Hard Baits

Sinking at a consistent rate of one foot per second, the CountDownallows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDowncan get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMCblack nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Gold, Rainbow Trout, Silver | Item ID: NMCD05G, NMCD05RT, NMCD05S

Imagine stopping your buzzbait right next to that stump and letting it float there, then twitching and shaking it to entice a big bass to strike. Or, how about retrieving your buzzbait with slow twitches and subtle movements when fish are especially finicky? Or, throwing a buzzbait on top of the slop or over wood cover and working it out with no snags? From the company that brought anglers the Jitterbug and the Hula Popper, two legendary topwater lures, comes the totally unique Buzz Plug, a near weedless floating buzzbait with built-in action. With a normal constant "buzzbait" retrieve, the Buzz Plug waggles side-to-side in a swimming motion, and when paused, the nose and blade lifts out of the water and perfectly positions the upturned double hook for sure hooksets. This same front-end rise allows the angler to slap the water by twitching the rod tip, and the double upturned hook is nearly weedless, allowing anglers to throw it onto sloppy weedbeds or into heavy cover and bring it back without snagging. | Colors: Black, Firetiger, Frog/White Belly, Perch, Rat | Item ID: PRG90502, PRG90505, PRG90506, PRG905115, PRG905140

The Smithwick Suspending Rattlin' Rogue is the jerkbait all other slender minnow lures look up to. For more than 30 years the Rogue has been the go-to lure for early spring bass, and for trolling up trophy walleyes any time of year. Although the Rogue has been copied numerous times, none of these clones had the soul of the Rogue. It's the classic "Rogue Roll," in which the bait actually lists quickly side-to-side as it's darting and swimming that makes one big difference. This roll allows the sides to flash just like real baitfish. Add true-running dependability and a host of high-tech and classic paint jobs, and the Suspending Rattlin' Rogue is a potent weapon in your fight against trophy fish around the world. | Colors: Avocado Shad, Blue Black Herring, Chrome/Black Back, Chrome/Black Back/Org Belly, Chrome/Blue Back, Chrome/Blue Back/Org Belly, Clown, Crackle Clown, Emerald Shiner, Foxy Momma, Foxy Shad, Gold Rogue, Golden Shiner, Hot Chocolate, Juice, Lace Minnow, Lacy Tiger, Lady, Lappie, Lemon Lime Crush, Lerch, Purple Darter, Red Sunrise, Tequila, Threadfin Shad, Tiger Roan | Item ID: PRASDRB1207, PRASDRB12193, PRASDRB12194, PRASDRB12195, PRASDRB12196, PRASDRB12197, PRASDRB12272, PRASDRB12273, PRASDRB12280, PRASDRB12281, PRASDRB12282, PRASDRB12283, PRASDRB12284, PRASDRB12285, PRASDRB12298, PRASDRB12299, PRASDRB12300, PRASDRB12301, PRASDRB12302, PRASDRB12303, PRASDRB1231, PRASDRB1231OB, PRASDRB1232, PRASDRB1232OB, PRASDRB1235, PRASDRB1269

We took the already dynamic walking bait and added hand tuned effects to create a slashing, knocking topwater bait that can't be left alone. The tail weighted the lure to slightly elevate the face giving the Rover a whole new attitude and action. This action, along with new colors make this a topwater bait worthy of a championship. | Colors: Abalone Shad, Bone, Ghost Minnow | Item ID: R2PORR128G54R, R2PORR128G56R, R2PORR128S48

S-Waver is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural "S Action" swimming motion, S Waver will seductively wake the surface and call big gamefish in for a closer look. Hold your rod tip up and S Waver is a surface lure, allow the bait to slowly sink and the S Action continues under water. The S Action swimming motion is created by River2Sea's exclusive Pin and Tenon Hinge and accentuated by her soft PVC tail. That seductive wake will only be interrupted by the explosion of a massive strike. | Colors: Baby Bass, Party Crasher, Rainbow Trout | Item ID: R2PLSW120SSW02, R2PLSW120SSW06, R2PLSW120SSW11

The Rebel Deep Wee is undoubtedly one of the most popular fishing lures in the world. Its small life-like profile entices and catches all sizes of game fish - especially bass, trout, and panfish. The distinct pulsating action is irresistible and extremely effective in rivers and streams. Cast or troll this deep running crawfish bait and enjoy the true-running stablility that makes this Rebel lure a winner. | Colors: Cajun Crawdad, Chartreuse/Brown, Chartreuse/Green Back, Ditch (brown), Flaming Junebug, Moss Crawfish, Natural Tan, Nest Robber, Stream Crawfish, Texas Red | Item ID: PRD7634, PRD7635, PRD7640, PRD7660, PRD7665, PRD7667, PRD7675, PRD7684, PRF76550, PRF76551

The Smithwick Floating Rattlin' Rogue is the original floating jerkbait. In fact, the Rogue so popular that many anglers refer to jerbait fishing simply as "Rogue'n." One of the few lures that can claim to be a Bassmaster Classic winner, the Floating Rattlin' Rogue jerkbait is an essential lure during the spring or anytime shallow fish are looking up for a bite. | Colors: Chrome/Black Back, Chrome/Blue Back, Clown, Crackle Clown, Gold Rogue, Hot Chocolate, Lace Minnow, Lacy Tiger, Lappie, Lerch | Item ID: PRADRB12298, PRADRB12299, PRADRB12300, PRADRB12301, PRADRB12302, PRADRB12303, PRADRB1231, PRADRB1232, PRADRB1235, PRADRB1269

The BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Hard Knocker features multiple rattles for loud attraction that mimics the sound of escaping, panicked baitfish. | Colors: Chrome Black, Copper Shiner, Crushed Bone, Ghost, Ghost Red Craw, Moonphase Shad, Rayburn Red, Royalty, Sunset Craw, Tenn Blush Shad, Tiger Craw, Toledo Gold, Yellow Perch | Item ID: PRBYHKR3401, PRBYHKR3403, PRBYHKR3404, PRBYHKR3405, PRBYHKR3409, PRBYHKR3411, PRBYHKR3412, PRBYHKR3421, PRBYHKR3422, PRBYHKR3423, PRBYHKR3424, PRBYHKR3425, PRBYHKR3427

Featuring Jackall's 'magnetic center of gravity' system, the unique Pompadour topwater lure is designed with custom metal wings so it produces action with either a slow or fast retrieve. Both the rear hook and prop create noise and splash, while the large 3-inch body size pushed through the water. | Colors: Black Bone, Bone White | Item ID: JAJPOMP79BLB, JAJPOMP79BW

Rebel redefines ultralight lures with the microCritters Series of baits. Available in three colors, which includes chrome and trout styles mimicking Rebel's most-popular and effective lures, this lineup spells big trouble for fish and big fun for fishermen. The single hook is barbless, which eliminates most deep-hooking issues common to ultralight lures. This microCrickhopper is available in Fire Tiger, Brown Cricket and Yellow Grasshopper color patterns and is effective on all species of bass and panfish as well as trout and other gamefish. | Colors: Brown Cricket, Fire Tiger, Yellow Grasshopper | Item ID: PRF5556, PRF5595, PRF5596

If you like the original Whopper Plopper you will love the new Double Plopper! Just imagine a lure with not one, but two counter rotating plopper blades to create twice the magic plopper sound! | Colors: 1 Clear Tail & 1 Rattle | Item ID: R2FAFK

Featuring Jackall's 'magnetic center of gravity' system, the unique Pompadour topwater lure is designed with custom metal wings so it produces action with either a slow or fast retrieve. Both the rear hook and prop create noise and splash, while the large 3-inch body size pushed through the water. | Colors: Black Bone, Bone White, Chartreuse Gill, IS Gill Bone | Item ID: JAJPOMPJRBLB, JAJPOMPJRBW, JAJPOMPJRISGB, JAJPOMPJRRTCHG

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning. | Colors: 7cm Lavendar Shad | Item ID: PFBHBDRTC175LAVS

Tested and perfected over the last two years by Spro pro-staffer and lure-designer, Bill Siemantel, the Spro BBZ-1 Rat is the most lifelike rat imitation to ever hit the market. Perfectly sized, the Spro BBZ-1 Rat features a single-jointed rodent profile and a durable square bill that offer an effortless "walk the dog" action and a gentle wake that humps along the surface. | Colors: Brown, Grey Ghost, Nasty Shad | Item ID: GUSRT40Z1BRN, GUSRT40Z1GGT, GUSRT40Z1NSD

The legendary Arbogast Hula Popper is as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 years ago. It's the pulsating skirt that makes the difference even during the pause it moves like something alive a killer action that results in vicious topwater strikes. The Hula Popper gives every big fish within hearing distance a wake-up call they'll never forget. | Colors: 1/4 oz - Bass, 1/4 oz - Black, 1/4 oz - Black, 1/4 oz - Coachdog, 1/4 oz - Coachdog/Orange Bel, 1/4 oz - Firetiger, 1/4 oz - Frog/White Belly, 1/4 oz - Perch, 1/4 oz - Perch, 1/4 oz - White/Red Head, 1/4 oz - Yellow Coachdog | Item ID: PRG77001, PRG77002, PRG77005, PRG77006, PRG77010, PRG77011, PRG770115, PRG770132, PRG770CDW, PRG770PBS, PRG770YBS

The Shadow Rapcombines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on the kick, on a slow fading fall and on the snap back to life. Most jerk baits continue on a forward plane with each jerk. Not the Shadow Rap�. It kicks almost 180 degrees right then left, so it can be fished nearly in place with very little forward travel, keeping the flickering fade of the Shadow Rapright in a fish's strike zone. That's when things really get interesting. | Colors: Albino Shiner, Blue Back Herring, Blue Ghost, Bone, Bud, Clown, Ghost, Ghost Shiner, Moss Back Shiner, Olive Green, Purpledescent, Silver, Yellow Perch | Item ID: NMSDR11AS, NMSDR11BBH, NMSDR11BGH, NMSDR11BN, NMSDR11BUD, NMSDR11CLN, NMSDR11GH, NMSDR11GHSH, NMSDR11MBS, NMSDR11OG, NMSDR11PD, NMSDR11S, NMSDR11YP

Designed for extra shallow conditions and spooky fish, the Series 1XS adds to the versatility of the Strike Kingcrankbait lineup. This lightweight bait with a medium wobble casts extremely well for its size. Designed to be fished slow or fast, it tracks true at any speed and features the free floating rattles which are inherent to all Strike Kingpro-designed crankbaits. | Colors: Chartreuse Sexy Shad, Fire Tiger, Gizzard Shad, Sexy Shad | Item ID: SKHC1XS511, SKHC1XS513, SKHC1XS538, SKHC1XS590

Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square bill ever. | Colors: Blue Ghost, Delta, Homer's Buddy, Mossy, Pearl Grey Shiner, Silver | Item ID: NMBXB03BGH, NMBXB03DEL, NMBXB03HOB, NMBXB03MSY, NMBXB03PGS, NMBXB03S

The Arbogast Jitterbug is the most-respected topwater lure for night fishing, but also power ignites explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely the correct angle, produces the loud, rhythmic, surface-busting sound that is proven to be irresistible to bass, pike and other gamefish. | Colors: 1 1/4 oz - Black, 1 1/4 oz - Fire Tiger, 1 1/4 oz - Frog/White Belly, 1 1/4 oz - Perch | Item ID: PRG70002, PRG70005, PRG70006, PRG700115

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Crawdad, Dark Brown Crawdad, Helsinki Shad, Shad, Silver | Item ID: NMSR09CW, NMSR09DCW, NMSR09HSD, NMSR09S, NMSR09SD

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blue Back Herring, Bluegill, Caribbean Shad, Dark Brown Crawdad, Delta, Demon, Hot Mustard, Old School, Pearl Grey SHiner, Red Crawdad, Shad, Silver, Smash | Item ID: NMDT04BBH, NMDT04BG, NMDT04CRSD, NMDT04DCW, NMDT04DEL, NMDT04DMN, NMDT04HM, NMDT04OLSL, NMDT04PGS, NMDT04RCW, NMDT04S, NMDT04SD, NMDT04SMSH

A surface waking bait that swims with such incredible performance has to be built this tough. Just one cast and every angler will see the brilliance in it's broad waking action and a closer look at the lure itself reveals it's superior rugged design. Lively balsa core with a tough, durable copolymer shell give it the ability to get hammered all day long. Easy casting, fish this with a slow retrieve for a dynamic flashing, rolling action. | Colors: Blue Back Herring, Pearl Grey Shiner, Smelt | Item ID: NMBXWM13BBH, NMBXWM13PGS, NMBXWM13SMT

Got bass holding in brushpiles along the river channel? How about mainlake points where they drop off into deeper water? Maybe they're holding in laydowns along a bluff bank. Whenever bass or other gamefish are holding at the right depth, a Fat Free Shad Jr. will get in there and pull them out without getting snagged. It's the design of the lip, or paddle, that allows the entire Fat Free Shad family to come through thick cover. Constant pressure normally causes the bait to flip over and around wood that grabs and holds other crankbaits. With a multitude of color patterns available, you'll find several that will work at any time of year on your local waters. Tough and durable components means you'll get years of successful fishing with the Fat Free Shad Jr. | Colors: Blue Back Herring, Crawly Bottom, Dance's Citrus Shad, Dance's Crawfish, Dance's Fire Tiger, Dance's Pearl White, Dance's Tennessee Shad, Dance's Threadfin Shad, Foxy Shad, Green Ghost, Mimosa, Pure Shad, Shadtreuse, Speckled Perch, Tiger Perch | Item ID: PRBD6FBBH, PRBD6FCWB, PRBD6FDCF, PRBD6FDCS, PRBD6FDFT, PRBD6FDPW, PRBD6FDTFS, PRBD6FDTS, PRBD6FFS, PRBD6FGGH, PRBD6FMMS, PRBD6FPSH, PRBD6FSPP, PRBD6FSTR, PRBD6FTGP

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape, precision balance point, and resting position allow for an easy walk the dog action that has been proven on the water. Topped off with Fusion19 hooks, Berkley J-Walkers are sure to impress anglers of all skill levels. | Colors: 2/3oz 120mm Bone, 2/3oz 120mm Chrome, 2/3oz 120mm Olive Shad | Item ID: PFBHBJW120BNE, PFBHBJW120CHR, PFBHBJW120OLS

The SPRO BBZ-1 Rat Swim Bait won Best of ICAST at ICAST 2014. This bait is designed to provoke topwater strikes from larger predator fish in both fresh and saltwater, from largemouth bass to striped bass and more. It entices surface strikes by triggering an instinctive reaction that the larger fish are looking for. This lure is not your standard, run of the mill topwater lure, as it can be used with several different techniques such as v-wake, walk the dog, or even popping. It is equipped with super sharp Gamakatsu hooks that ensure solid hooksets. If you are familiar with throwing spook type topwater lures, the BBZ-1 will prove to be a deadly addition to the tacklebox. | Colors: Brown, Grey Ghost, Nasty Shad | Item ID: GUSRT30Z1BRN, GUSRT30Z1GGT, GUSRT30Z1NSD

This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can't resist it. Weighted tail for longer casts, a loud rattle and a teaser tail for extra attraction. | Colors: 3/8 oz Bleeding Pearl, 3/8 oz Bull Frog, 3/8 oz Gizzard Shad, 3/8 oz Met Silver/Black Back, 3/8 oz Met Silver/Blue Back, 3/8 oz Shad, 3/8 oz Silver Blue Shad | Item ID: NMCB081260, NMCB081271, NMCB081307, NMCB081347, NMCB08140, NMCB08144, NMCB08204

The 1/2oz. Rat-L-Trap has earned its place in history as one of the most versatile lures to ever come along. It will catch bass, walleye, trout, salmon, stripers, and many other fresh and saltwater species. | Colors: Apricot, Ayu, Baby Bass, Barfish, Ber Trap, Black Bone Nova, Bleeding Nova Transparent, Blood Line Shad RH, Blue Gill, Blue Shiner, Blueberry Perch, Bone/Orange Belly, Candy Craw, Chart/Red Light Tiger, Chartreuse Black Back, Chartreuse Crawdad, Chartreuse Flash, Chartreuse Purple, Chinquapin, Chrome Black, Chrome Blue, Chrome Blue Back/Blk Stripe, Chrome Blue Bleeding Shad, Chrome Green, Chrome Purple, Chrome Shad, Chrome-Gold Bones, Chrome-Red Bones, Cotton Candy Craw, Creole Craw, Delta Craw, Diamond Dust, Fathead Minnow, Fire Tiger, Firetiger, Gold, Gold Blue Back, Gold Shad, Gold Tennessee Shad on Chrom, Goldfire Craw, Lake Fork Special, Lectric Silver, Liv-N-Chrome, Natural Crawfish, Nova Clown, Orange Crawdad, Orange Tiger-Craw, Oxbow, Parrot, Pinch'N Peach, Pumpkinseed, Purple Light Tiger, Rayburn Red Craw, Rayburn-Gold Bones, Red Chrome Solid, Red Crawfish, Red Crawfish/Chart Belly, Red Shad, Retro Red Bones, Rootbeer, Royale, Sexy Bone Nova, Sexy Chrome, Sexy Gold, Sexy Prism, Sexy West, Sexy Zombie, Silver Tennessee Shad, Silverado Sparkle, Smokey Joe, Stump Knocker, Sunrise Perch, Tenn Shad Trans-P, Toledo Gold, White Bleeding Shad, White Crawfish, White Glass, White Shad, White Zombie, Yearling Bass, Yellow Perch, Z Nova | Item ID: RTRT05, RTRT06, RTRT09, RTRT114, RTRT17, RTRT22, RTRT24, RTRT25, RTRT251, RTRT253, RTRT254, RTRT255, RTRT258, RTRT25B, RTRT25G, RTRT25P, RTRT25SPC, RTRT26, RTRT260, RTRT261, RTRT262, RTRT263, RTRT264, RTRT266, RTRT26B, RTRT27, RTRT275, RTRT284, RTRT30, RTRT308, RTRT315, RTRT318, RTRT372, RTRT376, RTRT379, RTRT39C, RTRT40, RTRT414, RTRT46N, RTRT46R, RTRT46WH, RTRT48, RTRT506, RTRT507, RTRT520, RTRT520C, RTRT520G, RTRT521, RTRT522, RTRT524, RTRT53, RTRT537, RTRT538, RTRT55, RTRT558, RTRT561, RTRT562, RTRT566, RTRT567, RTRT570, RTRT572, RTRT573, RTRT577, RTRT580, RTRT582, RTRT587, RTRT612, RTRT617, RTRT640, RTRT641, RTRT642, RTRT643, RTRT646, RTRT820, RTRT836, RTRTL1, RTRTSY1, RTRTSY2, RTRTSY3, RTRTSY8, RTRTW1, RTRTW4

The feather dressed hook, a secret addition used to trigger more strikes is now available to all. The Feather Dressed Super Spook Jr. was and still is highly desired after several top finishers of the 2003 Bassmaster Tour event on Arkansas' Lake Hamilton were found using this lure. The Super Spook, Jr's "walk-the-dog" action makes it the most popular topwater lure among the pros. Also a favorite of pike, striper, speckled trout and redfish | Colors: Black Shiner, Bone, Clear | Item ID: PRX9236F02, PRX9236F03, PRX9236F14

The Walking Boss II is a top water lure designed with perfect balance and weight for effortlessly producing the right actions and casting ease | Colors: Black Silver Shiner, Citrus Sparkle, Sexy Melon | Item ID: LV1827, LV1854, LV1867

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Crawdad, Dark Brown Crawdad, Helsinki Shad, Red Crawdad, Shad, Silver | Item ID: NMSR08CW, NMSR08DCW, NMSR08HSD, NMSR08RCW, NMSR08S, NMSR08SD

The legendary Arbogast Hula Popper is as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 years ago. It's the pulsating skirt that makes the difference even during the pause it moves like something alive a killer action that results in vicious topwater strikes. The Hula Popper gives every big fish within hearing distance a wake-up call they'll never forget. | Colors: 5/8 oz - Bass, 5/8 oz - Black, 5/8 oz - Bull Frog, 5/8 oz - Coachdog Orange Bel, 5/8 oz - Cricket Frog, 5/8 oz - Fire Tiger, 5/8 oz - Frog White Belly, 5/8 oz - Frog Yellow Belly, 5/8 oz - Leopard Frog, 5/8 oz - Perch, 5/8 oz - Swamp Frog, 5/8 oz - White/Red Head | Item ID: PRG75001, PRG75002, PRG75005, PRG75006, PRG75007, PRG75009, PRG750115, PRG750132, PRG750506, PRG750507, PRG750508, PRG750509

The Fat Papa 55 was designed by B.A.S.S. Elite Series Angler Russ Lane. You can fish the Fat Papa 55 in all types or weather and seasons. During the Fall through Spring you will get more bites with rattles in cooler water. The Fat Papa 55 comes with sticky sharp Gamakatsu treble hooks and in an array of colors, including some custom painted colors designed by Russ Lane. | Colors: Blue Gill, Chartreuse Black Back, Clear Chartreuse, Honey Craw, Mellow Yellow, Nasty Shad, Red Craw, Tropical Shad | Item ID: GUSFPSB55BLG, GUSFPSB55CBB, GUSFPSB55CCH, GUSFPSB55HCW, GUSFPSB55MLY, GUSFPSB55NSD, GUSFPSB55RCW, GUSFPSB55TSD

Take the surface-busting sound created by the Jitterbug's special lip & add the action of these tail wagging Jointed Jitterbugs and anglers have the most action-packed topwater lure available. The motion of the jointed tail creates extra flash and action to provoke heart-stopping topwater strikes. The Jointed Jitterbug is effective on all species of bass and pike. The addition of the Clicker provides even more attraction. | Colors: Black, Frog/Yellow Belly, Perch | Item ID: PRG62502, PRG62505, PRG62507

A SILENT medium-bodied deep diver, the Series 5 is designed with a medium wobble and medium buoyancy, The Series 5 has a 2� diving plane to allow for lengthened casts and deeper depths. The "Go-To" crankbait for many Touring Pro's. Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 5 and see what happens! | Colors: Citrus, Powder Blue Back Chartreuse | Item ID: SKHCS5534, SKHCS5561

The Fat Papa 55 was designed by B.A.S.S. Elite Series Angler Russ Lane. You can fish the Fat Papa 55 in all types or weather and seasons. During the Fall through Spring you will get more bites with rattles in cooler water. The Fat Papa 55 comes with sticky sharp Gamakatsu treble hooks and in an array of colors, including some custom painted colors designed by Russ Lane. | Colors: Honey Craw, Mellow Yellow, Nasty Herring, Nasty Shad, Olive Craw, Red Craw, Sneaky Blue Chart, Tropical Shad | Item ID: GUSBD55HCW, GUSBD55MLY, GUSBD55NHR, GUSBD55NSD, GUSBD55OCW, GUSBD55RCW, GUSBD55SBC, GUSBD55TSD

The Aruku Shad 75 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the bottom like a feeding bait-fish. The Aruku 75 features extremely loud rattles, comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Blue Shiner, Cell Mate, Chrome Black, Chrome Blue, Clear Chartreuse, Gold Black, Magic Shad, Mud Bug Red, Old Glory, Perch, Red Crawfish, Spooky Shad, Texas Craw, Wild Shiner | Item ID: GUSAS75BSR, GUSAS75CBK, GUSAS75CBL, GUSAS75CCH, GUSAS75CMT, GUSAS75GBK, GUSAS75MBR, GUSAS75MSD, GUSAS75OGL, GUSAS75PCH, GUSAS75RCF, GUSAS75SPS, GUSAS75TCW, GUSAS75WSR

The McRip 85 was designed by BASS Elite Series Angler Mike McClelland to be a deep diving suspending jerkbait. The McRip 85 has an aggressive slashing action, features sticky sharp Gamakatsu treble hooks, and comes in an array of fish-catching colors. | Colors: Cell Mate, Spooky Shad | Item ID: GUSMR85CMT, GUSMR85SPS

The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Demon | Item ID: NMSR08DMN

Built to attract the largest and most aggressive predators, the River2Sea Chris Lane Top Notch offers a boisterous topwater presentation that sets itself apart fro all of the rest. Moving plenty of water, the River2Sea Chris Lane Top Notch features a plastic prop that generates a sputtering wake, along with heart-stopping blow-ups. Designed with a cupped lip, the River2Sea Chris Lane Top Notch delivers an added bubble trail and a spitting action that is irresistible to big bass, plus it can be slowed down and walked in the bite zone. Offered in a number of proven colors, the River2Sea Chris Lane Top Notch delivers a lethal commotion that moves water with an unmatched efficiency. | Colors: Blue Gill, Bone, Chubby, I Know It, Loon, Munky Butt, Orange Crush, Pac-Man, Perch, Terminator | Item ID: R2CLTN13009, R2CLTN13011, R2CLTN13012, R2CLTN13013, R2CLTN13014, R2CLTN13018, R2CLTN13023, R2CLTN13026, R2CLTN13028, R2CLTN13045

Perfectly balanced, the Husky Jerkcan be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. | Colors: Clown, Glass Minnow, Silver, Silver Blue | Item ID: NMHJ14CLN, NMHJ14GMN, NMHJ14S, NMHJ14SB

A great "finesse" fishing style hard bait with a tight action, much like a balsa bait but with the benefits of plastic. | Colors: Chartreuse White, Chrome Blue, Crystal Shad w/Pink Belly, Ghost w/Pink Throat, Hot Tiger, Lemonade, Nude, Purple Tiger, Sexy Shad, Silver TN Shad, Strobe Shad, Violet Alewife, Yellow Perch | Item ID: SKHCLS3W237, SKHCLS3W238, SKHCLS3W239, SKHCLS3W240, SKHCLS3W241, SKHCLS3W401, SKHCLS3W501, SKHCLS3W590, SKHCLS3W640, SKHCLS3W680, SKHCLS3W683, SKHCLS3W685, SKHCLS3WU

The Heddon Saltwater Chug'n Spook Jr. brings big surface commotion in a small package. The cupped chugging mouth of the Saltwater Chug'n Spook Jr. catches and spits water while retaining the proven walk-the-dog action that made the Zara Spook one of the most respected and effective topwater lures in history. The Saltwater Chug'n spook uses #4 Saltwater XCalibur Tx3 Hooks. | Colors: 1/2oz Black Shiner 1pk, 1/2oz Bone 1pk, 1/2oz Foxy Momma 1pk, 1/2oz Foxy Shad 1pk, Baby Bass, Bone/Shad Dot, Bone/Silver, Chrome/Pink, G-Finish Bullfrog, G-Finish Foxy Shad, Gold Shiner, Gold/Pink, Ham Bone Flash, Okie Shad, Red Head Flash, Silver Mullet, Speckled Trout, Wounded Shad | Item ID: PRX953601, PRX953602, PRX953614, PRX9536425, PRX9536426, PRX9536435, PRX9536436, PRX9536437, PRX9536438, PRX9536439, PRX9536455, PRX9536456, PRX9536BONSL, PRX9536GBF, PRX9536GFS, PRX9536GS, PRX9536HBS, PRX9536HOS

Summertime means the living is easy unless you're a grasshopper. The Rebel Crickhopper Popper is a realistic grasshopper popper that catches anything that swims. When twitched, the Crickhopper Popper produces a loud splash that attracts fish from long distances. The realistic profile and color pattern does the rest, even in ultra-clear water. | Colors: Fire Tiger, Yellow/Black Back | Item ID: PRP73432, PRP73434

A true secret lure of the pros, the Deep Suspending Rattlin' Rogue dives to 10 feet and gets down to lethargic early season largemouth bass. Walleye and trout/salmon anglers also keep the lure secret, knowing that this minnow bait trolls to 18 feet and catches giant fish! At 6-inches in length, the Deep Suspending Rattlin' Rogue presents a long, minnow-like profile a big bite for big fish. And as a suspending lure, it can be paused right in a fish's face! | Colors: Chrome/Black Back, Chrome/Blue Back, Chrome/Blue Back/Org Belly, Clown, Crackle Clown, Hot Chocolate, Lace Minnow, Lacy Tiger, Lappie, Lerch, Tiger Roan | Item ID: PRASSRB1207, PRASSRB12298, PRASSRB12299, PRASSRB12300, PRASSRB12301, PRASSRB12302, PRASSRB12303, PRASSRB1231, PRASSRB1232, PRASSRB1232OB, PRASSRB1235

The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blaze, Blue Back Herring, Blue Gill, Blue Shad, Caribbean Shad, Dark Brown Crawdad, Delta, Demon, Disco Shad, Firetiger, Helsinki Shad, Hot Mustard, Live Bluegill, Live Largemouth Bass, Live Pumpkinseed, Live River Shad, Mardi Gras, Mossy, Mule, Old School, Parrot, Pearl Grey Shiner, Penguin, Rasta, Red Crawdad, Rusty, Shad, Silver, Smash | Item ID: NMDT06BBH, NMDT06BG, NMDT06BGL, NMDT06BLZ, NMDT06BSD, NMDT06CRSD, NMDT06DCW, NMDT06DEL, NMDT06DMN, NMDT06DSSD, NMDT06FT, NMDT06HM, NMDT06HSD, NMDT06LBL, NMDT06MGRA, NMDT06MSY, NMDT06MULE, NMDT06OLSL, NMDT06PGS, NMDT06PNGN, NMDT06PRT, NMDT06PSL, NMDT06RCW, NMDT06RSL, NMDT06RTA, NMDT06RUS, NMDT06S, NMDT06SD, NMDT06SMSH

The largest Pop-R in the Rebel line-up, the Magnum Pop-R creates tremendous surface disturbance to pull in bass and stripers from a long distance. The Pop-R is a legendary topwater bait that's won hundreds of thousands of dollars for anglers in bass tournaments because the bait produces two distinctly different sounds and actions depending on if the angler is holding the rod tip high or toward the water. | Colors: Bone, Fire Tiger, Foxy Momma, Foxy Shad, Ole' Bass, Silver/Black, Silver/Blue, Tennessee Shad | Item ID: PRP6500, PRP6501, PRP6503, PRP6517, PRP6548, PRP6556, PRP6575, PRP6577

Perfectly balanced, the Husky Jerkcan be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. | Colors: Clown, Glass Minnow, Silver, Silver/Blue | Item ID: NMHJ10CLN, NMHJ10GMN, NMHJ10S, NMHJ10SB

Perfectly balanced, the Husky Jerkcan be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. | Colors: Clown, Glass Minnow, Silver, Silver Blue | Item ID: NMHJ12CLN, NMHJ12GMN, NMHJ12S, NMHJ12SB

The BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Hard Knocker features multiple rattles for loud attraction that mimics the sound of escaping, panicked baitfish. | Colors: Bling, Blue Shiner, Chrome Black, Copper Shiner, Crushed Bone, Flashy Momma, Ghost, Gold Shiner, Moonphase Shad, Rayburn Red, Royalty, Sunset Craw, Tenn Blush Shad, Tiger Craw, Toledo Gold, Yellow Perch | Item ID: PRBYHKR1201, PRBYHKR1203, PRBYHKR1204, PRBYHKR1205, PRBYHKR1206, PRBYHKR1207, PRBYHKR1208, PRBYHKR1210, PRBYHKR1211, PRBYHKR1212, PRBYHKR1221, PRBYHKR1222, PRBYHKR1223, PRBYHKR1224, PRBYHKR1225, PRBYHKR1227

The ultralight Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world a standby for all anglers who walk stream banks or small lakes around the world. Its small, lifelike profile entices and catches bass, trout, panfish and more. The distinct pulsating action is irresistible and extremely effective in rivers and streams. Cast or troll this shallow-running crawfish bait and enjoy the true-running stability that catches fish. | Colors: Chart Frog, Green Bullfrog, Neon Leopard Frog | Item ID: PRF7060, PRF7061, PRF7079