Soft Baits | Creature Baits

Taking realism to a whole new level, the Lunkerhunt Hollow Body Phantom Spider looks as good as it fishes. Featuring a hollow body weedless design similar to a hollow body frog, the Lunkerhunt Hollow Body Phantom Spider is equipped with walking legs that glide and twitch as the bait is worked across the surface. It also features a self-righting ballast in its sternum to ensure a consistent natural action that sits upright every time. | Colors: Dock, Leaf, Poison, Six Spot, White Wolf, Widow Maker | Item ID: LHSPIDER01, LHSPIDER02, LHSPIDER03, LHSPIDER04, LHSPIDER05, LHSPIDER06

A versatile bait, the NetBait B-Bug serves primarily as a great flip bait, but it can also be effective when Texas-rigged and dragged along the bottom, tied onto a Carolina-rig or used as a jig trailer. The protruding ribs increase the bait's profile and generate additional water disturbance, while the beaver-like tail kicks up quite a commotion and can be easily split for additional action. Available in a variety of proven colors and loaded with scent, salt and pork fat for added fish attraction, the NetBait B-Bug has quickly become a popular choice for anglers across the country. | Colors: Alabama Craw, Bama, Black Blue, Black Blue Flake, Black Neon, Black Shadow, Green Pumpkin, Green Pumpkin Red, Green Pumpkin Watermelon, Junebug, Magic Craw, Okeechobee Craw, Pearl, Sprayed Grass, Spring Craw, Summer Craw, Table Rock Red, Texas Craw, Watermelon Crawfish, Watermelon Jelly, Watermelon Pepper | Item ID: N47005, N47007, N47009, N47010, N47015, N47022, N47040, N47044, N47056, N47131, N47219, N47220, N47225, N47242, N47247, N47256, N47259, N47266, N47280, N47292, N47293, N48005, N48007, N48015, N48040, N48044, N48056, N48131, N48219, N48220, N48225, N48247, N48259, N48266, N48280, N48292, N48293

Berkley innovation, together with professional bass angler experience, has created a new series of soft baits. Berkley's in-house scientists have teamed up with top bass anglers to develop shapes and actions that anglers, and especially bass have never before seen. Berkley Havoc 5" Wide Load: Designed by Skeet Reese. Super-sized tail for extreme water movement. Split the tail for erratic tail-fluttering action | Colors: Bama Bug, Black Blue, Blue DIsco, Electric Blue, Green Haze, Green Pumpkin Green, Green Pumpkin Purple Flake, Green Pumplin, June Bug, Perfection, Perfection Blue Fleck, Plum, Sapphire Blue, Skywalker, Summer Craw, Vampire Orange, Watermelon | Item ID: HVMWL5-BBL, HVMWL5-BBU, HVMWL5-BD, HVMWL5-EB, HVMWL5-GHZ, HVMWL5-GP, HVMWL5-GPGR, HVMWL5-GPPF, HVMWL5-JB, HVMWL5-PF, HVMWL5-PFB, HVMWL5-PL, HVMWL5-SBU, HVMWL5-SC, HVMWL5-SWK, HVMWL5-VO, HVMWL5-WM

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category. It'll hold a big hook but you can vary the weight to keep it slowly fluttering through the strike zone or plummeting into the depths where big bass lurk. | Colors: Alabama Craw, Amber Black, Avocado, Banana Seed, Black, Black Emerald, Black Grape, Black Red Glitter, Black Red Purple, Black Ruby, Black Sapphire, Blue Fleck, Blue Olive, Blue Watermelon, Bullfrog, Cajun Craw, California 420, Chameleon, Chartreuse Pumpkin, Cinnamon Blue, Cinnamon Purple, Cotton Candy, Cucumber Seed, Dasol Pirami Pearl, Dirt, Disco Candy, Electric Shiner, Emerald Blue, Glitter Bomb, Goldfish, Grape Red Glitter, Grasshopper, Green Flash, Green Pumpkin, Green Pumpkin Blue, Green Pumpkin Candy, Green Pumpkin Candy Red, Green Pumpkin Gold, Green Pumpkin Green, Green Pumpkin Magic, Green Pumpkin Org Glit, Green Pumpkin Prp Gld, Green Pumpkin Purple Green, Green Pumpkin Red, Green Pumpkin Red&Grn, Green Pumpkin Tomato, Green Pumpkin/Pearl, Green Pumpkin/Wtrmln, Houdini, Huckleberry, Japanese Bluegill, Junebug, Junebug Pepper Red, Junebug Red, Kiwi, Kudzu, Mardi Gras, MM Moonbug, Motoroil, Motoroil Red, Muscadine, Natural Green, Old Purple, Plum, Plum Apple, Plum Crazy, Pumpkin, Purple Watermelon, Raspberry Shad, Red Bug, Red Shad, Rootbeer Pepper Green, Sand, Sapphire Blue, Scuppernong Candy, Smoke Purple, Smoke Red, Smokin Blue, South Africa Special, Spanish Craw, Strawberry, Summer Craw, Sungill, Tilapia, Tilapia Magic, Tomato (No Seed), Tomato Seed, Watermelon Blue Flash, Watermelon Candy, Watermelon Candy Red, Watermelon Gold Glit, Watermelon Green, Watermelon Green Org, Watermelon Magic, Watermelon Moondust, Watermelon Orange, Watermelon Red, Watermelon Red Magic, Watermelon Seed, Watermelon Slice, Watermelon Spice, Watermelon Violet, Watermelon Violet Gold, White, White Pearl | Item ID: 022001X, 022004X, 022005, 022010X, 022012X, 022013, 022019, 022020X, 022021X, 022022X, 022023X, 022025, 022027X, 022029X, 022032X, 022038X, 022040X, 022045X, 022050X, 022054, 022063X, 022065X, 022084X, 022090X, 022097X, 022100, 022102X, 022103X, 022107X, 022110X, 022113X, 022116X, 022119X, 022120, 022136X, 022139X, 022141X, 022144X, 022147X, 022149X, 022155X, 022161X, 022172X, 022177, 022181X, 022184X, 022202, 022214X, 022216, 022217X, 022223X, 022226X, 022230X, 022235X, 022239, 022240X, 022249X, 022252X, 022254X, 022256X, 022257X, 022259X, 022264X, 022272X, 022273X, 022279X, 022281, 022283X, 022284, 022285X, 022292X, 022295X, 022297X, 022301X, 022303X, 022304X, 022305X, 022306, 022308, 022312X, 022314X, 022326X, 022332X, 022333X, 022334X, 022335X, 022337X, 022338X, 022339X, 022341X, 022349X, 022351X, 022352X, 022359X, 022362X, 022363X, 022365X, 022381X, 022389X, 022390X, 022391X, 022392X, 022394X, 022407X, 022411X

The Netbait Kickin' B is built on the body of the popular Netbait B-Bug, and features its own frog-like appendages. Originally designed to be a punch bait, it works extremely well as a frog worked over the top of the mats.The Mini Kickin B is a great choice on a football head or finesse jig, and it’s also an excellent punch bait because of its smaller profile. Available in several proven colors, every Netbait Kickin’ B is also loaded with salt, scent, and pork fat to make fish bite and hang on! | Colors: Alabama Craw, Bama Bug, Black Blue, Black Blue Flake, Black Neon, Green Pumpkin, Green Pumpkin Candy, Green Pumpkin Candy, Green Pumpkin Red, Magic Craw, Okeechobee Craw, Summer Craw, Watermelon Red | Item ID: , N53008, N53009, N53010, N53015, N53056, N53131, N53219, N53225, N53233, N53247, N53266, N54008, N54009, N54010, N54015, N54056, N54131, N54219, N54225, N54233, N54247, N54266, N54293

The Strike King Rage Hawg takes the popular Game Hawg one step further by incorporating Strike King's unique Rage Tail design. The two rage tails extending from the rear of the bait create more water disturbance and a varied action to attract attention from greater distances. Perfect for Texas or Carolina rigs, as well as, flipping and pitching, the Rage Hawg generally attracts strikes on the fall by triggering a bass' instinctual response. Strike King's famous high-grade plastic technology also ensures all of the appendages will flutter enticingly with the slightest movement of the bait. Great for spawning or post spawn bass, this is a full- sized creature bait designed to impart the maximum amount of action | Colors: Black Blue Flake, Green Pumpkin, Summer Craw, Watermelon Red Flake | Item ID: SKRGH100, SKRGH116, SKRGH18, SKRGH2, SKRGH46, SKRGH50

New from Zoom Baits, the Zoom Z Hog features a compact, streamlined profile perfect for penetrating cover. The two small flappers on each side of the body also help it slide and punch through heavy grass more easily, and the two larger "rabbit ear" claws are designed create a commotion and give the Z Hog a killer craw profile. Available in a variety of proven colors, the Zoom Z Hog is also small enough to support a 3/0 hook, and still features the trademark softness of Zoom's plastic. | Colors: Black Red, Black Sapphire, Calfornia 420, Green Pumpkin, Junebug, Watermelon Candy, Watermelon Red, Watermelon Seed | Item ID: 119001, 119005, 119019, 119025, 119054, 119100, 119120, 119308, 123001, 123005, 123019, 123025, 123054, 123100, 123120, 123308

The most versatile creature bait on the market, this four inch package of dynamite has tails, wings and arms that slither with the slightest provocation, but a small body that'll ease into the tightest crevices where big bass live and wait for their meals. | Colors: Alabama Craw, Amber Black, Avocado, Baby Bass, Baitfish, Banana Seed, Big Texan, Birthday Cake, Black, Black Emerald, Black Grape, Black Red Glitter, Black Ruby, Black Sapphire, Blue Fleck, Blue Olive, Blue Shad, Blue Watermelon, Blueberry, Blueberry Candy, Bluegill, Bluegill Flash, Bourbon Blaze, Bullfrog, Cajun Craw, California 420, Candy Bug, Chameleon, Chartreuse Pumpkin, Cherry Seed, Cinnamon Blue, Cinnamon Purple, Clark Hill Craw, Crawdad, Cucumber Seed, Dasol Clear Dark, Dasol Pirami Pearl, Dirt, Disco Candy, Disco Violet, Electric Shad, Electric Shiner, Emerald Blue, Flesh Red, Glimmer Blue, Glitter Bomb, Grasshopper, Green Flash, Green Pump Purple Green, Green Pumpkin, Green Pumpkin Blue, Green Pumpkin BlueFlash 12p, Green Pumpkin Candy, Green Pumpkin Candy Red, Green Pumpkin Gold, Green Pumpkin Green, Green Pumpkin Magic, Green Pumpkin Org Glit, Green Pumpkin Prp Gld, Green Pumpkin Purple, Green Pumpkin Red, Green Pumpkin/Wtrmln, Green Weenie, Houdini, Huckleberry, Japanese Bluegill, Junebug, Junebug Red, Kentucky Flash, Killer Blue, Killer Dawn, Kiwi, Kudzu, Lavender Shad, Lightning Shad, Mardi Gras, MM Moonbug, Moccasin Blue, Motoroil, Motoroil Red, Muscadine, Natural Green, Okeechobee Craw, Old Purple, PB & J, Plum, Plum Apple, Plum Crazy, Pro Blue Red Pearl, Pumpkin, Pumpkin Blue, Pumpkin Spice, Purple Passion, Purple Watermelon, Raspberry Shad, Red Bug, Red Shad, Rootbeer Pepper Green, Ruby Red, Sapphire Blue, Scuppernong, Scuppernong Royal, Sexy Shad, Smoke Purple Red Glit, Smoke Red, Smokin Candy, Smokin Purple, Smokin Shad, Smoking Fire, Spanish Craw, Spicy Craw, Sprayed Grass, Strawberry, Summer Craw, Sungill, Tequila Sunrise, Tilapia, Tilapia Magic, Tomato (No Seed), Tomato Seed, Watermelon Blue Flash, Watermelon Candy, Watermelon Candy Red, Watermelon Gold Glit, Watermelon Green, Watermelon Green Org, Watermelon Magic, Watermelon Moondust, Watermelon Orange, Watermelon Prp Glit, Watermelon Red, Watermelon Red Magic, Watermelon Red Pearl, Watermelon Seed, Watermelon Slice, Watermelon Violet, White, White Pearl, Yabby Mudbug | Item ID: 042001, 042004X, 042005, 042007X, 042011X, 042012X, 042013, 042018X, 042019, 042020X, 042021, 042025, 042026X, 042027X, 042029X, 042038X, 042040X, 042043X, 042045X, 042048X, 042053X, 042054, 042058X, 042065X, 042067X, 042084X, 042090X, 042092X, 042096X, 042097, 042100, 042102X, 042103X, 042107X, 042109X, 042110X, 042113X, 042115X, 042116X, 042119X, 042120, 042134X, 042136X, 042138, 042139, 042141, 042144X, 042147X, 042149X, 042155X, 042161X, 042172X, 042177, 042181X, 042184, 042202, 042211X, 042214X, 042216, 042217X, 042221X, 042223X, 042224X, 042225X, 042226X, 042230X, 042239, 042240X, 042242, 042243, 042245X, 042248, 042249X, 042251X, 042254X, 042256, 042257, 042259X, 042268X, 042272X, 042273X, 042276X, 042279X, 042281, 042282X, 042283, 042284, 042285X, 042287X, 042292, 042294X, 042295X, 042297X, 042300X, 042301X, 042303X, 042304X, 042305, 042306X, 042308, 042310X, 042311X, 042312X, 042315X, 042317, 042319X, 042332X, 042335X, 042339X, 042341X, 042347X, 042349X, 042350X, 042351X, 042352X, 042353X, 042354X, 042355X, 042359X, 042360X, 042362X, 042363X, 042364X, 042365X, 042366X, 042367X, 042380X, 042381X, 042383X, 042389X, 042390X, 042391X, 042392X, 042394X, 042395X, 042407X, 042411X, 042415X, 042416X

The Netbait Mad Paca was designed to entice rod jarring strikes from the big girls. The Mad Paca features the same style paddle arms found on the Paca Craw and Paca Chunk for a totally different action than standard creature baits. Flip it, pitch it, drag it and shake it. The Mad Paca will work with all standard methods. Add the Mad Paca to your favorite jig to create an extra large profile and a big meal that Bertha cannot resist. | Colors: Alabama Craw, Bama Bug, Bama Bug Red, Black Blue Flake, Black Blue, Black Neon, Chartreuse Pumpkin, Green Pumpkin, Green Pumpkin Candy, Green Pumpkin Red, Green Pumpkin Watermelon, Hardy Craw, June Bug, Magic Craw, Magic Craw, Okeechobee Craw, Pearl, Summer Craw, Toledo Special, Tomato, Watermelon Candy, Watermelon Crawfish, Watermelon Pepper, Watermelon Red | Item ID: N11005, N11007, N11008, N11009, N11010, N11015, N11022, N11045, N11056, N11131, N11219, N11223, N11225, N11229, N11233, N11242, N11247, N11256, N11266, N11277, N11291, N11293, N11309, N12005, N12007, N12008, N12009, N12010, N12015, N12022, N12045, N12056, N12131, N12219, N12223, N12225, N12229, N12233, N12242, N12247, N12256, N12266, N12277, N12291, N12293, N12309

The 4" NetBait Action Cat is a creature bait with a twist in that it is a tube bait. The hollow body allows for a better hook set and a slower fall. This bait works well swimming it with a small weight around grass or timber, flipping it into cover, or retrieving on a Carolina fig. | Colors: Abura Kayoubi , Alabama Craw, Bama Bug, Black Blue, Black Blue Flake, Black Neon, Blueberry Candy, Chartreuse Pumpkin, Cotton Candy, Green Pumpkin, Green Pumpkin Red, Green Pumpkin Watermelon, Junebug, Key Lime Pie, Okeechobee Craw, Pumpkin Pepper, Redbug, Summer Craw, Watermelon Candy, Watermelon Crawfish, Watermelon Crawfish, Watermelon Pepper | Item ID: N30005, N30006, N30007, N30009, N30010, N30014, N30015, N30056, N30131, N30223, N30224, N30225, N30228, N30229, N30242, N30247, N30256, N30267

Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing market. The reason for their success is easy to see once you get one of their baits in your hands. Reaction Innovations has been able to perfect fantastic two and three color shots that give the Sweet Beaver great swirl and two-tone patterns unlike anything you or the fish have ever seen. Also adding to the great success of the Sweet Beavers is the unique design. Owner and pro fishermen, Andre Moore, has taken his years of on the water experience and created a bait that is tough and compact, but moves a lot of water and has lots of action in almost any situation. The body of the Sweet Beaver features forward facing ribs that create lots of pressure waves that let bass know something is moving and offers bass a texture that they seem to like when they inhale the lure. The centerline is recessed for better hook penetration but the 'nose' of the lure is thick to hold your hook without tearing on every fish. The long, flat, beaver tail is textured on the flat surfaces and along the edge, and it's splitable so you can have a twin tail look, an attention to detail not seen in most soft plastic lures. The Sweet Beaver also has additional tails set at 90 degrees to the beaver tail for fish attracting movement no matter which way the lure is moved. | Colors: Backwater Blue, Bad Shad, Big Texan, Black Light, Black Neon, Black/Blue, Black/Red, Blank Check, Bloody Bug, Bloody Mary, California 420, Coonasty, Coosa Special, Corndog (TC), Dirty Sanchez, Dirty Wizard, Donkey Punch, Flora-Bama, Fried Watermelon (TC), Green Goby, Green Pumpkin, Green Pumpkin Magic, Green Pumpkin Red, Hematoma, HillBilly Special (TC), Honey Doo Doo, Hot Tamale, Houdini, Infection, Juicy, Junebug, Low Blow, Magic Craw Red, Magic Craw Swirl, Main Vein (TC), Okeechobee Craw, Oxblood, Pay Back, Penetration, Rhythm & Blues, Road Kill, Soft Pappi (TC), Spanish Fly (TC), Spiked Watermelon, Sprayed Grass, Spring Break, Tramp Stamp, Violator, Warmouth (TC), Waterbug, Watermelon, Watermelon/Grn Pmpkin, Watermelon/Red, White Trash, Xmas Pumpkin | Item ID: RISWB001, RISWB002, RISWB003, RISWB004, RISWB006, RISWB007, RISWB008, RISWB009, RISWB010, RISWB012, RISWB013, RISWB015, RISWB016, RISWB017, RISWB019, RISWB024, RISWB025, RISWB026, RISWB027, RISWB028, RISWB029, RISWB033, RISWB034, RISWB037, RISWB039, RISWB040, RISWB043, RISWB060, RISWB062, RISWB063, RISWB064, RISWB065, RISWB067, RISWB071, RISWB075, RISWB076, RISWB077, RISWB078, RISWB090, RISWB091, RISWB092, RISWB094, RISWB095, RISWB098, RISWB099, RISWB100, RISWB103, RISWB104, RISWB106, RISWB112, RISWB113, RISWB114, RISWB116, RISWB118, RISWB121

The Super Hog takes all of the best characteristics of the incredible Brush Hog and swaps out the long tails for a flat, thin, splittable tail that causes it to glide on the fall. Holds a big hook in a compact package and comes in all of the best flipping colors. | Colors: Avocado, Black Red Glitter, Black Sapphire, Cotton Candy, Green Pumpkin, Green Pumpkin Blue, Green Pumpkin Purple, Green Pumpkin Red, Junebug, Pumpkin, Smoke Purple, Smoke Purple Red Glit, Tomato Seed, Watermelon Candy, Watermelon Red, Watermelon Seed, White Pearl | Item ID: 085001X, 085005, 085010X, 085013X, 085019, 085023X, 085025, 085045X, 085054X, 085084X, 085100X, 085120X, 085147X, 085202X, 085221X, 085239X, 085248X

Delivering the perfect combination of profile and action, the Googan Baits Bandito Bug Craw will produce bites and put fish in the boat 365 days a year. Molded with a ribbed body that produces substantial vibration, the Googan Baits Bandito Bug Craw features elongated claws and multiple side pinchers that are all equipped with a raised ridge, which generate a lively and fast kicking action. Extremely versatile as well, the Googan Baits Bandito Bug Craw is deadly when flipped and pitched on a Texas-rig, but it is also lethal when fished on the back of a jig, swinging wobble head, Carolina-rig, and even a shaky head. Loaded with salt and a heavy dose of Slaunch Sauce that makes fish hold on longer, the Googan Baits Bandito Bug Craws is one that you need to have tied-on every time you hit the water. | Colors: 4'' Alabama Craw, 4'' Bama Bug, 4'' Black Blue Flake, 4'' Blue Baby, 4'' Green Pumpkin, 4'' Junebug, 4'' Natural, 4'' Okeechobee Craw, 4'' Summer Craw, 4'' Watermelon Red Flake | Item ID: GOGBBALA, GOGBBBAB, GOGBBBLB, GOGBBBLU, GOGBBGNP, GOGBBJUN, GOGBBNAT, GOGBBOKE, GOGBBSUM, GOGBBWMR

The sleeper of the Brush Hog family can be rigged on a downsized Texas rig, a little jighead or even on a dropshot to fill out your limit. It packs all of the action of its bigger brethren into a compact unit that replicates small baitfish or craws. It's also a great finesse jig trailer. | Colors: Black Red Glitter, Bluegill Flash, Cherry Seed, Cinnamon Blue, Dasol 2-Tone Gold, Electric Shad, Green Pumpkin, Green Pumpkin Blue, Green Pumpkin Red, Junebug, Okeechobee Craw, Red Bug, Rootbeer Pepper Green, Watermelon Candy, Watermelon Gold Glit, Watermelon Red, Watermelon Seed | Item ID: 055001X, 055005X, 055018X, 055019, 055021X, 055025, 055054, 055097X, 055120X, 055141X, 055202, 055239X, 055251X, 055335X, 055350X, 055353X, 055361X

Hottest money bait on the bass tournament trail. Not too big. Not too small. Just right. | Colors: Black Blue, Blackberry/Sapphire, Green Pumpkin, Green Pumpkin Candy, Junebug | Item ID: GLHDJ04, GLHDJ208, GLHDJ228, GLHDJ48, GLHDJ88

Dropshot bait from Zoom features a goby style head with a fluke style split tail. This bait is great for drop shot fishing on the Great Lakes. | Colors: Alabama Craw, Black Sapphire, Grasshopper, Kiwi | Item ID: 110100X, 110155X, 110254X, 110256X

Hungry Bass and Pike love a nice, soft, juicy mouse - it's one of their favorite foods! Throw this mouse into the heaviest cover, fish it confidently, with no snags! Perfect for fishing the slop where the big ones hide and feed. Rolls upright when pulled across moss and weedbeds. Wiggles when jigged through open water. The natural look and feel make fish strike instinctively and run. Fun, exciting fishing! Big, weedless and made for pulling lunkers out of the slop. The weedless design provides hooks that ride up through the thickest vegetation. The soft hollow body feels natural to the fish so they hold on and actually start chewing! Add a little Scent Wax to the 1/4oz. Moss Mouse, and you've got a lure that fish just can't resist. Made in the USA! | Colors: Black 1/4 oz, Grey 1/4 oz | Item ID: SF700, SF708

The Trixie Shark is similar to the Trixie Shad, but this soft plastic bait has two tails that really kick up the water when they are cranked in. Great for flipping with a Texas rig or for Carolina rigging. | Colors: Green Pumpkin White | Item ID: RITS085

The Dirt Dawg was designed as a multi purpose bait. It can be rigged through the head or between the legs for an awesome spinnerbait or chatterbait trailer or on a Shaky Head for a different look. When rigged through the head on the Dirt Dawg Shaky Head it allows both legs to stand off the bottom and shake. When reverse rigged on the Dirt Dawg Shaky Head it allows the two claws to be in a defensive posture and the two legs to collapse by the body only to move away from the body at rest. | Colors: Apple Pie, Bama Bug, Blue Glimmer, Green Pumpkin Red, Green Pumpkin Watermelon, June Bug, Magic Craw, Spot Chaser, Summer Craw, Watermelon Candy, Watermelon Jelly, Watermelon Red, White | Item ID: N55002, N55005, N55008, N55010, N55033, N55036, N55040, N55219, N55223, N55242, N55247, N55293, N55297

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Bug & Magnum Rage Bug are designed for use behind the Jointed Structure Head, but great as a flipping or Carolina Rig bait or jig trailer. Features Rage Tail flanges for a very subtle action at very slow speeds. | Colors: Bama Bug, Bama Craw, Black Blue Flake, Black Neon, Blue Bug, Blue Craw, California Craw, Chameleon, Delta Red, Falcon Lake Craw, Green Pumpkin, Junebug, Moon Juice, Okeechobee Craw, Peanut Butter & Jelly, Pearl, Smoke Purple Black Flake, Summer Craw, Swampwater Blue, Watermelon Red Flake | Item ID: SKRGBUG100, SKRGBUG101, SKRGBUG108, SKRGBUG116, SKRGBUG135, SKRGBUG142, SKRGBUG18, SKRGBUG2, SKRGBUG250, SKRGBUG259, SKRGBUG261, SKRGBUG268, SKRGBUG38, SKRGBUG42, SKRGBUG46, SKRGBUG50, SKRGBUG51, SKRGBUG84, SKRGBUG850, SKRGBUG875

The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option that everyone else has unsuccessfully tried to copy. It looks like it shouldn't have much action, but it darts and glides with a simple twitch of the rod. In addition to fishing it on the Carolina rig, you can dropshot it or put it on the back of a shakey head. In fact, with its flat bottom, on a jighead it'll skip a mile under docks and overhanging brush. | Colors: Black, Blue Watermelon, Chartreuse Pepper, Cotton Candy, Cucumber Seed, Green Pumpkin, Green Pumpkin Red, Junebug, Junebug Red, Kudzu, Moccasin Blue, Old Purple, Plum, Red Bug, Smoke Purple, Smokin Blue, Tomato Seed, Watermelon Candy, Watermelon Prp Glit, Watermelon Red, Watermelon Seed | Item ID: 007004X, 007005X, 007007X, 007009X, 007010X, 007019, 007021X, 007022X, 007023X, 007025, 007027X, 007038X, 007054, 007065X, 007084X, 007102X, 007103X, 007120X, 007138X, 007177X, 007202X

Deliver plus-sized performance, the Googan Baits Trench Hawg Creature Bait is the bigger brother of the Googan Baits Bandito Bug Craw and is made for targeting trophy-quality bass. Measuring six inches in length, the Googan Baits Trench Hawg Creature Bait offers a substantial meal that will have big bass drooling to get a taste. The Googan Baits Trench Hawg Creature Bait also features a fully ribbed body, as well as, extra long claws and multiple side legs that produce an exaggerated action and heavy vibration. Flip it, pitch it, or put it on your favorite jig, the Googan Baits Trench Hawg Creature Bait provides a big profile that excels on almost any application. Fortified with super potent Slaunch Sauce to make fish hold on longer once they bite, the Googan Baits Trench Hawg Creature Bait is perfect for anglers that are looking for a kicker bass. | Colors: 6'' Alabama Craw, 6'' Bama Bug, 6'' Black Blue Flake, 6'' Blue Baby, 6'' Green Pumpkin, 6'' Junebug, 6'' Natural, 6'' Okeechobee Craw, 6'' Summer Craw, 6'' Watermelon Red Flake | Item ID: GOGTHALA, GOGTHBAB, GOGTHBLB, GOGTHBLU, GOGTHGNP, GOGTHJUN, GOGTHNAT, GOGTHOKE, GOGTHSUM, GOGTHWMR

Our goal was to produce a bait that wasn't just another copy of any existing style. We needed a product that could be flipped, pitched and punched, rigged on a Carolina rig, Texas rig or fished on a swing head or a football head -- something that would excel throughout the water column. The SANSHOUO can be fished deep but it can also be flipped shallow or used to sight fish with. It's extremely compact, yet produces a heavy duty action all its own. Conceptualized by Western Pro Bub Tosh, Jr., the 4 3/4" SANSHOUO is fashioned to resemble a waterdog, a sculpin, a goby or a bluegill - with a distinct profile that fish don't see all of the time. We feel we've designed a bait that will work equally whether you're on Lake Erie fishing for trophy smallmouth, at Okeechobee punching heavy mats, or sight fishing and flipping in California. This will become your go-to bait and with a range of colors it'll work in any water clarity under a variety of conditions -- try it on a chatterbait when you want your bladed jig to have more vibration than with a more subtle slotted bait, or put it on the back of a swim jig, but we think it's often best fished all by itself. | Colors: 021/238 Laminate, Black w/ Blue Flk., Green Pkn w/ Black Flk., Grn Pkn Red/Wtrmln, Grn Pkn w/ Grn & Prpl, Grn Pkn w/ Prpl&Copper, Okeechobee Craw, Sapphire Blue, WtrBlkw/Rd/Lt Wtr Rd Blk, Wtrmln w/ Blk&Red Flk., Wtrmln w/Blk Flk | Item ID: YA13306021, YA13306194J, YA13306208, YA13306297, YA13306301, YA13306330, YA13306335, YA13306925, YA13306955, YA13306962, YA13306995

Perfect for pitching, flipping, punching and working deep cover or structure, the YUM Bad Mamma presents a compact body with action created by the twin flappers and double blade-like tail. To add fishability to the Bad Mamma, the two blade-like tails are joined via a tiny soft-plastic connection, but can be pulled apart to create more freedom to swim. | Colors: Black Blue Flake, Black Blue Shadow, Black Red Flake, Cali 420, GP Shadow, Green Pumpkin, Green Pumpkin Purple, Junebug, Onyx, Watermelon Candy, Watermelon Grn Pump | Item ID: PRYBDM404, PRYBDM408, PRYBDM4143, PRYBDM4175, PRYBDM4186, PRYBDM421, PRYBDM4283, PRYBDM4284, PRYBDM4285, PRYBDM433, PRYBDM444

Paired with a heavy weight, the compact body of the Z-Hog allows it to penetrate cover that was previously thought too dense to fish. With flappers on the side and a "rabbit ears" tail, it has just enough glide to emulate a fleeing baitfish, causing a previously wary big bass to react in a hurry. | Colors: Emerald Blue, Green Pump Purple Green, Green Pumpkin Blue, MM Moonbug, Sapphire Melon, Scuppernong Candy, Sprayed Grass, Watermelon Magic, Watermelon Moondust, Watermelon Red Magic | Item ID: 119239X, 119283X, 119304X, 119317X, 119324X, 119326X, 119349X, 119352X, 119363X, 119389X

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Bug & Magnum Rage Bug are designed for use behind the Jointed Structure Head, but great as a flipping or Carolina Rig bait or jig trailer. Features Rage Tail flanges for a very subtle action at very slow speeds. | Colors: Bama Craw, Black Blue Flake, Black Neon, Blue Craw, California Craw, Falcon Lake Craw, Green Pumpkin, Junebug, Moon Juice, Okeechobee Craw, Summer Craw, Watermelon Red Flake | Item ID: SKRGMBUG45100, SKRGMBUG45101, SKRGMBUG45108, SKRGMBUG45135, SKRGMBUG4518, SKRGMBUG452, SKRGMBUG4538, SKRGMBUG4542, SKRGMBUG4546, SKRGMBUG4550, SKRGMBUG4551, SKRGMBUG45850

The YUM Wooly Hawgtail is an excellent soft plastic bait for flipping and pitching. It is compact, but swims through the water with an unbelievable crawfish profile. As the only creature bait you'll ever need, the Hawgtail fits its name. Theis is a big-time big-fish bait. It works equally well on a Carolina rig, or pitched and flipped on a Teaser rig. The Hawgtail produces massive action and the Wooly body makes it truly unique. | Colors: Black Blue, Dark Grasshopper, Green Pumpkin, Watermelon Red, Watermelon Seed | Item ID: PRYWHG302, PRYWHG308, PRYWHG309, PRYWHG312, PRYWHG314

The Zoom Magnum Road-Kill is a 7" craw style bait. It will work best when used as a trailer, Texas rigged or Carolina rigged. The slim profile of this bait makes this bait go right through most cover. Now you can get your craw to the fish hiding and waiting for a quick meal. | Colors: Green Pumpkin, Watermelon Seed | Item ID: 040019X, 040025X

Perfect for pitching, flipping, punching and working deep cover or structure, the YUM Bad Mamma presents a compact body with action created by the twin flappers and double blade-like tail. To add fishability to the Bad Mamma, the two blade-like tails are joined via a tiny soft-plastic connection, but can be pulled apart to create more freedom to swim. | Colors: Black Red Flake | Item ID: PRYBDM3175

The soft plastic that started the Goby craze. Just as effective for walleye, trout and panfish as they are for bass. Ideal for split-shotting and finesse jigs. | Colors: 3'' Watermelon Seed | Item ID: JB3JS109

Use the 5" 92F-series Fat Ika weightless. With approximately a 4/0 extra wide gap offset shank hook, it weighs about a 1/2 oz, cast well and sinks quickly into the often overlooked 10 to 20 foot zone. As it falls, it has a built-in side to side sashay which is all the bass need to see some days. Other times, it can require skillful rod english by the angler to create an underwater "walk-the-dog" action. Take time to learn how to do this, and stick to it. Just walk the Fat Ika up to the crown of an underwater bush or tree, then kill the action to let it sashay down through the limbs. A big key is most bites come when the Fat Ika is falling. | Colors: Black Blue Glitter -, Fading Watermelon w/Blk, Green Pumpkin Black, Watermelon/Black & Red | Item ID: YA92F10021, YA92F10194J, YA92F10208, YA92F10297

The Yamamoto Kreature is all business. Like all baits from Yamamoto, the Kreature is loaded with salt and available in time tested fish-catching colors that will fill up the livewell in a hurry. The Yamamoto Kreature bait also produces a potent action that drives fish wild. The front 'arms' start right at the top of the bait, and the end of the bait is nothing but free flowing tentacles that will attract plenty of attention. The Yamamoto Kreature also features flaps along the sides for more water movement. These Yamamoto Kreature baits are great for flipping and pitching on a Texas-rig or weightless on a big hook. Need a BIG trailer for a jig? Try the Yamamoto Kreature. Want a BIG bait to shake on a Texas-rig? The Kreature from Yamamoto will do the trick. | Colors: Black Blue/Blue Tip, Black Blue/Chart Tip, Black w/Sm Red Flake, Blk/Blu Flake, Blue Pearl/Silver Flake, Cinnamon/Blk&Purp Flk, Fading Watermelon w/Blk, Green Pump w/Grn & Purp, Green Pumpkin/Black Flake, Grn P'kin w/Purp & Copper, Pumpkin w/Black & Green, Purple w/Emerald Flake, Watermelon/Black & Red, Watermelon/Red & Green, Wmelon w/Blk/sm Gld Flk | Item ID: YA507021, YA507031, YA507051, YA507194J, YA507196, YA507208, YA507213, YA507221, YA507222, YA507297, YA507301, YA507323, YA507330, YA507522, YA507523

Reaction Innovations' soft plastics have taken the bass fishing world by storm! The reason for their wild success is obvious when you look at their baits. The plastic is soft and flexible but tough enough to stay up on the hook. They are loaded with salt for the natural taste a bass needs to hold on longer, and their unique designs are unlike anything else on the market today. But maybe the biggest reason for their success with fishermen and with the fish are the fantastic colors they are able to put into these baits. Noted bass pro and owner of Reaction Innovations, Andre Moore, has the on-the-water experience and bass catching know-how to design the right bait and produce the right colors to consistently catch fish. The Double Wide Beaver is the larger version of the very popular Sweet Beaver and is designed for flipping big fish. This bait moves a lot of water with the ribbing on the side, the large double paddle tail and the shorter paddles set at 90 degrees. The fantastic two and three color shots Reaction Innovations has been able to perfect gives these baits the intricate color patterns of a hand pour at the price of injected baits. If flipping heavy cover for big bass is part of your winning strategy, the Double Wide Beaver should be at the end of your line. | Colors: California 420, Hematoma, Penetration, Sprayed Grass, Watermelon/Red | Item ID: RIDWB006, RIDWB008, RIDWB025, RIDWB029, RIDWB040

The Charmer Timber Pup is a "must have" for any angler's arsenal. The Timber Pup's 4" size makes it a perfect choice whether you target Great Lakes smallmouth or Texas sized largemouth. Use it Texas rigged or on a Carolina rig. Fish it on a shaky head or even as a jig trailer. There is no wrong way to fish this versatile lure. Like all Charmer plastics, the Timber Pup is heavily garlic scented and it floats! | Colors: Black, Black Blue Flake, Black N Bruised, Deb's Dynamaite (GP W/Purple & Orange Flake), Green Pumpkin, Green Pumpkin Blue, Green Pumpkin Green, Junebug Red Flake, Okeechobee Craw, Plum, Purple Grass, Red Shad, Road Kill, Rootbeer Pepper Green, Summer Craw Timber Pup, Tequila Sunrise Green Flake, Watermelon Candy, Watermelon Gold Flake, Watermelon Purple, Watermelon Red | Item ID: TP01, TP01B, TP04, TP07, TP08, TP08B, TP09, TP10, TP11, TP15, TP17, TP18, TP20, TP30, TP32, TP33, TP34, TP35, TP51, TP55, TP65, TP81, TP98

Big Hellgrammite: Good looking and 3.25" long. These guys are fantastic. The collars on these hellgies are thick enough to handle hooks and jigheads without tearing. | Colors: Black Large 3 1/4'' | Item ID: CPHEL

Great for pitchin', as a jig trailer or rigged on the Biffle HardHead. Leave the legs on for crazy leg-kicking action or pinch them off for the perfect glide bait. | Colors: Black Gold/Yellow Pepper, Black Neon, Blackberry/Sapphire, Dark Watermelon Candy, Dark Watermelon Neon, Green Pumpkin, Green Pumpkin Candy, Grn Pump/Chart Pepper, Grn Pump/Watermelon Pepp, Mad Bluegill, Natural Craw, Peanut Butter & Jelly, Red Bug, Smoke Silver, Sooner Run, Watermelon Pepper | Item ID: GLTBB1118, GLTBB118, GLTBB158, GLTBB2088, GLTBB2288, GLTBB2298, GLTBB2558, GLTBB2768, GLTBB3588, GLTBB708, GLTBB88318, GLTBB888, GLTBB88968, GLTBB928, GLTBB94988, GLTBB968

Up-and-coming professional bass angler, Jim Hardy, worked closely with Netbait to design the Netbait Hardytack Craw and it has been a hit across the country. He wanted to create a bait that would look, act and move just like a real crawfish. It can be rigged on any style jig head from 1/4 to 3/4 oz, and there is a bubble about three ribs down from the tails, that lets you know exactly where to thread the hook into the bait. By hooking the bait at that spot, it kicks the tails under - providing its killer swimming action - like that of a real crawfish. . The best way to rig it is on a full jig with a skirt and watch it bring the jig to life. Other jig trailers provide some action, but the Hardytack Craw with its big claws, ribbed profile, and legs tucked under as it scoots along the bottom, creates a disturbance and action just like a live crawfish would. Extremely versatile, you can also strategically pull appendages off and use it as a punch bait, as a swim jig trailer, or even as a chatterbait trailer.Available in a variety of colors to best suit your local fishing conditions, Jim Hardy tank-demoed the Netbait HardyTack Craw at the 2011 Bassmaster Classic on the Louisiana Delta, and it was so well received, he could barely keep them on the shelves. | Colors: Alabama Craw, Bama Bug, Black Blue, Black Blue Flake, Black Neon, Green Pumpkin, Green Pumpkin Red, Green Pumpkin Watermelon, June Bug, Magic Craw, Okeechobee Craw, Summer Craw, Watermelon Candy | Item ID: N52005, N52009, N52010, N52015, N52056, N52131, N52219, N52223, N52225, N52242, N52247, N52266, N52293

The Hydra has a solid salt impregnated body with 24 individually molded tentacles. By molding the tentacles with the balls on the end, its forces them to open with the slightest water movement causing the tentacles to dance around. The Hydra can be fished Texas rigged, Carolina rigged, weightless, Neko rigged, football head and any other way you can think of. | Colors: Green Pumpkin Black | Item ID: DMHYDRA3203

The YUM Wooly Bug creature bait features a ribbed beaver-style body, claws and the YUM trademark beavertail. The Wooly Bug provides a dangerous one-two punch to big bass. | Colors: Black Blue Shadow, Bream, Crawdad, Green Pumpkin, Green Pumpkin/Purple, Ultimate Craw, Virgo Red, Watermelon/Red Flake | Item ID: PRYWBG402, PRYWBG406, PRYWBG408, PRYWBG4143, PRYWBG4155, PRYWBG4156, PRYWBG4159, PRYWBG444

A tasty little snack for any bass, the 10000 Fish Sukoshi Bug is a minimalist finesse creature bait that will help you trigger more bites in tough conditions. Made from ultra-durable, high buoyancy Stretch-X plastic, the 10000 Fish Sukoshi Bug floats upward to ensure a constant upright position when on the bottom, which begs fish to come investigate and bite. It also features eight unique flapping appendages that produce a tantalizing action even with the slightest movements from the rod tip. Perfect for a variety of finesse applications when you need to downsize your presentation to generate strikes, the 10000 Fish Sukoshi Bug was originally designed for a Ned rig, but it is also highly effective as a jig trailer or on a micro Carolina-rig. Offered in a variety of colors, the 10000 Fish Sukoshi Bug needs to be in every angler’s arsenal. | Colors: Black & Blue Flake, Blue Craw, Green Pumpkin, Twilight | Item ID: BI103010K10058C, BI103010K10058D, BI103010K10058F, BI103010K10058K

Strike King'sPerfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature Strike King'sexclusive Coffee Scent technology which helps mask human scent and oils and attracts fish to bite. The KVD Game Hawg is without a doubt the Pro's favorite creature bait! | Colors: Amistad Special, Bama Bug, Big Tex, Black Blue Flake, Blue Craw, California Craw, Candy Craw, Green Pumpkinseed, GrnPmpkn Purple & Gold, GrnPumpkin Sapphire, June Bug, Moon Juice, Watermelon Red & Black | Item ID: SKGH4106, SKGH4107, SKGH4108, SKGH4116, SKGH413, SKGH4130, SKGH4175, SKGH418, SKGH42, SKGH442, SKGH446, SKGH451, SKGH4850

Oversized kick-pads deliver crazy thumping action. Use on HardHeads, as jig trailers or by itself. Each bait comes with a quality one-ball glass rattle already inserted into the hollow body chamber. 6-count bag. | Colors: Black Blue, Black Neon, Blackberry/Sapphire(Lam), Green Pumpkin | Item ID: GLRC04, GLRC11, GLRC208, GLRC88

The segmented body provides remarkable life-like action. The dual injected colors are some of our best yet! Loaded with Strong Squid scent! Rig it flat to mimic a Leech or sideways to emulate a baitfish. The Custom Leech will soon be a staple in your drop-shot arsenal. | Colors: Cinnamon Neon Blue, Electric Shad, Green Pumpkin | Item ID: KTL3101, KTL3111, KTL3440

Gambler's 4" Ugly Otter is a must have for any angler's arsenal. The Ugly Otter is designed with two small paddles on the side and one large paddle on the end. The paddles move through the water creating a commotion that any bass can sense, even in the thickest grass or heaviest wood cover. Any of the paddles of the bait can be cut down the middle or sides to add even more action. The Otter is deadly when punching grass mats because it draws attention in tight spaces. When punching mats, a hard popping action allows the bait to flutter back down though the grass, drawing attention even in the most dense structure. Whether flipping to heavy cover or pitching to isolated targets, the Ugly Otter is a bait that will flat out catch fish. Enhanced with Gambler BITE so fish hold on longer. | Colors: Black Blue Glitter, Bowen's Silver, Green Pump, Green Pump Jelly Purple, Jelly Purple, Junebug Shadow, Shadow Blue Glitter, Watermelon Red | Item ID: GAUO4157, GAUO4166, GAUO4174, GAUO4207, GAUO4217, GAUO4277, GAUO4747, GAUO4767

Great for pitchin', as a jig trailer or rigged on the Biffle HardHead. Leave the legs on for crazy leg-kicking action or pinch them off for the perfect glide bait. | Colors: Black Neon, Blackberry/Sapphire, Dark Watermelon Neon, Green Pump Blue Flake, Green Pump/Chart Pepper, Green Pump/Wtrmln Pepper, Green Pumpkin, Peanut Butter & Jelly, Sooner Run | Item ID: GLTBBJ118, GLTBBJ2088, GLTBBJ2558, GLTBBJ3408, GLTBBJ708, GLTBBJ88318, GLTBBJ888, GLTBBJ88968, GLTBBJ94988

The Timber Dawg is the Pup's big brother. At a robust 6 inches in length, it is a beefy offering especially suited for targeting big bass. Only your imagination can limit the way you fish it, but don't forget to try flipping it into heavy cover! | Colors: Black, Green Pumpkin, Green Pumpkin Purple, Okeechobee Craw, Plum, Purple Grass, Watermelon Candy, Watermelon Purple, Watermelon Red | Item ID: TD01, TD04, TD07, TD08, TD09, TD10, TD12, TD15, TD17, TD30, TD33

Perfectly mimicking a live shrimp's look and action thanks to its realistic, upright presentation, Scented ShrimpZ are deadly when slowly retrieved, twitched, hopped along the bottom, or even deadsticked. Unlike other shrimp imitations, the 10X Tough ElaZtechconstruction holds up to constant abuse from pesky bait-stealers, allowing you to spend more time fishing and less time re-baiting! | Colors: Electric Chicken, Glow, Holographic, Houdini, Natural, New Penny, Redbone, Rootbeer Gold/Gold | Item ID: ZMSSHRP3228PK5, ZMSSHRP3231PK5, ZMSSHRP3260PK5, ZMSSHRP3261PK5, ZMSSHRP3262PK5, ZMSSHRP3266PK5, ZMSSHRP3267PK5, ZMSSHRP3282PK5

The Z-Hog's little brother may look small, but it's deadly when big bass in heavy cover are in a funk. Whether the cause is excessive fishing pressure or an unrelenting cold front, pitch this little creature bait with a heavy weight when bass don't seem to want to react to something bigger. | Colors: Black Red Glitter, California 420, Emerald Blue, Green Pump Purple Green, Junebug, MM Moonbug, Scuppernong Green, Sprayed Grass, Watermelon Candy, Watermelon Red, Watermelon Seed | Item ID: 123001X, 123005X, 123019X, 123054X, 123120X, 123308X, 123316X, 123317X, 123349X, 123352X, 123389X

'The material releases a super-charged scent field attracting fish in a way never before seen 'Body style great for cover-oriented presentations 'Highly ribbed main body allows for maximum scent release 'The soft yet durable material provides for life-like action and easier hook-ups | Colors: Black Blue Flake, Green Pumpkin, South African Special, Watermelon Candy, Watermelon Red Magic | Item ID: PFPBMSCH4BBF, PFPBMSCH4GP, PFPBMSCH4SASP, PFPBMSCH4WMC, PFPBMSCH4WRM

Each Rage Tail lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Hawg with the Rage technology allows all appendages to swim even at slower retrieve speeds. Designed for 4/0 to 6/0 hooks. Great for Texas or Carolina rigs as well as flipping & pitching. | Colors: June Bug | Item ID: SKRGH42