Soft Baits

The Ol' Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. This monster worm is known to produce both a kicker to fill out your limit or the hawg of a lifetime. Its considerable length, slender profile and curled tail are great for targeting large bass, but don't be surprised if the alluring action generated by Zoom's soft, supple plastic tempts bass of every size to strike. | Colors: Alabama Craw, Black, Black Blue Bruizer, Black Emerald, Black Grape, Black Red Glitter, Black Sapphire, Blackberry, Blue Fleck, Blue Olive, Blue Watermelon, Blueberry, Blueberry Candy, Blueberry Red, Bourbon Blaze, Bruise, Cajun Craw, California 420, Candy Bug, Chameleon, Cherry Seed, Clark Hill Craw, Dasol Pirami Pearl, Dirt, Disco Candy, Electric Blue, Electric Shad, Electric Shiner, Emerald Blue, Georgia Craw, Glitter Bomb, Gooseberry, Grape Red Glitter, Green Flash, Green Pumpkin, Green Pumpkin Blue, Green Pumpkin BlueFlash, Green Pumpkin Candy, Green Pumpkin Candy Red, Green Pumpkin Gold, Green Pumpkin Green, Green Pumpkin Magic, Green Pumpkin Org Glit, Green Pumpkin Prp Gld, Green Pumpkin Red, Green Pumpkin Red&Grn, Green Pumpkin/Wtrmln, Houdini, Junebug, Junebug Pepper Red, Junebug Red, Killer Blue, Killer Dawn, Mardi Gras, MM Moonbug, Moccasin Blue, Motoroil, Motoroil Red, Okeechobee Craw, Old Purple, Plum, Plum Apple, Plum Crazy, Pumpkin, Pumpkin Spice, Purple Passion, Raspberry Shad, Red Bug, Red Bug Shad, Red Shad, Red Shad Green Glitter, Ruby Red, Sapphire Blue, Scuppernong, Scuppernong Candy, Scuppernong Green, Smokin Blue, Sour Grape, South Africa Special, Sprayed Grass, Sungill, Tequila Green, Tequila Sunrise, Tilapia, Tilapia Magic, Tomato Seed, Watermelon Blue Flash, Watermelon Candy, Watermelon Candy Red, Watermelon Gold Glit, Watermelon Magic, Watermelon Orange, Watermelon Red, Watermelon Red Magic, Watermelon Seed, Watermelon Slice, Watermelon Violet, Watermelon Violet Gold | Item ID: 026001, 026003X, 026004, 026005, 026007X, 026013X, 026018X, 026019, 026020X, 026021, 026022X, 026025, 026026, 026029, 026038X, 026048, 026054, 026058X, 026063X, 026065X, 026084X, 026087X, 026089X, 026095X, 026096X, 026100X, 026103X, 026110X, 026116X, 026120, 026134X, 026136X, 026141X, 026144X, 026161, 026172X, 026177, 026184X, 026201X, 026202X, 026229, 026239X, 026243, 026249X, 026251X, 026256X, 026259X, 026264X, 026268X, 026270X, 026272X, 026273X, 026276X, 026279X, 026281, 026283X, 026284, 026285X, 026292, 026294X, 026295X, 026297X, 026303X, 026304X, 026305X, 026306X, 026308, 026312X, 026314X, 026316X, 026317X, 026326X, 026327X, 026329X, 026331X, 026332X, 026334X, 026337X, 026339X, 026340X, 026341X, 026347X, 026350X, 026351X, 026352X, 026359X, 026362X, 026365X, 026367X, 026389X, 026390X, 026391X, 026392X, 026394X, 026395X, 026411X, 026416X, 26113

The most versatile creature bait on the market, this four inch package of dynamite has tails, wings and arms that slither with the slightest provocation, but a small body that'll ease into the tightest crevices where big bass live and wait for their meals. | Colors: Alabama Craw, Amber Black, Avocado, Baby Bass, Baitfish, Banana Seed, Big Texan, Birthday Cake, Black, Black Emerald, Black Grape, Black Red Glitter, Black Ruby, Black Sapphire, Blue Fleck, Blue Olive, Blue Shad, Blue Watermelon, Blueberry, Blueberry Candy, Bluegill, Bluegill Flash, Bourbon Blaze, Bullfrog, Cajun Craw, California 420, Candy Bug, Chameleon, Chartreuse Pumpkin, Cherry Seed, Cinnamon Blue, Cinnamon Purple, Clark Hill Craw, Crawdad, Cucumber Seed, Dasol Clear Dark, Dasol Pirami Pearl, Dirt, Disco Candy, Disco Violet, Electric Shad, Electric Shiner, Emerald Blue, Flesh Red, Glimmer Blue, Glitter Bomb, Grasshopper, Green Flash, Green Pump Purple Green, Green Pumpkin, Green Pumpkin Blue, Green Pumpkin BlueFlash 12p, Green Pumpkin Candy, Green Pumpkin Candy Red, Green Pumpkin Gold, Green Pumpkin Green, Green Pumpkin Magic, Green Pumpkin Org Glit, Green Pumpkin Prp Gld, Green Pumpkin Purple, Green Pumpkin Red, Green Pumpkin/Wtrmln, Green Weenie, Houdini, Huckleberry, Japanese Bluegill, Junebug, Junebug Red, Kentucky Flash, Killer Blue, Killer Dawn, Kiwi, Kudzu, Lavender Shad, Lightning Shad, Mardi Gras, MM Moonbug, Moccasin Blue, Motoroil, Motoroil Red, Muscadine, Natural Green, Okeechobee Craw, Old Purple, PB & J, Plum, Plum Apple, Plum Crazy, Pro Blue Red Pearl, Pumpkin, Pumpkin Blue, Pumpkin Spice, Purple Passion, Purple Watermelon, Raspberry Shad, Red Bug, Red Shad, Rootbeer Pepper Green, Ruby Red, Sapphire Blue, Scuppernong, Scuppernong Royal, Sexy Shad, Smoke Purple Red Glit, Smoke Red, Smokin Candy, Smokin Purple, Smokin Shad, Smoking Fire, Spanish Craw, Spicy Craw, Sprayed Grass, Strawberry, Summer Craw, Sungill, Tequila Sunrise, Tilapia, Tilapia Magic, Tomato (No Seed), Tomato Seed, Watermelon Blue Flash, Watermelon Candy, Watermelon Candy Red, Watermelon Gold Glit, Watermelon Green, Watermelon Green Org, Watermelon Magic, Watermelon Moondust, Watermelon Orange, Watermelon Prp Glit, Watermelon Red, Watermelon Red Magic, Watermelon Red Pearl, Watermelon Seed, Watermelon Slice, Watermelon Violet, White, White Pearl, Yabby Mudbug | Item ID: 042001, 042004X, 042005, 042007X, 042011X, 042012X, 042013, 042018X, 042019, 042020X, 042021, 042025, 042026X, 042027X, 042029X, 042038X, 042040X, 042043X, 042045X, 042048X, 042053X, 042054, 042058X, 042065X, 042067X, 042084X, 042090X, 042092X, 042096X, 042097, 042100, 042102X, 042103X, 042107X, 042109X, 042110X, 042113X, 042115X, 042116X, 042119X, 042120, 042134X, 042136X, 042138, 042139, 042141, 042144X, 042147X, 042149X, 042155X, 042161X, 042172X, 042177, 042181X, 042184, 042202, 042211X, 042214X, 042216, 042217X, 042221X, 042223X, 042224X, 042225X, 042226X, 042230X, 042239, 042240X, 042242, 042243, 042245X, 042248, 042249X, 042251X, 042254X, 042256, 042257, 042259X, 042268X, 042272X, 042273X, 042276X, 042279X, 042281, 042282X, 042283, 042284, 042285X, 042287X, 042292, 042294X, 042295X, 042297X, 042300X, 042301X, 042303X, 042304X, 042305, 042306X, 042308, 042310X, 042311X, 042312X, 042315X, 042317, 042319X, 042332X, 042335X, 042339X, 042341X, 042347X, 042349X, 042350X, 042351X, 042352X, 042353X, 042354X, 042355X, 042359X, 042360X, 042362X, 042363X, 042364X, 042365X, 042366X, 042367X, 042380X, 042381X, 042383X, 042389X, 042390X, 042391X, 042392X, 042394X, 042395X, 042407X, 042411X, 042415X, 042416X

The 10 1/2" Paddle Tail is the "finesse" version of the big worm, if there is such a thing! The subtle thump of the paddle is just right for getting the attention of big, lazy bass. The big profile with unassuming action translates to bites when it seems nothing else will. There are other paddle tail worms out there...but only one Charmer with the floating, Super Soft, Big Bass Tail Action! | Colors: Black, Green Pumpkin, Green Pumpkin Purple, Junebug Red Flake, Motor Oil, Okeechobee Craw, Plum, Purple Grass, Red Shad, Watermelon Candy, Watermelon Candy | Item ID: PT01, PT07, PT08, PT09, PT10, PT11, PT12, PT13, PT15, PT30, PT51, PT99

Hungry Bass and Pike love a nice, soft, juicy mouse - it's one of their favorite foods! Throw this mouse into the heaviest cover, fish it confidently, with no snags! Perfect for fishing the slop where the big ones hide and feed. Rolls upright when pulled across moss and weedbeds. Wiggles when jigged through open water. The natural look and feel make fish strike instinctively and run. Fun, exciting fishing! Big, weedless and made for pulling lunkers out of the slop. The weedless design provides hooks that ride up through the thickest vegetation. The soft hollow body feels natural to the fish so they hold on and actually start chewing! Add a little Scent Wax to the 1/4oz. Moss Mouse, and you've got a lure that fish just can't resist. Made in the USA! | Colors: Black 1/4 oz, Grey 1/4 oz | Item ID: SF700, SF708

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action, the Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in its simplicity. The Swimming Senko brings a whole new dimension to Senko fishing. When rigged weightless, the Swimming Senko falls horizontally with a seductive side to side tail action, the tail action of the swimming senko has more vibration and movement than its brother, which can be extremely productive in stained water situations. The subtleness of the original Senko is still prevalent, but the Swimming Senko has more kick in the tail section. The Swimming Senko also works great when pitched or flipped when rigged Texas-rigged. The Yamamoto Swimming Senko is another deadly version of a proven winner. | Colors: Black Blue/Blue Tip, Cinnamon/Red Tip, Green Pump Blk/ Chart Tip, Grn Pumpkin/Chartreuse Tail, Smoke w/Blk&Copp/Chart. Tip, Watermelon Amber w/Blk Tail, Watermelon/Chart Tip | Item ID: YA910523, YA910541, YA910542, YA910543, YA910547, YA910913, YA910914X

Strike King'sShadalicious swimbait is designed for the discriminating fisherman. Every feature, from the action to the lifelike colors, is designed with one thing in mind.... "To Catch More & Bigger Fish!" Rig on either an open jig head, internal swimbait head or with a weighted hook and fish with a slow, steady retrieve. Match the hook size to the bait's size and you'll be ready for big fish action! | Colors: 3.5'' Ayu, 3.5'' Blue Gizzard, 3.5'' Chartreuse Shad, 3.5'' Clear Sexy Shad, 3.5'' Ghost Shad, 3.5'' Green Gizzard, 3.5'' Neon Ghost Minnow, 3.5'' Sexy Blue Back Herring, 3.5'' Sexy Shad, 4.5'' Ayu, 4.5'' Blue Gizzard, 4.5'' Chartreuse Shad, 4.5'' Clear Sexy Shad, 4.5'' Ghost Shad, 4.5'' Green Gizzard, 4.5'' KVD Magic, 4.5'' Neon Ghst Minnow, 4.5'' Pearl Chart Belly, 4.5'' Sexy Blue Back Herring, 4.5'' Sexy Shad, 5.5'' Ayu, 5.5'' Blue Gizzard, 5.5'' Chartreuse Shad, 5.5'' Clear Sexy Shad, 5.5'' Ghost Shad, 5.5'' Green Gizzard, 5.5'' KVD Magic, 5.5'' Neon Ghst Minnow, 5.5'' Pearl Chart Belly, 5.5'' Sexy Blue Back Herring, 5.5'' Sexy Shad, Citrus Shad | Item ID: SKSHDLC35151, SKSHDLC35500, SKSHDLC35504, SKSHDLC35512, SKSHDLC35568, SKSHDLC35583, SKSHDLC35586, SKSHDLC35590, SKSHDLC35598, SKSHDLC45141, SKSHDLC45151, SKSHDLC45500, SKSHDLC45504, SKSHDLC45512, SKSHDLC45518, SKSHDLC45534, SKSHDLC45568, SKSHDLC45583, SKSHDLC45586, SKSHDLC45590, SKSHDLC45598, SKSHDLC55141, SKSHDLC55151, SKSHDLC55500, SKSHDLC55504, SKSHDLC55512, SKSHDLC55518, SKSHDLC55568, SKSHDLC55583, SKSHDLC55586, SKSHDLC55590, SKSHDLC55598

The 4" NetBait Action Cat is a creature bait with a twist in that it is a tube bait. The hollow body allows for a better hook set and a slower fall. This bait works well swimming it with a small weight around grass or timber, flipping it into cover, or retrieving on a Carolina fig. | Colors: Abura Kayoubi , Alabama Craw, Bama Bug, Black Blue, Black Blue Flake, Black Neon, Blueberry Candy, Chartreuse Pumpkin, Cotton Candy, Green Pumpkin, Green Pumpkin Red, Green Pumpkin Watermelon, Junebug, Key Lime Pie, Okeechobee Craw, Pumpkin Pepper, Redbug, Summer Craw, Watermelon Candy, Watermelon Crawfish, Watermelon Crawfish, Watermelon Pepper | Item ID: N30005, N30006, N30007, N30009, N30010, N30014, N30015, N30056, N30131, N30223, N30224, N30225, N30228, N30229, N30242, N30247, N30256, N30267

The Zoom G-Tail Worm features a thick body and a wide tail, a throwback to the gator-tail design made popular in the 70s and 80s. The G-Tail's square body shape and wide tail offers a larger presentation, making it a great choice when going after big fish. The Zoom Bait G-Tail Worm is a good fit for either Texas rigs or Carolina rigs but can also be fished weightless to create a buzzing action on the surface. | Colors: Black, Blue Fleck, Cherry Seed, Green Pumpkin, Junebug, Junebug Red, Red Shad, Watermelon Red, Watermelon Seed | Item ID: 086005X, 086018X, 086019X, 086025X, 086029X, 086038X, 086054X, 086177X, 086292X

Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of ways, including wacky style on a small hook, on a darter head, splitshot or on a shakey or finesse jig head. Its subtle action and natural undulations attract bass anywhere they swim. | Colors: Alabama Craw, Amber Black, Baby Bass, Bait Fish, Birthday Cake, Black, Black Blue Bruizer, Black Grape, Black Red Glitter, Black Red Purple, Black Sapphire, Blue Fleck, Blue Pearl Silver Glit, Blueberry, Blueberry Candy, Blueberry Red, Bluegill Flash, Bourbon Blaze, Bubble Gum, Cajun Craw, California 420, Candy Bug, Castaic Choice, Chartreuse Pepper, Chartreuse Pumpkin, Cinnamon Purple, Cotton Candy, Dasol Pirami Pearl, Disco Candy, Disco Green, Disco Violet, Electric Shad, Electric Shiner, Emerald Blue, Flesh, Fools Gold, Georgia Craw, Glimmer Blue, Glitter Bomb, Goldfish, Gooseberry, Gourd Green, Grasshopper, Green Flash, Green Pump Purple Green, Green Pumpkin, Green Pumpkin Blue, Green Pumpkin BlueFlash 20p, Green Pumpkin Candy, Green Pumpkin Candy Red, Green Pumpkin Gold, Green Pumpkin Green, Green Pumpkin Magic, Green Pumpkin Org Glit, Green Pumpkin Prp Gld, Green Pumpkin Purple, Green Pumpkin Red, Green Pumpkin Tomato, Green Pumpkin/Chart, Green Pumpkin/Pearl, Green Pumpkin/Wtrmln, Grey Ghost, Houdini, Huckleberry, Icicle, Japanese Bluegill, Junebug, Junebug Red, Junebug/Chartreuse, Killer Dawn, Kiwi, Kudzu, Lemon Pumpkin, Lightning Shad, Mardi Gras, Margarita, MM Moonbug, Moccasin Blue, Motoroil, Motoroil/Chartreuse, Natural Blue, Orange Pearl, PB & J, Plum, Plum Apple, Pro Blue Red Pearl, Pumpkin, Pumpkin Spice, Purple Passion, Raspberry Shad, Red Bug, Red Bug Shad, Red Shad, Ruby Red, Sand, Sapphire Blue, Scuppernong, Scuppernong Blue, Seedless Watermelon, Sexy Shad, Smoke Mustard Red, Smoke Purple, Smoke Purple Red Glit, Smokin Candy, Smokin Purple, Smoking Fire, Spanish Craw , Spicy Craw, Sprayed Grass, Strawberry, Summer Craw, Sungill, Sweet Potato, Tequila Green, Tilapia, Tilapia Magic, Watermelon Candy, Watermelon Candy Red, Watermelon Gold Glit, Watermelon Green Org, Watermelon Magic, Watermelon Moondust, Watermelon Orange, Watermelon Prp Glit, Watermelon Red, Watermelon Red Magic, Watermelon Red/Chart, Watermelon Seed, Watermelon Slice, Watermelon Spice, Watermelon Violet, Watermelon/Chart, White, White Pearl, Yabby Mudbug | Item ID: 004001X, 004004, 004005, 004006, 004007X, 004009, 004010X, 004012, 004013, 004017X, 004019, 004021, 004023, 004025, 004026X, 004029, 004030X, 004032X, 004034X, 004038, 004039X, 004040X, 004043X, 004044X, 004045X, 004050X, 004051, 004054, 004058X, 004064X, 004086X, 004087X, 004090X, 004095X, 004096X, 004100X, 004102X, 004104, 004110X, 004113X, 004114X, 004115, 004116X, 004120, 004123, 004134X, 004138X, 004141X, 004150X, 004155X, 004159X, 004161, 004176X, 004177, 004184, 004200X, 004202, 004214X, 004215X, 004216X, 004221X, 004223X, 004224X, 004225X, 004226X, 004235X, 004239, 004243X, 004248X, 004249X, 004252X, 004254X, 004256X, 004259X, 004268X, 004269, 004270, 004272X, 004276X, 004279X, 004281X, 004282X, 004283, 004284, 004292X, 004294, 004296X, 004297X, 004300X, 004301X, 004303X, 004304X, 004305X, 004306X, 004307X, 004308X, 004310X, 004311X, 004312X, 004315X, 004317, 004325X, 004329X, 004331X, 004332X, 004333X, 004338X, 004339X, 004340X, 004341X, 004349X, 004350X, 004351X, 004352X, 004353X, 004354X, 004355X, 004359X, 004362X, 004363X, 004365X, 004366X, 004381X, 004383X, 004389X, 004390X, 004391X, 004392X, 004394X, 004395X, 004402X, 004407X, 004411X, 004415X, 004416X

The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it's also a killer out of ledges and other deep structures, crawled across the bottom where big fish let the current wash bait past. The curled tail waves seductively and calls bass from a distance. | Colors: Big Texan, Black, Black Blue Bruizer, Black Emerald, Black Grape, Black Red Glitter, Black Ruby, Black Sapphire, Blue Fleck, Blueberry, Bullfrog, California 420, Candy Bug, Chartreuse Pumpkin, Dirt, Electric Blue, Electric Shad, Emerald Blue, Gooseberry, Grape Red Glitter, Grasshopper , Green Pumpkin, Green Pumpkin BlueFlash, Green Pumpkin Candy, Green Pumpkin Magic, Green Pumpkin Red, Green Pumpkin Red&Grn, Green Pumpkin/Wtrmln, Houdini, Huckleberry, Junebug, Junebug Red, Killer Blue, Kiwi, Kudzu, Mardi Gras, Moccasin Blue, Motoroil, Motoroil Red, Muscadine, Natural Green, Old Purple, Plum, Plum Apple, Plum Crazy, Pumpkin, Pumpkin/Chartreuse, Purple Passion, Purple Watermelon, Raspberry Shad, Red Bug, Red Shad, Red Shad Green Glitter, Sapphire Blue, Scuppernong, Scuppernong Green, Sour Grape, South Africa Special, Strawberry, Sungill, Tequila Green, Tequila Sunrise, Tilapia, Tomato (No Seed), Tomato Seed, Watermelon Blue Flash, Watermelon Candy, Watermelon Gold Glit, Watermelon Magic, Watermelon Moondust, Watermelon Orange, Watermelon Red, Watermelon Red Magic, Watermelon Seed, Watermelon Slice, Watermelon Violet Gold | Item ID: , 009001X, 009003X, 009004, 009005, 009007X, 009012X, 009013X, 009015, 009019, 009021, 009025, 009026X, 009029, 009038, 009048, 009054, 009058X, 009063X, 009065X, 009084X, 009087X, 009089X, 009090X, 009095X, 009096X, 009100, 009102X, 009107X, 009110X, 009116X, 009120X, 009136X, 009139X, 009141X, 009144X, 009149X, 009155X, 009161, 009177, 009201X, 009202X, 009217X, 009230X, 009242X, 009243X, 009254X, 009257X, 009259X, 009264X, 009272X, 009273X, 009279X, 009283X, 009284X, 009285X, 009292X, 009294X, 009295X, 009297X, 009304X, 009305X, 009308X, 009314X, 009316X, 009334X, 009339X, 009340X, 009347X, 009350X, 009352X, 009362X, 009363X, 009365X, 009394X, 009407X, 9113

Delivering the perfect combination of profile and action, the Googan Baits Bandito Bug Craw will produce bites and put fish in the boat 365 days a year. Molded with a ribbed body that produces substantial vibration, the Googan Baits Bandito Bug Craw features elongated claws and multiple side pinchers that are all equipped with a raised ridge, which generate a lively and fast kicking action. Extremely versatile as well, the Googan Baits Bandito Bug Craw is deadly when flipped and pitched on a Texas-rig, but it is also lethal when fished on the back of a jig, swinging wobble head, Carolina-rig, and even a shaky head. Loaded with salt and a heavy dose of Slaunch Sauce that makes fish hold on longer, the Googan Baits Bandito Bug Craws is one that you need to have tied-on every time you hit the water. | Colors: 4'' Alabama Craw, 4'' Bama Bug, 4'' Black Blue Flake, 4'' Blue Baby, 4'' Green Pumpkin, 4'' Junebug, 4'' Natural, 4'' Okeechobee Craw, 4'' Summer Craw, 4'' Watermelon Red Flake | Item ID: GOGBBALA, GOGBBBAB, GOGBBBLB, GOGBBBLU, GOGBBGNP, GOGBBJUN, GOGBBNAT, GOGBBOKE, GOGBBSUM, GOGBBWMR

A tasty little snack for any bass, the 10000 Fish Sukoshi Bug is a minimalist finesse creature bait that will help you trigger more bites in tough conditions. Made from ultra-durable, high buoyancy Stretch-X plastic, the 10000 Fish Sukoshi Bug floats upward to ensure a constant upright position when on the bottom, which begs fish to come investigate and bite. It also features eight unique flapping appendages that produce a tantalizing action even with the slightest movements from the rod tip. Perfect for a variety of finesse applications when you need to downsize your presentation to generate strikes, the 10000 Fish Sukoshi Bug was originally designed for a Ned rig, but it is also highly effective as a jig trailer or on a micro Carolina-rig. Offered in a variety of colors, the 10000 Fish Sukoshi Bug needs to be in every angler’s arsenal. | Colors: Black & Blue Flake, Blue Craw, Green Pumpkin, Twilight | Item ID: BI103010K10058C, BI103010K10058D, BI103010K10058F, BI103010K10058K

TOP TOAD, is a floating hollow body frog that has all the popular features of their top-selling Ribbit, with the added advantages of a collapsable hollow body construction. The TOP TOAD fishes like two lures in one! It's extremely versatile with the same patented legs and feet of the RIBBIT, giving the lure the realistic kicking action of a "running" frog when worked across the water's surface. | Colors: Baby Bass, Black, Blue Gill, Bull Frog, California 420, Catalpa, Watermelon Red Pearl, White, Wood Frog | Item ID: STSRFT200, STSRFT201, STSRFT204, STSRFT211, STSRFT212, STSRFT218, STSRFT226, STSRFT236, STSRFT238

Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing market. The reason for their success is easy to see once you get one of their baits in your hands. Reaction Innovations has been able to perfect fantastic two and three color shots that give the Sweet Beaver great swirl and two-tone patterns unlike anything you or the fish have ever seen. Also adding to the great success of the Sweet Beavers is the unique design. Owner and pro fishermen, Andre Moore, has taken his years of on the water experience and created a bait that is tough and compact, but moves a lot of water and has lots of action in almost any situation. The body of the Sweet Beaver features forward facing ribs that create lots of pressure waves that let bass know something is moving and offers bass a texture that they seem to like when they inhale the lure. The centerline is recessed for better hook penetration but the 'nose' of the lure is thick to hold your hook without tearing on every fish. The long, flat, beaver tail is textured on the flat surfaces and along the edge, and it's splitable so you can have a twin tail look, an attention to detail not seen in most soft plastic lures. The Sweet Beaver also has additional tails set at 90 degrees to the beaver tail for fish attracting movement no matter which way the lure is moved. | Colors: Backwater Blue, Bad Shad, Big Texan, Black Light, Black Neon, Black/Blue, Black/Red, Blank Check, Bloody Bug, Bloody Mary, California 420, Coonasty, Coosa Special, Corndog (TC), Dirty Sanchez, Dirty Wizard, Donkey Punch, Flora-Bama, Fried Watermelon (TC), Green Goby, Green Pumpkin, Green Pumpkin Magic, Green Pumpkin Red, Hematoma, HillBilly Special (TC), Honey Doo Doo, Hot Tamale, Houdini, Infection, Juicy, Junebug, Low Blow, Magic Craw Red, Magic Craw Swirl, Main Vein (TC), Okeechobee Craw, Oxblood, Pay Back, Penetration, Rhythm & Blues, Road Kill, Soft Pappi (TC), Spanish Fly (TC), Spiked Watermelon, Sprayed Grass, Spring Break, Tramp Stamp, Violator, Warmouth (TC), Waterbug, Watermelon, Watermelon/Grn Pmpkin, Watermelon/Red, White Trash, Xmas Pumpkin | Item ID: RISWB001, RISWB002, RISWB003, RISWB004, RISWB006, RISWB007, RISWB008, RISWB009, RISWB010, RISWB012, RISWB013, RISWB015, RISWB016, RISWB017, RISWB019, RISWB024, RISWB025, RISWB026, RISWB027, RISWB028, RISWB029, RISWB033, RISWB034, RISWB037, RISWB039, RISWB040, RISWB043, RISWB060, RISWB062, RISWB063, RISWB064, RISWB065, RISWB067, RISWB071, RISWB075, RISWB076, RISWB077, RISWB078, RISWB090, RISWB091, RISWB092, RISWB094, RISWB095, RISWB098, RISWB099, RISWB100, RISWB103, RISWB104, RISWB106, RISWB112, RISWB113, RISWB114, RISWB116, RISWB118, RISWB121

The perfect combination of a solid body and a thin spear-tail for enticing crappie. | Colors: Albino Shad, Baby Bass(Lam), Baby Crawdad (Lam), Bayou Booger (Lam), BBQ Chicken(Lam), Black Gum, Black Night 18 pk, Bleeding Shad, Blue Chrome, Blue Ice (Lam), Blue Pearl (Lam), Blue Thunder (Lam), Blueback Shad, Bluegrass (Lam), Bone White/Chart(Lam), Butter Belly (Lam), Cajun Cricket, Chart-Black Pepper(Lam), Chart/Red Glitter(Lam), Chartreuse Silver, Crystal (Lam), Diamond Mist, Double Silver Rainbow, Dreamsicle Delight(Lam), Eclipse, Electric Chicken (Lam), Full Moon, Glacier, Glitter Critter, Green Banana, Green Hornet(Lam), Gumdrop(Lam), Halo(Lam), Hologram Ghost (Lam), Hot Lips, Ice Out, Indigo Sky, Key Lime Pie (Lam), Kiwi (Lam), Licorice Chart Pearl, Lights Out!, Live Minnow, Mayfly, Midge, Mo Glo Green Lantern, Mo Glo Monkey Milk, Mo Glo Shadow Glo, Mo' Glo Blue Ghost, Mo' Glo Devils Grin, Mo' Glo Electric Chick, Mo' Glo Ghastly Minnow, Mo' Glo Ghost, Mo' Glo Outlaw Special, Mo' Glo Pink Phantom, Mo' Glo Screamer, Mo' Glo Sunrise, Mo' Glo Sunset, Mo' Glo Twilight, Monkey Milk, Natural Cricket, Neon Prism, Opening Night (Lam), Patriot(Lam), Pearl Chartreuse, Pearl White, Penny Black, Pink Lemonade, Pink Pearl (Lam), Purple Passion, Rainbow(Lam), Red Thunder, Red/Chart Silver (Lam), Shimer Shad, Smoke Silver, Sweet Tea w/Lemon, Tadpole, Threadfin Shad, Tuxedo Shimmer(Lam), Vegas (Lam), Watermelon Wine(Lam) | Item ID: GLBS123, GLBS141, GLBS142, GLBS143, GLBS144, GLBS145, GLBS146, GLBS147, GLBS148, GLBS149, GLBS150, GLBS151, GLBS152, GLBS153, GLBS158, GLBS177, GLBS179, GLBS1809, GLBS181, GLBS182, GLBS183, GLBS1905, GLBS191, GLBS195, GLBS196, GLBS200, GLBS201, GLBS202, GLBS203, GLBS204, GLBS206, GLBS219, GLBS222, GLBS279, GLBS280, GLBS281, GLBS295, GLBS296, GLBS297, GLBS298, GLBS305, GLBS311, GLBS312, GLBS313, GLBS325, GLBS326, GLBS327, GLBS329, GLBS33, GLBS336, GLBS346, GLBS347, GLBS348, GLBS350, GLBS369, GLBS370, GLBS371, GLBS376, GLBS377, GLBS378, GLBS379, GLBS380, GLBS382, GLBS383, GLBS384, GLBS385, GLBS63, GLBS65, GLBS92, GLMGBS12718, GLMGBS12818, GLMGBS12918, GLMGBS18718, GLMGBS24718, GLMGBS248, GLMGBS249, GLMGBS28418, GLMGBS28518, GLMGBS37218, GLMGBS4318

With an alluring color and action-packed shape, the Fork Tail Soft Bait is an attention-grabbing bait to keep in your tackle. This soft plastic bait is made with an attractive worm style design. In addition, it is equipped with a tantalizing fork tail that entices game fish to make a strike. | Colors: Green Pumpkin, Junebug, Red Bug, Watermelon Candy, Watermelon Red | Item ID: 087005X, 087021X, 087025X, 087054X, 087120X

The Zoom Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, combining the realistic look and action of a worm with the unique sound profile of the Ultra Vibe Tail for maximum water disturbance. You can buzz it on top, swim it below the surface or rig it Texas or Carolina style the tail will elicit strikes when others don't. | Colors: Black, Black Sapphire, Blue Fleck, California 420, Candy Bug, Emerald Blue, Gooseberry, Green Pumpkin, Green Pumpkin Magic, Junebug, Junebug Red, Red Bug, Red Bug Shad, Red Shad, Scuppernong Candy, Scuppernong Green, Scuppernong Royal, Smokin Candy, Smoking Fire, South Africa Special, Sungill, Watermelon Candy, Watermelon Candy Red, Watermelon Gold Glit, Watermelon Moondust, Watermelon Red, Watermelon Red Magic, Watermelon Seed, White Pearl | Item ID: 018005, 018019, 018021, 018025, 018029X, 018038X, 018045, 018054, 018100, 018120X, 018141X, 018177, 018243, 018270X, 018281, 018284X, 018292X, 018304X, 018308, 018315X, 018316X, 018319X, 018326X, 018334X, 018340X, 018352X, 018362X, 018363X, 018383X

The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with more appendages. Rigged alone on a wide gap hook or wacky rigged, its sashaying action will tempt even the wariest bass, or put it behind a tungsten weight and watch it slither through logjams and holes in your favorite grass bed without hanging up, ready to tempt the biggest bass in the lake. | Colors: Black, Black Light, Black Sapphire, Blueberry, Bubble Gum, Cajun Craw, Chartreuse Pumpkin, Electric Shad, Green Pumpkin, Green Pumpkin Blue, Green Pumpkin Magic, Green Pumpkin Prp Gld, Green Pumpkin Red, Junebug, Junebug Red, Methiolate, Motoroil, Plum, Plum Apple, Pumpkin, Purple Passion, Raspberry Shad, Red Bug, Red Shad, Scuppernong, South Africa Special, Spanish Craw, Tilapia, Tilapia Magic, Tomato Seed, Watermelon Candy, Watermelon Candy Red, Watermelon Red, Watermelon Red Magic, Watermelon Seed, White, White Pearl, Yabby Mudbug | Item ID: 115004, 115005, 115012X, 115013X, 115019, 115021, 115025, 115026X, 115029X, 115038, 115039X, 115040X, 115042X, 115045X, 115054, 115058X, 115084X, 115096X, 115100X, 115113, 115116X, 115120, 115177X, 115202X, 115239X, 115249X, 115281, 115284X, 115304X, 115334X, 115350X, 115365X, 115366X, 115369X, 115381X, 115391X, 115394X, 115411X

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Cut-R is our most versatile worm EVER! Rage flange on tail for increased action - fastest tail flicker rate of any on the market. Can be flipped or pitched, Texas-rigged, Carolina-rigged, swim it weightless or on a weighted hook. | Colors: Amber Green/Black, Bama Craw , Big Tex, Black Blue Flake, Black Neon, Blue Bug , Blue Craw , Blue Craw, Blue Sapphire, California Craw, Candy Craw, Chartreuse Pepper, Delta Red, Dirty Craw , Double Header, Falcon Lake Craw , Green Pumpkin, Green Pumpkin Pearl Belly, Green Pumpkin Purple, Green Pumpkin Purple & Gold, Green Pumpkin Sapphire, Hard Candy, Hard Candy , June Bug, MM Moonlight, Moon Juice, Motor Oil Red, Okeechobee Craw, PB&J, Pearl, Plum Crazy, Plum Crazy, Roadkill, South African Special, Summer Craw, Sungill, Watermelon Meat , Watermelon Meat, Watermelon Red, Watermelon Red Flake | Item ID: SKRGBC100, SKRGBC101, SKRGBC102, SKRGBC108, SKRGBC130, SKRGBC140, SKRGBC144, SKRGBC145, SKRGBC18, SKRGBC2, SKRGBC46, SKRGBC50, SKRGBC84, SKRGCRW100, SKRGCRW101, SKRGCRW102, SKRGCRW103, SKRGCRW107, SKRGCRW108, SKRGCRW109, SKRGCRW13, SKRGCRW130, SKRGCRW135, SKRGCRW140, SKRGCRW142, SKRGCRW144, SKRGCRW145, SKRGCRW175, SKRGCRW18, SKRGCRW19, SKRGCRW2, SKRGCRW229, SKRGCRW250, SKRGCRW252X, SKRGCRW253X, SKRGCRW254X, SKRGCRW255X, SKRGCRW261, SKRGCRW271X, SKRGCRW38, SKRGCRW42, SKRGCRW46, SKRGCRW47, SKRGCRW50, SKRGCRW51, SKRGCRW52, SKRGCRW84, SKRGCRW850

Reaction Innovations' Swamp Donkeys may be the best designed hollow bodied frog bait on the market today. Countless hours have been spent on design and testing of the Swamp Donkey and EVERY aspect of the bait has been reviewed and tested. This relentless attention to detail has resulted in an all new double hook made exclusively for Reaction Innovations. This hook features turned-up points for more positive hookups and for keeping the points from digging into the body of the bait (a real problem with other baits), greatly increasing your hookup ratio. The body design of the Swamp Donkey is longer and narrower than other similar baits, giving a better walking action in open water and increasing the ability to come across heavy cover. The nose of the Donkey will not slip back down the hook like other hollow bodied baits, and the material is very soft but extremely durable, so they will rarely tear. Attention to detail and innovative design sets this bait apart. | Colors: Bull Frog, Pearl White | Item ID: RISD004, RISD008

The Super Hog takes all of the best characteristics of the incredible Brush Hog and swaps out the long tails for a flat, thin, splittable tail that causes it to glide on the fall. Holds a big hook in a compact package and comes in all of the best flipping colors. | Colors: Avocado, Black Red Glitter, Black Sapphire, Cotton Candy, Green Pumpkin, Green Pumpkin Blue, Green Pumpkin Purple, Green Pumpkin Red, Junebug, Pumpkin, Smoke Purple, Smoke Purple Red Glit, Tomato Seed, Watermelon Candy, Watermelon Red, Watermelon Seed, White Pearl | Item ID: 085001X, 085005, 085010X, 085013X, 085019, 085023X, 085025, 085045X, 085054X, 085084X, 085100X, 085120X, 085147X, 085202X, 085221X, 085239X, 085248X

With it's hollow body and fish-appealing rear tenticles, the NetBait tube will entice strikes from even the most finicky of predators. | Colors: Alabama Craw, Green Pumpkin Copper & Purple Flake, Green Pumpkin Purple Gold Flake, Lou's Special, Work of Art | Item ID: N25047, N25048, N25049, N25050, N26131

The Lil Critter Craw is one of our pros' best kept secrets, an ultra-realistic crawfish imitator that can be fished Texas rigged, on the back of a jig, or any one of a number of other ways. It may be the best bed fishing bait ever made, able to hold a big hook but small enough to tempt even the wariest lunker. | Colors: Avocado, Black Red Glit/Red, Black Red Glitter, Black Sapphire, Black/Blue Claw, Blackberry, Chartreuse Pepper, Green Pumpkin, Green Pumpkin Blue, Green Pumpkin Org Glit, Green Pumpkin Purple, Green Pumpkin Red, Junebug, PB & J, Plum, Pumpkin/Chartreuse, Red Bug, Red Shad, Rootbeer Pepper Green, Ruby Red, Smoke Purple, Spanish Craw, Summer Craw, Tomato Seed, Watermelon Red, Watermelon Seed, Watermelon/Chart, Yabby Mudbug | Item ID: 014001X, 014004X, 014005X, 014009X, 014010X, 014015, 014019X, 014021X, 014025, 014029X, 014051, 014054, 014084X, 014097X, 014100X, 014128, 014129, 014134X, 014147X, 014202X, 014225X, 014229X, 014239X, 014248X, 014301X, 014306X, 014366X, 014381X

When you are trying to catch big bass, the Googan Baits Mondo Worm is what you want to be throwing. Molded with an elongated body to deliver a big profile, the Googan Baits Mondo Worm features a J-shaped tail with a flanged tip, which produces a hyper aggressive action that infuriates big bass into biting. Effective in both deep and shallow water as well, the Googan Baits Mondo Worm is perfect for Texas-rigging through shallow water vegetation or Carolina-rigging on offshore structure. Complete with a potent dose of Slaunch Sauce and salt, the Googan Baits Mondo Worm is made for one thing putting big fish in the boat. | Colors: 10'' Black Blue Flake, 10'' Blue Fleck, 10'' Green Pumpkin, 10'' Junebug, 10'' Natural, 10'' Plum, 10'' Red Bug, 10'' Watermelon Red | Item ID: GOGMWBFK, GOGMWBLB, GOGMWGNP, GOGMWJUN, GOGMWNAT, GOGMWPLM, GOGMWRED, GOGMWWMR

The Road Kill is a 4.25" craw style bait. It will work best when used as a trailer, Texas rigged or Carolina rigged. The slim profile of this bait allows it to go right through most cover. Now you can get your craw to the fish hiding and waiting for a quick meal. | Colors: Green Pumpkin, Watermelon Seed | Item ID: 013019X, 013025X

The Strike King Redfish Magic Zulu are made from a new tear resistant material that is buoyant and soft and has more action than traditional soft plastic lures. The buoyancy and softness create terrific action and the incredible durability which enables you to catch more saltwater fish on them. Rig them on a lead-head like the Strike King Redfish Magic Flats Jigheads. If the barb or keeper on your jig are too close to the head and don't work well, try using Super Glue to hold the bait in position. | Colors: Blue Glimmer Pearl Belly, Pearl | Item ID: SKRMGXZULU527, SKRMGXZULU584

The Magnum Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, just like its little brother, but in a package that'll tempt the biggest bass on the lake. It combines the realistic look and action of a worm with the unique sound profile of the Ultra Vibe Tail for maximum water disturbance. You can buzz it on top, swim it below the surface or rig it Texas or Carolina style the tail will elicit strikes when others don't. | Colors: Black Grape, Blueberry, Green Pumpkin, Green Pumpkin Blue, Junebug, Junebug Red, Mardi Gras, Plum, Red Bug, Scuppernong Candy, Tilapia, Tilapia Magic, Watermelon Candy, Watermelon Red, Watermelon Red Magic, Watermelon Seed, Watermelon Slice, White Pearl | Item ID: 113004X, 113005, 113019, 113021, 113025, 113026X, 113045X, 113054, 113120, 113161X, 113177, 113239X, 113259X, 113304X, 113326X, 113339X, 113394X, 113411X

The Zoom Fat Albert Twin Tail Grubs feature a fat, rippled body and a twin tail-spinning action designed to move a lot of water. The two curly tails create a bass-calling, fluttering action as soon as they hit the water, making them a great choice for a jig trailer, or as a trailer on a spinnerbait or buzzbait. | Colors: Birthday Cake, Black, Chartreuse Pearl, Green Pumpkin, Green Pumpkin Blue, Green Pumpkin Blue Flash 10p, Green Pumpkin Purple, Kentucky Flash, PB & J, Pumpkin, Rootbeer Pepper Green, Sapphire Blue, Watermelon Red, Watermelon Seed, White Pearl | Item ID: 034013X, 034019, 034025, 034038, 034045, 034046X, 034054X, 034097, 034110, 034225X, 034239X, 034248X, 034294X, 034380X, 034415X

The sleeper of the Brush Hog family can be rigged on a downsized Texas rig, a little jighead or even on a dropshot to fill out your limit. It packs all of the action of its bigger brethren into a compact unit that replicates small baitfish or craws. It's also a great finesse jig trailer. | Colors: Black Red Glitter, Bluegill Flash, Cherry Seed, Cinnamon Blue, Dasol 2-Tone Gold, Electric Shad, Green Pumpkin, Green Pumpkin Blue, Green Pumpkin Red, Junebug, Okeechobee Craw, Red Bug, Rootbeer Pepper Green, Watermelon Candy, Watermelon Gold Glit, Watermelon Red, Watermelon Seed | Item ID: 055001X, 055005X, 055018X, 055019, 055021X, 055025, 055054, 055097X, 055120X, 055141X, 055202, 055239X, 055251X, 055335X, 055350X, 055353X, 055361X

Super-tough plastic 'Big swimming action 'Perfect for use with a popping cork 'Catches fish in fresh and saltwater | Colors: Chart Holo, Seasick Disco Minnow | Item ID: PRYMMN4208, PRYMMN4233

When big bass are crunching tiny shad, the Tiny Fluke should be your go-to imitator for matching the hatch. It's one of our pros' favorite dropshot baits, but it'll do much more than that. You can split shot it, put it on a scrounger or even grab a handful for use on a castable umbrella rig. This is the ultimate replica of a young-of-year baitfish. | Colors: Aurora Black, Black Red Glitter, Blue Pearl Silver Glit, Electric Shad, Green Albino, Water Gold Glitter | Item ID: 081001X, 081141X, 081238X, 081267X, 081325X, 081350X

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Twin Tail Menace Grub works great flipping, as a jig trailer or on Strike KingTour Grade Jig Head! It can be rigged vertically or horizontally and is the BEST swim jig trailer on the market! | Colors: Black Blue Flake, Black Neon, Blue Craw, Blue Sapphire, Bluegill, Candy Craw, Delta Red, Falcon Lake Craw, Glacier, Green Pumpkin, Green Pumpkin Purple, GrnPmpkn Purple & Gold, GrnPumpkin Sapphire, Hard Candy, Honey Candy, KVD Magic, MM Moonlight, Moon Juice, Motor Oil Red, Pearl, Smokey Shad, South African Special, Summer Craw, Sungill, Watermelon Red Flake, Watermelon Seed | Item ID: SKRGTTMG100, SKRGTTMG108, SKRGTTMG13, SKRGTTMG130, SKRGTTMG135, SKRGTTMG141, SKRGTTMG144, SKRGTTMG16, SKRGTTMG175, SKRGTTMG18, SKRGTTMG189, SKRGTTMG19, SKRGTTMG191, SKRGTTMG2, SKRGTTMG252X, SKRGTTMG253X, SKRGTTMG254X, SKRGTTMG255X, SKRGTTMG260, SKRGTTMG261, SKRGTTMG271X, SKRGTTMG38, SKRGTTMG46, SKRGTTMG57, SKRGTTMG84, SKRGTTMG850

The Zoom Fat Albert Grub offers a chunky profile and high action tail, which make it a great choice as a beefed-up trailer for your jigs, buzzbaits or spinnerbaits. The curly tail generates a bass-calling, fluttering action as soon as it hits the water, and the Fat Albert Grub's ribbed body offers an increased profile and texture bass love. | Colors: Avocado, Black, Blue Watermelon, Bluegill, Bubble Gum, Chartreuse Pearl, Chartreuse Pepper, Chartreuse Pumpkin, Clear Silver Black, Cotton Candy, Electric Shad, Glimmer Blue, Green Flash, Green Pumpkin, Green Pumpkin Purple, Green Pumpkin Red, Junebug, Junebug Red, Kentucky Flash, Lavender Shad, Margarita, Pumpkin, Red Bug, Rootbeer Pepper Green, Salt & Pepper, Silver Rainbow, Smokey Rainbow, Smokin Blue, Sungill, Tomato Seed, Watermelon Green Org, Watermelon Moondust, Watermelon Red, Watermelon Seed, White, White Pearl | Item ID: 011005, 011008, 011009, 011012X, 011013, 011019, 011021X, 011022X, 011023, 011025, 011038X, 011039X, 011040X, 011043X, 011045, 011046, 011049X, 011054, 011059X, 011067X, 011084X, 011097X, 011103X, 011147X, 011177X, 011195X, 011202X, 011215, 011216X, 011248X, 011350X, 011351X, 011362X, 011363X, 011364X, 011380X

Designed by top walleye pros, the YUM Walleye Grub features a ridged body that provides plenty of water disturbance in addition to that created by the big curly tail. The Grub is made of tough, durable plastic that remains supple to the touch and retains its action no matter how long it's fished. | Colors: Avocado/Red Chart, Black Neon, Black/Silver, Bumble Bee, Chart Silver Flake, Chartreuse, Fire Tiger, Lime Core, Pearl White, Pink Blush, White | Item ID: PRYWGR401, PRYWGR4105, PRYWGR4106, PRYWGR4107, PRYWGR417, PRYWGR4210, PRYWGR427, PRYWGR450, PRYWGR454, PRYWGR456, PRYWGR483

The Heart-Tail is a very versatile style of lure; fish it deep on a jighead, swim it Texas-rigged in the grass, or on the back of a swim jig or chatterbait. This bait's wide body makes it ideal for buzzing on the surface over lily-pads and thick vegetation. It's unique, heart-shaped paddle tail, produces a big side-to-side vibration that displaces a ton of water, and it's extra-large hook cavity was designed for better hook penetration. | Colors: Black w Large Blue, Brown Blue/Gill/Clear, Green Pumpkin w/Black Flk, Olive Shad, Pearl White, Perch, Watermelon w/Black & Red | Item ID: YA12805021, YA12805208, YA12805297, YA12805341N000, YA12805364, YA12805948, YA12805968

The ultimate heavy cover buzz toad, the pitter-patter of the Horny Toad's ultra vibe feet cause bass to chase it from long distances, producing some of the best strikes of your life. Paired with a weedless hook, it comes through lily pads and grass like a charm, but don't hesitate to throw it in open water as a search bait. | Colors: Banana Seed, Big Texan, Birthday Cake, Black, Black Sapphire, Black/Blue, Black/Chartreuse, Black~White Swirl, Black~Yellow Swirl, Bubble Gum, Bullfrog, Glimmer Blue, Green Pumpkin, Green Pumpkin Candy, Green Pumpkin Prp Gld, Green Pumpkin/Pearl, Grey Ghost, Icicle, Junebug, Junebug/Chartreuse, Mardi Gras, Methiolate, Okeechobee Craw, Raspberry Shad, Sprayed Grass, Sungill, Tree Frog, Watermelon Candy, Watermelon Crawfish, Watermelon Moondust, Watermelon Red, Watermelon Red Pearl, Watermelon Seed, Watermelon Spice, White, Yellow | Item ID: 083005, 083019, 083025, 083034X, 083038, 083039X, 083040, 083041X, 083042X, 083043X, 083044X, 083054, 083100X, 083120, 083123, 083124, 083125, 083181X, 083186, 083197, 083235, 083242X, 083245, 083246X, 083249X, 083251X, 083252X, 083257, 083259X, 083271, 083272X, 083317X, 083362X, 083363X, 083365X, 083415X

When is a lizard not just a lizard? When it's made with Charmer's premium plastic! This lizard will float, giving it better action and movement than other lizards on the market. Every tackle box needs a lizard. Make sure yours is filled with garlic scented Charmers! | Colors: Black, Green Pumpkin, Green Pumpkin Blue Flake, Green Pumpkin Candy, Green Pumpkin W/Purple & Orange Flake, Motor Oil Red Flake, Watermelon Purple, Watermelon Red | Item ID: 6LZ01, 6LZ04, 6LZ06, 6LZ09, 6LZ17, 6LZ30, 6LZ41, 6LZ65, 9LZ01, 9LZ04, 9LZ06, 9LZ09, 9LZ17, 9LZ30, 9LZ41, 9LZ65

Hottest money bait on the bass tournament trail. Not too big. Not too small. Just right. | Colors: Black Blue, Blackberry/Sapphire, Green Pumpkin, Green Pumpkin Candy, Junebug | Item ID: GLHDJ04, GLHDJ208, GLHDJ228, GLHDJ48, GLHDJ88

The Super Chunk combines the bulk of a traditional chunk-style jig trailer with the flapping claws of a crawfish imitator. Threaded on the back of a flipping or casting jig, it will raise up in the defensive posture of the favorite protein-packed meal of big fish. On the back of a swim jig, it will swim along methodically, sending out vibrations far and wide to bass looking for a hearty and easy meal. | Colors: Alabama Craw, Avocado, Black, Black Blue Glit, Black Red Glitter, Brown, Chartreuse Pearl, Chartreuse Pumpkin, Cinnamon Purple, Dirt, Emerald Blue, Flippin Blue, Flippin Purple, Fools Gold, Glimmer Blue, Green Pumpkin, Green Pumpkin Blue, Green Pumpkin Magic, Green Pumpkin Prp Gld, Green Pumpkin Purple, Green Pumpkin Red, Killer Blue, Orange Pearl, PB & J, Pumpkin, Rootbeer Pepper Green, Sapphire Blue, South Africa Special, Summer Craw, Watermelon Moondust, Watermelon Red, Watermelon Red Tomato, Watermelon Seed, White Pearl | Item ID: 037001X, 037012X, 037013X, 037019X, 037025, 037038, 037043X, 037045, 037046X, 037054X, 037064X, 037066, 037072, 037097X, 037101X, 037110, 037117X, 037144X, 037147X, 037202X, 037225X, 037226X, 037239, 037248X, 037249X, 037250X, 037256X, 037284X, 037301X, 037334X, 037347X, 037352X, 037363X, 037402X

The Strike King Redfish Magic Glass Minnow made with Elaztech are the most incredible soft baits for use in saltwater. Their action and durability are unmatched. They can be used with the Redfish Magic, Bay Magic or Magic Minnow Spinnerbaits or with the Flat Jig Head for another incredible presentation. | Colors: Avocado, Blue Glimmer Pearl Belly, Electric Chicken, Glow Chartreuse Laminate, Glow Chartreuse Tail, New Penny, Opening Night, Pearl, Pumpkin Chartreuse Tail, Space Guppy | Item ID: SKRMGXGM4159, SKRMGXGM4160, SKRMGXGM427, SKRMGXGM443, SKRMGXGM448, SKRMGXGM460, SKRMGXGM463, SKRMGXGM469, SKRMGXGM470, SKRMGXGM484

Roboworm Straight Tail Worms - Roboworm's flagship series. These are the worms that started it all, Roboworm's original straight tail worm. Computer, and robotic engineered precision hand poured style soft plastic worms. Featuring Roboworm's awesome triple color pours and Roboworm's exclusive "salt release system". When a fish strikes these worms, a burst of salt is emitted, causing the fish to hold onto the bait longer, enabling the angler to detect the bite. No other soft plastic worm can match the detail in colors that Roboworm produces in this line up. This line features the often copied, but never duplicated Aaron's Magic, the top selling color in soft plastic history. The Roboworm straight tail worms excel in all applications, including drop shotting, shakey head, Texas rig, Carolina rig, dart head, split shot rig, flipping' and pitching'. Made in the U.S.A. | Colors: Aaron's Magic, Aaron's Magic Red & Blk, Aaron's Morning Dawn, Aaron's Pro Magic, Aaron's Pro Shad, Baby Bass, Bait Ball, BHite Delight, Bitchin' Craw, Black Grape, Blue Crawler, Bold Bluegill, Desert Craw, Ehrler's Edge, Folkstad Special, Green Neon Pumpkin, Green Pumpkin Purple, Green Weenie, Halogram Dawn, Hologram Shad, JN Semper Fi, June Bug Chartreuse, Kerrlicious, M.M. III, Margarita Mutilator, Martens Madness, Mean Green, Morning Dawn, Morning Dawn Chartreuse, Morning Dawn Halo, Morning Dawn Red Flake, Morning Sunrise, New Ayu, Orange Crusher, Oxblood Lt w/Red Flake, Oxblood Red Flake, Peoples Worm, Plum Berry, Prizm Perch, Prizm Shad, Pro Blue Neon, Pumpkin Punisher, PVT, Red Crawler, SXE Shad, Tequila Sunrise, Warmouth, Watermelon Magic, Witches T, X-mas Purple Weenie | Item ID: ROST153G, ROST2620, ROST2K2C, ROST823Y, ROST8296, ROST829Y, ROST841X, ROST85JQ, ROST8890, ROST8H9BX, ROST8K1M, ROST8Z3M, ROST93GF, ROST9KD0X, ROSTA23F, ROSTA2AFX, ROSTA2AR, ROSTA6A0, ROSTA7JOX, ROSTA7K3, ROSTADAR, ROSTB296, ROSTB29F, ROSTB6BF, ROSTF2JYX, ROSTF5FB, ROSTF5KZX, ROSTF66Y, ROSTF6BFX, ROSTF6FH, ROSTF8KF, ROSTFK3FX, ROSTH23R, ROSTH2T6, ROSTH2TR, ROSTH3H0, ROSTH3HHX, ROSTH3HR, ROSTH4HR, ROSTH670, ROSTHK30, ROSTHK3QX, ROSTHKHRX, ROSTM13H, ROSTM1BHX, ROSTM46P, ROSTM63H, ROSTM69YX, ROSTMJ9YX, ROSTMY3H

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and catches bass when other lures fail. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a unique hook slot that provides better hook-ups, and they're tougher than similar baits so you get more fish per bait than any other. | Colors: Bama Bug, Bama Magic, Black, Black Blue Flake, Black Blue Lam, Bourbon Berry, Bream, Bubble Gum Yellow Swirl, Bumblebee Swirl, Cajun Neon, Cali Crw/gold, Camo, Carolina Pumpkin Chart, Chart Pepper, Cranberry, Elders Magic, Ghillie Suit, Green Pumpkin, Green Pumpkin Chart, Green Pumpkin Neon, Green Pumpkin Purple Flake, Junebug, Mardi Gras, Melon Pie, Morning Dawn, Oxblood/Red Flake, Ozark Smoke, Pearl Silver Flake, Pumpkin Pepper Green Flake, Red Shad, Smoke Pearl Lam, Sugar Plum, Tin Foil, Watermelon Candy, Watermelon Gold Flake, Watermelon Pearl Lam, Watermelon Red Flake, Watermelon Seed | Item ID: PRYDG402, PRYDG404, PRYDG408, PRYDG409, PRYDG411, PRYDG4110, PRYDG413, PRYDG4142, PRYDG4144, PRYDG4148, PRYDG4152, PRYDG4153, PRYDG4154, PRYDG4156, PRYDG4178, PRYDG4180, PRYDG4187, PRYDG4189, PRYDG4193, PRYDG421, PRYDG4278, PRYDG4279, PRYDG4281, PRYDG4282, PRYDG429, PRYDG432, PRYDG433, PRYDG444, PRYDG458, PRYDG459, PRYDG470, PRYDG473, PRYDG474, PRYDG475, PRYDG476, PRYDG477, PRYDG481, PRYDG492

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. Rigged weightless, it skitters across the surface like an injured shad, but a belly-weighted hook or some insert weights allow you to employ it as deep as necessary. | Colors: Aurora Black, Bait Fish, Big Texan, Black, Black Red Glitter, California 420, Chartreuse Pearl, Electric Blue, Fools Gold, Glimmer Blue, Goldfish, Green Pumpkin Blue, Green Pumpkin Candy, Green Pumpkin Green, Green Pumpkin Prp Gold, Green Pumpkin Red, Huckleberry, Junebug Red, Killer Blue, Lavender Shad, Lightning Shad, Natural Green, Orange Pearl, Scuppernong Green, Smokin Candy, South Africa Special, Sprayed Grass, Sungill, Watermelon Candy Red, Watermelon Magic, Watermelon Moondust, Watermelon Orange, Watermelon Red Magic, White, Yabby Mudbug | Item ID: 056001X, 056003X, 056038X, 056040X, 056043X, 056046X, 056050X, 056064X, 056107X, 056177X, 056184X, 056202X, 056224, 056239X, 056242X, 056249X, 056267X, 056272X, 056281X, 056282X, 056283X, 056304X, 056305X, 056308X, 056315X, 056316X, 056317X, 056334X, 056347X, 056362X, 056363X, 056364X, 056366X, 056402X, 056407X

When even the original Zoom Centipede is too powerful for wary bass, turn to the even slimmer Fish Doctor, a Carolina rig lure based on the old "Do Nothing" style worms. It'll also fill livewells on a shakey head or fished wacky style, with or without weight. | Colors: Green Pumpkin, Junebug, Pumpkin, Watermelon Red, Watermelon Seed | Item ID: 003005X, 003013X, 003019X, 003025X, 003054X

A special run bait that is a great craw bait. Use Texas rig for largemouth, particularly pitching/flipping in cover. | Colors: Chartreuse Pumpkin, Green Pumpkin, Watermelon Red | Item ID: 012012X, 012025X, 012054X

The Dirt Dawg was designed as a multi purpose bait. It can be rigged through the head or between the legs for an awesome spinnerbait or chatterbait trailer or on a Shaky Head for a different look. When rigged through the head on the Dirt Dawg Shaky Head it allows both legs to stand off the bottom and shake. When reverse rigged on the Dirt Dawg Shaky Head it allows the two claws to be in a defensive posture and the two legs to collapse by the body only to move away from the body at rest. | Colors: Apple Pie, Bama Bug, Blue Glimmer, Green Pumpkin Red, Green Pumpkin Watermelon, June Bug, Magic Craw, Spot Chaser, Summer Craw, Watermelon Candy, Watermelon Jelly, Watermelon Red, White | Item ID: N55002, N55005, N55008, N55010, N55033, N55036, N55040, N55219, N55223, N55242, N55247, N55293, N55297

Dropshot bait from Zoom features a goby style head with a fluke style split tail. This bait is great for drop shot fishing on the Great Lakes. | Colors: Alabama Craw, Black Sapphire, Grasshopper, Kiwi | Item ID: 110100X, 110155X, 110254X, 110256X

The Trixie Shark is similar to the Trixie Shad, but this soft plastic bait has two tails that really kick up the water when they are cranked in. Great for flipping with a Texas rig or for Carolina rigging. | Colors: Green Pumpkin White | Item ID: RITS085

The Curly Tail features a short, tightly-segmented body paired with a ribbon-style tail that flutters and waves with the slightest provocation, providing great swimming action. It's fantastic on a downsized Texas rig or a shakey head, but don't hesitate to Carolina rig it when fish are keyed on smaller, highly active baitfish. | Colors: Baby Bass, Black, Black Red Glitter, Blueberry, Chartreuse Pepper, Cherry Seed, Cinnamon Purple, Electric Blue, Electric Shad, Green Pumpkin, Green Pumpkin Blue, Green Pumpkin Red, Junebug, Plum, Pumpkin, Pumpkin/Chartreuse, Smokin Green, Smoking Fire, Watermelon Gold Glit, Watermelon Red, Watermelon Seed, White Pearl | Item ID: 010001, 010003, 010004, 010005, 010009X, 010013X, 010015X, 010018, 010019, 010025, 010026X, 010035X, 010038X, 010045X, 010054X, 010115X, 010141X, 010202X, 010226X, 010239X, 010350X, 010383X

The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlined package designed to slip into the heaviest cover with ease while also pulsating with the sound and fury of an angry crawfish. | Colors: Avocado, Birthday Cake, Black Flash, Black Light, Black Red Glitter, Black Sapphire, Blueberry, Bourbon Blaze, Cajun Craw, California 420, Chartreuse Pearl, Electric Shad, Fools Gold, Glitter Bomb, Green Pumpkin, Green Pumpkin Flash, Green Pumpkin Magic, Green Pumpkin Prp Gld, Huckleberry, Junebug, Late Nite Gold, MM Moonbug, Okeechobee Craw, Rootbeer Pepper Green, Sapphire Blue, Smoke Red, Smoking Fire, South Africa Special, Spanish Craw, Sungill, Tilapia, Tilapia Magic, Watermelon Candy, Watermelon Red, Watermelon Seed, Watermelon Violet, White Pearl | Item ID: 127001X, 127005, 127019, 127025, 127026, 127045, 127046, 127054, 127097, 127100, 127110, 127119X, 127120, 127147X, 127249X, 127251X, 127284X, 127308, 127334, 127341X, 127350X, 127362X, 127369, 127370, 127371, 127381X, 127383X, 127389X, 127391X, 127392X, 127393X, 127394, 127402X, 127407, 127411X, 127415X, 127416X