Cotton Cordell | Shallow Diving Crankbaits

The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and more than a million were sold during that first year. The Big O retains that original fish-catching action, buoyant body and cover-deflecting ability as Young's original, but you can depend on each Big O to run true right out of the box, at the same depth, every time. | Colors: Baby Bass, Blue Back Herring, Bluegill, Chrome/Black, Crawdad, Fire Tiger, Green Pearl Shad, Moon eye Shad, Natural Crawdad, Olive Gill, Oxbow, Pearl/Red Eye, Perch, White Crappie | Item ID: PRC7604, PRC7607, PRC7622, PRC7640, PRC76559, PRC76560, PRC76561, PRC76562, PRC76563, PRC76564, PRC76565, PRC76566, PRC7669, PRC7699

Cotton Cordell's most popular walleye lure, the Wally Diver has been catching big 'eyes for long enough to have earned the title of "Legendary." Few anglers hit the water without one. The Suspending Wally Diver is unique in that it reaches depths of 20 feet when trolled and teases fish by sitting motionless on the pause. A wide variety of color patterns have proven themselves on the Great Lakes and small waters alike. Durable Cordell construction and top quality components make the Suspending Wally Diver a top walleye producer that stands the test of time. | Colors: Blue FC Clown, Chart/Blue Tiger, Fire Clown, Yellow/Brown Tiger | Item ID: PRCS6220, PRCS6221, PRCS6223, PRCS6225

The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and more than a million were sold during that first year. The Big O retains that original fish-catching action, buoyant body and cover-deflecting ability as Young's original, but you can depend on each Big O to run true right out of the box, at the same depth, every time. | Colors: Baby Bass, Blue Back Herring, Bluegill, Chartreuse, Chrome/Black, Crawdad, Fire Tiger, Green Pearl Shad, Moon eye Shad, Natural Crawdad, Olive Gill, Oxbow, Pearl/Red Eye, Perch, Smokey Joe, Super Shad, White Crappie | Item ID: PRC7704, PRC7707, PRC7711, PRC7713, PRC7722, PRC7740, PRC7742, PRC77559, PRC77560, PRC77561, PRC77562, PRC77563, PRC77564, PRC77565, PRC77566, PRC7769, PRC7799

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red-Fin create an appearance of constant motion, even when the lure is sitting still. Diving to 3 feet, the Ripplin' Red-Fin is the bait-of-choice for shallow water stripers, walleyes and all types of bass. Retrieved with a constant speed the Ripplin' Red-Fin swims with a wide wobble, mimics a wounded baitfish when twitched and wakes on top like a legend. | Colors: Black Ayu, Chart Minnow, Chart Perch, Chrome/Black Back, Chrome/Blue Back, Cold Water Shad, Fire Tiger, Gold/Orange, Killer Clown, Mad Clown, Smokey Minnow, White Fish, Yellow Perch | Item ID: PRC8504, PRC8506, PRC8510, PRC8542, PRC8548, PRC85553, PRC85554, PRC85555, PRC85556, PRC85557, PRC85558, PRC8569, PRC8598

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The Red-Fin can be twitched on top, runs erratically with a twitch-twitch-pause retrieve, provides a wide searching wobble on a straight retrieve and is one of the best wake baits ever made. Try retrieving it slowly on top for vicious topwater strikes from all types of bass, including giant stripers. Top-quality construction and tough components make the Red-Fin a lure you can depend on, no matter the species you're after. | Colors: Chrome/Black Back, Chrome/Blue Back, Smokey Joe | Item ID: PRC0904, PRC0906, PRC0911

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The Red-Fin can be twitched on top, runs erratically with a twitch-twitch-pause retrieve, provides a wide searching wobble on a straight retrieve and is one of the best wake baits ever made. Try retrieving it slowly on top for vicious topwater strikes from all types of bass, including giant stripers. Top-quality construction and tough components make the Red-Fin a lure you can depend on, no matter the species you're after. | Colors: Chrome/Black, Chrome/Blue, Gold/Orange | Item ID: PRC0804, PRC0806, PRC0898

The Cotton Cordell Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Suspending Ripplin' Red-Fin create an appearance of constant motion -- even when the lure is sitting still --. Diving to 3 ft, the Suspending Ripplin' Red-Fin is the bait-of-choice for shallow water stripers, walleyes and all types of bass. It's a beefy bait presenting a big profile and is perfect for sluggish fish when worked with a twitch-twitch-pause retrieve. | Colors: Chart Perch, Chrome/Black Back, Chrome/Blue Back, Gold/Orange | Item ID: PRCS8504, PRCS8506, PRCS8542, PRCS8598