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  • Rapala Fat Rap 5

    The Fat Raphas a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and weary fish, they reach for their lightweight outfit and tie-on a Fat Rap. The tight swimming action of this balsa lure perfectly imitates the motion of fleeing shad, drawing instinctive strikes when nothing else works. Deep diving, the Fat Rapretrieves with minimal drag for effortless fishing. Super sharp VMCblack nickel hooks. Hand-tuned and tank-testing ensures perfect swimming action right out of the box. | Colors: Crawdad, Silver | Item ID: NMFR05CW, NMFR05S



    Price: $8.29

    # Of Colors: 2




  • Bagley Balsa B1

    Perfect for bass feeding on small forage in light to medium cover. Use light line, sensitive rod and smaller reel to keep from overpowering the lively wiggle, and keep it moving to leverage the balance of the square bill and balsa's natural bounce in underwater structure. | Colors: 1 1/4 oz - Black, 1 1/4 oz - Fire Tiger, 1 1/4 oz - Frog/White Belly, 1 1/4 oz - Perch | Item ID: PRG70002, PRG70005, PRG70006, PRG700115









  • Bomber Model 5A

    The Model "A" is a little slimmer, a little trimmer, a little faster wiggler and a little deeper diver than the ordinary crankbait. Plus, its bill is molded into its body to ensure extra strength and true-running capabilities. | Colors: Apple Red Crawdad, Baby Bass/Orange Belly, Dark Brown Crawdad, Fire Tiger, White | Item ID: PRB05A01, PRB05ABBO, PRB05AFT, PRB05AXC4, PRB05AXC5



    Price: $6.19

    # Of Colors: 5




  • Strike King Bitsy Minnow

    Bitsy Minnows are irresistible to fish. If you really just want to catch something, tie one on and add some fun to your fishing trip! An awesome lure for kids, beginners and ultralight rods! | Colors: Baby Bass, Black Back Chartreuse, Blue/Chartreuse, Chartreuse/White, Chili Craw, Crawfish, Fire Tiger, Ghost, Gizzard Shad, Green Back/Chartreuse, Green Tomato, Sexy Shad, Tennessee Shad | Item ID: SKHCBPM430, SKHCBPM501, SKHCBPM503, SKHCBPM509, SKHCBPM511, SKHCBPM513, SKHCBPM515, SKHCBPM517, SKHCBPM531, SKHCBPM533, SKHCBPM535, SKHCBPM590, SKHCBPM648



    Price: $4.39

    # Of Colors: 13




  • Heddon One Knocker Spook

    The One KnockerSpookthumps bass with a sound like no other topwater bait. The single tungsten rattle contained in a sound-intensifying chamber produces a loud thump that draws fish from long distances. Its positioning within the body of the lure makes walking-the-dog easier than ever. Fourteen color patterns and MustadTriple Grip hooks take care of the rest. | Colors: Black Shiner, Bone, Bone/Orange Belly, Bone/Silver, Chart/Silver Insert, Chrome/Pink, Foxy Momma, G-Finish Foxy Shad, Ghost, Gold/Pink, Okie Shad, Pearl Melon, Pearl Shad, Red Head, Speckled Trout, Z-Shad | Item ID: PRXK925302, PRXK925314, PRXK925323, PRXK9253426, PRXK9253427, PRXK9253430, PRXK9253431, PRXK9253432, PRXK9253434, PRXK9253455, PRXK9253456, PRXK9253BONSL, PRXK9253GFS, PRXK9253HOS, PRXK9253RH, PRXK9253ST



    Price: $7.89

    # Of Colors: 16




  • Rapala Shadow Rap Shad 09

    Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical "rise" on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash and the option to fish from a finesse to more aggressive retrieve. Tie one on and see what monsters are hiding in the darkness. | Colors: Clown, Elite Blue, Halloween, Imposter, Moss Back Shiner, Silver | Item ID: NMSDRS09CLN, NMSDRS09EB, NMSDRS09HLW, NMSDRS09IMP, NMSDRS09MBS, NMSDRS09S



    Price: $9.19 - $11.09

    # Of Colors: 6




  • Cordell Ripplin Red Fin

    The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red-Fin create an appearance of constant motion, even when the lure is sitting still. Diving to 3 feet, the Ripplin' Red-Fin is the bait-of-choice for shallow water stripers, walleyes and all types of bass. Retrieved with a constant speed the Ripplin' Red-Fin swims with a wide wobble, mimics a wounded baitfish when twitched and wakes on top like a legend. | Colors: Black Ayu, Chart Minnow, Chart Perch, Chrome/Black Back, Chrome/Blue Back, Cold Water Shad, Fire Tiger, Gold/Orange, Killer Clown, Mad Clown, Smokey Minnow, White Fish, Yellow Perch | Item ID: PRC8504, PRC8506, PRC8510, PRC8542, PRC8548, PRC85553, PRC85554, PRC85555, PRC85556, PRC85557, PRC85558, PRC8569, PRC8598



    Price: $5.19 - $6.39

    # Of Colors: 13




  • Strike King Pro-Model 8 XD

    An extra large deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving hardbaits. | Colors: Barfish, Black Back Chart, Blue Gizzard, Chart Sexy Shad, Chartreuse Perch, Chartreuse Shad (Shore Minno, Citrus Shad, Clear AYU, Clearwater Minnow, Delta Red, Gizzard Shad, Green Back Chartreuse, Green Gizzard Shad, MM Copper Nose Shad, MM Pineapple Smash, Natural Shad, Neon Bluegill, Nude, Olive Shad, Orange Bream, Oyster, Pearl/Blk Splatter w/Chart B, Powder Blue Back Chart, Reel Shad, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Green Shad, Sexy Shad, Silver TN Shad, Summer Sexy Shad, TN Shad | Item ID: SKHC8XD450, SKHC8XD453, SKHC8XD509, SKHC8XD511, SKHC8XD517, SKHC8XD534, SKHC8XD535, SKHC8XD538, SKHC8XD561, SKHC8XD568, SKHC8XD570, SKHC8XD583, SKHC8XD584, SKHC8XD585, SKHC8XD586, SKHC8XD590, SKHC8XD598, SKHC8XD611X, SKHC8XD650, SKHC8XD651, SKHC8XD652, SKHC8XD669, SKHC8XD684, SKHC8XD685, SKHC8XD688X, SKHC8XD692, SKHC8XD697, SKHC8XD699, SKHC8XDMM1X, SKHC8XDMM4X, SKHC8XDU



    Price: $6.49 - $13.39

    # Of Colors: 31




  • Strike King KVD 8.0 Magnum

    Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a "silent" approach. | Colors: Black Back Chartreuse, Chartreuse Perch, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, Citrus Shad, Delta Red, Green Gizzard Shad, Natural Bream, Natural Shad, Nude, Orange Bream, Powder Blue Back Chartreuse, Sexy Blue Back Herring, Sexy Shad, Summer Sexy Shad, TN Shad | Item ID: SKHCKVDS80450, SKHCKVDS80517, SKHCKVDS80534, SKHCKVDS80535, SKHCKVDS80538, SKHCKVDS80561, SKHCKVDS80568, SKHCKVDS80586, SKHCKVDS80590, SKHCKVDS80598, SKHCKVDS80648, SKHCKVDS80650, SKHCKVDS80652, SKHCKVDS80663, SKHCKVDS80697, SKHCKVDS80699, SKHCKVDS80U



    Price: $12.99 - $13.99

    # Of Colors: 17




  • LC Pointer 78

    The POINTER has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever the retrieving motion is stopped. The POINTER will suspend 4 -5 feet deep and will emit an intriguing bass-calling vibration, while in the suspended state. A short twitch of the fishing rod will generate the "Walk the Dog" action under the water. | Colors: Chartreuse Shad, Ghost Minnow, MS American Shad, MS MJ Herring, Nishiki (Clown), Original Tennessee Shad, Pearl Ayu, Pearl Threadfin Shad | Item ID: LCPT78077, LCPT78183, LCPT78238, LCPT78250, LCPT78251, LCPT78254, LCPT78268, LCPT78270



    Price: $15.89 - $17.49

    # Of Colors: 8




  • Rebel Bluegill 2.5''

    The Rebel Bluegill takes realism to the next level with realistic bluegill color decoration and a precise panfish profile that swims with a tight wiggle bass and other gamefish can't resist. This shallow-running (to 3-feet-deep) square-bill features a rattle for sound attraction and needle-sharp barbless hooks proven to penetrate easier than barbed while making fish release easier and quicker. | Colors: Albino Bluegill, Fire Tiger, Natural Bluegill, Punkinseed | Item ID: PRF82535, PRF82536, PRF82537, PRF82538



    Price: $5.19 - $6.00

    # Of Colors: 4




  • Bandit Rackit

    Offering a unique sound and action, the Bandit Rackit Squarebill Crankbaits are brining back a highly sought after material that bass anglers grew to love. Made from the legendary butyrate plastic and equipped with a shaved bill, the Bandit Rackit Squarebill Crankbaits emit an intriguing sound and produce an aggressive hunting action that bass simply can't turn down. The high buoyancy rate also allows the Bandit Rackit Squarebill Crankbaits to easily deflect off cover without snagging, making them an excellent choice for fishing around wood and rocks. Finished with a set of razor sharp ewg treble hooks, the Bandit Rackit Squarebill Crankbaits return the classic butyrate plastic that our grandfather's crankbaits were made from. | Colors: Bone Orange Belly, Chartreuse Black Back Scale, Chartreuse Blue Back, Chartreuse Fleck, Fire Tiger, Mistake, Pearl Black Back, Pearl Splatterback, Red Crawfish, Tennesse Shad, Viral Perch, Yellow Orange Craw | Item ID: PRBDTRK302, PRBDTRK303, PRBDTRK320, PRBDTRK336, PRBDTRK338, PRBDTRK343, PRBDTRK358, PRBDTRK382, PRBDTRK3A87, PRBDTRK3D66, PRBDTRK3D73, PRBDTRK3D74



    Price: $6.29 - $6.99

    # Of Colors: 12




  • Booyah Flex II

    If BOOYAH is doing a squarebill, then you know it's going to be done right. We've taken the characteristics of a balsa lure - thump, wide wobble and deflection - and paired it with a tougher than plastic durability through a groundbreaking foam-injected molding process. Pair with a one-piece bill and sound chamber, you get an aggressive hunting action in the 2-5 foot range, bouncing off cover and not rolling to the side plus a unique sound profile bass haven't heard before now. The 1/2-ounce BOOYAH FLEXII is constructed with through-wire design to ensure strength from line tie to the No. 6 EWG hooks. | Colors: Bluegill, Blush, Bobo Craw, Chart Black Back, Chart Blue Back, Copper Head, Hazel Craw, Nubone, Ruby Craw, Smoke Shad, Threadfin Shad | Item ID: PRBYFL236, PRBYFL237, PRBYFL238, PRBYFL239, PRBYFL240, PRBYFL241, PRBYFL242, PRBYFL243, PRBYFL244, PRBYFL245, PRBYFL246



    Price: $8.59 - $8.89

    # Of Colors: 11




  • Rat-L-Trap 4.0 StutterStep

    Originally designed for tigerfish in Zimbabwe, the StutterStep is all about demanding attention. Sure, you can walk it, but you can also wag it, wobble-wake it, turn-around-twitch it and stutter step it. | Colors: Bone, Ghost Shad, Silver Surfer, Silverado | Item ID: RTSTPF621, RTSTPF623, RTSTPF628, RTSTPF836



    Price: $7.79

    # Of Colors: 4




  • AC Shiners 280

    For over 45 years A.C. Shiners Inc. has been the manufacturer of the highest quality, American made, artificial fishing bait available. These lures have been used with great success throughout the world. They are the premier choice for Bass, Stripers, Muskie, and all other sport fish. All A.C. Shiners lures are hand-made and painted from carefully selected balsa or cedar wood and requires 22 to 39 separate hand operations. It takes approximately ten days to complete each lure. "A. C. Shiner" stands for Action Certified Shiner because each lure is individually tested in water and adjusted to produce the best action. | Colors: Gold/Black Back, Silver Blue Back, Silver/Black Back | Item ID: AC280GB, AC280SB, AC280SBL



    Price: $11.99 - $12.59

    # Of Colors: 3




  • Strike King KVD Square 2.5

    Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a "silent" approach. | Colors: Black Back Chartreuse, Blue Craw, Blue Gill, Brown Craw, Chartreuse Perch, Chartreuse Rootbeer, Chartreuse Sexy Shad, Chartreuse Shad, Chili Craw, Chrome Sexy Shad, Citrus Shad, Clear Ghost Sexy Shad, Clearwater Minnow, DB Craw, Delta Red, Fire Tiger, Gizzard Shad, Gold Sexy Shad, Green Gizzard Shad, Green Pumpkin Craw, Green Tomato, MM Pineapple Shad, Natural Bream, Natural Shad, Neon Bluegill, Nude, Olive Shad, Orange Belly Craw, Orange Bream, Oyster, Phantom Perch, Powder Blue Back Chartreuse, Purple Freak Show, Red Sexy Shad, Sam Rayburn Red Craw, Sexy Blue Back Herring, Sexy Ghost Minnow, Sexy Shad, Sexy Sunfish, Sugar Daddy, Summer Sexy Shad, Sunrise Sexy Shad, TN Shad, Wicked, Yellow Perch | Item ID: SKHCKVDS25108, SKHCKVDS25447, SKHCKVDS25450, SKHCKVDS25451, SKHCKVDS25453, SKHCKVDS2546, SKHCKVDS25462, SKHCKVDS25464, SKHCKVDS25500, SKHCKVDS25511, SKHCKVDS25513, SKHCKVDS25514, SKHCKVDS25517, SKHCKVDS25526, SKHCKVDS25534, SKHCKVDS25535, SKHCKVDS25538, SKHCKVDS25554, SKHCKVDS25561, SKHCKVDS25564, SKHCKVDS25565X, SKHCKVDS25568, SKHCKVDS25569, SKHCKVDS25584, SKHCKVDS25585, SKHCKVDS25586, SKHCKVDS25590, SKHCKVDS25598, SKHCKVDS25620, SKHCKVDS25622, SKHCKVDS25648, SKHCKVDS25649, SKHCKVDS25650, SKHCKVDS25651, SKHCKVDS25652, SKHCKVDS25663, SKHCKVDS25667, SKHCKVDS25680, SKHCKVDS25684, SKHCKVDS25697, SKHCKVDS25699, SKHCKVDS25706, SKHCKVDS25868X, SKHCKVDS25MM1X, SKHCKVDS25U



    Price: $6.19 - $6.59

    # Of Colors: 45




  • Bomber Susp Pro Long 14A

    The Suspending Pro Long A was designed with unmatched realism and industry finest components. No need to adjust this lure, it's weighted to suspend horizontally right out of the package. It's equipped with #4 Gamakatsu treble hooks and an Excalibur Tear Drop Split ring for increased performance. | Colors: Chart Flash Orange Belly, Silver Flash Orange Belly, Silver Flash/Blue Back, Silver Flash/Red Head | Item ID: PRB14APXCHO, PRB14APXSI04, PRB14APXSIL, PRB14APXSIO



    Price: $5.19 - $5.59

    # Of Colors: 4




  • Spro Aruku Shad Jr.

    The Aruku Shad 60 is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the bottom like a feeding bait-fish. The Aruku Shad 60 features extremely loud rattles, comes with sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors. | Colors: Chrome Black, Chrome Blue, Gold Black, Red Crawfish, Wild Shiner | Item ID: GUSAS60CBK, GUSAS60CBL, GUSAS60GBK, GUSAS60RCF, GUSAS60WSR



    Price: $9.39

    # Of Colors: 5




  • Booyah One Knocker 1/2

    The BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single, oversized tungsten rattle that produces a "thump" unlike any other rattle bait. | Colors: Bling, Blue Shiner, Chrome Black, Copper Shiner, Crushed Bone, Flashy Momma, Ghost, Ghost Green Craw, Ghost Red Craw, Gold Shiner, Moonphase Shad, Rayburn Red, Royalty, Sunset Craw, Tenn Blush Shad, Tiger Craw, Toledo Gold, Yellow Perch | Item ID: PRBYHKK1201, PRBYHKK1202, PRBYHKK1203, PRBYHKK1204, PRBYHKK1205, PRBYHKK1206, PRBYHKK1207, PRBYHKK1208, PRBYHKK1209, PRBYHKK1210, PRBYHKK1211, PRBYHKK1212, PRBYHKK1221, PRBYHKK1222, PRBYHKK1223, PRBYHKK1224, PRBYHKK1225, PRBYHKK1227



    Price: $6.89 - $7.29

    # Of Colors: 18




  • Rebel Minnow

    The Rebel Minnow changed the fishing world by introducing a new material and a new design that produced lures that ran true, provided more decoration possibilities and proved tougher than any others on the market. Demand quickly grew for more sizes and styles for everything from striped bass off the East Coast to rainbow trout in the West, big walleyes up North and, of course, fat Southern largemouth. | Colors: Bass, Bass, Bass, Fire Tiger, Fire Tiger, Fire Tiger, Silver Black, Silver/Black, Silver/Black, Silver/Black, Silver/Blue, Silver/Blue, Silver/Blue | Item ID: PRF1001V, PRF1003V, PRF10478V, PRF1056V, PRF3001S, PRF4901V, PRF4903V, PRF49478V, PRF4956V, PRF5001V, PRF5003V, PRF50478V, PRF5056V



    Price: $3.99 - $5.59

    # Of Colors: 13




  • Storm Wiggle Wart MadFlash

    Attention to detail is what makes this Wiggle Wart so deadly. The 3-D holographic eyes, external scale pattern with UV Bright and traditional color finishes makes this Wart look like a natural baitfish, not just another lure. Loud rattle and original side-to-side "wart" action with premium VMCblack nickel treble hooks. | Colors: Blue Back Herring, Bluegill, Fire Tiger, Ghost Shad, Rusty Craw, Texas Craw | Item ID: NMVM680, NMVM683, NMVM861, NMVM865, NMVM866, NMVM868



    Price: $7.89 - $8.49

    # Of Colors: 6




  • Strike King Pro-Model 3 M

    Mini crankbait catches most anything and lots of them! Beautiful finishes, reflective eyes and enticing wiggle are irresistible to the fish. If you really just want to catch something, put one on and add some fun to your fishing trip! George Cochran calls it the "Little Mr. Money". | Colors: Chartreuse Sexy Shad, Sexy Shad | Item ID: SKHCM3538, SKHCM3590



    Price: $4.79

    # Of Colors: 2




  • Storm Original Wiggle Wart05

    Great for targeting finicky fish of any species, the Wiggle Wart is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium VMCsuper-sharp hooks, this lure is effective fished anyway, anywhere. | Colors: Blazin Blue UV, Brown Crawdad, Brown Scale/Crawdad, Creek Craw, Fluorescent Red/Black HB, Green Crawdad, Hot Tiger, Metallic Silver/Chart Lip, Missouri Craw, Molting Craw, Moss Back Craw, Naturistic Brown Crayfish, Naturistic Green Crayfish, Naturistic Red Crayfish, Orange Brown Craw, Ouachita Craw, Peanut Butter Jelly Craw, Phantom Brown Crayfish, Phantom Brown Orange Craw, Phantom Green Blue Craw, Phantom Green Crayfish, Phantom Green Purple Craw, Phantom Peanut Butter Jelly, Phantom Red Craw, Purple Tiger, Red Craw, Tennessee Shad, Wart Bone, Watermelon | Item ID: NMV132, NMV163, NMV164, NMV165, NMV166, NMV167, NMV168, NMV169, NMV170, NMV171, NMV209, NMV210, NMV37, NMV38, NMV45, NMV51, NMV59, NMV62, NMV63, NMV655, NMV656, NMV657, NMV658, NMV668, NMV74, NMV82, NMV86, NMV9, NMV90



    Price: $6.79 - $7.29

    # Of Colors: 29




  • Smithwick Fl. Rattlin' Rogue

    The Smithwick Floating Rattlin' Rogue is the original floating jerkbait. In fact, the Rogue so popular that many anglers refer to jerkbait fishing simply as "Rogue'n." One of the few lures that can claim to be a Bassmaster Classic winner, the Floating Rattlin' Rogue jerkbait is an essential lure during the spring or anytime shallow fish are looking up for a bite. | Colors: Bream, Chrome/Black Back, Chrome/Black Back/Org Belly, Chrome/Blue Back, Chrome/Blue Back/Org Belly, Clown, Crackle Clown, Gold Rogue, Golden Bass, Hot Chocolate, Lace Minnow, Lacy Tiger, Lappie, Lerch, Silver w/Black Stripes, Tiger Roan | Item ID: PRARB1207, PRARB1223, PRARB1226, PRARB12298, PRARB12299, PRARB12300, PRARB12301, PRARB12302, PRARB12303, PRARB1231, PRARB1231OB, PRARB1232, PRARB1232OB, PRARB1235, PRARB1269, PRARB1276



    Price: $6.19 - $7.09

    # Of Colors: 16




  • Strike King Slab Hammer

    Strike King has a broad series of Pro- Model crankbaits for fishing ultra shallow to very deep water. Using the current styles of these world reknown crankbaits, Strike King has developed the Slab Hammer Crappie Crank series to help you catch more and bigger Crappie! They include premium hooks and colors designed specifically to attract crappie. Wether you cast or troll using push or pull techniques, these Crappie Cranks will help you Hammer some big Slabs! | Colors: Bleeding Sexy Shad, Chart Shad Pink Belly, Chartreuse Glitz, Chartreuse Red Back, Fire Engine, Hot Pink Craw, Hot Pink Glitz, Hot Pink Splatterback, Lavender Sexy Shad Pink Bell, Limetruese Pink Belly, Midnight Redeye, Orange Push Up | Item ID: SKSHCC3590, SKSHCC3624, SKSHCC3625, SKSHCC3626, SKSHCC3627, SKSHCC3628, SKSHCC3629, SKSHCC3634, SKSHCC3635, SKSHCC3636, SKSHCC3637, SKSHCC3639



    Price: $3.39 - $5.79

    # Of Colors: 12




  • Booyah Hard Knocker 1/4

    The BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Hard Knocker features multiple rattles for loud attraction that mimics the sound of escaping, panicked baitfish. | Colors: Bling, Blue Shiner, Chrome Black, Crushed Bone, Flashy Momma, Ghost, Ghost Green Craw, Ghost Red Craw, Moonphase Shad, Rayburn Red, Tenn Blush Shad, Tiger Craw, Yellow Perch | Item ID: PRBYHKR1401, PRBYHKR1402, PRBYHKR1406, PRBYHKR1407, PRBYHKR1409, PRBYHKR1410, PRBYHKR1411, PRBYHKR1421, PRBYHKR1422, PRBYHKR1423, PRBYHKR1424, PRBYHKR1425, PRBYHKR1427



    Price: $5.59 - $6.19

    # Of Colors: 13




  • LC Staysee 90 V2

    The STAYSEE 90SP is a very special bass attracting jerk-bait. Unlike many jerk-baits that are ripped across the surface of the water, this bait is fished 8-10 feet below the surface with a perfect nose-down and suspend retrieve. The STAYSEE 90SP is equipped with a unique combination of rattles, which create the gravity suspending action and permits long casts. The STAYSEE 90SP is available in eight colors making this suspending jerk-bait a very effective and exciting lure. | Colors: Aurora Black, Chartreuse Shad, Ghost Minnow, MS American Shad, MS Ghost Chart Shad, Pearl Threadfin Shad | Item ID: LCSS90SPV2052, LCSS90SPV2183, LCSS90SPV2225, LCSS90SPV2238, LCSS90SPV2250, LCSS90SPV2270



    Price: $15.89 - $17.49

    # Of Colors: 6




  • Strike King Pro-Model 4S

    A SILENT small-bodied deep diver, the Series 4 is designed to enhance castability, thus reaching maximum depths. One of the most popular proModel/medium on the market! | Colors: Black Back Chartreuse, Blue Back Chartreuse, Blue Gizzard, Chartreuse Belly Craw, Chartreuse Sexy Shad, Clear Ghost Sexy Shad, Fire Tiger, Gizzard Shad, Green Gizzard, Green Tomato, Orange Belly Craw, Pearl Chartreuse Belly, Rootbeer, Sexy Shad, Tennessee Shad | Item ID: SKHC4S500, SKHC4S503, SKHC4S511, SKHC4S513, SKHC4S517, SKHC4S518, SKHC4S535, SKHC4S538, SKHC4S562, SKHC4S563, SKHC4S564, SKHC4S568, SKHC4S569, SKHC4S583, SKHC4S590



    Price: $4.29 - $5.59

    # Of Colors: 15




  • Bagley Balsa B2

    Made to mimic the look and motion of medium forage that larger bass prey on. Balance tackle to slightly higher test and stiffer rod for stronger tumble through heavier cover. Retrieve and pause to let lure wobble again. | Colors: Baby Bass, Chartreuse Shad, Red Crawdad | Item ID: BGBB2BB, BGBB2CSD, BGBB2RCW



    Price: $0.00 - $9.99

    # Of Colors: 3




  • Xcite Baits XB-1

    Effectively cover all of your favorite shallow water haunts with the help of the Xcite Baits XB-1 Squarebill Crankbait. The inventive design of the Xcite XB-1 Squarebill Crankbait utilizes a tungsten ball bearing rattle to create a distinct acoustic pitch throughout the water. In addition, the Xcite Baits XB-1 Squarebill Crankbait also features an internal weight transfer system, which generates long-distance, bullet-like casts. Each Xcite Baits XB-1 Squarebill Crankbait is hand-tuned and tested before leaving the factory, so it's ready for competition straight out of the package. And if that wasn't enough, the Xcite Baits XB-1 Squarebill Crankbait is also covered in an exquisitely detailed scaling pattern, 3D eyes, and 3D gills. Available in a wide range of fish-catching colors, the Xcite Baits XB-1 Squarebill Crankbait has all of the attributes to become your new go-to shallow water workhorse. | Colors: Bluegill, Chartreuse Black Back, Ghost Minnow, Reaper Craw, Sexy Blue Back Herring | Item ID: XC7001167, XC7001172, XC7001173, XC7001178, XC7001179



    Price: $6.79 - $7.09

    # Of Colors: 5




  • Rebel Deep Wee

    The Rebel Deep Wee is undoubtedly one of the most popular fishing lures in the world. Its small life-like profile entices and catches all sizes of game fish - especially bass, trout, and panfish. The distinct pulsating action is irresistible and extremely effective in rivers and streams. Cast or troll this deep running crawfish bait and enjoy the true-running stablility that makes this Rebel lure a winner. | Colors: Cajun Crawdad, Chartreuse/Brown, Chartreuse/Green Back, Ditch (brown), Flaming Junebug, Moss Crawfish, Natural Tan, Nest Robber, Stream Crawfish, Texas Red | Item ID: PRD7634, PRD7635, PRD7640, PRD7660, PRD7665, PRD7667, PRD7675, PRD7684, PRF76550, PRF76551



    Price: $6.00

    # Of Colors: 10




  • Rat-L-Trap RT - 1/2 oz

    The 1/2oz. Rat-L-Trap has earned its place in history as one of the most versatile lures to ever come along. It will catch bass, walleye, trout, salmon, stripers, and many other fresh and saltwater species. | Colors: Apricot, Ayu, Baby Bass, Barfish, Ber Trap, Black Bone Nova, Bleeding Nova Transparent, Blood Line Shad RH, Blue Gill, Blue Shiner, Blueberry Perch, Bone/Orange Belly, Candy Craw, Chart/Red Light Tiger, Chartreuse Black Back, Chartreuse Crawdad, Chartreuse Flash, Chartreuse Purple, Chinquapin, Chrome Black, Chrome Blue, Chrome Blue Back/Blk Stripe, Chrome Blue Bleeding Shad, Chrome Green, Chrome Purple, Chrome Shad, Chrome-Gold Bones, Chrome-Red Bones, Cotton Candy Craw, Creole Craw, Delta Craw, Diamond Dust, Fathead Minnow, Fire Tiger, Firetiger, Gold, Gold Blue Back, Gold Shad, Gold Tennessee Shad on Chrom, Goldfire Craw, Lake Fork Special, Lectric Silver, Liv-N-Chrome, Natural Crawfish, Nova Clown, Orange Crawdad, Orange Tiger-Craw, Oxbow, Parrot, Pinch'N Peach, Pumpkinseed, Purple Light Tiger, Rayburn Red Craw, Rayburn-Gold Bones, Red Chrome Solid, Red Crawfish, Red Crawfish/Chart Belly, Red Shad, Retro Red Bones, Rootbeer, Royale, Sexy Bone Nova, Sexy Chrome, Sexy Gold, Sexy Prism, Sexy West, Sexy Zombie, Silver Tennessee Shad, Silverado Sparkle, Smokey Joe, Stump Knocker, Sunrise Perch, Tenn Shad Trans-P, Toledo Gold, White Bleeding Shad, White Crawfish, White Glass, White Shad, White Zombie, Yearling Bass, Yellow Perch, Z Nova | Item ID: RTRT05, RTRT06, RTRT09, RTRT114, RTRT17, RTRT22, RTRT24, RTRT25, RTRT251, RTRT253, RTRT254, RTRT255, RTRT258, RTRT25B, RTRT25G, RTRT25P, RTRT25SPC, RTRT26, RTRT260, RTRT261, RTRT262, RTRT263, RTRT264, RTRT266, RTRT26B, RTRT27, RTRT275, RTRT284, RTRT30, RTRT308, RTRT315, RTRT318, RTRT372, RTRT376, RTRT379, RTRT39C, RTRT40, RTRT414, RTRT46N, RTRT46R, RTRT46WH, RTRT48, RTRT506, RTRT507, RTRT520, RTRT520C, RTRT520G, RTRT521, RTRT522, RTRT524, RTRT53, RTRT537, RTRT538, RTRT55, RTRT558, RTRT561, RTRT562, RTRT566, RTRT567, RTRT570, RTRT572, RTRT573, RTRT577, RTRT580, RTRT582, RTRT587, RTRT612, RTRT617, RTRT640, RTRT641, RTRT642, RTRT643, RTRT646, RTRT820, RTRT836, RTRTL1, RTRTSY1, RTRTSY2, RTRTSY3, RTRTSY8, RTRTW1, RTRTW4



    Price: $6.19 - $7.39

    # Of Colors: 82




  • Spro RkCrawler MD 55

    The Rk Crawler MD 55 crankbait was desighned by B.A.S.S. Elite Series Angler Mike McClelland. The RkCrawler MD 55 features all the benefits of the RkCrawler 55. With a shallower dive angle, this bait will be able to come through rock s more like a square bill crankbait to deflect off cover and draw more strikes. When the fish are shallower then 7 feet, the RkCrawler MD should be your go-to RkCrawler. | Colors: 1/2oz Green Craw, 1/2oz Molting Craw, 1/2oz Phantom Brown, 1/2oz Phantom Green, 1/2oz Phantom Watermelon, 1/2oz Red Craw, 1/2oz Spring Craw | Item ID: GUSRCMD55GCW, GUSRCMD55MCW, GUSRCMD55PBR, GUSRCMD55PGR, GUSRCMD55PWM, GUSRCMD55RCW, GUSRCMD55SCW



    Price: $12.29

    # Of Colors: 7




  • Cordell C78 Big O

    The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and more than a million were sold during that first year. The Big O retains that original fish-catching action, buoyant body and cover-deflecting ability as Young's original, but you can depend on each Big O to run true right out of the box, at the same depth, every time. | Colors: Baby Bass, Blue Back Herring, Bluegill, Chartreuse, Chrome/Black, Crawdad, Fire Tiger, Green Pearl Shad, Moon eye Shad, Natural Crawdad, Olive Gill, Oxbow, Pearl/Red Eye, Perch, Smokey Joe, White Crappie | Item ID: PRC7804, PRC7807, PRC7811, PRC7822, PRC7840, PRC7842, PRC78559, PRC78560, PRC78561, PRC78562, PRC78563, PRC78564, PRC78565, PRC78566, PRC7869, PRC7899



    Price: $5.59 - $6.39

    # Of Colors: 16




  • Berkley Bad Shad 5

    'The premier casting shad 'Irresistible side roll and tail wag 'Slow rise at pause | Colors: Brown Mustard, Chameleon Pearl, Special Red Craw, Spring Craw | Item ID: PFBHBBS5BMUST, PFBHBBS5CMPRL, PFBHBBS5SGCR, PFBHBBS5SPCR



    Price: $5.79 - $7.89

    # Of Colors: 4




  • Bomber Model 4A Square

    The Bomber Square A is one of the most snag-resistant shallow-running crankbaits on the market. The big, buoyant body compliments the squared paddle lip to aid in helping the Square A bounce through cover, ricochet off structure and float up and out of trouble. New high-tech color patterns are paired with proven classics, in two sizes. Both versions dive to just 3 feet. | Colors: Apple Red Crawdad, Baby Bass/Orange Belly, Fire Tiger, Foxy Shad, Oxbow Bream | Item ID: PRB04SLBBO, PRB04SLFS, PRB04SLFT, PRB04SLOB, PRB04SLXC5



    Price: $4.19

    # Of Colors: 5




  • Berkley Flicker Shad 5

    Berkley has repackaged the popular bait and branded it with its signature feature, its unique action which creates a "Flicker" that imitates a fleeing baitfish. The fold-out package features the respected dive curves created by Precision Angling. The Berkley team designed the Flicker Shad to have the perfect action all season long. Each lure is tank tested to ensure the proper action right out of the package 'Pro designed, Individually tank tested 'Weight transfer for bullet-like cast 'Mustad Ultra Point Hooks | Colors: 3/16oz 5cm Clear, Black Silver, Blue Tiger, Chartreuse Pearl, Chrome Clown, Firetiger, Purple Tiger, Racy Shad, Red Tiger | Item ID: PFFFSH5MBSV, PFFFSH5MBT, PFFFSH5MCCL, PFFFSH5MCLEAR, PFFFSH5MCPR, PFFFSH5MFT, PFFFSH5MPT, PFFFSH5MRCS, PFFFSH5MRT



    Price: $3.69 - $6.39

    # Of Colors: 9




  • Bomber Deep Flat A

    The Bomber Flat A produces a tight swimming action much like that of a lipless crankbait, but unlike those lures, the Flat A won't sink when paused. This makes it perfect for targeting inactive fish at a specific depth, a common occurrence during the prespawn and in winter. The almost-vibrating action and the ability to pause the bait right on the fish's nose makes the Deep Flat A your secret weapon. | Colors: Apple Red Crawdad/OB, Baby Bass/Orange Belly, Black/Chartreuse, Dark Brown Crawdad, Fire Tiger, Pearl Shad, Silver Flash, Tennessee Shad | Item ID: PRB02DFABBO, PRB02DFAFT, PRB02DFAFYBS, PRB02DFAMPS, PRB02DFASI, PRB02DFATS, PRB02DFAXC4, PRB02DFAXC5



    Price: $6.19

    # Of Colors: 8




  • Rapala DivesTo 4

    The DT(Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DTcan be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMCblack nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box. | Colors: Blue Back Herring, Bluegill, Caribbean Shad, Dark Brown Crawdad, Delta, Demon, Hot Mustard, Old School, Pearl Grey SHiner, Red Crawdad, Shad, Silver, Smash | Item ID: NMDT04BBH, NMDT04BG, NMDT04CRSD, NMDT04DCW, NMDT04DEL, NMDT04DMN, NMDT04HM, NMDT04OLSL, NMDT04PGS, NMDT04RCW, NMDT04S, NMDT04SD, NMDT04SMSH



    Price: $9.69

    # Of Colors: 13




  • Rebel Deep Teeny Wee

    The Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world a standby for all anglers who walk stream banks or small lakes around the world. Its small, life-like profile entices and catches bass, trout, panfish and more. The distinct pulsating action is irresistible and extremely effective in rivers and streams. Cast or troll this shallow running crawfish bait and enjoy the true-running stability that catches fish. | Colors: Cajun Crawdad, Chartreuse/Brown, Chartreuse/Green Back, Ditch (brown), Flaming Junebug, Flaming Junebug, Moss Crawfish, Natural Tan, Natural Tan, Nest Robber, Stream Crawfish | Item ID: PRD7734, PRD7735, PRD77550, PRD77551, PRD7760, PRD7765, PRD7767, PRD7775, PRD7784, PRF77550, PRF77551



    Price: $5.39 - $6.00

    # Of Colors: 11




  • Spro McRip 85

    The McRip 85 was designed by BASS Elite Series Angler Mike McClelland to be a deep diving suspending jerkbait. The McRip 85 has an aggressive slashing action, features sticky sharp Gamakatsu treble hooks, and comes in an array of fish-catching colors. | Colors: Cell Mate, Spooky Shad | Item ID: GUSMR85CMT, GUSMR85SPS



    Price: $14.79 - $15.79

    # Of Colors: 2




  • Spro Fat Papa SB 55

    The Fat Papa 55 was designed by B.A.S.S. Elite Series Angler Russ Lane. You can fish the Fat Papa 55 in all types or weather and seasons. During the Fall through Spring you will get more bites with rattles in cooler water. The Fat Papa 55 comes with sticky sharp Gamakatsu treble hooks and in an array of colors, including some custom painted colors designed by Russ Lane. | Colors: Blue Gill, Chartreuse Black Back, Clear Chartreuse, Honey Craw, Mellow Yellow, Nasty Shad, Red Craw, Tropical Shad | Item ID: GUSFPSB55BLG, GUSFPSB55CBB, GUSFPSB55CCH, GUSFPSB55HCW, GUSFPSB55MLY, GUSFPSB55NSD, GUSFPSB55RCW, GUSFPSB55TSD



    Price: $15.59

    # Of Colors: 8




  • Strike King Pro-Model 5 S

    A SILENT medium-bodied deep diver, the Series 5 is designed with a medium wobble and medium buoyancy, The Series 5 has a 2� diving plane to allow for lengthened casts and deeper depths. The "Go-To" crankbait for many Touring Pro's. Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series 5 and see what happens! | Colors: Citrus, Powder Blue Back Chartreuse | Item ID: SKHCS5534, SKHCS5561



    Price: $6.29 - $6.59

    # Of Colors: 2




  • Booyah Streak

    The BOOYAH Streak IV is a big, deep-diving crankbait that weighs right at 2 ounces for extreme casting distances and then cranks down to nearly 25 feet with an aggressive dive plane and hard wobble. That extra weight is offset by a unique foam-injected body that allows the added weight without sacrificing any buoyancy. Wire-through design adds unbreakable strength from the line tie to the 1/0 EWG hooks for landing the big ones. More importantly, bass have never heard anything like the BOOYAH Streak IV. A patented design forces the sound out of the bill - unlike any other crankbait available. That focused sound penetrates the water farther than traditional crankbaits. | Colors: Blue Moon, Chartreuse Craw, Emerald Moon, Moon Glow, Natural Pearl, Real Gizzard Shad, Silver Blue Citrus, Texas Monster | Item ID: PRBYST428, PRBYST429, PRBYST430, PRBYST431, PRBYST432, PRBYST433, PRBYST434, PRBYST435



    Price: $12.89 - $13.49

    # Of Colors: 8




  • Berkley Dredger 3/4oz

    Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning. | Colors: 7cm Lavendar Shad | Item ID: PFBHBDRTC175LAVS



    Price: $7.59

    # Of Colors: 1




  • Berkley Flicker Minnow 11

    Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker. The field test results are in -- and the result? These baits flat out Catch More Fish! 'Pro designed to create the ultimate minnow style trolling lure 'Size, profile, and dive depth imitate a minnow 'Mustad Ultra Point Hooks | Colors: Slick Blue Alewife | Item ID: PFFFMN11DSLBA



    Price: $4.89

    # Of Colors: 1




  • Mann's Baby 1 Minus Elite

    Twitch'em, crank'em, jerk'em. They won't run deeper than 1 foot. Fish them over weedbeds, stump fields, shallow flats, and other lunker holding areas. Thousands of anglers will tell you there is nothing like the 1-Minus series for serious bass fishing. Wide wobbling action, plus rattles. Shallow water worldwide is home to the One-Minus series. From a maximum of 12 inches deep to surface and all 11-12 inches in-between, there are three different sizes and shapes to suit any fisherman. This is the series that gave Mann's ownership to the top 12 inches of the water and make it the number one super shallow crankbait. Tournament winner for over 20 years. | Colors: American Shad, Chartreuse Shad, Texas Sunrise | Item ID: MASB4E11, MASB4E3, MASB4E4



    Price: $7.79

    # Of Colors: 3




  • Rapala Shad Rap 08 Custom

    The benchmark other crankbaits are measured by, the Shad Rapclosely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a "must-have" bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMCblack nickel treble hooks. | Colors: Demon | Item ID: NMSR08DMN



    Price: $9.69

    # Of Colors: 1




  • Rapala Balsa Xtreme Brat 03

    Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square bill ever. | Colors: Blue Ghost, Delta, Homer's Buddy, Mossy, Pearl Grey Shiner, Silver | Item ID: NMBXB03BGH, NMBXB03DEL, NMBXB03HOB, NMBXB03MSY, NMBXB03PGS, NMBXB03S



    Price: $10.69

    # Of Colors: 6




  • Rapala Shadow Rap 11

    The Shadow Rapcombines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on the kick, on a slow fading fall and on the snap back to life. Most jerk baits continue on a forward plane with each jerk. Not the Shadow Rap�. It kicks almost 180 degrees right then left, so it can be fished nearly in place with very little forward travel, keeping the flickering fade of the Shadow Rapright in a fish's strike zone. That's when things really get interesting. | Colors: Albino Shiner, Blue Back Herring, Blue Ghost, Bone, Bud, Clown, Ghost, Ghost Shiner, Moss Back Shiner, Olive Green, Purpledescent, Silver, Yellow Perch | Item ID: NMSDR11AS, NMSDR11BBH, NMSDR11BGH, NMSDR11BN, NMSDR11BUD, NMSDR11CLN, NMSDR11GH, NMSDR11GHSH, NMSDR11MBS, NMSDR11OG, NMSDR11PD, NMSDR11S, NMSDR11YP



    Price: $10.89 - $11.09

    # Of Colors: 13





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