a number of proven colors, the Teckel USA Sprinker Frog blurs the line between prop bait and frog to give anglers a completely new, and incredibly effective hybrid topwater genre. | Colors: Black Blue, Bluegill, Bone, Camo, Color Me, Lemon Lime, Pearl White | Item ID: TKLSPRINKER001S, TKLSPRINKER002S, TKLSPRINKER003S, TKLSPRINKER005S, TKLSPRINKER008S, TKLSPRINKER009S, TKLSPRINKER013S

Strike King'sPerfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature Strike King'sexclusive Coffee Scent technology which helps mask human scent and oils and attracts fish to bite. The KVD Swim-N-Shiner has a tail that moves easily at slow speeds. It has different action than the Swim'n Caffeine Shad. | Colors: Baby Bass, Blue gizzard, Ghost Shad, Green Gizzard, Green Pumpkin Pearl Belly, Key Lime Pie, KVD Magic, Pearl, Watermelon Red Clear Sparkl, Watermelon Red Flk | Item ID: SKSWNS4122, SKSWNS4141, SKSWNS4151, SKSWNS418, SKSWNS4198, SKSWNS447, SKSWNS455, SKSWNS4568, SKSWNS4583, SKSWNS484

'Preferred, proven, and popular shape 'Great for jig trailers, spinner rigs, drop-shots, and other bottom bouncing rigs 'Split tail design provides subtle, finesse presentation 'All sizes are ideal for bass, walleye, and trout | Colors: Black Shad, Chartreuse Shad, Emerald Shiner, Pearl White, Smelt | Item ID: PFPBBMW2BS, PFPBBMW2CS, PFPBBMW2ES, PFPBBMW2PW, PFPBBMW2SMLT

'Adds movement and bulk to your jig 'Designed with the old pork trailers in mind, but easier to use 'Texture adds surface area for more PowerBait flavor | Colors: 2.5'' Black Blue Fleck, 2.5'' Flippin Blue, 2.5'' June Bug, 2.5'' White, 3.25'' GrnPmk Blue, 3.25'' June Bug | Item ID: PFPBPC2BBF, PFPBPC2FBL, PFPBPC2JB, PFPBPC2WH, PFPBPC3GPBL, PFPBPC3JB

The 5" Suicide Shad swimbait featuring a super thin tail section with round paddle tail that will swim with the slowest retrieve and a solid head which allows better rigging on a jighead to last longer. | Colors: Blue Back Herring, Blue Gizzard, Pearl, Pearly Shad, Rayburn Red, SS Shad, Tennessee Shad | Item ID: BE5SWTM01, BE5SWTM02, BE5SWTM03, BE5SWTM04, BE5SWTM05, BE5SWTM11, BE5SWTM15

| Colors: Baby Bass, Pearl, Smelt, The Deal | Item ID: ZMSLIM328, ZMSLIM3320, ZMSLIM355PK6, ZMSLIM384

A perfect natural size for ALL species. Available in over 100 different colors. Fishing a weed-line, skipping under or around structure or Carolina rigging. With just a simple cast and slow retrieve is still unmatched for results, GUARANTEED! From young to old, weekend angler, to serious tournament pro. IKE-CON worms are the truly the SIMPLEST MOST EFFECTIVE LURES TO USE. Fish strike and can't let go! | Colors: Bubblegum | Item ID: IC83500

Keitech is proud to announce the release of the Keitech Easy Shaker. The ringed body distorts the image to a more natural appearance while the high flotation plastic compound allow the Easy Shaker to maintain a horizontal position when rigged on the drop shot. Slight rod movements and bottom undulations create a shivering action that mimics a struggling bait fish. The Easy Shaker also excels on the Shaky head. | Colors: Ayu, Bluegill Flash, Electric Baby Bass, Electric Bluegill, Green Pumpkin, Pro Blue Shiner | Item ID: KTE45101, KTE45400, KTE45418, KTE45474, KTE45476, KTE45480

The Zoom mad scientists have done it again. Introducing the new Zoom Boot-Tail Fluke, the newest elaboration on the infamous Zoom Fluke line-up. It features a sleek profile, streamlined design, and super soft composition allowing the boot tail to impart a tantalizing kicking action. It's made to fish anywhere, anytime, anyway. From light line and small jig heads to heavy braided line and umbrella rigs, the all new Zoom Boot-Tail Fluke is here to pave its own way! | Colors: Albino, Electric Shad, G's Magic, Green Pumpkin Pearl, Sexy Shad, Sight Flash, Tenn Shad | Item ID: 134091, 134235, 134350, 134354, 134357, 134408, 134409