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 Rapala | Crankbaits

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  • Rapala Shad Rap 05 Custom

    The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Blue Back Herring, Demon | Item ID: NMSR05BBH, NMSR05DMN



    Price: $8.89

    # Of Colors: 2




  • Rapala Fat Rap 5

    The Fat Raphas a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and weary fish, they reach for their lightweight outfit and tie-on a Fat Rap. The tight swimming action of this balsa lure perfectly imitates the motion of fleeing shad, drawing instinctive strikes when nothing else works. Deep diving, the Fat Rapretrieves with minimal drag for effortless fishing. Super sharp VMCblack nickel hooks. Hand-tuned and tank-testing ensures perfect swimming action right out of the box. | Colors: Crawdad, Silver | Item ID: NMFR05CW, NMFR05S



    Price: $7.69

    # Of Colors: 2




  • Rapala Shadow Rap Shad 09

    Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical "rise" on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash and the option to fish from a finesse to more aggressive retrieve. Tie one on and see what monsters are hiding in the darkness. | Colors: Clown, Elite Blue, Halloween, Imposter, Moss Back Shiner, Silver | Item ID: NMSDRS09CLN, NMSDRS09EB, NMSDRS09HLW, NMSDRS09IMP, NMSDRS09MBS, NMSDRS09S



    Price: $9.19 - $10.29

    # Of Colors: 6




  • Rapala DivesTo 4

    The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blue Back Herring, Bluegill, Caribbean Shad, Dark Brown Crawdad, Delta, Demon, Hot Mustard, Old School, Pearl Grey SHiner, Red Crawdad, Shad, Silver, Smash | Item ID: NMDT04BBH, NMDT04BG, NMDT04CRSD, NMDT04DCW, NMDT04DEL, NMDT04DMN, NMDT04HM, NMDT04OLSL, NMDT04PGS, NMDT04RCW, NMDT04S, NMDT04SD, NMDT04SMSH



    Price: $8.89

    # Of Colors: 13




  • Rapala Shad Rap 08 Custom

    The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Demon | Item ID: NMSR08DMN



    Price: $8.89

    # Of Colors: 1




  • Rapala DT Metal Sure Set 20

    The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from balsa wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth with aid of small metal disc permanently embedded in lip. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Chartreuse Lime, Helsinki Shad, Pearl Grey Shiner | Item ID: NMDTMSS20CTL, NMDTMSS20HSD, NMDTMSS20PGS



    Price: $12.39 - $12.59

    # Of Colors: 3




  • Rapala Balsa Xtreme Brat 03

    Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square bill ever. | Colors: Blue Ghost, Delta, Homer's Buddy, Mossy, Pearl Grey Shiner, Silver | Item ID: NMBXB03BGH, NMBXB03DEL, NMBXB03HOB, NMBXB03MSY, NMBXB03PGS, NMBXB03S



    Price: $9.89

    # Of Colors: 6




  • Rapala Shadow Rap 11

    The Shadow Rapcombines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on the kick, on a slow fading fall and on the snap back to life. Most jerk baits continue on a forward plane with each jerk. Not the Shadow Rap«. It kicks almost 180 degrees right then left, so it can be fished nearly in place with very little forward travel, keeping the flickering fade of the Shadow Rapright in a fish's strike zone. That's when things really get interesting. | Colors: Albino Shiner, Blue Back Herring, Blue Ghost, Bone, Bud, Clown, Ghost, Ghost Shiner, Moss Back Shiner, Olive Green, Purpledescent, Silver, Yellow Perch | Item ID: NMSDR11AS, NMSDR11BBH, NMSDR11BGH, NMSDR11BN, NMSDR11BUD, NMSDR11CLN, NMSDR11GH, NMSDR11GHSH, NMSDR11MBS, NMSDR11OG, NMSDR11PD, NMSDR11S, NMSDR11YP



    Price: $10.29

    # Of Colors: 13




  • Rapala Shad Rap 07 Custom

    The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Blue Back Herring, Demon | Item ID: NMSR07BBH, NMSR07DMN



    Price: $8.89

    # Of Colors: 2




  • Rapala Shad Rap 09

    The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Crawdad, Dark Brown Crawdad, Helsinki Shad, Shad, Silver | Item ID: NMSR09CW, NMSR09DCW, NMSR09HSD, NMSR09S, NMSR09SD



    Price: $8.89

    # Of Colors: 5




  • Rapala Shad Rap 08

    The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Crawdad, Dark Brown Crawdad, Helsinki Shad, Red Crawdad, Shad, Silver | Item ID: NMSR08CW, NMSR08DCW, NMSR08HSD, NMSR08RCW, NMSR08S, NMSR08SD



    Price: $8.89

    # Of Colors: 6




  • Rapala Shadow Rap Deep 11

    The Shadow RapDeep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on the kick, on a slow fading fall and on the snap back to life. Most jerk baits continue on a forward plane with each jerk. Not the Shadow RapDeep. It kicks almost 180 degrees right then left, so it can be fished nearly in place with very little forward travel, keeping the flickering fade right in a fish's strike zone. | Colors: Albino Shiner, Blue Back Herring, Blue Ghost, Bone, Bud, Carbon, Clown, Ghost Shiner, Moss Back Shiner, Olive Green, Purpledescent, Silver | Item ID: NMSDRD11AS, NMSDRD11BBH, NMSDRD11BGH, NMSDRD11BN, NMSDRD11BUD, NMSDRD11CBN, NMSDRD11CLN, NMSDRD11GHSH, NMSDRD11MBS, NMSDRD11OG, NMSDRD11PD, NMSDRD11S



    Price: $10.29

    # Of Colors: 12




  • Rapala Shallow Shad Rap 07

    The shallow running version of the Shad Rap«. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, detailed finish and proven fish-catching patterns. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. Cast it out, let it sit until the ripples fade away, then begin a slow, enticing retrieve. It is equally effective when twitching, casting or slow trolling. | Colors: Shad, Silver | Item ID: NMSSR07S, NMSSR07SD



    Price: $8.89

    # Of Colors: 2




  • Rapala DivesTo 6

    The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blaze, Blue Back Herring, Blue Gill, Blue Shad, Caribbean Shad, Dark Brown Crawdad, Delta, Demon, Disco Shad, Firetiger, Helsinki Shad, Hot Mustard, Live Bluegill, Live Largemouth Bass, Live Pumpkinseed, Live River Shad, Mardi Gras, Mossy, Mule, Old School, Parrot, Pearl Grey Shiner, Penguin, Rasta, Red Crawdad, Rusty, Shad, Silver, Smash | Item ID: NMDT06BBH, NMDT06BG, NMDT06BGL, NMDT06BLZ, NMDT06BSD, NMDT06CRSD, NMDT06DCW, NMDT06DEL, NMDT06DMN, NMDT06DSSD, NMDT06FT, NMDT06HM, NMDT06HSD, NMDT06LBL, NMDT06MGRA, NMDT06MSY, NMDT06MULE, NMDT06OLSL, NMDT06PGS, NMDT06PNGN, NMDT06PRT, NMDT06PSL, NMDT06RCW, NMDT06RSL, NMDT06RTA, NMDT06RUS, NMDT06S, NMDT06SD, NMDT06SMSH



    Price: $8.69 - $8.89

    # Of Colors: 29




  • Rapala DT Custom Ink 20

    The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from balsa wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth with aid of small metal disc permanently embedded in lip. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blue Back Herring, Caribbean Shad, Disco Shad | Item ID: NMDTMSS20BBH, NMDTMSS20CRSD, NMDTMSS20DSSD



    Price: $12.39

    # Of Colors: 3




  • Rapala Shallow Shad Rap 05

    The shallow running version of the Shad Rap«. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, detailed finish and proven fish-catching patterns. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. Cast it out, let it sit until the ripples fade away, then begin a slow, enticing retrieve. It is equally effective when twitching, casting or slow trolling. | Colors: Crawdad, Demon, Shad, Silver | Item ID: NMSSR05CW, NMSSR05DMN, NMSSR05S, NMSSR05SD



    Price: $8.89

    # Of Colors: 4




  • Rapala Rippin' Rap 06

    The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured scales and gills with deep set 3D holographic eyes. Super easy to fish, the Rippin' Rapis perfect for pulling over or through grass, bouncing off timber and rippin' through rocks. Long-casting with variable running depth, this one is just right for clear water where look is key or for fishing stained, dark water where just the right sound is essential. Fast piercing VMCblack nickel hooks seal the deal. | Colors: Chrome Blue, Helsinki Shad, Red Crawdad | Item ID: NMRPR06CHB, NMRPR06HSD, NMRPR06RCW



    Price: $7.59

    # Of Colors: 3




  • Rapala Rip Stop

    The RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind, wind & stop, twitch, snap, rip and suspend, fish it your favorite way for all species of gamefish. | Colors: Albino Shiner, Carbon, Clown, Elite Blue, Goby, Herring, Houdini, Moss Back Shiner, Purpledescent, Silver, Sneaky Pete, Speed Monkey, Yellow Perch | Item ID: NMRPS09AS, NMRPS09CBN, NMRPS09CLN, NMRPS09EB, NMRPS09GOBY, NMRPS09HDI, NMRPS09HER, NMRPS09MBS, NMRPS09MKY, NMRPS09PD, NMRPS09S, NMRPS09SNP, NMRPS09YP



    Price: $9.99 - $10.09

    # Of Colors: 13




  • Rapala Jointed Shad Rap 5

    Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body construction enhance the action. Right out of the box it swims with perfection due to hand-tuning and tank-testing. VMCblack nickel hooks for quick, sure penetration. | Colors: Brown Crawdad, Crawdad, Fire Crawdad, Red Crawdad, Shad, Silver Shad | Item ID: NMJSR05BCW, NMJSR05CW, NMJSR05FCW, NMJSR05RCW, NMJSR05SD, NMJSR05SSD



    Price: $7.59 - $8.49

    # Of Colors: 6




  • Rapala Jointed Shad Rap 7

    Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body construction enhance the action. Right out of the box it swims with perfection due to hand-tuning and tank-testing. VMCblack nickel hooks for quick, sure penetration. | Colors: Brown Crawdad, Crawdad, Fire Crawdad, Red Crawdad, Shad, Silver Shad | Item ID: NMJSR07BCW, NMJSR07CW, NMJSR07FCW, NMJSR07RCW, NMJSR07SD, NMJSR07SSD



    Price: $7.59

    # Of Colors: 6




  • Rapala Shad Rap 05 Live

    The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Live Bluegill, Live Pumpkinseed, Live River Shad, Live Smallmouth Bass | Item ID: NMSR05BGL, NMSR05PSL, NMSR05RSL, NMSR05SBL



    Price: $8.89

    # Of Colors: 4




  • Rapala BX Waking Minnow 13

    A surface waking bait that swims with such incredible performance has to be built this tough. Just one cast and every angler will see the brilliance in it's broad waking action and a closer look at the lure itself reveals it's superior rugged design. Lively balsa core with a tough, durable copolymer shell give it the ability to get hammered all day long. Easy casting, fish this with a slow retrieve for a dynamic flashing, rolling action. | Colors: Blue Back Herring, Pearl Grey Shiner, Smelt | Item ID: NMBXWM13BBH, NMBXWM13PGS, NMBXWM13SMT



    Price: $14.99

    # Of Colors: 3




  • Rapala Down Deep Husky Jerk

    Thanks to its oversized deep diving lip, the Down Deep Husky Jerkreaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast and deep. Neutral buoyancy allows lure to suspend on pause in retrieve. Tuned internal rattle chamber creates loud and rhythmic attraction. Premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: 10 Clown, 10 Glass Minnow, 10 Silver, 12 Clown, 12 Glass Blue Minnow, 12 Glass Minnow, 12 Silver, 12 Silver Blue | Item ID: NMDHJ10CLN, NMDHJ10GMN, NMDHJ10S, NMDHJ12CLN, NMDHJ12GBM, NMDHJ12GMN, NMDHJ12S, NMDHJ12SB



    Price: $7.59

    # Of Colors: 8




  • Rapala Shad Rap 05

    The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Blaze, Blue, Blue Gill, Crawdad, Dark Brown Crawdad, Delta, Firetiger, Gold, Helsinki Shad, Holographic Shiner, Hot Steel, Perch, Red Crawdad, Shad, Silver, Silver Fluorescent Chart | Item ID: NMSR05B, NMSR05BG, NMSR05BLZ, NMSR05CW, NMSR05DCW, NMSR05DEL, NMSR05FT, NMSR05G, NMSR05HS, NMSR05HSD, NMSR05HSH, NMSR05P, NMSR05RCW, NMSR05S, NMSR05SD, NMSR05SFC



    Price: $8.89

    # Of Colors: 16




  • Rapala Shad Rap 07

    The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Baby Bass, Blaze, Blue, Blue Gill, Crawdad, Dark Brown Crawdad, Delta, Firetiger, Gold, Helsinki Shad, Holographic Blue Shiner, Holographic Shiner, Hot Steel, Mossy, Olive Green Craw, Perch, Red Crawdad, Shad, Silver, Silver Fluorescent Chart | Item ID: NMSR07B, NMSR07BB, NMSR07BG, NMSR07BLZ, NMSR07CW, NMSR07DCW, NMSR07DEL, NMSR07FT, NMSR07G, NMSR07HBSH, NMSR07HS, NMSR07HSD, NMSR07HSH, NMSR07MSY, NMSR07OGCW, NMSR07P, NMSR07RCW, NMSR07S, NMSR07SD, NMSR07SFC



    Price: $8.89

    # Of Colors: 20




  • Rapala DivesTo 16

    The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blue Back Herring, Caribbean Shad, Demon, Disco Shad, Helsinki Shad, Hot Mustard, Old School, Pearl Grey Shiner, Penguin, Red Crawdad, Shad, Silver, Smash | Item ID: NMDT16BBH, NMDT16CRSD, NMDT16DMN, NMDT16DSSD, NMDT16HM, NMDT16HSD, NMDT16OLSL, NMDT16PGS, NMDT16PNGN, NMDT16RCW, NMDT16S, NMDT16SD, NMDT16SMSH



    Price: $8.89

    # Of Colors: 13




  • Rapala DivesTo 10

    The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blaze, Blue Back Herring, Blue Shad, Bluegill, Caribbean Shad, Dark Brown Crawdad, Delta, Demon, Disco Shad, Firetiger, Helsinki Shad, Hot Mustard, Live Bluegill, Live River Shad, Mule, Old School, Parrot, Pearl Grey Shiner, Penguin, Rasta, Red Crawdad, Rusty, Shad, Silver, Smash | Item ID: NMDT10BBH, NMDT10BG, NMDT10BGL, NMDT10BLZ, NMDT10BSD, NMDT10CRSD, NMDT10DCW, NMDT10DEL, NMDT10DMN, NMDT10DSSD, NMDT10FT, NMDT10HM, NMDT10HSD, NMDT10MULE, NMDT10OLSL, NMDT10PGS, NMDT10PNGN, NMDT10PRT, NMDT10RCW, NMDT10RSL, NMDT10RTA, NMDT10RUS, NMDT10S, NMDT10SD, NMDT10SMSH



    Price: $8.89

    # Of Colors: 25




  • Rapala Shad Rap 09 Custom

    The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Demon | Item ID: NMSR09DMN



    Price: $8.89

    # Of Colors: 1




  • Rapala DivesTo 14

    The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blue Back Herring, Bluegill, Caribbean Shad, Dark Brown Crawdad, Demon, Helsinki Shad, Hot Mustard, Pearl Grey Shiner, Red Craw, Silver | Item ID: NMDT14BBH, NMDT14BG, NMDT14CRSD, NMDT14DCW, NMDT14DMN, NMDT14HM, NMDT14HSD, NMDT14PGS, NMDT14RCW, NMDT14S



    Price: $8.89

    # Of Colors: 10




  • Rapala Shad Rap 06

    The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Crawdad, Dark Brown Crawdad, Firetiger, Gold, Helsinki Shad, Red Crawdad, Shad, Silver, Silver Fluorescent Chart | Item ID: NMSR06CW, NMSR06DCW, NMSR06FT, NMSR06G, NMSR06HSD, NMSR06RCW, NMSR06S, NMSR06SD, NMSR06SFC



    Price: $8.89

    # Of Colors: 9




  • Rapala Balsa Xtreme Brat 06

    Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square bill ever. | Colors: Blue Ghost, Delta, Homer's Buddy, Mossy, Pearl Grey Shiner, Silver | Item ID: NMBXB06BGH, NMBXB06DEL, NMBXB06HOB, NMBXB06MSY, NMBXB06PGS, NMBXB06S



    Price: $9.89

    # Of Colors: 6




  • Rapala Shad Rap 07 Live

    The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Live Bluegill, Live Pumpkinseed, Live River Shad | Item ID: NMSR07BGL, NMSR07PSL, NMSR07RSL



    Price: $8.89

    # Of Colors: 3




  • Rapala Shad Rap 06 Custom

    The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Demon | Item ID: NMSR06DMN



    Price: $8.89

    # Of Colors: 1




  • Rapala ShadowRapShad09 Deep

    The Shadow Rap Shad breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to an aggressive action, matching the mood of the fish. The revolutionary new "frosted" colors absorb light and minimize flash, just right for an enhanced absence of aggressiveness. | Colors: Clown, Elite Blue, Moss Black Shiner, Silver | Item ID: NMSDRSD09CLN, NMSDRSD09EB, NMSDRSD09MBS, NMSDRSD09S



    Price: $10.29

    # Of Colors: 4